DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
The Genwealth Group, Inc.
Latest filing Aug 17, 2026
First filing on the tape Apr 4, 2012 · 31 filings
SEC status approved since Oct 21, 2010
RAUM
$661M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$661M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$132M
derived; firm RAUM over IAPD count
Employees
10
5 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
31 filings and snapshots on the tape
RAUM$661M as of Aug 17, 2026
Apr 4, 2012$139M then
HNW client RAUM$594M as of Aug 17, 2026
Mar 8, 2018$167M then
State-registered IARs (5.B.3)5 as of Aug 17, 2026
Apr 4, 20120 then
Employees (5.A)10 as of Aug 17, 2026
Apr 1, 20134 then
Private funds: no history
RAUM +37% over the last fiscal year+23% a year over threeIARs 4 to 5
Practice profile
derived from the filing of Aug 17, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $132MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 60derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.3MderivedHNW RAUM over HNW clients
- Average account
- $573,556derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.0derivedItem 5.A over advisors
- Advisors per office
- 5.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +37%derivedbetween the last two annual amendments
- Advisor growth, one year
- +25%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +15%derived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, publications, educational seminarsreportedItem 5.G
- Custody
- $181M, 147 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- is an insurance broker or agent (6.A.6)
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$594M90%
- Individuals$67.7M10%
- Individual clients
- 122reported
- HNW clients
- 179reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 1,153reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- $181M for 147 clientsreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Michael Peter LeanzaCertified Financial Planner | Maplewood, Nj | Oct 21, 2010 | 33 y | 3 |
| Braden John SchipkeCertified Financial Planner | Maplewood, Nj | Mar 17, 2016 | 19 y | 1 |
| Kevin WorleyCertified Financial Planner | Maplewood, Nj | May 23, 2022 | 10 y | 0 |
| Daniel Robert O'HalloranCertified Financial Planner | Maplewood, Nj | Nov 28, 2023 | 13 y | 1 |
| Brandon ApisaCertified Financial Planner | Maplewood, Nj | Nov 25, 2025 | 10 y | 4 |
Advisor movement
0 left, 1 joined in 12 months
net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- Clayton Charland to Atlas Private Wealth AdvisorsJul 19, 2021 · RIA to RIA
- Martin Anthony Scott to Lasting Wealth Principles, LLCDec 2, 2019 · RIA to a state-registered adviser
- Leah Ann Shapson to Equitable Advisors, LLCSep 8, 2016 · Other
Joined, latest
- Brandon Apisa from LPL Financial LLCNov 25, 2025 · Affiliated broker-dealer or bank to independent RIA
- Daniel Robert O'Halloran from Emissary WealthNov 28, 2023 · RIA to RIA
- Clayton Charland from Charles Schwab & Co., Inc.Jun 8, 2021 · Affiliated broker-dealer or bank to independent RIA
- Martin Anthony Scott from Park Avenue Securities LLCMar 18, 2019 · Other
- Leah Ann Shapson from UBS Financial Services Inc.Mar 18, 2016 · Other
- Braden John Schipke from LPL Financial LLCMar 17, 2016 · Other
- Michael Peter Leanza from LPL Financial LLCOct 21, 2010 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- A Cherie Leanza · Managing Partner And Shareholdercontrolsince 12/2021 · owns 50% to 75%
- Peter Michael Leanza · Ceo, President, Cco, Shareholdercontrolsince 02/2008 · owns 50% to 75%
Related persons
Schedule D 7.A
- The Genwealth Groupreal estatey
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Maplewood, Nj · principal | 5 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- account count surgeChange between filings · filing Mar 29, 2026accounts (Item 5.F.2.f) moved from 261.0 to 1,153.0 (+342.0%) between the annual amendments of 2025-03-20 and 2026-03-29; the peer median change was +6.0% (1256 comparable advisers, 100.0th percentile of changes)peers: independent wealth managers, $500M to $1B (1,256) · 100% percentile
What changed
consecutive filings, newest first
- Accounts · 261 to 1,153Mar 20, 2025 to Mar 29, 2026
- Advisory employees · 4 to 5Mar 20, 2025 to Mar 29, 2026
- HNW clients · 153 to 179Mar 20, 2025 to Mar 29, 2026
- Individual clients · 108 to 122Mar 20, 2025 to Mar 29, 2026
- Assets in custody · $120M to $181MMar 20, 2025 to Mar 29, 2026
- Employees · 8 to 10Mar 20, 2025 to Mar 29, 2026
- State-registered IARs · 4 to 5Mar 20, 2025 to Mar 29, 2026
- Discretionary RAUM · $484M to $661MMar 20, 2025 to Mar 29, 2026
- HNW RAUM · $432M to $594MMar 20, 2025 to Mar 29, 2026
- Individual RAUM · $52.0M to $67.7MMar 20, 2025 to Mar 29, 2026
- RAUM · $484M to $661MMar 20, 2025 to Mar 29, 2026
- Accounts · 248 to 261Oct 8, 2024 to Mar 20, 2025
- HNW clients · 119 to 153Oct 8, 2024 to Mar 20, 2025
- Individual clients · 129 to 108Oct 8, 2024 to Mar 20, 2025
- Assets in custody · $94.9M to $120MOct 8, 2024 to Mar 20, 2025
- Financial planning clients · 101-250 to 101-250Oct 8, 2024 to Mar 20, 2025
- Discretionary RAUM · $392M to $484MOct 8, 2024 to Mar 20, 2025
- HNW RAUM · $324M to $432MOct 8, 2024 to Mar 20, 2025
- Individual RAUM · $67.8M to $52.0MOct 8, 2024 to Mar 20, 2025
- RAUM · $392M to $484MOct 8, 2024 to Mar 20, 2025
- Accounts · 702 to 248Jun 29, 2023 to Feb 29, 2024
- Advisory employees · 3 to 4Jun 29, 2023 to Feb 29, 2024
- HNW clients · 108 to 119Jun 29, 2023 to Feb 29, 2024
- Individual clients · 134 to 129Jun 29, 2023 to Feb 29, 2024
- Assets in custody · $75.1M to $94.9MJun 29, 2023 to Feb 29, 2024
- Employees · 7 to 8Jun 29, 2023 to Feb 29, 2024
- State-registered IARs · 3 to 4Jun 29, 2023 to Feb 29, 2024
- Discretionary RAUM · $355M to $392MJun 29, 2023 to Feb 29, 2024
- HNW RAUM · $283M to $324MJun 29, 2023 to Feb 29, 2024
- Individual RAUM · $71.8M to $67.8MJun 29, 2023 to Feb 29, 2024
- RAUM · $355M to $392MJun 29, 2023 to Feb 29, 2024
- Accounts · 711 to 702Mar 29, 2022 to Feb 28, 2023
- HNW clients · 131 to 108Mar 29, 2022 to Feb 28, 2023
- Individual clients · 101 to 134Mar 29, 2022 to Feb 28, 2023
- Assets in custody · $74.9M to $75.1MMar 29, 2022 to Feb 28, 2023
- State-registered IARs · 2 to 3Mar 29, 2022 to Feb 28, 2023
- Discretionary RAUM · $372M to $355MMar 29, 2022 to Feb 28, 2023
- HNW RAUM · $327M to $283MMar 29, 2022 to Feb 28, 2023
- Individual RAUM · $45.1M to $71.8MMar 29, 2022 to Feb 28, 2023
- RAUM · $372M to $355MMar 29, 2022 to Feb 28, 2023
Signals
2 dated events
- The Genwealth Group, Inc. reported RAUM $661.3M, up 37% from $483.9M (2025-03-20 to 2026-03-29)Mar 29, 2026 · RAUM change · derived
- A Cherie Leanza (Managing Partner And Shareholder) appeared on Schedule A of The Genwealth Group, Inc.Mar 29, 2022 · Control person joined · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- LINKEDIN.COM/COMPANY/THE-GENWEALTH-GROUPreportedpublic record, Form ADV, Sep 18, 2026
- Website
- THEGENWEALTHGROUP.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 973-761-0400reportedpublic record, Form ADV, Aug 17, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $132Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026