DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

First National Advisors LLC

Former SEC-registered adviserRockland, MassachusettsCRD 120859SEC 801-66086websiteIAPD
Latest filing Feb 6, 2025
First filing on the tape Mar 31, 2012 · 27 filings
SEC status approved since Feb 1, 2006
RAUM
$1.4B
reported, Item 5.F
Discretionary
94%
of RAUM
Private clients
65%
$884M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
10
8 advisory (5.B.1)
Offices
3
beyond the principal office
Private funds
0
reported on Schedule D
History
27 filings and snapshots on the tape
RAUM$1.4B as of Feb 6, 2025
Mar 31, 2012$275M then
HNW client RAUM$798M as of Feb 6, 2025
Mar 25, 2018$325M then
State-registered IARs (5.B.3)8 as of Feb 6, 2025
Mar 25, 20136 then
Employees (5.A)10 as of Feb 6, 2025
Mar 25, 20138 then
Private funds: no history
RAUM +4.7% over the last fiscal year+5.6% a year over threeIARs 7 to 8
Practice profile
derived from the filing of Feb 6, 2025; every figure names its basis
RAUM per advisor
$171MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
92derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$3.3MderivedHNW RAUM over HNW clients
Average account
$584,782derivedRAUM over accounts (5.F.2.f)
Discretionary
94%derivedof RAUM
Institutional
33%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.3derivedItem 5.A over advisors
Advisors per office
2.0derived4 offices incl. principal (1.F.5)
RAUM growth, one year
+4.7%derivedbetween the last two annual amendments
Advisor growth, one year
+14%derivedItem 5.B.3 between annual amendments
Client growth, one year
-5.7%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisers, educational seminarsreportedItem 5.G
Custody
$285M, 497 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
  • a related person has custody of client cash (9.B.1.a)
  • a related person has custody of client securities (9.B.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$798M58%
  • Pension and profit-sharing plans$449M33%
  • Individuals$86.3M6.3%
  • Corporations and businesses$28.7M2.1%
  • Charitable organizations$4.4M0.3%
  • Other investment advisers$115,1410.0%
Individual clients
492reported
HNW clients
242reported
Pension plan clients
96reported
Charitable clients
23reported
Accounts
2,337reported
Financial planning clients
1-10reported
Wrap fee programs
noreported
Custody of client assets
$285M for 497 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
8 left, 0 joined in 12 months
net -8 in 12 months0 left in 90 days0 joined in 90 days8 left over 36 months
Left, latest
Joined, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
    Teams outTeams in
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Scott Michael Hebert · Chief Operating Officercontrol
      since 04/2006 · owns less than 5%
    • Todd Jason Skolnick · Chief Compliance Officercontrol
      since 09/2007 · owns less than 5%
    • Scott Michael Hebert · Managing Membercontrol
      since 01/2024 · owns 75% or more of M&M Fna Holdings LLC
    • Edward Alex Oliver · Managing Membercontrol
      since 01/2024 · owns 75% or more of A&J Fna Holdings
    • George Kenneth Seropian · Managing Membercontrol
      since 01/2024 · owns 75% or more of Kms Fna Holdings LLC
    • Todd Jason Skolnick · Managing Membercontrol
      since 01/2024 · owns 75% or more of Jssquared Holdings LLC
    Entity owners
    • Jssquared Holdings LLC · Owner
      direct · owns 25% to 50%
    • M&M Fna Holdings LLC · Owner
      direct · owns 25% to 50%
    • A&J Fna Holdings · Owner
      direct · owns 5% to 10%
    • Kms Fna Holdings LLC · Owner
      direct · owns 5% to 10%
    Related persons
    Schedule D 7.A
    No related person reported.
    Office movement
    IAPD branch city; joins and departures in 12 months
    OfficeAdvisorsJoinedLeftTeams outForming
    Rockland, Ma · principal0082
    Offices
    Schedule D 1.F, the 25 largest
    • Falmouth, MA1 employees
    • , 1 employees
    What changed
    consecutive filings, newest first
    • Accounts · 2,516 to 2,337
      Jan 8, 2024 to Feb 6, 2025
    • Advisory employees · 7 to 8
      Jan 8, 2024 to Feb 6, 2025
    • Business name · FIRST NATIONAL CORPORATION to FIRST NATIONAL ADVISORS LLC
      Jan 8, 2024 to Feb 6, 2025
    • Charity clients · 25 to 23
      Jan 8, 2024 to Feb 6, 2025
    • Corporate clients · 7 to 4
      Jan 8, 2024 to Feb 6, 2025
    • HNW clients · 225 to 242
      Jan 8, 2024 to Feb 6, 2025
    • Individual clients · 553 to 492
      Jan 8, 2024 to Feb 6, 2025
    • Pension plan clients · 112 to 96
      Jan 8, 2024 to Feb 6, 2025
    • Assets in custody · $330M to $285M
      Jan 8, 2024 to Feb 6, 2025
    • Employees · 8 to 10
      Jan 8, 2024 to Feb 6, 2025
    • Financial planning clients · 0 to 1-10
      Jan 8, 2024 to Feb 6, 2025
    • State-registered IARs · 7 to 8
      Jan 8, 2024 to Feb 6, 2025
    • Legal name · FIRST NATIONAL CORPORATION to FIRST NATIONAL ADVISORS LLC
      Jan 8, 2024 to Feb 6, 2025
    • Discretionary RAUM · $1.2B to $1.3B
      Jan 8, 2024 to Feb 6, 2025
    • HNW RAUM · $759M to $798M
      Jan 8, 2024 to Feb 6, 2025
    • Individual RAUM · $106M to $86.3M
      Jan 8, 2024 to Feb 6, 2025
    • Non-discretionary RAUM · $73.3M to $82.5M
      Jan 8, 2024 to Feb 6, 2025
    • Pension RAUM · $409M to $449M
      Jan 8, 2024 to Feb 6, 2025
    • RAUM · $1.3B to $1.4B
      Jan 8, 2024 to Feb 6, 2025
    • Succession · true to false
      Jan 8, 2024 to Feb 6, 2025
    • Accounts · 2,203 to 2,516
      Nov 20, 2023 to Jan 8, 2024
    • Charity clients · 17 to 25
      Nov 20, 2023 to Jan 8, 2024
    • Corporate clients · 8 to 7
      Nov 20, 2023 to Jan 8, 2024
    • HNW clients · 187 to 225
      Nov 20, 2023 to Jan 8, 2024
    • Individual clients · 480 to 553
      Nov 20, 2023 to Jan 8, 2024
    • Pension plan clients · 90 to 112
      Nov 20, 2023 to Jan 8, 2024
    • Assets in custody · $161M to $330M
      Nov 20, 2023 to Jan 8, 2024
    • Employees · 9 to 8
      Nov 20, 2023 to Jan 8, 2024
    • Organization form · Corporation to Limited Liability Company
      Nov 20, 2023 to Jan 8, 2024
    • Discretionary RAUM · $1.0B to $1.2B
      Nov 20, 2023 to Jan 8, 2024
    • HNW RAUM · $598M to $759M
      Nov 20, 2023 to Jan 8, 2024
    • Individual RAUM · $118M to $106M
      Nov 20, 2023 to Jan 8, 2024
    • Non-discretionary RAUM · $54.1M to $73.3M
      Nov 20, 2023 to Jan 8, 2024
    • Pension RAUM · $326M to $409M
      Nov 20, 2023 to Jan 8, 2024
    • RAUM · $1.1B to $1.3B
      Nov 20, 2023 to Jan 8, 2024
    • Succession · false to true
      Nov 20, 2023 to Jan 8, 2024
    • Other offices · 2 to 3
      Nov 6, 2023 to Nov 20, 2023
    • Accounts · 2,173 to 2,203
      Oct 4, 2022 to Mar 3, 2023
    • Corporate clients · unset to 8.0
      Oct 4, 2022 to Mar 3, 2023
    • HNW clients · 207 to 187
      Oct 4, 2022 to Mar 3, 2023
    Signals
    15 dated events
    • First National Advisors Llc no longer on the SEC adviser roster (last listed 2026-01-02, RAUM $1.4B)
      Feb 2, 2026 · Left the SEC roster · derived
    • Alex Edward Oliver left First National Advisors Llc for Mariner (registered 2026-01-13)
      Jan 13, 2026 · Advisor changed firm · fact
    • Michael Scott Hebert left First National Advisors Llc for Mariner (registered 2026-01-15)
      Jan 13, 2026 · Advisor changed firm · fact
    • Kenneth George Seropian left First National Advisors Llc for Mariner Institutional, Llc (registered 2026-03-26)
      Jan 13, 2026 · Advisor changed firm · fact
    • Joseph Curran left First National Advisors Llc for Mariner (registered 2026-01-13)
      Jan 13, 2026 · Advisor changed firm · fact
    • Christopher John Rivers left First National Advisors Llc for Mariner Institutional, Llc (registered 2026-02-19)
      Jan 13, 2026 · Advisor changed firm · fact
    • Jason Todd Skolnick left First National Advisors Llc for Mariner (registered 2026-01-13)
      Jan 13, 2026 · Advisor changed firm · fact
    • First National Advisors LLC's advisors moved to Mariner (Rockland, MA): 4 of 6 registered, on the same day
      Jan 13, 2026 · Firm absorbed (people side) · derived
    • 2 advisors left First National Advisors LLC (Rockland, MA) for Mariner Institutional, LLC on the same day
      Jan 13, 2026 · Team lift-out · derived
    • Philip Gabriel Nehro left First National Advisors Llc for Virtue Capital Management, Llc (registered 2026-01-23)
      Dec 31, 2025 · Advisor changed firm · fact
    • Richard Edward Oberuc left First National Advisors Llc for Virtue Capital Management, Llc (registered 2026-01-08)
      Dec 31, 2025 · Advisor changed firm · fact
    • 2 advisors left First National Advisors LLC (Rockland, MA) for Virtue Capital Management, LLC on the same day
      Dec 31, 2025 · Team lift-out · derived
    • First National Corporation reported succeeding to the business of Another Adviser (Form ADV Item 4)
      Jan 8, 2024 · Succession (Item 4) · fact
    • George Kenneth Seropian (Managing Member) appeared on Schedule A of First National Advisors Llc
      Jan 8, 2024 · Control person joined · fact
    • Edward Alex Oliver (Managing Member) appeared on Schedule A of First National Advisors Llc
      Jan 8, 2024 · Control person joined · fact
    Across DFX
    shared identifiers only, never a name match
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026