DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Pfg Advisors

Independent wealth managerPhoenix, ArizonaCRD 173344SEC 801-80797websiteIAPD
Legal name Pfg Advisors, LLC
Latest filing Mar 17, 2026
First filing on the tape Dec 19, 2014 · 101 filings
SEC status approved since Dec 1, 2014
RAUM
$3.3B
reported, Item 5.F
Discretionary
87%
of RAUM
Private clients
97%
$3.2B individuals and HNW
Advisors
81
registered through the firm on IAPD
RAUM per advisor
$40.3M
derived; firm RAUM over IAPD count
Employees
112
86 advisory (5.B.1)
Offices
131
beyond the principal office
Private funds
0
reported on Schedule D
History
101 filings and snapshots on the tape
RAUM$3.3B as of Mar 17, 2026
Mar 31, 2015$116M then
HNW client RAUM$1.6B as of Mar 17, 2026
Feb 9, 2018$116M then
State-registered IARs (5.B.3)90 as of Mar 17, 2026
Mar 31, 201524 then
Employees (5.A)112 as of Mar 17, 2026
Mar 31, 201524 then
Private funds: no history
RAUM +5.8% over the last fiscal year+21% a year over threeIARs 106 to 90
Practice profile
derived from the filing of Mar 17, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
RAUM per advisor
$40.3MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
93derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.2MderivedHNW RAUM over HNW clients
Average account
$233,243derivedRAUM over accounts (5.F.2.f)
Discretionary
87%derivedof RAUM
Institutional
0.3%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.4derivedItem 5.A over advisors
Advisors per office
0.6derived132 offices incl. principal (1.F.5)
RAUM growth, one year
+5.8%derivedbetween the last two annual amendments
Advisor growth, one year
-15%derivedItem 5.B.3 between annual amendments
Client growth, one year
+0.0%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, pension consulting, selection of other advisersreportedItem 5.G
Wrap fee program
$519MreportedItem 5.I
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$1.6B50%
  • Individuals$1.5B48%
  • Corporations and businesses$71.9M2.2%
  • Pension and profit-sharing plans$8.9M0.3%
  • Charitable organizations$155,4570.0%
Individual clients
6,792reported
HNW clients
735reported
Pension plan clients
11reported
Charitable clients
2reported
Accounts
13,982reported
Financial planning clients
26-50reported
Wrap fee programs
$0 sponsored, $0 managedreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.97 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=83.0derived
Advisors registered through the firm
82 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Darren Edmond KennonScottsdale, Az Feb 27, 201535 y6
Curtis Dean DavisCertified Financial Planner, Chartered Financial ConsultantPhoenix, Az Mar 6, 201538 y2
Richard Nelson LandisChartered Financial ConsultantGilbert, AzMar 6, 201525 y2
Anthony Robert DasticeAnthem, Az Mar 13, 201532 y4
Michael Thomas PriorPeoria, Az Mar 16, 201531 y4
Bridgette D GavaganPeoria, Az Mar 26, 201518 y4
Thomas Ian RindahlCertified Financial Planner, Chartered Financial ConsultantTempe, Az Mar 27, 201527 y3
James Alan MerkelTucson, Az Apr 24, 201523 y1
Guy L. AustinCertified Financial PlannerTempe, AzMay 7, 201519 y2
Todd G KalinaCertified Financial PlannerPhoenix, AzMay 18, 201522 y2
Ann Brogan MartinGilbert, AzFeb 6, 201812 y2
Michael Ryan MelbyPhoenix, AzMar 2, 201843 y1
Timothy George MansellCertified Financial PlannerOakland, CaApr 6, 201839 y5
William Steven BatieAlbuquerque, NmApr 16, 201831 y5
Brenda Kay AshworthCertified Financial PlannerAlbuquerque, NmApr 16, 201840 y2
Matthew Phillip CanoAlbuquerque, Nm Apr 17, 201827 y3
Harold Charles MorrowPersonal Financial SpecialistDeming, NmApr 18, 201842 y4
Richard Dean PecotteFarmington, NmApr 18, 201838 y3
Jed M WebbRio Rancho, NmApr 18, 201812 y1
Heather Laurel ScharaAlbuquerque, NmApr 18, 201828 y3
Tracy Dale CudaPhoenix, AzApr 20, 201839 y1
Jodie Lynn GallovichPhoenix, Az Apr 20, 201838 y1
Kyle Wesley JohnsonCertified Financial PlannerLa Jolla, Ca May 21, 201811 y1
Susan Michelle BennettPhoenix, AzJul 31, 201816 y1
Brent A CattaniGilbert, Az Aug 21, 201821 y0
Chad A WalkerPhoenix, AzDec 18, 201825 y5
Sabina ValicPhoenix, AzJan 22, 201925 y1
Francisco Jose TortPhoenix, AzMay 7, 201921 y1
Louis Bradley PriebeCertified Financial PlannerPhoenix, AzAug 16, 201926 y4
Kelly Joel MeyerWindom, Mn Dec 2, 201928 y2
Gary George HughesOwatonna, MnDec 2, 201939 y2
Adam Howard MosbachCertified Financial PlannerPhoenix, AzDec 11, 201932 y2
Michael Joseph TomschaEugene, Or Jun 4, 202010 y1
John G GriffithEugene, OrJun 16, 202011 y2
Anthony Theodore RochaPeoria, AzJun 23, 202029 y1
Scott Wade SummerlinEagle, IdSep 18, 202019 y2
Jimmy J SuhLos Angeles, Ca Sep 22, 202034 y7
Andrew JohnsonGilbert, AzNov 24, 202012 y2
Timothy MangusFort Worth, Tx Feb 22, 202118 y5
Robert John ThompsonAustin, TxApr 5, 202129 y4
All 82 advisors at Pfg Advisors
Advisor movement
32 left, 4 joined in 12 months
net -28 in 12 months1 left in 90 days2 joined in 90 daysdeparture rate 40% of current headcount48 left over 36 months
Left, latest
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • C Justin Jolly · Chief Compliance Officercontrol
    since 07/2024 · owns less than 5%
  • Thomas Michael Prior · Chief Executive Officercontrol
    since 10/2014 · owns less than 5%
  • Kolega Janette Prior · Trusteecontrol
    since 03/2022 · owns 50% to 75% of Michael Thomas Prior And Janette Kolega Prior Family Trust
  • Thomas Michael Prior · Trusteecontrol
    since 03/2022 · owns 50% to 75% of Michael Thomas Prior And Janette Kolega Prior Family Trust
Entity owners
  • Priority Financial Group, LLC · Sole Member
    direct · owns 75% or more
  • Michael Thomas Prior And Janette Kolega Prior Family Trust · Owner
    indirect · owns 75% or more of Prior And Associates, LLC
  • Prior And Associates, LLC · Member
    indirect · owns 75% or more of Priority Financial Group, LLC
Related persons
Schedule D 7.A
  • Donald L Like
    real estatey
  • Pfg Insurance Services
    real estatey
  • Seth Fink
    insurancey
  • Tiffany Lum
    insurancey
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Phoenix, Az · principal31291
Peoria, Az700
Mesa, Az710
Albuquerque, Nm6031
Tempe, Az601
Eugene, Or400
Scottsdale, Az4121
Gilbert, Az400
Houston, Tx300
San Diego, Ca310
Glendale, Az300
San Jose, Ca300
La Mesa, Ca210
Austin, Tx200
Carlsbad, Ca200
Chandler, Az200
Eagle, Id210
Owatonna, Mn210
Roswell, Nm200
Tucson, Az200
Offices
Schedule D 1.F, the 25 largest
  • Phoenix, AZ5 employees
  • Eugene, OR4 employees
  • Albuquerque, NM4 employees
  • Albuquerque, NM3 employees
  • Albuquerque, NM3 employees
  • Valencia, CA3 employees
  • Rio Rancho, NM2 employees
  • Peoria, AZ2 employees
  • Phoenix, AZ2 employees
  • Farmington, NM2 employees
  • Glendale, AZ2 employees
  • Mesa, AZ2 employees
  • Phoenix, AZ1 employees
  • Berkely, CA1 employees
  • San Diego, CA1 employees
  • Tempe, AZ1 employees
  • Tucson, AZ1 employees
  • Tucson, AZ1 employees
  • Dallas, TX1 employees
  • Carlsbad, CA1 employees
  • Campbell, CA1 employees
  • Gilbert, AZ1 employees
  • Greenwood Village, CO1 employees
  • Mankato, MN1 employees
  • Phoenix, AZ1 employees
ADV anomalies
2 against comparable advisers; where to look, not conclusions
  • high office count relative to headcountStatic outlier · filing Mar 17, 2026
    offices per registered advisor of 1.6 against a peer median of 0.3 (529 comparable advisers, 99.0th percentile, 5.6 robust deviations)
    peers: independent wealth managers, $1B to $5B (529) · 99% percentile
  • control person changedChange between filings · filing Mar 17, 2026
    PRIOR, JANETTE, KOLEGA (TRUSTEE) left Schedule A between the filings of 2022-08-11 and 2026-03-17
    peers: independent wealth managers, $1B to $5B (1,360)
What changed
consecutive filings, newest first
  • Accounts · 13,550 to 13,982
    Jan 2, 2026 to Mar 17, 2026
  • Advisory employees · 104 to 86
    Jan 2, 2026 to Mar 17, 2026
  • BD registered reps · 113 to 83
    Jan 2, 2026 to Mar 17, 2026
  • Corporate clients · 46 to 51
    Jan 2, 2026 to Mar 17, 2026
  • HNW clients · 727 to 735
    Jan 2, 2026 to Mar 17, 2026
  • Individual clients · 6,798 to 6,792
    Jan 2, 2026 to Mar 17, 2026
  • Pension plan clients · 12 to 11
    Jan 2, 2026 to Mar 17, 2026
  • Employees · 119 to 112
    Jan 2, 2026 to Mar 17, 2026
  • State-registered IARs · 106 to 90
    Jan 2, 2026 to Mar 17, 2026
  • Discretionary RAUM · $2.4B to $2.8B
    Jan 2, 2026 to Mar 17, 2026
  • HNW RAUM · $1.5B to $1.6B
    Jan 2, 2026 to Mar 17, 2026
  • Individual RAUM · $1.5B to $1.5B
    Jan 2, 2026 to Mar 17, 2026
  • Non-discretionary RAUM · $659M to $424M
    Jan 2, 2026 to Mar 17, 2026
  • Pension RAUM · $7.6M to $8.9M
    Jan 2, 2026 to Mar 17, 2026
  • RAUM · $3.1B to $3.3B
    Jan 2, 2026 to Mar 17, 2026
  • Financial planning clients · 26-50 to 26-50
    Apr 22, 2025 to Jun 24, 2025
  • Accounts · 12,918 to 13,550
    Jan 2, 2025 to Apr 22, 2025
  • Advisory employees · 99 to 104
    Jan 2, 2025 to Apr 22, 2025
  • BD registered reps · 109 to 113
    Jan 2, 2025 to Apr 22, 2025
  • Corporate clients · 42 to 46
    Jan 2, 2025 to Apr 22, 2025
  • HNW clients · 697 to 727
    Jan 2, 2025 to Apr 22, 2025
  • Individual clients · 6,481 to 6,798
    Jan 2, 2025 to Apr 22, 2025
  • Employees · 115 to 119
    Jan 2, 2025 to Apr 22, 2025
  • Financial planning clients · 11-25 to 26-50
    Jan 2, 2025 to Apr 22, 2025
  • State-registered IARs · 102 to 106
    Jan 2, 2025 to Apr 22, 2025
  • Discretionary RAUM · $2.3B to $2.4B
    Jan 2, 2025 to Apr 22, 2025
  • HNW RAUM · $1.4B to $1.5B
    Jan 2, 2025 to Apr 22, 2025
  • Individual RAUM · $1.4B to $1.5B
    Jan 2, 2025 to Apr 22, 2025
  • Non-discretionary RAUM · $485M to $659M
    Jan 2, 2025 to Apr 22, 2025
  • Pension RAUM · $7.5M to $7.6M
    Jan 2, 2025 to Apr 22, 2025
  • RAUM · $2.8B to $3.1B
    Jan 2, 2025 to Apr 22, 2025
  • Wrap assets (manager) · $348M to $0
    Jan 2, 2025 to Apr 22, 2025
  • Accounts · 11,752 to 12,918
    Dec 3, 2024 to Jan 2, 2025
  • Corporate clients · 48 to 42
    Dec 3, 2024 to Jan 2, 2025
  • HNW clients · 649 to 697
    Dec 3, 2024 to Jan 2, 2025
  • Individual clients · 6,018 to 6,481
    Dec 3, 2024 to Jan 2, 2025
  • Pension plan clients · 13 to 12
    Dec 3, 2024 to Jan 2, 2025
  • Discretionary RAUM · $2.0B to $2.3B
    Dec 3, 2024 to Jan 2, 2025
  • HNW RAUM · $1.2B to $1.4B
    Dec 3, 2024 to Jan 2, 2025
  • Individual RAUM · $1.1B to $1.4B
    Dec 3, 2024 to Jan 2, 2025
Signals
60 dated events
  • Christopher Terrence Jennings left Pfg Advisors for Titleist Asset Management, Llc (registered 2026-08-04)
    Aug 26, 2026 · Advisor changed firm · fact
  • Gavin Walker Grove left Pfg Advisors for Benefit Financial Services Group (registered 2026-07-02)
    Jun 11, 2026 · Advisor changed firm · fact
  • Seth David Fink left Pfg Advisors for Lpl Financial Llc (registered 2026-06-30)
    Apr 20, 2026 · Advisor changed firm · fact
  • Morgan Daniel Keil left Pfg Advisors for Onedigital (registered 2026-04-18)
    Apr 18, 2026 · Advisor changed firm · fact
  • Jennifer Rachel Rusk left Pfg Advisors for Onedigital (registered 2026-04-14)
    Apr 15, 2026 · Advisor changed firm · fact
  • Tyler Joseph Clark left Pfg Advisors for Onedigital (registered 2026-04-14)
    Apr 15, 2026 · Advisor changed firm · fact
  • Tyler Scott Grantham left Pfg Advisors for Onedigital (registered 2026-04-14)
    Apr 15, 2026 · Advisor changed firm · fact
  • Beau Diehl Sheedy left Pfg Advisors for Onedigital (registered 2026-04-14)
    Apr 15, 2026 · Advisor changed firm · fact
  • Lanaya Jean Ewald left Pfg Advisors for Onedigital (registered 2026-04-13)
    Apr 15, 2026 · Advisor changed firm · fact
  • Clayton Matthew Janson left Pfg Advisors for Onedigital (registered 2026-04-06)
    Apr 15, 2026 · Advisor changed firm · fact
  • 6 advisors left Pfg Advisors (Phoenix, AZ) for Onedigital within 3 days
    Apr 15, 2026 · Team lift-out · derived
  • Todd Justin Lerner left Pfg Advisors for Advus Financial Partners, Llc (registered 2026-04-01)
    Apr 1, 2026 · Advisor changed firm · fact
  • Ramona Janina Maior left Pfg Advisors for Domain Money Advisors, Llc (registered 2026-06-03)
    Mar 27, 2026 · Advisor changed firm · fact
  • David M Telles left Pfg Advisors for Cetera Investment Advisers Llc (registered 2026-02-09)
    Dec 8, 2025 · Advisor changed firm · fact
  • Lora Gene Lakatos left Pfg Advisors for Osaic Advisory Services, Llc (registered 2025-11-07)
    Nov 10, 2025 · Advisor changed firm · fact
  • Britney Taylor Gorley left Pfg Advisors for Osaic Wealth, Inc. (registered 2025-11-07)
    Nov 10, 2025 · Advisor changed firm · fact
  • Sean Kenneth Meldrum left Pfg Advisors for Osaic Advisory Services, Llc (registered 2025-11-07)
    Nov 10, 2025 · Advisor changed firm · fact
  • Rizwan Bukhari left Pfg Advisors for Osaic Advisory Services, Llc (registered 2025-11-07)
    Nov 10, 2025 · Advisor changed firm · fact
  • Richard Omar Wilson left Pfg Advisors for Osaic Advisory Services, Llc (registered 2025-11-07)
    Nov 10, 2025 · Advisor changed firm · fact
  • Sandra Maria Penner left Pfg Advisors for Osaic Advisory Services, Llc (registered 2025-11-07)
    Nov 10, 2025 · Advisor changed firm · fact
  • Brett Hansen Buckley left Pfg Advisors for Osaic Advisory Services, Llc (registered 2025-11-07)
    Nov 10, 2025 · Advisor changed firm · fact
  • Robert George Wilson left Pfg Advisors for Osaic Advisory Services, Llc (registered 2025-11-07)
    Nov 10, 2025 · Advisor changed firm · fact
  • Scott Michael Hanish left Pfg Advisors for Osaic Wealth, Inc. (registered 2025-11-07)
    Nov 10, 2025 · Advisor changed firm · fact
  • Oliver Ivan Ibarra left Pfg Advisors for Osaic Advisory Services, Llc (registered 2025-11-07)
    Nov 10, 2025 · Advisor changed firm · fact
  • Jennifer Foster left Pfg Advisors for Osaic Advisory Services, Llc (registered 2025-11-07)
    Nov 10, 2025 · Advisor changed firm · fact
  • Stephen Mark Gordon left Pfg Advisors for Osaic Advisory Services, Llc (registered 2025-11-07)
    Nov 10, 2025 · Advisor changed firm · fact
  • Chris Daniel Morin left Pfg Advisors for Osaic Advisory Services, Llc (registered 2025-11-07)
    Nov 10, 2025 · Advisor changed firm · fact
  • Jonathan Frederick Garton left Pfg Advisors for Osaic Wealth, Inc. (registered 2025-11-06)
    Nov 10, 2025 · Advisor changed firm · fact
  • Aaron Loyal Williamson left Pfg Advisors for Osaic Advisory Services, Llc (registered 2025-11-07)
    Nov 10, 2025 · Advisor changed firm · fact
  • Nathan Wade Rydalch left Pfg Advisors for Osaic Advisory Services, Llc (registered 2025-11-07)
    Nov 10, 2025 · Advisor changed firm · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Firm profile
linkedin.com/company/priority-financial-groupreportedpublic record, Form ADV, Sep 17, 2026
Website
davisfm.comreportedpublic record, Form ADV, Sep 17, 2026
Principal office phone
(800) 405-8850reportedpublic record, Form ADV, Mar 17, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$40.3Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026