DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

F•••• I••••••••• A•••••••• I••

Institutional managerSolana Beach, CaliforniaCRD 109970SEC 801-57176websiteIAPD
Latest filing Mar 30, 2026
First filing on the tape Apr 24, 2012 · 40 filings
SEC status approved since Apr 10, 2000
RAUM
$956M
reported, Item 5.F
Discretionary
49%
of RAUM
Private clients
0.0%
$0 individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$191M
derived; firm RAUM over IAPD count
Employees
7
4 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
40 filings and snapshots on the tape
RAUM$956M as of Mar 30, 2026
Apr 24, 2012$170M then
HNW client RAUM$0 as of Mar 30, 2026
Mar 19, 2018$0 then
State-registered IARs (5.B.3)4 as of Mar 30, 2026
Apr 24, 20120 then
Employees (5.A)7 as of Mar 30, 2026
May 8, 20134 then
Private funds: no history
RAUM +8.0% over the last fiscal year+12% a year over threeIARs 6 to 4
Practice profile
derived from the filing of Mar 30, 2026; every figure names its basis
Archetypes, each a printed rule
  • Institutional asset manager · institutional share (pensions, government, insurance, corporations, charities, banks, other advisers) at least 60 percent and private-client share under 20 percent
  • OCIO / institutional advisory · selection of other advisers (5.G.7) and institutional share at least 50 percent
  • Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
RAUM per advisor
$191MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
$28.1MderivedRAUM over accounts (5.F.2.f)
Discretionary
49%derivedof RAUM
Institutional
84%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.4derivedItem 5.A over advisors
Advisors per office
5.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+8.0%derivedbetween the last two annual amendments
Advisor growth, one year
-33%derivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assets, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisersreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Pension and profit-sharing plans$798M84%
  • Banks and thrifts$158M16%
Individual clients
0reported
HNW clients
0reported
Pension plan clients
35reported
Charitable clients
0reported
Accounts
34reported
Financial planning clients
1-10reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixedreported
Class basis
private_client_share=0.0 fund_share=0.0 institutional_share=0.84 related_bd=false related_bank=false bd_reps=4.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
A•••• R•••• R••••••Certified Financial PlannerSolana Beach, CaDec 5, 201218 y3
A••••• Y••••••• W•••Solana Beach, CaDec 5, 201241 y4
H•••• J••••• F••••Solana Beach, Ca Dec 5, 201233 y5
D•••• E•••••• L••Certified Financial PlannerSolana Beach, CaNov 27, 201820 y1
J••••••••• M•••• L••Solana Beach, CaFeb 18, 202512 y0
Advisor movement
0 left, 0 joined in 12 months
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • F••••• H••••• J••••• · Partner/Cfocontrol
    since 03/1994 · owns 50% to 75%
  • W•••• A•••••• Y••••••• · Partner/Chief Compliance Officer/Ceocontrol
    since 03/1994 · owns 50% to 75%
  • R••••••• A••••• R•••• · Coo
    since 02/2021 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Solana Beach, Ca · principal500
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
2 against comparable advisers; where to look, not conclusions
  • advisor count dropChange between filings · filing Mar 30, 2026
    advisory representatives (Item 5.B.3) moved from 6.0 to 4.0 (-33.0%) between the annual amendments of 2025-03-20 and 2026-03-30; the peer median change was -4.0% (8 comparable advisers, 0.0th percentile of changes)
    peers: institutional managers, $500M to $1B (8) · 0.0% percentile
  • compensation changedChange between filings · filing Mar 30, 2026
    hourly charges (Item 5.E.2): yes on the filing of 2025-03-20, no on the filing of 2026-03-30
    peers: institutional managers, $500M to $1B (71)
What changed
consecutive filings, newest first
  • Advisory employees · 6 to 4
    Mar 20, 2025 to Mar 30, 2026
  • BD registered reps · 5 to 4
    Mar 20, 2025 to Mar 30, 2026
  • Pension plan clients · 33 to 35
    Mar 20, 2025 to Mar 30, 2026
  • Employees · 6 to 7
    Mar 20, 2025 to Mar 30, 2026
  • State-registered IARs · 6 to 4
    Mar 20, 2025 to Mar 30, 2026
  • Discretionary RAUM · $433M to $469M
    Mar 20, 2025 to Mar 30, 2026
  • Non-discretionary RAUM · $452M to $487M
    Mar 20, 2025 to Mar 30, 2026
  • Pension RAUM · $883M to $798M
    Mar 20, 2025 to Mar 30, 2026
  • RAUM · $885M to $956M
    Mar 20, 2025 to Mar 30, 2026
  • Accounts · 181 to 34
    Jan 9, 2025 to Mar 20, 2025
  • Advisory employees · 5 to 6
    Jan 9, 2025 to Mar 20, 2025
  • BD registered reps · 4 to 5
    Jan 9, 2025 to Mar 20, 2025
  • HNW clients · 115 to 0
    Jan 9, 2025 to Mar 20, 2025
  • Individual clients · 40 to 0
    Jan 9, 2025 to Mar 20, 2025
  • Pension plan clients · 20 to 33
    Jan 9, 2025 to Mar 20, 2025
  • Employees · 5 to 6
    Jan 9, 2025 to Mar 20, 2025
  • Financial planning clients · 1-10 to 1-10
    Jan 9, 2025 to Mar 20, 2025
  • State-registered IARs · 5 to 6
    Jan 9, 2025 to Mar 20, 2025
  • Discretionary RAUM · $389M to $433M
    Jan 9, 2025 to Mar 20, 2025
  • HNW RAUM · $24.6M to $0
    Jan 9, 2025 to Mar 20, 2025
  • Individual RAUM · $151M to $0
    Jan 9, 2025 to Mar 20, 2025
  • Non-discretionary RAUM · $391M to $452M
    Jan 9, 2025 to Mar 20, 2025
  • Pension RAUM · $226M to $883M
    Jan 9, 2025 to Mar 20, 2025
  • RAUM · $780M to $885M
    Jan 9, 2025 to Mar 20, 2025
  • Accounts · 178 to 181
    May 1, 2023 to Mar 18, 2024
  • HNW clients · 110 to 115
    May 1, 2023 to Mar 18, 2024
  • Individual clients · 36 to 40
    May 1, 2023 to Mar 18, 2024
  • Pension plan clients · 16 to 20
    May 1, 2023 to Mar 18, 2024
  • Discretionary RAUM · $337M to $389M
    May 1, 2023 to Mar 18, 2024
  • HNW RAUM · $134M to $24.6M
    May 1, 2023 to Mar 18, 2024
  • Individual RAUM · $15.2M to $151M
    May 1, 2023 to Mar 18, 2024
  • Non-discretionary RAUM · $347M to $391M
    May 1, 2023 to Mar 18, 2024
  • Pension RAUM · $197M to $226M
    May 1, 2023 to Mar 18, 2024
  • RAUM · $684M to $780M
    May 1, 2023 to Mar 18, 2024
  • Accounts · 173 to 178
    Mar 29, 2022 to Mar 31, 2023
  • HNW clients · 109 to 110
    Mar 29, 2022 to Mar 31, 2023
  • Individual clients · 33 to 36
    Mar 29, 2022 to Mar 31, 2023
  • Pension plan clients · 10 to 16
    Mar 29, 2022 to Mar 31, 2023
  • Discretionary RAUM · $333M to $337M
    Mar 29, 2022 to Mar 31, 2023
  • HNW RAUM · $123M to $134M
    Mar 29, 2022 to Mar 31, 2023
Signals
2 dated events
  • F•••• M•••• A••••• left F•••• I••••••••• A•••••••• I•• for L•• F•••••••• L•• (registered 2025-01-19)
    Feb 14, 2025 · Advisor changed firm · fact
  • F•••• I••••••••• A•••••••• I•• reported RAUM $512.9M, up 30% from $396.0M (2019-03-21 to 2020-03-27)
    Mar 27, 2020 · RAUM change · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Firm profile
linkedin.com/company/focus-investment-advisors-inc.reportedpublic record, Form ADV, Sep 19, 2026
Website
F••••INVESTMENT.COMreportedpublic record, Form ADV, Sep 19, 2026
Principal office phone
760-230-1880reportedpublic record, Form ADV, Mar 30, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Institutional managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$191Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026