DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Keen Wealth Advisors

Independent wealth managerOverland Park, KansasCRD 170293SEC 801-79725websiteIAPD
Legal name Kwmg, LLC
Latest filing Mar 20, 2026
First filing on the tape May 2, 2014 · 52 filings
SEC status approved since May 23, 2014
RAUM
$1.2B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
99%
$1.2B individuals and HNW
Advisors
22
registered through the firm on IAPD
RAUM per advisor
$56.1M
derived; firm RAUM over IAPD count
Employees
30
30 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
52 filings and snapshots on the tape
RAUM$1.2B as of Mar 20, 2026
Feb 24, 2015$169M then
HNW client RAUM$1000M as of Mar 20, 2026
Mar 7, 2018$262M then
State-registered IARs (5.B.3)18 as of Mar 20, 2026
Feb 24, 20152 then
Employees (5.A)30 as of Mar 20, 2026
Feb 24, 20152 then
Private funds: no history
RAUM +18% over the last fiscal year+18% a year over threeIARs 16 to 18
Practice profile
derived from the filing of Mar 20, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
  • Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
RAUM per advisor
$56.1MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
46derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.5MderivedHNW RAUM over HNW clients
Average account
$422,982derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.6%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.4derivedItem 5.A over advisors
Advisors per office
22.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+18%derivedbetween the last two annual amendments
Advisor growth, one year
+13%derivedItem 5.B.3 between annual amendments
Client growth, one year
+9.0%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisers, educational seminarsreportedItem 5.G
Wrap fee program
$1.2BreportedItem 5.I
Custody
$607M, 566 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
  • marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$1000M81%
  • Individuals$225M18%
  • Charitable organizations$5.3M0.4%
  • Pension and profit-sharing plans$2.6M0.2%
  • Corporations and businesses$552,3210.0%
Individual clients
610reported
HNW clients
404reported
Pension plan clients
1reported
Charitable clients
2reported
Accounts
2,916reported
Financial planning clients
0reported
Wrap fee programs
$0 sponsored, $0 managedreported
Custody of client assets
$607M for 566 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.99 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=2.0derived
Advisors registered through the firm
22 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Matthew David WilsonCertified Financial PlannerOverland Park, KsMay 23, 201421 y1
William Trell KeenOverland Park, KsMay 28, 201434 y2
Lisa Marie BrummettCertified Financial PlannerOverland Park, KsAug 2, 201929 y0
Joshua Martin HillCertified Financial PlannerOverland Park, KsApr 7, 202011 y0
Jeb Michael FlynnCertified Financial PlannerOverland Park, KsJul 24, 202011 y1
Paul Joseph HefferonCertified Financial PlannerOverland Park, KsJan 12, 202210 y0
Ryan Alex KohrCertified Financial PlannerOverland Park, KsJun 27, 202212 y0
Noah Joseph WildmanCertified Financial PlannerOverland Park, KsDec 19, 202212 y0
Matthew Anthony MillerCertified Financial PlannerOverland Park, KsJun 15, 202311 y0
Noah Elijah CamfieldCertified Financial PlannerOverland Park, KsSep 11, 202412 y0
William Tate McdonaldCertified Financial PlannerOverland Park, KsNov 22, 202412 y1
Quinton John VlachOverland Park, KsJan 15, 202518 y0
Sherri Louise BlissCertified Financial PlannerOverland Park, KsApr 9, 202510 y3
Emma Eloise GustinOverland Park, KsJul 28, 202510 y0
Tyler Rodney JouretOverland Park, KsAug 19, 202510 y0
Elijah Steele FlemingOverland Park, KsOct 7, 202511 y0
Luke Taylor DandarOverland Park, KsDec 1, 202516 y0
Hunter Ryan Earl SmithOverland Park, KsDec 16, 202511 y1
James ForsythOverland Park, KsMar 11, 202624 y0
Raquel WheelerCertified Financial PlannerOverland Park, KsMar 25, 202612 y3
Abel Bart BongaOverland Park, KsJun 16, 202611 y0
Dione Argelia RamosOverland Park, KsJul 30, 202612 y0
Advisor movement
3 left, 2 joined in 12 months
net -1 in 12 months1 left in 90 days0 joined in 90 daysdeparture rate 14% of current headcount6 left over 36 months
Left, latest
Joined, latest
Every departureEvery arrival
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Trell William Keen · Managing Membercontrol
    since 05/2014 · owns less than 5%
  • David Matthew Wilson · Chief Investment Officercontrol
    since 07/2018 · owns less than 5%
  • Trell William Keen · Trusteecontrol
    since 08/2008 · owns 75% or more of William T. Keen Trust Dated August 27, 2008
  • David Matthew Wilson · Ownercontrol
    since 12/2009 · owns 75% or more of Mdw Holdings, LLC
Entity owners
  • Kwa Holdings, LLC · Owner
    direct · owns 75% or more
  • Mdw Holdings, LLC · Owner
    direct · owns 5% to 10%
  • William T. Keen Trust Dated August 27, 2008 · Owner
    indirect · owns 75% or more of Kwa Holdings, LLC
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Overland Park, Ks · principal2273
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
  • Accounts · 2,605 to 2,916
    Mar 21, 2025 to Mar 20, 2026
  • Advisory employees · 29 to 30
    Mar 21, 2025 to Mar 20, 2026
  • BD registered reps · 1 to 2
    Mar 21, 2025 to Mar 20, 2026
  • Charity clients · unset to 2.0
    Mar 21, 2025 to Mar 20, 2026
  • Corporate clients · unset to 1.0
    Mar 21, 2025 to Mar 20, 2026
  • HNW clients · 361 to 404
    Mar 21, 2025 to Mar 20, 2026
  • Individual clients · 569 to 610
    Mar 21, 2025 to Mar 20, 2026
  • Pension plan clients · unset to 1.0
    Mar 21, 2025 to Mar 20, 2026
  • Assets in custody · $761M to $607M
    Mar 21, 2025 to Mar 20, 2026
  • Employees · 29 to 30
    Mar 21, 2025 to Mar 20, 2026
  • State-registered IARs · 16 to 18
    Mar 21, 2025 to Mar 20, 2026
  • Discretionary RAUM · $1.0B to $1.2B
    Mar 21, 2025 to Mar 20, 2026
  • HNW RAUM · $825M to $1000M
    Mar 21, 2025 to Mar 20, 2026
  • Individual RAUM · $208M to $225M
    Mar 21, 2025 to Mar 20, 2026
  • Non-discretionary RAUM · $528,424 to $654,078
    Mar 21, 2025 to Mar 20, 2026
  • Pension RAUM · $3.2M to $2.6M
    Mar 21, 2025 to Mar 20, 2026
  • RAUM · $1.0B to $1.2B
    Mar 21, 2025 to Mar 20, 2026
  • Accounts · 2,386 to 2,605
    Mar 25, 2024 to Mar 21, 2025
  • Advisory employees · 24 to 29
    Mar 25, 2024 to Mar 21, 2025
  • Advisory activities · 5 to 6
    Mar 25, 2024 to Mar 21, 2025
  • HNW clients · 341 to 361
    Mar 25, 2024 to Mar 21, 2025
  • Individual clients · 519 to 569
    Mar 25, 2024 to Mar 21, 2025
  • Assets in custody · $263M to $761M
    Mar 25, 2024 to Mar 21, 2025
  • Employees · 24 to 29
    Mar 25, 2024 to Mar 21, 2025
  • Financial planning clients · 0 to 0
    Mar 25, 2024 to Mar 21, 2025
  • State-registered IARs · 12 to 16
    Mar 25, 2024 to Mar 21, 2025
  • Discretionary RAUM · $912M to $1.0B
    Mar 25, 2024 to Mar 21, 2025
  • HNW RAUM · $728M to $825M
    Mar 25, 2024 to Mar 21, 2025
  • Individual RAUM · $178M to $208M
    Mar 25, 2024 to Mar 21, 2025
  • Non-discretionary RAUM · $2.6M to $528,424
    Mar 25, 2024 to Mar 21, 2025
  • Pension RAUM · $2.4M to $3.2M
    Mar 25, 2024 to Mar 21, 2025
  • RAUM · $915M to $1.0B
    Mar 25, 2024 to Mar 21, 2025
  • Accounts · 2,146 to 2,386
    Nov 30, 2023 to Mar 25, 2024
  • HNW clients · 294 to 341
    Nov 30, 2023 to Mar 25, 2024
  • Individual clients · 495 to 519
    Nov 30, 2023 to Mar 25, 2024
  • Assets in custody · $240M to $263M
    Nov 30, 2023 to Mar 25, 2024
  • Discretionary RAUM · $740M to $912M
    Nov 30, 2023 to Mar 25, 2024
  • HNW RAUM · $573M to $728M
    Nov 30, 2023 to Mar 25, 2024
  • Individual RAUM · $164M to $178M
    Nov 30, 2023 to Mar 25, 2024
  • Non-discretionary RAUM · $2.7M to $2.6M
    Nov 30, 2023 to Mar 25, 2024
Signals
11 dated events
  • Benton Stockert left Keen Wealth Advisors for Allworth Financial, L.P. (registered 2026-07-23)
    Jun 29, 2026 · Advisor changed firm · fact
  • Nick Nguyen left Keen Wealth Advisors for Umb Private Wealth Management, Llc (registered 2026-05-13)
    Dec 2, 2025 · Advisor changed firm · fact
  • Neil James Connolly left Keen Wealth Advisors for Rigden Capital Strategies (registered 2025-11-18)
    Nov 18, 2025 · Advisor changed firm · fact
  • Hannah Rebekah Casteel left Keen Wealth Advisors for Beyond Wealth (registered 2025-08-20)
    Jul 10, 2025 · Advisor changed firm · fact
  • Rey Roy Arellano left Keen Wealth Advisors for Zenith Financial Planning Inc (registered 2024-05-28)
    May 15, 2024 · Advisor changed firm · fact
  • Kenzie Leeann Passino left Keen Wealth Advisors for Root Financial Partners (registered 2023-11-17)
    Oct 13, 2023 · Advisor changed firm · fact
  • Martha Paterik left Keen Wealth Advisors for Cetera Planning Partners (registered 2023-07-27)
    Jul 21, 2023 · Advisor changed firm · fact
  • Brett Patrick Norris left Keen Wealth Advisors for Ferguson Wellman Capital Management, Inc. (registered 2023-04-05)
    Mar 20, 2023 · Advisor changed firm · fact
  • Keen Wealth Advisors reported RAUM $780.5M, up 29% from $606.5M (2021-11-23 to 2022-03-28)
    Mar 28, 2022 · RAUM change · derived
  • Anne Leslie Penka (Chief Compliance Officer) no longer on Schedule A of Keen Wealth Advisors (listed 2021-04-30, absent 2021-07-29)
    Jul 29, 2021 · Control person left · inference
  • Kwmg, Llc filed its initial SEC registration (Form ADV)
    May 2, 2014 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Firm profile
LINKEDIN.COM/COMPANY/18693072reportedpublic record, Form ADV, Sep 18, 2026
Website
KEENWEALTHADVISORS.COMreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
(913) 624-1841reportedpublic record, Form ADV, Mar 20, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$56.1Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026