DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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Former SEC-registered adviser

P••••••• A••••••• L••

Former SEC-registered adviserBerkeley, CaliforniaCRD 125553SEC 801-63021websiteIAPD
Latest filing May 19, 2025
First filing on the tape Dec 23, 2011 · 54 filings
SEC status approved since May 3, 2004
RAUM
$747M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$744M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
9
4 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
54 filings and snapshots on the tape
RAUM$747M as of May 19, 2025
Apr 30, 2012$181M then
HNW client RAUM$717M as of May 19, 2025
Mar 2, 2018$355M then
State-registered IARs (5.B.3)4 as of May 19, 2025
Apr 30, 20120 then
Employees (5.A)9 as of May 19, 2025
Mar 22, 20138 then
Private funds: no history
RAUM +17% over the last fiscal year+8.3% a year over threeIARs 4 to 4
Practice profile
derived from the filing of May 19, 2025; every figure names its basis
RAUM per advisor
$187MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
54derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$4.2MderivedHNW RAUM over HNW clients
Average account
$804,464derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.3derivedItem 5.A over advisors
Advisors per office
2.0derived2 offices incl. principal (1.F.5)
RAUM growth, one year
+17%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+2.8%derived
Compensation
percentage of assetsreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, selection of other advisers, otherreportedItem 5.G
Custody
$243M, 81 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$717M96%
  • Individuals$27.4M3.7%
  • Corporations and businesses$2.5M0.3%
Individual clients
48reported
HNW clients
169reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
928reported
Financial planning clients
101-250reported
Wrap fee programs
noreported
Custody of client assets
$243M for 81 clientsreported
Compensation
% of AUMreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • B•••••••• C••••••• O••• · Managing Principalcontrol
      since 08/2018 · owns less than 5%
    • G••••••• A•••••• E•••• · Managing Principalcontrol
      since 03/1996 · owns less than 5%
    • M•••••• J•••• L••••• · Chief Operations Officer And Chief Compliance Officercontrol
      since 03/2018 · owns less than 5%
    • B•••••••• C••••••• O••• · Sole Ownercontrol
      since 05/2013 · owns 75% or more of P••••••• C•••••• A•••••••• L••
    • G••••••• A•••••• E•••• · Sole Ownercontrol
      since 07/2018 · owns 75% or more of G•••••• M••••••••• I•••
    Entity owners
    • G•••••• M••••••••• I••• · Owner
      direct · owns 10% to 25%
    • P••••••• C•••••• A•••••••• L•• · Owner
      direct · owns 75% or more
    Related persons
    Schedule D 7.A
    No related person reported.
    Office movement
    IAPD branch city; joins and departures in 12 months
    OfficeAdvisorsJoinedLeftTeams outForming
    San Francisco, Ca000
    Offices
    Schedule D 1.F, the 25 largest
    • San Francisco, CA1 employees
    What changed
    consecutive filings, newest first
    • Accounts · 862 to 928
      Mar 11, 2024 to Mar 5, 2025
    • HNW clients · 160 to 169
      Mar 11, 2024 to Mar 5, 2025
    • Individual clients · 51 to 48
      Mar 11, 2024 to Mar 5, 2025
    • Assets in custody · $200M to $243M
      Mar 11, 2024 to Mar 5, 2025
    • Employees · 10 to 9
      Mar 11, 2024 to Mar 5, 2025
    • Discretionary RAUM · $640M to $747M
      Mar 11, 2024 to Mar 5, 2025
    • HNW RAUM · $609M to $717M
      Mar 11, 2024 to Mar 5, 2025
    • Individual RAUM · $28.7M to $27.4M
      Mar 11, 2024 to Mar 5, 2025
    • RAUM · $640M to $747M
      Mar 11, 2024 to Mar 5, 2025
    • Accounts · 819 to 862
      Sep 7, 2023 to Mar 11, 2024
    • HNW clients · 154 to 160
      Sep 7, 2023 to Mar 11, 2024
    • Individual clients · 48 to 51
      Sep 7, 2023 to Mar 11, 2024
    • Assets in custody · $138M to $200M
      Sep 7, 2023 to Mar 11, 2024
    • Employees · 9 to 10
      Sep 7, 2023 to Mar 11, 2024
    • Discretionary RAUM · $523M to $640M
      Sep 7, 2023 to Mar 11, 2024
    • HNW RAUM · $496M to $609M
      Sep 7, 2023 to Mar 11, 2024
    • Individual RAUM · $25.6M to $28.7M
      Sep 7, 2023 to Mar 11, 2024
    • RAUM · $523M to $640M
      Sep 7, 2023 to Mar 11, 2024
    • Accounts · 797 to 819
      Jan 4, 2023 to Mar 1, 2023
    • Advisory employees · 3 to 4
      Jan 4, 2023 to Mar 1, 2023
    • HNW clients · 153 to 154
      Jan 4, 2023 to Mar 1, 2023
    • Individual clients · 43 to 48
      Jan 4, 2023 to Mar 1, 2023
    • Assets in custody · $148M to $138M
      Jan 4, 2023 to Mar 1, 2023
    • Employees · 8 to 9
      Jan 4, 2023 to Mar 1, 2023
    • State-registered IARs · 3 to 4
      Jan 4, 2023 to Mar 1, 2023
    • Discretionary RAUM · $587M to $523M
      Jan 4, 2023 to Mar 1, 2023
    • HNW RAUM · $560M to $496M
      Jan 4, 2023 to Mar 1, 2023
    • Individual RAUM · $24.0M to $25.6M
      Jan 4, 2023 to Mar 1, 2023
    • RAUM · $587M to $523M
      Jan 4, 2023 to Mar 1, 2023
    • Accounts · 767 to 797
      May 18, 2021 to Mar 1, 2022
    • Advisory employees · 2 to 3
      May 18, 2021 to Mar 1, 2022
    • HNW clients · 146 to 153
      May 18, 2021 to Mar 1, 2022
    • Individual clients · 44 to 43
      May 18, 2021 to Mar 1, 2022
    • Assets in custody · $101M to $148M
      May 18, 2021 to Mar 1, 2022
    • Employees · 9 to 8
      May 18, 2021 to Mar 1, 2022
    • State-registered IARs · 2 to 3
      May 18, 2021 to Mar 1, 2022
    • Discretionary RAUM · $511M to $587M
      May 18, 2021 to Mar 1, 2022
    • HNW RAUM · $488M to $560M
      May 18, 2021 to Mar 1, 2022
    • Individual RAUM · $20.9M to $24.0M
      May 18, 2021 to Mar 1, 2022
    • RAUM · $511M to $587M
      May 18, 2021 to Mar 1, 2022
    Signals
    8 dated events
    • P••••••• A••••••• L•• no longer on the SEC adviser roster (last listed 2025-07-01, RAUM $746.5M)
      Aug 1, 2025 · Left the SEC roster · derived
    • R••• R•••• left P••••••• A••••••• L•• for N•••••••• P•••••••• L•• (registered 2025-07-01)
      Jul 17, 2025 · Advisor changed firm · fact
    • C•••••• O••• B••••••• left P••••••• A••••••• L•• for N•••••••• P•••••••• L•• (registered 2025-07-01)
      Jul 17, 2025 · Advisor changed firm · fact
    • P••••••• A••••••• L••'s advisors moved to N•••••••• P•••••••• L•• (San Francisco, CA): 4 of 4 registered, on the same day
      Jul 17, 2025 · Firm absorbed (people side) · derived
    • A••••• E•••• G•••••• left P••••••• A••••••• L•• for N•••••••• P•••••••• L•• (registered 2025-07-01)
      Jul 17, 2025 · Advisor changed firm · fact
    • B••••••• D••••• S••••••• left P••••••• A••••••• L•• for N•••••••• P•••••••• L•• (registered 2025-07-01)
      Jul 17, 2025 · Advisor changed firm · fact
    • J••••• F••••• left P••••••• A••••••• L•• for Lido (registered 2024-09-25)
      Aug 1, 2024 · Advisor changed firm · fact
    • G•••••• W••••• M••••••••• reported succeeding to the business of Another Adviser (Form ADV Item 4)
      Jul 17, 2018 · Succession (Item 4) · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026