DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Universal Financial Advisors, LLC
Latest filing Aug 13, 2026
First filing on the tape Apr 11, 2022 · 14 filings
SEC status approved since May 11, 2022
RAUM
$277M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$276M individuals and HNW
Advisors
9
registered through the firm on IAPD
RAUM per advisor
$30.8M
derived; firm RAUM over IAPD count
Employees
8
8 advisory (5.B.1)
Offices
2
beyond the principal office
Private funds
0
reported on Schedule D
History
14 filings and snapshots on the tape
RAUM$277M as of Aug 13, 2026
Mar 31, 2023$182M then
HNW client RAUM$198M as of Aug 13, 2026
Mar 31, 2023$113M then
State-registered IARs (5.B.3)8 as of Aug 13, 2026
Mar 31, 20235 then
Employees (5.A)8 as of Aug 13, 2026
Mar 31, 20235 then
Private funds: no history
RAUM +11% over the last fiscal year+15% a year over threeIARs 6 to 8
Practice profile
derived from the filing of Aug 13, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $30.8MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 36derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.9MderivedHNW RAUM over HNW clients
- Average account
- $391,392derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.3%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 0.9derivedItem 5.A over advisors
- Advisors per office
- 3.0derived3 offices incl. principal (1.F.5)
- RAUM growth, one year
- +11%derivedbetween the last two annual amendments
- Advisor growth, one year
- +33%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +8.7%derived
- Compensation
- percentage of assets, hourlyreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisersreportedItem 5.G
- Wrap fee program
- participatesreportedItem 5.I
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$198M71%
- Individuals$78.4M28%
- Charitable organizations$820,7830.3%
- Corporations and businesses$254,4630.1%
- Individual clients
- 257reported
- HNW clients
- 69reported
- Pension plan clients
- 0reported
- Charitable clients
- 2reported
- Accounts
- 709reported
- Financial planning clients
- 1-10reported
- Wrap fee programs
- $0 sponsored, $0 managedreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, hourlyreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=4.0derived
Advisors registered through the firm
9 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Brian Christopher LockCertified Financial Planner | St. Louis, Mo | May 11, 2022 | 28 y | 3 |
| Susan Rene SommerCertified Financial Planner | St. Peters, Mo | Aug 10, 2022 | 34 y | 5 |
| William Bernard Albair | St. Louis, Mo | Aug 15, 2022 | 21 y | 3 |
| Gregory John Wozniak | St. Louis, Mo | Aug 16, 2022 | 28 y | 8 |
| Anna Marie MeurerCertified Financial Planner, Chartered Financial Consultant | St. Louis, Mo | Aug 8, 2023 | 14 y | 1 |
| Anthony Dwayne Rich | St. Louis, Mo | Sep 26, 2024 | 14 y | 5 |
| Grant Hunter Richars | St. Louis, Mo | Oct 15, 2025 | 13 y | 0 |
| Corey Jay Myers | St. Louis, Mo | Dec 9, 2025 | 35 y | 3 |
| Stephanie Louise Longanecker | St. Louis, Mo | May 6, 2026 | 12 y | 1 |
Advisor movement
0 left, 2 joined in 12 months
net +2 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- Stephanie Louise Longanecker from Cambridge Investment Research Advisors, Inc.May 6, 2026 · Affiliated broker-dealer or bank to independent RIA
- Corey Jay Myers from Commonwealth Financial NetworkDec 9, 2025 · Affiliated broker-dealer or bank to independent RIA
- Anthony Dwayne Rich from Cambridge Investment Research Advisors, Inc.Sep 26, 2024 · Affiliated broker-dealer or bank to independent RIA
- Anna Marie Meurer from LPL Financial LLCAug 8, 2023 · Other
- Gregory John Wozniak from Pfg AdvisorsAug 16, 2022 · RIA to a newly registered adviser
- William Bernard Albair from Pfg AdvisorsAug 15, 2022 · RIA to a newly registered adviser
- Susan Rene Sommer from Pfg AdvisorsAug 10, 2022 · RIA to a newly registered adviser
- Brian Christopher Lock from Pfg AdvisorsMay 11, 2022 · RIA to a newly registered adviser
Teams: two or more advisors moving together within fourteen days, from one state
- 4 joined from Pfg AdvisorsAug 10, 2022 · St Louis, Mo
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Beth Ashley Lock · Co-Trustee Of Brian C. Lock Tod Brian C. Lock And Ashley B. Lock Revocable Qualified Spousal Trust Dated 10/7/2016controlsince 12/2024 · owns 50% to 75%
- Christopher Brian Lock · Chief Compliance Officer/Member/Principalcontrolsince 12/2021 · owns less than 5%
Entity owners
- Brian C. Lock Tod Brian C. Lock And Ashley B. Lock Revocable Qualified Spousal Trust Dated 10/7/2016 · Ownerdirect · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| St Louis, Mo | 9 | 3 | 0 | ||
| St Peters, Mo | 2 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 647 to 709Apr 14, 2025 to Mar 16, 2026
- Advisory employees · 6 to 8Apr 14, 2025 to Mar 16, 2026
- Charity clients · 3 to 2Apr 14, 2025 to Mar 16, 2026
- Corporate clients · 1 to 3Apr 14, 2025 to Mar 16, 2026
- Individual clients · 231 to 257Apr 14, 2025 to Mar 16, 2026
- Employees · 6 to 8Apr 14, 2025 to Mar 16, 2026
- State-registered IARs · 6 to 8Apr 14, 2025 to Mar 16, 2026
- Discretionary RAUM · $251M to $277MApr 14, 2025 to Mar 16, 2026
- HNW RAUM · $178M to $198MApr 14, 2025 to Mar 16, 2026
- Individual RAUM · $69.1M to $78.4MApr 14, 2025 to Mar 16, 2026
- RAUM · $251M to $277MApr 14, 2025 to Mar 16, 2026
- Accounts · 504 to 647Dec 20, 2024 to Apr 14, 2025
- Advisory employees · 5 to 6Dec 20, 2024 to Apr 14, 2025
- BD registered reps · 3 to 4Dec 20, 2024 to Apr 14, 2025
- Charity clients · 2 to 3Dec 20, 2024 to Apr 14, 2025
- HNW clients · 54 to 69Dec 20, 2024 to Apr 14, 2025
- Individual clients · 195 to 231Dec 20, 2024 to Apr 14, 2025
- Employees · 5 to 6Dec 20, 2024 to Apr 14, 2025
- Financial planning clients · 0 to 1-10Dec 20, 2024 to Apr 14, 2025
- State-registered IARs · 5 to 6Dec 20, 2024 to Apr 14, 2025
- Other offices · 0 to 2Dec 20, 2024 to Apr 14, 2025
- Discretionary RAUM · $202M to $251MDec 20, 2024 to Apr 14, 2025
- HNW RAUM · $127M to $178MDec 20, 2024 to Apr 14, 2025
- Individual RAUM · $71.4M to $69.1MDec 20, 2024 to Apr 14, 2025
- RAUM · $202M to $251MDec 20, 2024 to Apr 14, 2025
- Wrap assets (manager) · $202M to $0Dec 20, 2024 to Apr 14, 2025
- Advisory employees · 6 to 5Jun 27, 2024 to Dec 20, 2024
- BD registered reps · 4 to 3Jun 27, 2024 to Dec 20, 2024
- Employees · 6 to 5Jun 27, 2024 to Dec 20, 2024
- State-registered IARs · 6 to 5Jun 27, 2024 to Dec 20, 2024
- Accounts · 490 to 504Sep 1, 2023 to Mar 29, 2024
- Advisory employees · 5 to 6Sep 1, 2023 to Mar 29, 2024
- BD registered reps · 5 to 4Sep 1, 2023 to Mar 29, 2024
- Corporate clients · 0 to 1Sep 1, 2023 to Mar 29, 2024
- HNW clients · 53 to 54Sep 1, 2023 to Mar 29, 2024
- Individual clients · 194 to 195Sep 1, 2023 to Mar 29, 2024
- Assets in custody · 140878477.0 to unsetSep 1, 2023 to Mar 29, 2024
- Custody of client assets · true to falseSep 1, 2023 to Mar 29, 2024
- Employees · 5 to 6Sep 1, 2023 to Mar 29, 2024
- State-registered IARs · 5 to 6Sep 1, 2023 to Mar 29, 2024
Signals
4 dated events
- Larry Albert Lock (Member/Principal) no longer on Schedule A of Universal Financial Advisors, Llc (listed 2024-06-27, absent 2024-12-20)Dec 20, 2024 · Control person left · inference
- Beth Ashley Lock (Co-Trustee Of Brian C. Lock Tod Brian C. Lock And Ashley B. Lock Revocable Qualified Spousal Trust Dated 10/7/2016) appeared on Schedule A of Universal Financial Advisors, LlcDec 20, 2024 · Control person joined · fact
- 4 advisors left Pfg Advisors (ST Louis, MO) for Universal Financial Advisors, LLC within 12 daysAug 10, 2022 · Team lift-out · derived
- Universal Financial Planning Consultants, Inc. filed its initial SEC registration (Form ADV)Apr 11, 2022 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 314-276-6857reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 314-721-1393reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 314-721-5522reportedpublished by the firm, firm site, Sep 15, 2026
- Website
- universaladvisorsgroup.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 314-721-5522reportedpublic record, Form ADV, Aug 13, 2026
- Contact form
- universaladvisorsgroup.com/contactreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- universaladvisorsgroup.com/meet-the-teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $30.8Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026