DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
B.A. Roberts Financial Services, Inc.
Latest filing Mar 25, 2026
First filing on the tape Dec 5, 2017 · 31 filings
SEC status approved since Jan 2, 2018
RAUM
$374M
reported, Item 5.F
Discretionary
93%
of RAUM
Private clients
97%
$361M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$125M
derived; firm RAUM over IAPD count
Employees
8
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
31 filings and snapshots on the tape
RAUM$374M as of Mar 25, 2026
Mar 7, 2019$222M then
HNW client RAUM$276M as of Mar 25, 2026
Mar 7, 2019$153M then
State-registered IARs (5.B.3)3 as of Mar 25, 2026
Mar 7, 20194 then
Employees (5.A)8 as of Mar 25, 2026
Mar 7, 201910 then
Private funds: no history
RAUM -41% over the last fiscal year-7.7% a year over threeIARs 6 to 3
Practice profile
derived from the filing of Mar 25, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $125MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 448derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.1MderivedHNW RAUM over HNW clients
- Average account
- $236,184derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 93%derivedof RAUM
- Institutional
- 3.3%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.7derivedItem 5.A over advisors
- Advisors per office
- 3.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- -41%derivedbetween the last two annual amendments
- Advisor growth, one year
- -50%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -4.9%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consulting, selection of other advisers, otherreportedItem 5.G
- Financial planning clients
- 500reportedItem 5.H
- Custody
- $102M, 325 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$276M74%
- Individuals$85.3M23%
- Pension and profit-sharing plans$11.7M3.1%
- Charitable organizations$753,8930.2%
- Individual clients
- 1,210reported
- HNW clients
- 134reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 1,583reported
- Financial planning clients
- 500reported
- Wrap fee programs
- noreported
- Custody of client assets
- $102M for 325 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.97 fund_share=0.0 institutional_share=0.03 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Bruce Allan RobertsCertified Financial Planner | Marquette, Mi | Jan 8, 2018 | 33 y | 1 |
| Jessica Frances Kinonen | Marquette, Mi | May 3, 2023 | 14 y | 0 |
| Allen Van De Kreeke | Marquette, Mi | Jan 22, 2024 | 10 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount4 left over 36 months
Left, latest
- Jon Charles Mommaerts to Cwm, LLCJul 7, 2025 · RIA to affiliated broker-dealer or bank
- Jason John Rolling to Cwm, LLCJul 7, 2025 · RIA to affiliated broker-dealer or bank
- Haley Reed Wainio to Cwm, LLCJul 7, 2025 · RIA to affiliated broker-dealer or bank
- Joseph Matthew Tuccini to Ameriprise Financial Services, LLCNov 14, 2023 · RIA to affiliated broker-dealer or bank
- Amy Buck to Osaic Institutions, Inc.Jun 14, 2022 · RIA to affiliated broker-dealer or bank
Joined, latest
- Amy Buck from Edward JonesJun 3, 2019 · Affiliated broker-dealer or bank to independent RIA
- Bruce Allan Roberts from Sagepoint Financial, Inc.Jan 8, 2018 · Affiliated broker-dealer or bank to a newly registered adviser
- Jon Charles Mommaerts from Sagepoint Financial, Inc.Jan 8, 2018 · Affiliated broker-dealer or bank to a newly registered adviser
- Joseph Matthew Tuccini from Sagepoint Financial, Inc.Jan 8, 2018 · Affiliated broker-dealer or bank to a newly registered adviser
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Lynn Stefany Carrick · Chief Of Staffcontrolsince 09/2024 · owns less than 5%
- Charles Jon Mommaerts · Principalcontrolsince 10/2017 · owns less than 5%
- Allan Bruce Roberts · Principal And Chief Compliance Officercontrolsince 10/2017 · owns less than 5%
- Charles Jon Mommaerts · Presidentcontrolsince 01/2012 · owns 75% or more of Mommaerts Mahaney Financial Services, Inc.
- Allan Bruce Roberts · Presidentcontrolsince 09/2017 · owns 75% or more of Roberts Financial Services, Inc.
Entity owners
- Mommaerts Mahaney Financial Services, Inc. · Managing Memberdirect · owns 50% to 75%
- Roberts Financial Services, Inc. · Managing Memberdirect · owns 50% to 75%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Marquette, Mi · principal | 3 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
4 against comparable advisers; where to look, not conclusions
- unusually high clients per advisorStatic outlier · filing Mar 25, 2026private clients per advisor of 448.0 against a peer median of 57.3 (3075 comparable advisers, 100.0th percentile, 11.1 robust deviations)peers: independent wealth managers, $100M to $500M (3,075) · 100% percentile
- advisor count dropChange between filings · filing Mar 25, 2026advisory representatives (Item 5.B.3) moved from 6.0 to 3.0 (-50.0%) between the annual amendments of 2025-03-24 and 2026-03-25; the peer median change was 0.0% (965 comparable advisers, 2.0th percentile of changes)peers: independent wealth managers, $100M to $500M (965) · 1.7% percentile
- employee count dropChange between filings · filing Mar 25, 2026employees (Item 5.A) moved from 14.0 to 8.0 (-43.0%) between the annual amendments of 2025-03-24 and 2026-03-25; the peer median change was 0.0% (507 comparable advisers, 3.0th percentile of changes)peers: independent wealth managers, $100M to $500M (507) · 3.2% percentile
- RAUM down 25 %Change between filings · filing Mar 25, 2026RAUM (Item 5.F) moved from $630,429,577 to $373,879,035 (-41.0%) between the annual amendments of 2025-03-24 and 2026-03-25; the peer median change was +15.0% (4551 comparable advisers, 1.0th percentile of changes)peers: independent wealth managers, $100M to $500M (4,551) · 0.8% percentile
What changed
consecutive filings, newest first
- Succession · true to falseFeb 9, 2026 to Mar 25, 2026
- Accounts · 1,532 to 1,583Aug 26, 2025 to Feb 9, 2026
- Business name · ROBERTS FINANCIAL SERVICES, LLC to B.A. ROBERTS FINANCIAL SERVICES, INC.Aug 26, 2025 to Feb 9, 2026
- HNW clients · 14 to 134Aug 26, 2025 to Feb 9, 2026
- Individual clients · 630 to 1,210Aug 26, 2025 to Feb 9, 2026
- Assets in custody · $124M to $102MAug 26, 2025 to Feb 9, 2026
- Legal name · ROBERTS FINANCIAL SERVICES, LLC to B.A. ROBERTS FINANCIAL SERVICES, INC.Aug 26, 2025 to Feb 9, 2026
- Organization form · Limited Liability Company to CorporationAug 26, 2025 to Feb 9, 2026
- Discretionary RAUM · $332M to $346MAug 26, 2025 to Feb 9, 2026
- HNW RAUM · $68.5M to $276MAug 26, 2025 to Feb 9, 2026
- Individual RAUM · $262M to $85.3MAug 26, 2025 to Feb 9, 2026
- Non-discretionary RAUM · $10.7M to $27.7MAug 26, 2025 to Feb 9, 2026
- Pension RAUM · $10.7M to $11.7MAug 26, 2025 to Feb 9, 2026
- RAUM · $342M to $374MAug 26, 2025 to Feb 9, 2026
- Succession · false to trueAug 26, 2025 to Feb 9, 2026
- Accounts · 2,390 to 1,532Jul 24, 2025 to Aug 26, 2025
- Business name · ERTS WEALTH ADVISORS, LLC to ROBERTS FINANCIAL SERVICES, LLCJul 24, 2025 to Aug 26, 2025
- HNW clients · 275 to 14Jul 24, 2025 to Aug 26, 2025
- Individual clients · 1,138 to 630Jul 24, 2025 to Aug 26, 2025
- Pension plan clients · 26.0 to unsetJul 24, 2025 to Aug 26, 2025
- Legal name · ERTS WEALTH ADVISORS, LLC to ROBERTS FINANCIAL SERVICES, LLCJul 24, 2025 to Aug 26, 2025
- Discretionary RAUM · $591M to $332MJul 24, 2025 to Aug 26, 2025
- HNW RAUM · $446M to $68.5MJul 24, 2025 to Aug 26, 2025
- Individual RAUM · $150M to $262MJul 24, 2025 to Aug 26, 2025
- Non-discretionary RAUM · $39.1M to $10.7MJul 24, 2025 to Aug 26, 2025
- Pension RAUM · $33.8M to $10.7MJul 24, 2025 to Aug 26, 2025
- RAUM · $630M to $342MJul 24, 2025 to Aug 26, 2025
- Advisory employees · 6 to 3Jun 9, 2025 to Jul 24, 2025
- Employees · 14 to 8Jun 9, 2025 to Jul 24, 2025
- Financial planning clients · More than 500 to More than 500Jun 9, 2025 to Jul 24, 2025
- State-registered IARs · 6 to 3Jun 9, 2025 to Jul 24, 2025
- Accounts · 2,581 to 2,390Oct 3, 2024 to Feb 24, 2025
- Advisory employees · 5 to 6Oct 3, 2024 to Feb 24, 2025
- HNW clients · 257 to 275Oct 3, 2024 to Feb 24, 2025
- Individual clients · 1,800 to 1,138Oct 3, 2024 to Feb 24, 2025
- Assets in custody · $1.0M to $124MOct 3, 2024 to Feb 24, 2025
- Employees · 12 to 14Oct 3, 2024 to Feb 24, 2025
- State-registered IARs · 5 to 6Oct 3, 2024 to Feb 24, 2025
- Discretionary RAUM · $509M to $591MOct 3, 2024 to Feb 24, 2025
- HNW RAUM · $390M to $446MOct 3, 2024 to Feb 24, 2025
Signals
12 dated events
- B.A. Roberts Financial Services, Inc. reported succeeding to the business of Roberts Financial Services, Llc (Form ADV Item 4)Feb 9, 2026 · Succession (Item 4) · fact
- B.A. Roberts Financial Services, Inc. reported RAUM $342.5M, down 46% from $630.4M (2025-07-24 to 2025-08-26)Aug 26, 2025 · RAUM change · derived
- Jon Charles Mommaerts left B.A. Roberts Financial Services, Inc. for Cwm, Llc (registered 2025-04-07)Jul 7, 2025 · Advisor changed firm · fact
- Jason John Rolling left B.A. Roberts Financial Services, Inc. for Cwm, Llc (registered 2025-04-08)Jul 7, 2025 · Advisor changed firm · fact
- Haley Reed Wainio left B.A. Roberts Financial Services, Inc. for Cwm, Llc (registered 2025-04-07)Jul 7, 2025 · Advisor changed firm · fact
- B.A. Roberts Financial Services, Inc.'s advisors moved to Cwm, LLC (Marquette, MI): 3 of 6 registered, on the same dayJul 7, 2025 · Firm absorbed (people side) · derived
- Lynn Stefany Carrick (Chief Of Staff) appeared on Schedule A of B.A. Roberts Financial Services, Inc.Oct 3, 2024 · Control person joined · fact
- Joseph Matthew Tuccini left B.A. Roberts Financial Services, Inc. for Ameriprise Financial Services, Llc (registered 2024-01-22)Nov 14, 2023 · Advisor changed firm · fact
- Amy Buck left B.A. Roberts Financial Services, Inc. for Osaic Institutions, Inc. (registered 2022-08-05)Jun 14, 2022 · Advisor changed firm · fact
- B.A. Roberts Financial Services, Inc. reported RAUM $427.0M, up 32% from $322.3M (2020-10-01 to 2021-02-17)Feb 17, 2021 · RAUM change · derived
- B.A. Roberts Financial Services, Inc. reported RAUM $322.3M, up 45% from $222.0M (2019-12-26 to 2020-03-19)Mar 19, 2020 · RAUM change · derived
- Erts Wealth Advisors, Llc filed its initial SEC registration (Form ADV)Dec 5, 2017 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- stefany@baroberts.comreportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 906-226-4694reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 906-228-5564reportedpublished by the firm, firm site, Sep 16, 2026
- Website
- BAROBERTS.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- (906) 228-5564reportedpublic record, Form ADV, Mar 25, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $125Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026