DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
The Welch Group, LLC
Latest filing Aug 31, 2026
First filing on the tape Mar 27, 2012 · 52 filings
SEC status approved since Feb 2, 1999
RAUM
$3.7B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
99%
$3.6B individuals and HNW
Advisors
28
registered through the firm on IAPD
RAUM per advisor
$132M
derived; firm RAUM over IAPD count
Employees
28
26 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
52 filings and snapshots on the tape
RAUM$3.7B as of Aug 31, 2026
Mar 27, 2012$441M then
HNW client RAUM$3.4B as of Aug 31, 2026
Mar 27, 2018$1.2B then
State-registered IARs (5.B.3)27 as of Aug 31, 2026
Mar 27, 20120 then
Employees (5.A)28 as of Aug 31, 2026
Feb 27, 20138 then
Private funds: no history
RAUM +15% over the last fiscal year+13% a year over threeIARs 24 to 27offices 0 to 1
Practice profile
derived from the filing of Aug 31, 2026; every figure names its basis
Archetypes, each a printed rule
- Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
- RAUM per advisor
- $132MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 51derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $4.9MderivedHNW RAUM over HNW clients
- Average account
- $813,262derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 1.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 14.0derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- +15%derivedbetween the last two annual amendments
- Advisor growth, one year
- +13%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +5.9%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisers, otherreportedItem 5.G
- Financial planning clients
- 1,450reportedItem 5.H
- Custody
- $2.5B, 1,058 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- a related person has custody of client cash (9.B.1.a)
- a related person has custody of client securities (9.B.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$3.4B91%
- Individuals$291M7.9%
- Charitable organizations$27.2M0.7%
- Pension and profit-sharing plans$10.9M0.3%
- Individual clients
- 726reported
- HNW clients
- 690reported
- Pension plan clients
- 5reported
- Charitable clients
- 29reported
- Accounts
- 4,528reported
- Financial planning clients
- 1,450reported
- Wrap fee programs
- noreported
- Custody of client assets
- $2.5B for 1,058 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.99 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
28 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Stewart Henry WelchCertified Financial Planner | Birmingham, Al | Jun 28, 1991 | 39 y | 1 |
| Charles Hugh Rankin SmithCertified Financial Planner, Chartered Financial Analyst | Birmingham, Al | Jul 1, 2004 | 24 y | 0 |
| Kimberly Rose ReynoldsCertified Financial Planner | Birmingham, Al | May 25, 2007 | 22 y | 0 |
| Thomas Michael WagnerCertified Financial Planner | Birmingham, Al | May 7, 2008 | 19 y | 0 |
| Foster Thompson HydeCertified Financial Planner, Chartered Financial Analyst | Birmingham, Al | Apr 26, 2012 | 15 y | 0 |
| Elisabeth Linley MoodyCertified Financial Planner | Birmingham, Al | Dec 19, 2012 | 17 y | 3 |
| Henry Marshall ClayCertified Financial Planner | Birmingham, Al | Mar 10, 2018 | 14 y | 2 |
| Callie Suzanne WaldropCertified Financial Planner | Birmingham, Al | Mar 10, 2018 | 13 y | 1 |
| Matthew Jonathan SavelaCertified Financial Planner | Birmingham, Al | May 31, 2018 | 10 y | 0 |
| Justin Thomas DavenportCertified Financial Planner | Birmingham, Al | Apr 29, 2019 | 11 y | 0 |
| Isabella Wesley BlountCertified Financial Planner | Birmingham, Al | May 29, 2020 | 11 y | 0 |
| Clay William WoodCertified Financial Planner | Birmingham, Al | Jun 2, 2021 | 11 y | 1 |
| Jay Hallowes McgowanCertified Financial Planner, Personal Financial Specialist | Birmingham, Al | Jun 29, 2021 | 12 y | 2 |
| Sean Alastair TweedyCertified Financial Planner | Birmingham, Al | Dec 16, 2021 | 10 y | 1 |
| Margaret Anne Elder SandyCertified Financial Planner | Birmingham, Al | May 23, 2022 | 11 y | 0 |
| Rebecca Rose FaulknerCertified Financial Planner | Birmingham, Al | Sep 19, 2022 | 10 y | 0 |
| Kelly Marie Deroy | Birmingham, Al | Dec 7, 2022 | 15 y | 0 |
| John Douglas BeattyCertified Financial Planner | Birmingham, Al | Mar 16, 2023 | 15 y | 1 |
| Cory Reid ReamerCertified Financial Planner | Birmingham, Al | May 16, 2024 | 13 y | 0 |
| Madeline Jane Isenhower KramerCertified Financial Planner | Birmingham, Al | Jul 19, 2024 | 12 y | 0 |
| Logan Eddie FrostCertified Financial Planner | Birmingham, Al | Sep 19, 2024 | 12 y | 0 |
| Savannah Frickey MontgomeryCertified Financial Planner | Birmingham, Al | Sep 20, 2024 | 12 y | 0 |
| Katherine Green DeermanCertified Financial Planner | Birmingham, Al | Apr 15, 2025 | 11 y | 0 |
| Bradley Lewis MooreCertified Financial Planner | Birmingham, Al | Apr 30, 2025 | 11 y | 1 |
| Sarah Elizabeth Glenn | Birmingham, Al | Aug 19, 2025 | 11 y | 0 |
| Cason Wayne WestmorelandCertified Financial Planner | Birmingham, Al | Sep 24, 2025 | 11 y | 1 |
| James Hansen MccownCertified Financial Planner | Birmingham, Al | Nov 19, 2025 | 10 y | 1 |
| Andrew David Myers | Birmingham, Al | Mar 31, 2026 | 10 y | 0 |
Advisor movement
1 left, 2 joined in 12 months
net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 3.6% of current headcount2 left over 36 months
Left, latest
- Jennifer Hamner Kendall to Waverly Advisors, LLCNov 4, 2025 · RIA to RIA
- Jonathan Luke Brooks to Bmss Wesson Wealth SolutionsOct 23, 2024 · RIA to RIA
- Ansley Grace Bridges to Lexington Hill Partners, LLCDec 31, 2022 · RIA to RIA
- Berkley Kelleher Bryan to Rockefeller Capital ManagementDec 2, 2021 · RIA to affiliated broker-dealer or bank
- Brett Patrick Norris to Keen Wealth AdvisorsJan 5, 2021 · RIA to RIA
- Henry Marshall Clay to Welch Investments, LLCDec 18, 2012 · Other
Joined, latest
- James Hansen Mccown from Bcr Wealth StrategiesNov 19, 2025 · RIA to RIA
- Cason Wayne Westmoreland from Hightower Advisors, LLCSep 24, 2025 · Affiliated broker-dealer or bank to independent RIA
- Bradley Lewis Moore from Bmss Wesson Wealth SolutionsApr 30, 2025 · RIA to RIA
- John Douglas Beatty from Oneascent Wealth ManagementMar 16, 2023 · RIA to RIA
- Sean Alastair Tweedy from Valic Financial Advisors, Inc.Dec 16, 2021 · Affiliated broker-dealer or bank to independent RIA
- Jay Hallowes Mcgowan from LPL Financial LLCJun 29, 2021 · Affiliated broker-dealer or bank to independent RIA
- Clay William Wood from Bcr Wealth StrategiesJun 2, 2021 · RIA to RIA
- Henry Marshall Clay from Welch Investments, LLCMar 10, 2018 · Other
- Callie Suzanne Waldrop from Welch Investments, LLCMar 10, 2018 · Other
- Elisabeth Linley Moody from Welch Investments, LLCDec 19, 2012 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from Welch Investments, LLCMar 15, 2018 · Birmingham, Al
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Marshall Henry Clay · Managing Membercontrolsince 01/2018 · owns 10% to 25%
- Dewayne Brent Gillis · Chief Compliance Officer And Chief Operating Officercontrolsince 09/2021 · owns less than 5%
- Rose Kimberly Reynolds · Managing Membercontrolsince 01/2013 · owns 10% to 25%
- Hugh Rankin Charles Smith · Chief Investment Officercontrolsince 12/2009 · owns less than 5%
- Michael Thomas Wagner · Managing Membercontrolsince 01/2013 · owns 10% to 25%
- Henry Stewart Welch · Foundercontrolsince 01/1986 · owns 5% to 10%
- Gregory Charles Weyandt · Chief Financial Officercontrolsince 05/2001 · owns less than 5%
- Thomas Justin Davenport · Membersince 01/2026 · owns less than 5%
- Thompson Foster Hyde · Membersince 01/2020 · owns 10% to 25%
- Hallowes Jay Mcgowan · Membersince 01/2025 · owns less than 5%
- Linley Elisabeth Moody · Membersince 01/2020 · owns 10% to 25%
- Woodard James Peay · Senior Investment Advisersince 05/2010 · owns less than 5%
- Jonathan Matthew Savela · Membersince 01/2026 · owns less than 5%
Related persons
Schedule D 7.A
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Birmingham, Al · principal | 28 | 3 | 1 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Other offices · 0 to 1Mar 2, 2026 to Jul 16, 2026
- Accounts · 4,185 to 4,528Feb 24, 2025 to Feb 26, 2026
- Advisory employees · 24 to 26Feb 24, 2025 to Feb 26, 2026
- Charity clients · 23 to 29Feb 24, 2025 to Feb 26, 2026
- HNW clients · 595 to 690Feb 24, 2025 to Feb 26, 2026
- Individual clients · 742 to 726Feb 24, 2025 to Feb 26, 2026
- Pension plan clients · 6 to 5Feb 24, 2025 to Feb 26, 2026
- Assets in custody · $2.0B to $2.5BFeb 24, 2025 to Feb 26, 2026
- Employees · 25 to 28Feb 24, 2025 to Feb 26, 2026
- State-registered IARs · 24 to 27Feb 24, 2025 to Feb 26, 2026
- Discretionary RAUM · $3.2B to $3.7BFeb 24, 2025 to Feb 26, 2026
- HNW RAUM · $2.9B to $3.4BFeb 24, 2025 to Feb 26, 2026
- Individual RAUM · $303M to $291MFeb 24, 2025 to Feb 26, 2026
- Pension RAUM · $14.9M to $10.9MFeb 24, 2025 to Feb 26, 2026
- RAUM · $3.2B to $3.7BFeb 24, 2025 to Feb 26, 2026
- Accounts · 3,957 to 4,185Nov 1, 2024 to Feb 24, 2025
- Advisory employees · 21 to 24Nov 1, 2024 to Feb 24, 2025
- Charity clients · 21 to 23Nov 1, 2024 to Feb 24, 2025
- HNW clients · 535 to 595Nov 1, 2024 to Feb 24, 2025
- Individual clients · 777 to 742Nov 1, 2024 to Feb 24, 2025
- Pension plan clients · 5 to 6Nov 1, 2024 to Feb 24, 2025
- Assets in custody · $1.8B to $2.0BNov 1, 2024 to Feb 24, 2025
- Employees · 23 to 25Nov 1, 2024 to Feb 24, 2025
- Financial planning clients · More than 500 to More than 500Nov 1, 2024 to Feb 24, 2025
- State-registered IARs · 21 to 24Nov 1, 2024 to Feb 24, 2025
- Discretionary RAUM · $2.8B to $3.2BNov 1, 2024 to Feb 24, 2025
- HNW RAUM · $2.4B to $2.9BNov 1, 2024 to Feb 24, 2025
- Individual RAUM · $299M to $303MNov 1, 2024 to Feb 24, 2025
- Pension RAUM · $12.8M to $14.9MNov 1, 2024 to Feb 24, 2025
- RAUM · $2.8B to $3.2BNov 1, 2024 to Feb 24, 2025
- Accounts · 3,519 to 3,957Oct 13, 2023 to Feb 21, 2024
- Advisory employees · 22 to 21Oct 13, 2023 to Feb 21, 2024
- Charity clients · 17 to 21Oct 13, 2023 to Feb 21, 2024
- HNW clients · 532 to 535Oct 13, 2023 to Feb 21, 2024
- Individual clients · 686 to 777Oct 13, 2023 to Feb 21, 2024
- Pension plan clients · 6 to 5Oct 13, 2023 to Feb 21, 2024
- Assets in custody · $1.6B to $1.8BOct 13, 2023 to Feb 21, 2024
- Employees · 25 to 23Oct 13, 2023 to Feb 21, 2024
- State-registered IARs · 20 to 21Oct 13, 2023 to Feb 21, 2024
- Discretionary RAUM · $2.5B to $2.8BOct 13, 2023 to Feb 21, 2024
Signals
8 dated events
- Jennifer Hamner Kendall left The Welch Group, Llc for Waverly Advisors, Llc (registered 2026-02-05)Nov 4, 2025 · Advisor changed firm · fact
- Jonathan Luke Brooks left The Welch Group, Llc for Bmss Wesson Wealth Solutions (registered 2024-11-01)Oct 23, 2024 · Advisor changed firm · fact
- Ansley Grace Bridges left The Welch Group, Llc for Lexington Hill Partners, Llc (registered 2023-01-17)Dec 31, 2022 · Advisor changed firm · fact
- The Welch Group, Llc reported RAUM $2.4B, up 28% from $1.9B (2022-01-03 to 2022-02-18)Feb 18, 2022 · RAUM change · derived
- Gregory Charles Weyandt (Chief Operating Officer) appeared on Schedule A of The Welch Group, LlcFeb 18, 2022 · Control person joined · fact
- Dewayne Brent Gillis (Chief Compliance Officer) appeared on Schedule A of The Welch Group, LlcSep 27, 2021 · Control person joined · fact
- Gregory Charles Weyandt (Chief Compliance Officer) no longer on Schedule A of The Welch Group, Llc (listed 2021-01-28, absent 2021-09-27)Sep 27, 2021 · Control person left · inference
- The Welch Group, Llc reported RAUM $1.4B, up 56% from $914.9M (2017-09-27 to 2018-01-04)Jan 4, 2018 · RAUM change · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 205-879-5001reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/the-welch-group-llcreportedpublic record, Form ADV, Sep 17, 2026
- Website
- WELCHGROUP.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 205-879-5001reportedpublic record, Form ADV, Aug 31, 2026
- Contact form
- welchgroup.com/contact-usreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- welchgroup.com/our-teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $132Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026