DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Stearns Financial Group

Former SEC-registered adviserGreensboro, North CarolinaCRD 106298SEC 801-39328IAPD
Legal name Stearns Financial Services Group Inc
Latest filing Jul 21, 2020
First filing on the tape Dec 23, 2011 · 18 filings
RAUM
$1.4B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
93%
$1.3B individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
30
13 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
18 filings and snapshots on the tape
RAUM$1.4B as of Mar 30, 2020
Mar 30, 2012$471M then
HNW client RAUM$1.2B as of Mar 30, 2020
Mar 29, 2018$967M then
State-registered IARs (5.B.3)15 as of Mar 30, 2020
Mar 30, 20120 then
Employees (5.A)30 as of Mar 30, 2020
Apr 1, 201316 then
Private funds: no history
RAUM +9.8% over the last fiscal year+15% a year over threeIARs 15 to 15
Practice profile
derived from the filing of Jul 21, 2020; every figure names its basis
RAUM per advisor
$96.0MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
43derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$3.6MderivedHNW RAUM over HNW clients
Average account
$625,790derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
4.9%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.0derivedItem 5.A over advisors
Advisors per office
7.5derived2 offices incl. principal (1.F.5)
RAUM growth, one year
+9.8%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+3.4%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisers, educational seminarsreportedItem 5.G
Custody
$672M, 397 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$1.2B86%
  • Individuals$111M7.7%
  • Charitable organizations$62.3M4.3%
  • Corporations and businesses$26.1M1.8%
  • Pension and profit-sharing plans$8.1M0.6%
Individual clients
301reported
HNW clients
345reported
Pension plan clients
n/areported
Charitable clients
6reported
Accounts
2,300reported
Financial planning clients
101-250reported
Wrap fee programs
noreported
Custody of client assets
$672M for 397 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
    Teams outTeams in
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Glenn James Joyce Jr. · Vp, Co-Cio, Cco, Director, Class A And Class B Shareholdercontrol
      since 01/2015 · owns 5% to 10%
    • Haleh Moddasser · Senior Vice President And Financial Advisor, Director, Class A And Class B Shareholdercontrol
      since 01/2017 · owns less than 5%
    • Gale Dennis Stearns · President, Director, Class A And Class B Shareholdercontrol
      since 07/1991 · owns 50% to 75%
    • Pamela Stearns · Secretary, Cfo, Director, Class A Shareholdercontrol
      since 07/2008 · owns 10% to 25%
    • Madison John Thomas · Vice President, Director; Class A And Class B Shareholdercontrol
      since 01/2015 · owns 10% to 25%
    • Edward Phillip Williams Jr. · Co-Cio, Global Strategist, Class A And Class B Shareholdercontrol
      since 06/2018 · owns less than 5%
    Related persons
    Schedule D 7.A
    No related person reported.
    Offices
    Schedule D 1.F, the 25 largest
    • Chapel Hill, NC3 employees
    What changed
    consecutive filings, newest first
    • Accounts · 2,115 to 2,300
      Nov 22, 2019 to Mar 30, 2020
    • Advisory employees · 15 to 13
      Nov 22, 2019 to Mar 30, 2020
    • Charity clients · unset to 6.0
      Nov 22, 2019 to Mar 30, 2020
    • Corporate clients · 8 to 6
      Nov 22, 2019 to Mar 30, 2020
    • HNW clients · 319 to 345
      Nov 22, 2019 to Mar 30, 2020
    • Individual clients · 306 to 301
      Nov 22, 2019 to Mar 30, 2020
    • Assets in custody · $652M to $672M
      Nov 22, 2019 to Mar 30, 2020
    • Employees · 29 to 30
      Nov 22, 2019 to Mar 30, 2020
    • Discretionary RAUM · $1.3B to $1.4B
      Nov 22, 2019 to Mar 30, 2020
    • HNW RAUM · $1.0B to $1.2B
      Nov 22, 2019 to Mar 30, 2020
    • Individual RAUM · $104M to $111M
      Nov 22, 2019 to Mar 30, 2020
    • Pension RAUM · $7.3M to $8.1M
      Nov 22, 2019 to Mar 30, 2020
    • RAUM · $1.3B to $1.4B
      Nov 22, 2019 to Mar 30, 2020
    • Accounts · 2,032 to 2,115
      Jun 7, 2018 to Mar 29, 2019
    • Advisory employees · 13 to 15
      Jun 7, 2018 to Mar 29, 2019
    • Charity clients · 3.0 to unset
      Jun 7, 2018 to Mar 29, 2019
    • Corporate clients · 7 to 8
      Jun 7, 2018 to Mar 29, 2019
    • HNW clients · 296 to 319
      Jun 7, 2018 to Mar 29, 2019
    • Individual clients · 293 to 306
      Jun 7, 2018 to Mar 29, 2019
    • Pension plan clients · 2.0 to unset
      Jun 7, 2018 to Mar 29, 2019
    • Assets in custody · $586M to $652M
      Jun 7, 2018 to Mar 29, 2019
    • Custody of client assets · false to true
      Jun 7, 2018 to Mar 29, 2019
    • Employees · 26 to 29
      Jun 7, 2018 to Mar 29, 2019
    • State-registered IARs · 11 to 15
      Jun 7, 2018 to Mar 29, 2019
    • Discretionary RAUM · $1.1B to $1.3B
      Jun 7, 2018 to Mar 29, 2019
    • HNW RAUM · $967M to $1.0B
      Jun 7, 2018 to Mar 29, 2019
    • Individual RAUM · $112M to $104M
      Jun 7, 2018 to Mar 29, 2019
    • Pension RAUM · $7.8M to $7.3M
      Jun 7, 2018 to Mar 29, 2019
    • RAUM · $1.1B to $1.3B
      Jun 7, 2018 to Mar 29, 2019
    • Accounts · 1,965 to 2,032
      Dec 4, 2017 to Mar 29, 2018
    • Advisory employees · 9 to 13
      Dec 4, 2017 to Mar 29, 2018
    • Charity clients · 0 to 3
      Dec 4, 2017 to Mar 29, 2018
    • Corporate clients · 0 to 7
      Dec 4, 2017 to Mar 29, 2018
    • HNW clients · 0 to 296
      Dec 4, 2017 to Mar 29, 2018
    • Individual clients · 0 to 293
      Dec 4, 2017 to Mar 29, 2018
    • Pension plan clients · 0 to 2
      Dec 4, 2017 to Mar 29, 2018
    • Assets in custody · $39.1M to $586M
      Dec 4, 2017 to Mar 29, 2018
    • Employees · 23 to 26
      Dec 4, 2017 to Mar 29, 2018
    • State-registered IARs · 8 to 11
      Dec 4, 2017 to Mar 29, 2018
    • Discretionary RAUM · $936M to $1.1B
      Dec 4, 2017 to Mar 29, 2018
    Signals
    1 dated events
    • Edward Phillip Williams Jr. (Co-Cio, Global Strategist, Class A And Class B Shareholder) appeared on Schedule A of Stearns Financial Group
      Mar 29, 2019 · Control person joined · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026