DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
The Goff Financial Group
Legal name Matthew Goff Investment Advisor, LLC
Latest filing Mar 31, 2026
First filing on the tape Mar 21, 2012 · 28 filings
SEC status approved since Jun 19, 2003
RAUM
$674M
reported, Item 5.F
Discretionary
99%
of RAUM
Private clients
99%
$667M individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$337M
derived; firm RAUM over IAPD count
Employees
4
3 advisory (5.B.1)
Offices
4
beyond the principal office
Private funds
0
reported on Schedule D
History
28 filings and snapshots on the tape
RAUM$674M as of Mar 31, 2026
Mar 21, 2012$104M then
HNW client RAUM$634M as of Mar 31, 2026
Mar 28, 2018$273M then
State-registered IARs (5.B.3)3 as of Mar 31, 2026
Mar 21, 20120 then
Employees (5.A)4 as of Mar 31, 2026
Mar 22, 20131 then
Private funds: no history
RAUM +18% over the last fiscal year+17% a year over threeIARs 4 to 3
Practice profile
derived from the filing of Mar 31, 2026; every figure names its basis
- RAUM per advisor
- $337MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 112derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $4.5MderivedHNW RAUM over HNW clients
- Average account
- $1.0MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 99%derivedof RAUM
- Institutional
- 1.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.0derivedItem 5.A over advisors
- Advisors per office
- 0.4derived5 offices incl. principal (1.F.5)
- RAUM growth, one year
- +18%derivedbetween the last two annual amendments
- Advisor growth, one year
- -25%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -4.3%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, educational seminarsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$634M94%
- Individuals$32.8M4.9%
- Pension and profit-sharing plans$6.9M1.0%
- Individual clients
- 81reported
- HNW clients
- 142reported
- Pension plan clients
- 2reported
- Charitable clients
- n/areported
- Accounts
- 646reported
- Financial planning clients
- 11-25reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.99 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Matthew Beshara Goff | Houston, Tx | Jan 21, 2026 | 32 y | 1 |
| Charles Richard Peterson | Houston, Tx | Jan 22, 2026 | 35 y | 4 |
Advisor movement
2 left, 1 joined in 12 months
net -1 in 12 months1 left in 90 days0 joined in 90 daysdeparture rate 100% of current headcount3 left over 36 months
Left, latest
- Robert Gwydir to Corda Investment Management, LLCJul 17, 2026 · RIA to RIA
- Sunny Patel to LPL Financial LLCMay 16, 2026 · RIA to affiliated broker-dealer or bank
- Nicholas Andrew Lyons to Mercer Global Advisors Inc.Jul 7, 2025 · RIA to RIA
Joined, latest
- Robert Gwydir from Strategic Advisers LLCJun 2, 2026 · Affiliated broker-dealer or bank to independent RIA
- Sunny Patel from Edward JonesFeb 6, 2024 · Affiliated broker-dealer or bank to independent RIA
- Charles Richard Peterson from Chase Investment Services Corp.May 12, 2017 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Beshara Matthew Goff · Managing Member, Chief Compliance Officercontrolsince 05/1994 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Houston, Tx · principal | 2 | 2 | 2 |
Offices
Schedule D 1.F, the 25 largest
- Houston, TX2 employees
- Sugar Land, TX2 employees
- The Woodlands, TX2 employees
- , 1 employees
What changed
consecutive filings, newest first
- Accounts · 639 to 646Jan 21, 2026 to Mar 31, 2026
- Advisory employees · 4 to 3Jan 21, 2026 to Mar 31, 2026
- HNW clients · 140 to 142Jan 21, 2026 to Mar 31, 2026
- Individual clients · 93 to 81Jan 21, 2026 to Mar 31, 2026
- Employees · 6 to 4Jan 21, 2026 to Mar 31, 2026
- State-registered IARs · 4 to 3Jan 21, 2026 to Mar 31, 2026
- Discretionary RAUM · $568M to $669MJan 21, 2026 to Mar 31, 2026
- HNW RAUM · $531M to $634MJan 21, 2026 to Mar 31, 2026
- Individual RAUM · $35.3M to $32.8MJan 21, 2026 to Mar 31, 2026
- Non-discretionary RAUM · $4.8M to $5.0MJan 21, 2026 to Mar 31, 2026
- Pension RAUM · $6.1M to $6.9MJan 21, 2026 to Mar 31, 2026
- RAUM · $573M to $674MJan 21, 2026 to Mar 31, 2026
- Accounts · 608 to 639Mar 20, 2024 to Mar 31, 2025
- HNW clients · 132 to 140Mar 20, 2024 to Mar 31, 2025
- Individual clients · 77 to 93Mar 20, 2024 to Mar 31, 2025
- Financial planning clients · 11-25 to 11-25Mar 20, 2024 to Mar 31, 2025
- Discretionary RAUM · $497M to $568MMar 20, 2024 to Mar 31, 2025
- HNW RAUM · $463M to $531MMar 20, 2024 to Mar 31, 2025
- Individual RAUM · $32.2M to $35.3MMar 20, 2024 to Mar 31, 2025
- Non-discretionary RAUM · $3.7M to $4.8MMar 20, 2024 to Mar 31, 2025
- Pension RAUM · $4.8M to $6.1MMar 20, 2024 to Mar 31, 2025
- RAUM · $501M to $573MMar 20, 2024 to Mar 31, 2025
- Accounts · 591 to 608Mar 27, 2023 to Mar 19, 2024
- Advisory employees · 3 to 4Mar 27, 2023 to Mar 19, 2024
- HNW clients · 122 to 132Mar 27, 2023 to Mar 19, 2024
- Individual clients · 82 to 77Mar 27, 2023 to Mar 19, 2024
- Employees · 5 to 6Mar 27, 2023 to Mar 19, 2024
- State-registered IARs · 3 to 4Mar 27, 2023 to Mar 19, 2024
- Other offices · 1 to 4Mar 27, 2023 to Mar 19, 2024
- Discretionary RAUM · $417M to $497MMar 27, 2023 to Mar 19, 2024
- HNW RAUM · $379M to $463MMar 27, 2023 to Mar 19, 2024
- Individual RAUM · $36.6M to $32.2MMar 27, 2023 to Mar 19, 2024
- Non-discretionary RAUM · $2.9M to $3.7MMar 27, 2023 to Mar 19, 2024
- Pension RAUM · $4.0M to $4.8MMar 27, 2023 to Mar 19, 2024
- RAUM · $420M to $501MMar 27, 2023 to Mar 19, 2024
- Accounts · 555 to 591Mar 29, 2022 to Mar 27, 2023
- HNW clients · 126 to 122Mar 29, 2022 to Mar 27, 2023
- Individual clients · 65 to 82Mar 29, 2022 to Mar 27, 2023
- Pension plan clients · 1 to 2Mar 29, 2022 to Mar 27, 2023
- Employees · 3 to 5Mar 29, 2022 to Mar 27, 2023
Signals
3 dated events
- Robert Gwydir left The Goff Financial Group for Corda Investment Management, Llc (registered 2026-08-06)Jul 17, 2026 · Advisor changed firm · fact
- Sunny Patel left The Goff Financial Group for Lpl Financial Llc (registered 2026-06-03)May 16, 2026 · Advisor changed firm · fact
- Nicholas Andrew Lyons left The Goff Financial Group for Mercer Global Advisors Inc. (registered 2025-07-10)Jul 7, 2025 · Advisor changed firm · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- LINKEDIN.COM/COMPANY/THE-GOFF-FINANCIAL-GROUPreportedpublic record, Form ADV, Sep 17, 2026
- Website
- houstonfinancialadvisors.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 713-850-8900reportedpublic record, Form ADV, Mar 31, 2026
- Contact form
- houstonfinancialadvisors.com/contact-usreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $337Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026