DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
P••••• W•••••• L••
Latest filing Mar 24, 2026
First filing on the tape Sep 28, 2023 · 16 filings
SEC status approved since Oct 30, 2023
RAUM
$326M
reported, Item 5.F
Discretionary
87%
of RAUM
Private clients
90%
$293M individuals and HNW
Advisors
8
registered through the firm on IAPD
RAUM per advisor
$40.8M
derived; firm RAUM over IAPD count
Employees
10
8 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
16 filings and snapshots on the tape
RAUM$326M as of Mar 24, 2026
Mar 7, 2024$105M then
HNW client RAUM$288M as of Mar 24, 2026
Mar 7, 2024$104M then
State-registered IARs (5.B.3)9 as of Mar 24, 2026
Mar 7, 20244 then
Employees (5.A)10 as of Mar 24, 2026
Mar 7, 20245 then
Private funds: no history
RAUM +24% over the last fiscal yearIARs 5 to 9offices 0 to 1
Practice profile
derived from the filing of Mar 24, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $40.8MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 12derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $4.4MderivedHNW RAUM over HNW clients
- Average account
- $3.3MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 87%derivedof RAUM
- Institutional
- 8.5%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.3derivedItem 5.A over advisors
- Advisors per office
- 4.0derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- +24%derivedbetween the last two annual amendments
- Advisor growth, one year
- +80%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +14%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisersreportedItem 5.G
- Custody
- $119M, 31 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$288M88%
- Charitable organizations$15.6M4.8%
- Pension and profit-sharing plans$12.1M3.7%
- Corporations and businesses$5.7M1.7%
- Individuals$5.3M1.6%
- Individual clients
- 27reported
- HNW clients
- 65reported
- Pension plan clients
- 1reported
- Charitable clients
- 1reported
- Accounts
- 98reported
- Financial planning clients
- 0reported
- Wrap fee programs
- noreported
- Custody of client assets
- $119M for 31 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.9 fund_share=0.0 institutional_share=0.08 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
8 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| C•••••• B•••• C••••••Certified Financial Planner | Boston, Ma | Nov 15, 2023 | 12 y | 2 |
| P••• M•••••• S••••• | Boston, Ma | Nov 15, 2023 | 12 y | 0 |
| S•••• M•••••• G•••••• | Boston, Ma | Dec 6, 2023 | 31 y | 2 |
| T•••••• R•••••• J•••• | Boston, Ma | Feb 20, 2024 | 32 y | 2 |
| W•••••• A•••• N•••••• | Boston, Ma | Apr 22, 2024 | 26 y | 1 |
| N••••• A••• B••••• | Boston, Ma | Jun 18, 2025 | 10 y | 0 |
| G••••• T• F••••• | Boston, Ma | Nov 4, 2025 | 17 y | 3 |
| C••••••••• B•••• R•• | Boston, Ma | Feb 19, 2026 | 20 y | 3 |
Advisor movement
0 left, 2 joined in 12 months
net +2 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- C••••••••• B•••• R•• from S•• W•••••Feb 19, 2026 · RIA to RIA
- G••••• T• F••••• from F•••• C••••••• I••••••• S•••••••• I•••Nov 4, 2025 · Affiliated broker-dealer or bank to independent RIA
- W•••••• A•••• N•••••• from W•••• F•••• A•••••••Apr 22, 2024 · Wirehouse to independent RIA
- T•••••• R•••••• J•••• from U•• F•••••••• S••••••• I•••Feb 20, 2024 · Wirehouse to a newly registered adviser (no RAUM reported yet)
- S•••• M•••••• G•••••• from S•• W•••••Dec 6, 2023 · Affiliated broker-dealer or bank to a newly registered adviser
- C•••••• B•••• C•••••• from M••••• S••••••Nov 15, 2023 · Wirehouse to a newly registered adviser (no RAUM reported yet)
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- C••••••• C••••••• B•••• · Chief Compliance Officer, Chief Administrative Officercontrolsince 11/2023 · owns less than 5%
- S•••••• P•••• M•••••• · Founder, Chief Executive Officercontrolsince 09/2023 · owns less than 5%
- S•••••• P•••• M•••••• · Managercontrolsince 09/2023 · owns 75% or more of P••• W••••• M••••••••• L••
Entity owners
- P••• W••••• M••••••••• L•• · Ownerdirect · owns 75% or more
- P••••• W••••• I••••••••• L•• · Ownerdirect · owns 10% to 25%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Boston, Ma · principal | 8 | 2 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
2 against comparable advisers; where to look, not conclusions
- account count collapseChange between filings · filing Mar 24, 2026accounts (Item 5.F.2.f) moved from 334.0 to 98.0 (-71.0%) between the annual amendments of 2025-03-20 and 2026-03-24; the peer median change was +5.0% (3687 comparable advisers, 1.0th percentile of changes)peers: independent wealth managers, $100M to $500M (3,687) · 0.9% percentile
- advisor count surgeChange between filings · filing Mar 24, 2026advisory representatives (Item 5.B.3) moved from 5.0 to 9.0 (+80.0%) between the annual amendments of 2025-03-20 and 2026-03-24; the peer median change was 0.0% (965 comparable advisers, 99.0th percentile of changes)peers: independent wealth managers, $100M to $500M (965) · 99% percentile
What changed
consecutive filings, newest first
- Accounts · 334 to 98Dec 11, 2025 to Mar 24, 2026
- Advisory employees · 5 to 8Dec 11, 2025 to Mar 24, 2026
- Corporate clients · 1 to 4Dec 11, 2025 to Mar 24, 2026
- HNW clients · 68 to 65Dec 11, 2025 to Mar 24, 2026
- Individual clients · 13 to 27Dec 11, 2025 to Mar 24, 2026
- Pension plan clients · unset to 1.0Dec 11, 2025 to Mar 24, 2026
- Assets in custody · $41.7M to $119MDec 11, 2025 to Mar 24, 2026
- Employees · 7 to 10Dec 11, 2025 to Mar 24, 2026
- State-registered IARs · 5 to 9Dec 11, 2025 to Mar 24, 2026
- Other offices · 0 to 1Dec 11, 2025 to Mar 24, 2026
- Discretionary RAUM · $232M to $284MDec 11, 2025 to Mar 24, 2026
- HNW RAUM · $245M to $288MDec 11, 2025 to Mar 24, 2026
- Individual RAUM · $2.9M to $5.3MDec 11, 2025 to Mar 24, 2026
- Non-discretionary RAUM · $30.7M to $42.2MDec 11, 2025 to Mar 24, 2026
- Pension RAUM · unset to 12080000.0Dec 11, 2025 to Mar 24, 2026
- RAUM · $262M to $326MDec 11, 2025 to Mar 24, 2026
- Financial planning clients · 0 to 0May 9, 2025 to Jun 17, 2025
- Accounts · 331 to 334Jan 2, 2025 to Mar 20, 2025
- Charity clients · unset to 1.0Jan 2, 2025 to Mar 20, 2025
- Corporate clients · unset to 1.0Jan 2, 2025 to Mar 20, 2025
- Assets in custody · $40.2M to $41.7MJan 2, 2025 to Mar 20, 2025
- Discretionary RAUM · $238M to $232MJan 2, 2025 to Mar 20, 2025
- HNW RAUM · $248M to $245MJan 2, 2025 to Mar 20, 2025
- Individual RAUM · $3.0M to $2.9MJan 2, 2025 to Mar 20, 2025
- Non-discretionary RAUM · $28.2M to $30.7MJan 2, 2025 to Mar 20, 2025
- RAUM · $266M to $262MJan 2, 2025 to Mar 20, 2025
- Accounts · 150 to 331Apr 25, 2024 to Dec 19, 2024
- Advisory employees · 4 to 5Apr 25, 2024 to Dec 19, 2024
- HNW clients · 49 to 68Apr 25, 2024 to Dec 19, 2024
- Individual clients · 7 to 13Apr 25, 2024 to Dec 19, 2024
- Assets in custody · $19.6M to $40.2MApr 25, 2024 to Dec 19, 2024
- Employees · 5 to 7Apr 25, 2024 to Dec 19, 2024
- State-registered IARs · 4 to 5Apr 25, 2024 to Dec 19, 2024
- Discretionary RAUM · $108M to $238MApr 25, 2024 to Dec 19, 2024
- HNW RAUM · $106M to $248MApr 25, 2024 to Dec 19, 2024
- Individual RAUM · $2.0M to $3.0MApr 25, 2024 to Dec 19, 2024
- Non-discretionary RAUM · $0 to $28.2MApr 25, 2024 to Dec 19, 2024
- RAUM · $108M to $266MApr 25, 2024 to Dec 19, 2024
- Accounts · 127 to 150Mar 7, 2024 to Mar 12, 2024
- HNW clients · 51 to 49Mar 7, 2024 to Mar 12, 2024
Signals
4 dated events
- P••••• W•••••• L•• reported RAUM $265.9M, up 147% from $107.6M (2024-04-25 to 2024-12-19)Dec 19, 2024 · RAUM change · derived
- B C•••••• C•••••• (Chief Compliance Officer, Chief Administrative Officer) appeared on Schedule A of P••••• W•••••• L••Nov 7, 2023 · Control person joined · fact
- Garrett John Grafton (Chief Compliance Officer) no longer on Schedule A of P••••• W•••••• L•• (listed 2023-11-03, absent 2023-11-07)Nov 7, 2023 · Control person left · inference
- P••••• W•••••• L•• filed its initial SEC registration (Form ADV)Sep 28, 2023 · ria f•••• adv filing · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- contact@purefiwealth.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 617-488-9320reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/purefi-wealthreportedpublic record, Form ADV, Sep 18, 2026
- Website
- PUREfiWealth.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- (617) 488-9320reportedpublic record, Form ADV, Mar 24, 2026
- Contact form
- purefiwealth.com/contactreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- purefiwealth.com/our-teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $40.8Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026