DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
V•••• F•••••••• P•••••••
Legal name V•••• F•••••••• P•••••••• I•••
Latest filing May 18, 2026
First filing on the tape Mar 26, 2012 · 42 filings
SEC status approved since Jul 1, 1992
RAUM
$1.2B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$1.2B individuals and HNW
Advisors
12
registered through the firm on IAPD
RAUM per advisor
$98.5M
derived; firm RAUM over IAPD count
Employees
21
12 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
42 filings and snapshots on the tape
RAUM$1.2B as of May 18, 2026
Mar 26, 2012$347M then
HNW client RAUM$909M as of May 18, 2026
Mar 12, 2018$503M then
State-registered IARs (5.B.3)11 as of May 18, 2026
Mar 26, 20120 then
Employees (5.A)21 as of May 18, 2026
Mar 28, 201314 then
Private funds: no history
RAUM +18% over the last fiscal year+12% a year over threeIARs 12 to 11
Practice profile
derived from the filing of May 18, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- p••••••• led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
- RAUM per advisor
- $98.5MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 53derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.4MderivedHNW RAUM over HNW clients
- Average account
- $610,788derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.8derivedItem 5.A over advisors
- Advisors per office
- 6.0derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- +18%derivedbetween the last two annual amendments
- Advisor growth, one year
- -8.3%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -0.9%derived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individualsreportedItem 5.G
- Financial planning clients
- 636reportedItem 5.H
- Custody
- $290M, 321 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$909M77%
- Individuals$273M23%
- Individual clients
- 371reported
- HNW clients
- 265reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 1,935reported
- Financial planning clients
- 636reported
- Wrap fee programs
- noreported
- Custody of client assets
- $290M for 321 clientsreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
12 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| D•••• A•••••••• K••••••••Certified Financial Planner | Richmond, Va | Mar 17, 1997 | 32 y | 0 |
| J•••• A••• W•••••• | Richmond, Va | Mar 23, 1998 | 32 y | 0 |
| E••••• L• H••••Certified Financial Planner, Personal Financial Specialist | Richmond, Va | Oct 4, 2004 | 14 y | 0 |
| W•••••• J•••• L••••Certified Financial Planner, Chartered Financial Consultant | Richmond, Va | Aug 23, 2006 | 20 y | 0 |
| B•••• J•••• W••••Certified Financial Planner | Richmond, Va | Feb 18, 2008 | 18 y | 0 |
| K•••••• A•••••••• L••••••Certified Financial Planner | Richmond, Va | Nov 11, 2020 | 12 y | 0 |
| S•••• R• C•••••••••Certified Financial Planner | Richmond, Va | Jun 24, 2022 | 10 y | 0 |
| L•••••• K•••••••• H••••••• | Richmond, Va | Dec 13, 2022 | 14 y | 0 |
| T•••• L• S••• | Richmond, Va | Sep 1, 2023 | 11 y | 0 |
| J•••• R• F•••Certified Financial Planner | Richmond, Va | Sep 8, 2023 | 19 y | 0 |
| D•••• W• B••••• | Richmond, Va | Feb 21, 2025 | 10 y | 0 |
| N••••• E• M•••• | Richmond, Va | Jun 1, 2026 | 11 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount2 left over 36 months
Left, latest
- M••••••• O••••••• to S•••• F•••••••• A•••••••Feb 29, 2024 · RIA to RIA
- J••••• A• C•••• to C• A••••••• S•••••••Nov 6, 2023 · RIA to RIA
- J• M•••••• A••••• to R•••••• J•••• F•••••••• S••••••• A•••••••• I••Sep 28, 2022 · RIA to affiliated broker-dealer or bank
- A•••••••• W••••• D••• to A••••••••• F•••••••• S•••••••• L••Jun 23, 2022 · RIA to affiliated broker-dealer or bank
- B••••••• E••••• R••••• to M•••• • A••••••••• L••Dec 21, 2021 · RIA to RIA
- M•••••• T••• P••••• to M••••• F••••••••May 3, 2021 · RIA to RIA
- T••••• F••••••••• B•••••••• to C•••••••• F••••••••• I•••Aug 6, 2019 · RIA to affiliated broker-dealer or bank
- A••••• K•••••• A••••• to O••• F•••••••• P•••••••Nov 6, 2018 · RIA to RIA
- J••••• C• T••••••• to D•••••••• • C•••••• L••May 31, 2017 · Other
- B•••• P•••• D•••• to R• • J• F•••••••• P•••••••• L••Sep 2, 2014 · Other
- C•••••• L• R••••••••• to R• • J• F•••••••• P•••••••• L••Sep 2, 2014 · Other
- P••••• J•••• W••••• to A•••• F••••••••Apr 14, 2014 · Other
- K••• C••••••• B•••• to D•••• W••••• M•••••••••Aug 31, 2009 · Other
- M•••••• G•••••• R••••• to C•••• W•••••• L••Mar 10, 2009 · Other
Joined, latest
- J••••• A• C•••• from C• A••••••• S•••••••Feb 1, 2023 · RIA to RIA
- J••••• C• T••••••• from C•••••••• I••••••••• R••••••• A•••••••• I•••Sep 15, 2016 · Other
- B••••••• E••••• R••••• from C••••••• W••••• M••••••••• L••Nov 2, 2015 · Other
- M•••••• T••• P••••• from S••••••••• W••••• A•••••••• I•••Jul 15, 2014 · Other
- P••••• J•••• W••••• from H••••••• W••••• A•••••••Jul 30, 2013 · Other
- K••• C••••••• B•••• from W•••• F•••• A•••••••Feb 8, 2008 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- H••••• E•••••• L• · Sr. Vice Presidentcontrolsince 07/2006 · owns 25% to 50%
- K••••••••• D••••• A•••••••• · Presidentcontrolsince 01/2010 · owns 25% to 50%
- L••••• W••••••• J•••• · Sr. Vice Presidentcontrolsince 06/2015 · owns 25% to 50%
- W••••••• J••••• A••• · Sr. Vice President, Chief Compliance Officercontrolsince 01/2010 · owns 25% to 50%
- W••••• B••••• J•••• · Vice Presidentsince 07/2024 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Richmond, Va · principal | 12 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
- , 1 employees
What changed
consecutive filings, newest first
- Assets in custody · $321 to $290MMar 19, 2026 to May 18, 2026
- Accounts · 1,907 to 1,935Sep 30, 2025 to Mar 19, 2026
- HNW clients · 270 to 265Sep 30, 2025 to Mar 19, 2026
- Individual clients · 372 to 371Sep 30, 2025 to Mar 19, 2026
- Assets in custody · $660M to $321Sep 30, 2025 to Mar 19, 2026
- State-registered IARs · 12 to 11Sep 30, 2025 to Mar 19, 2026
- Discretionary RAUM · $1.0B to $1.2BSep 30, 2025 to Mar 19, 2026
- HNW RAUM · $797M to $909MSep 30, 2025 to Mar 19, 2026
- Individual RAUM · $208M to $273MSep 30, 2025 to Mar 19, 2026
- RAUM · $1.0B to $1.2BSep 30, 2025 to Mar 19, 2026
- Accounts · 1,901 to 1,907Dec 3, 2024 to Mar 27, 2025
- Advisory employees · 11 to 12Dec 3, 2024 to Mar 27, 2025
- HNW clients · 167 to 270Dec 3, 2024 to Mar 27, 2025
- Individual clients · 475 to 372Dec 3, 2024 to Mar 27, 2025
- Assets in custody · $141M to $660MDec 3, 2024 to Mar 27, 2025
- Employees · 20 to 21Dec 3, 2024 to Mar 27, 2025
- Financial planning clients · More than 500 to More than 500Dec 3, 2024 to Mar 27, 2025
- State-registered IARs · 10 to 12Dec 3, 2024 to Mar 27, 2025
- Discretionary RAUM · $921M to $1.0BDec 3, 2024 to Mar 27, 2025
- HNW RAUM · $607M to $797MDec 3, 2024 to Mar 27, 2025
- Individual RAUM · $314M to $208MDec 3, 2024 to Mar 27, 2025
- RAUM · $921M to $1.0BDec 3, 2024 to Mar 27, 2025
- Custody of client assets · false to trueJul 30, 2024 to Sep 19, 2024
- Accounts · 1,925 to 1,901Sep 21, 2023 to Mar 25, 2024
- Advisory employees · 10 to 11Sep 21, 2023 to Mar 25, 2024
- Charity clients · 0.0 to unsetSep 21, 2023 to Mar 25, 2024
- Corporate clients · 0.0 to unsetSep 21, 2023 to Mar 25, 2024
- HNW clients · 31 to 167Sep 21, 2023 to Mar 25, 2024
- Individual clients · 646 to 475Sep 21, 2023 to Mar 25, 2024
- Pension plan clients · 0.0 to unsetSep 21, 2023 to Mar 25, 2024
- Pooled vehicle clients · 0.0 to unsetSep 21, 2023 to Mar 25, 2024
- Assets in custody · $325M to $141MSep 21, 2023 to Mar 25, 2024
- Employees · 17 to 20Sep 21, 2023 to Mar 25, 2024
- State-registered IARs · 9 to 10Sep 21, 2023 to Mar 25, 2024
- Discretionary RAUM · $837M to $921MSep 21, 2023 to Mar 25, 2024
- HNW RAUM · $240M to $607MSep 21, 2023 to Mar 25, 2024
- Individual RAUM · $597M to $314MSep 21, 2023 to Mar 25, 2024
- RAUM · $837M to $921MSep 21, 2023 to Mar 25, 2024
- Other offices · 0 to 1Mar 15, 2023 to Sep 20, 2023
- Accounts · 2,246 to 1,925Nov 29, 2022 to Mar 14, 2023
Signals
4 dated events
- M••••••• O••••••• left V•••• F•••••••• P••••••• for S•••• F•••••••• A••••••• (registered 2024-03-18)Feb 29, 2024 · Advisor changed firm · fact
- J••••• A• C•••• left V•••• F•••••••• P••••••• for C• A••••••• S••••••• (registered 2023-12-06)Nov 6, 2023 · Advisor changed firm · fact
- J• M•••••• A••••• left V•••• F•••••••• P••••••• for R•••••• J•••• F•••••••• S••••••• A•••••••• I•• (registered 2022-09-29)Sep 28, 2022 · Advisor changed firm · fact
- A•••••••• W••••• D••• left V•••• F•••••••• P••••••• for A••••••••• F•••••••• S•••••••• L•• (registered 2022-11-22)Jun 23, 2022 · Advisor changed firm · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- hello@verusfinancialpartners.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 804-592-3465reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/verus-financial-partnersreportedpublic record, Form ADV, Sep 18, 2026
- Website
- V••••FINANCIALPARTNERS.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 804-592-3465reportedpublic record, Form ADV, May 18, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $98.5Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026