DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Serenity Investment Advisors

Wealth manager with institutional or fund businessChicago, IllinoisCRD 307924SEC 801-123727websiteIAPD
Legal name Serenity Investment Advisors LLC
Latest filing May 22, 2026
First filing on the tape Mar 16, 2022 · 15 filings
SEC status approved since Apr 21, 2022
RAUM
$514M
reported, Item 5.F
Discretionary
50%
of RAUM
Private clients
50%
$255M individuals and HNW
Advisors
6
registered through the firm on IAPD
RAUM per advisor
$85.6M
derived; firm RAUM over IAPD count
Employees
7
5 advisory (5.B.1)
Offices
3
beyond the principal office
Private funds
0
reported on Schedule D
History
15 filings and snapshots on the tape
RAUM$514M as of May 22, 2026
Mar 28, 2023$235M then
HNW client RAUM$145M as of May 22, 2026
Mar 28, 2023$42.4M then
State-registered IARs (5.B.3)5 as of May 22, 2026
Mar 28, 20233 then
Employees (5.A)7 as of May 22, 2026
Mar 28, 20233 then
Private funds: no history
RAUM +37% over the last fiscal year+30% a year over threeIARs 4 to 5offices 2 to 3
Practice profile
derived from the filing of May 22, 2026; every figure names its basis
Archetypes, each a printed rule
RAUM per advisor
$85.6MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
72derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.2MderivedHNW RAUM over HNW clients
Average account
$463,139derivedRAUM over accounts (5.F.2.f)
Discretionary
50%derivedof RAUM
Institutional
50%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.2derivedItem 5.A over advisors
Advisors per office
1.5derived4 offices incl. principal (1.F.5)
RAUM growth, one year
+37%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+9.1%derived
Compensation
percentage of assets, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisersreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Pension and profit-sharing plans$258M50%
  • High-net-worth individuals$145M28%
  • Individuals$110M21%
  • Corporations and businesses$240,1120.0%
Individual clients
364reported
HNW clients
66reported
Pension plan clients
1reported
Charitable clients
n/areported
Accounts
1,109reported
Financial planning clients
251-500reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixedreported
Class basis
private_client_share=0.5 fund_share=0.0 institutional_share=0.5 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
6 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Richard David LittleChicago, IlMay 22, 202015 y2
Jason Robert PaplaskiChicago, IlDec 14, 202015 y2
Sean Kyle O'ConnorSalem, Wi Nov 1, 202410 y2
Trevor Lawrence McghieCertified Financial PlannerChicago, Il Sep 10, 202512 y1
Ryan A KaysenCertified Financial PlannerChicago, Il Apr 16, 202614 y4
Kelly Elizabeth ZownoregaChicago, IlMay 20, 202610 y0
Advisor movement
0 left, 1 joined in 12 months
net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount1 left over 36 months
Left, latest
Joined, latest
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Richard David Little · President And Ccocontrol
    since 04/2020 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Chicago, Il · principal620
Offices
Schedule D 1.F, the 25 largest
  • Charolotte, NC1 employees
  • Salem, WI1 employees
  • , 1 employees
ADV anomalies
1 against comparable advisers; where to look, not conclusions
  • account count surgeChange between filings · filing Feb 27, 2026
    accounts (Item 5.F.2.f) moved from 396.0 to 1,109.0 (+180.0%) between the annual amendments of 2025-03-12 and 2026-02-27; the peer median change was +6.0% (1256 comparable advisers, 98.0th percentile of changes)
    peers: independent wealth managers, $500M to $1B (1,256) · 98% percentile
What changed
consecutive filings, newest first
  • Advisory employees · 4 to 5
    Feb 27, 2026 to May 22, 2026
  • State-registered IARs · 4 to 5
    Feb 27, 2026 to May 22, 2026
  • Accounts · 396 to 1,109
    Dec 16, 2025 to Feb 27, 2026
  • Advisory employees · 5 to 4
    Dec 16, 2025 to Feb 27, 2026
  • Corporate clients · unset to 3.0
    Dec 16, 2025 to Feb 27, 2026
  • HNW clients · 56 to 66
    Dec 16, 2025 to Feb 27, 2026
  • Individual clients · 338 to 364
    Dec 16, 2025 to Feb 27, 2026
  • Pension plan clients · 2 to 1
    Dec 16, 2025 to Feb 27, 2026
  • Employees · 6 to 7
    Dec 16, 2025 to Feb 27, 2026
  • State-registered IARs · 5 to 4
    Dec 16, 2025 to Feb 27, 2026
  • Discretionary RAUM · $174M to $255M
    Dec 16, 2025 to Feb 27, 2026
  • HNW RAUM · $104M to $145M
    Dec 16, 2025 to Feb 27, 2026
  • Individual RAUM · $69.6M to $110M
    Dec 16, 2025 to Feb 27, 2026
  • Non-discretionary RAUM · $202M to $258M
    Dec 16, 2025 to Feb 27, 2026
  • Pension RAUM · $202M to $258M
    Dec 16, 2025 to Feb 27, 2026
  • RAUM · $376M to $514M
    Dec 16, 2025 to Feb 27, 2026
  • Related adviser · true to false
    Nov 7, 2025 to Dec 16, 2025
  • Related insurance company · false to true
    Nov 7, 2025 to Dec 16, 2025
  • Advisory employees · 4 to 5
    Mar 12, 2025 to Jun 16, 2025
  • Employees · 5 to 6
    Mar 12, 2025 to Jun 16, 2025
  • Financial planning clients · 251-500 to 251-500
    Mar 12, 2025 to Jun 16, 2025
  • State-registered IARs · 4 to 5
    Mar 12, 2025 to Jun 16, 2025
  • Other offices · 2 to 3
    Mar 12, 2025 to Jun 16, 2025
  • Related adviser · false to true
    Mar 12, 2025 to Jun 16, 2025
  • Accounts · 270 to 396
    Nov 1, 2024 to Mar 12, 2025
  • HNW clients · 44 to 56
    Nov 1, 2024 to Mar 12, 2025
  • Individual clients · 224 to 338
    Nov 1, 2024 to Mar 12, 2025
  • Other offices · 3 to 2
    Nov 1, 2024 to Mar 12, 2025
  • Discretionary RAUM · $120M to $174M
    Nov 1, 2024 to Mar 12, 2025
  • HNW RAUM · $76.6M to $104M
    Nov 1, 2024 to Mar 12, 2025
  • Individual RAUM · $43.1M to $69.6M
    Nov 1, 2024 to Mar 12, 2025
  • Non-discretionary RAUM · $177M to $202M
    Nov 1, 2024 to Mar 12, 2025
  • Pension RAUM · $177M to $202M
    Nov 1, 2024 to Mar 12, 2025
  • RAUM · $297M to $376M
    Nov 1, 2024 to Mar 12, 2025
  • Advisory employees · 3 to 4
    Aug 30, 2024 to Nov 1, 2024
  • Employees · 4 to 5
    Aug 30, 2024 to Nov 1, 2024
  • State-registered IARs · 3 to 4
    Aug 30, 2024 to Nov 1, 2024
  • Other offices · 2 to 3
    Aug 30, 2024 to Nov 1, 2024
  • Advisory activities · 4 to 5
    Jan 12, 2024 to Aug 30, 2024
  • Accounts · 300 to 270
    Dec 15, 2023 to Jan 12, 2024
Signals
4 dated events
  • Serenity Investment Advisors reported RAUM $513.6M, up 37% from $376.0M (2025-12-16 to 2026-02-27)
    Feb 27, 2026 · RAUM change · derived
  • Brandon Hatcher left Serenity Investment Advisors for J. W. Cole Advisors, Inc. (registered 2025-08-18)
    Sep 8, 2025 · Advisor changed firm · fact
  • Lang Phu Nguyen left Serenity Investment Advisors for Organize, Protect & Grow Your Wealth, Llc (registered 2023-08-21)
    Sep 14, 2023 · Advisor changed firm · fact
  • Serenity Investment Advisors filed its initial SEC registration (Form ADV)
    Mar 16, 2022 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business email
info@serenitywm.comreportedpublished by the firm, firm site, Sep 15, 2026
Business phone
312-734-1360reportedpublished by the firm, firm site, Sep 15, 2026
Business phone
312-734-1415reportedpublished by the firm, firm site, Sep 15, 2026
Business phone
319-302-1009reportedpublished by the firm, firm site, Sep 15, 2026
Website
serenitywm.comreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
312-734-1415reportedpublic record, Form ADV, May 22, 2026
Contact form
serenitywm.com/contactreportedpublished by the firm, firm site, Sep 15, 2026
Team page
serenitywm.com/team/richard-littlereportedpublished by the firm, firm site, Sep 15, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Wealth manager with institutional or fund businessderiveda rule over Items 5.D and 7.A
RAUM per advisor
$85.6Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026