DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
S•••••••• W••••• M•••••••••
Legal name S•••••••• W••••• I••••••••• M••••••••• L••
Latest filing Mar 13, 2026
First filing on the tape May 18, 2017 · 49 filings
SEC status approved since Jun 16, 2017
RAUM
$339M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
89%
$300M individuals and HNW
Advisors
6
registered through the firm on IAPD
RAUM per advisor
$56.5M
derived; firm RAUM over IAPD count
Employees
12
5 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
49 filings and snapshots on the tape
RAUM$339M as of Mar 13, 2026
Mar 27, 2018$130M then
HNW client RAUM$196M as of Mar 13, 2026
Mar 27, 2018$85.5M then
State-registered IARs (5.B.3)5 as of Mar 13, 2026
Mar 27, 20182 then
Employees (5.A)12 as of Mar 13, 2026
Mar 27, 20182 then
Private funds: no history
RAUM +15% over the last fiscal year+11% a year over threeIARs 6 to 5
Practice profile
derived from the filing of Mar 13, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
- RAUM per advisor
- $56.5MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 74derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.8MderivedHNW RAUM over HNW clients
- Average account
- $302,931derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 1.3%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.0derivedItem 5.A over advisors
- Advisors per office
- 6.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +15%derivedbetween the last two annual amendments
- Advisor growth, one year
- -17%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +9.4%derived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individualsreportedItem 5.G
- Wrap fee program
- $339MreportedItem 5.I
- Custody
- $176M, 355 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$196M58%
- Individuals$104M31%
- Corporations and businesses$34.2M10%
- Charitable organizations$2.4M0.7%
- Pension and profit-sharing plans$2.1M0.6%
- Individual clients
- 331reported
- HNW clients
- 110reported
- Pension plan clients
- 3reported
- Charitable clients
- 3reported
- Accounts
- 1,119reported
- Financial planning clients
- 251-500reported
- Wrap fee programs
- $0 sponsored, $0 managedreported
- Custody of client assets
- $176M for 355 clientsreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=0.89 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=1.0derived
Advisors registered through the firm
6 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| J••• L•••• S••••••••Certified Financial Planner | Red Bank, Nj | Jul 7, 2017 | 36 y | 6 |
| R••••• M••••Certified Financial Planner | Red Bank, Nj | May 23, 2022 | 11 y | 0 |
| C••••••••• S•••••••• | Red Bank, Nj | Mar 15, 2023 | 10 y | 0 |
| J••• L•••• S•••••••• | Red Bank, Nj | Aug 22, 2023 | 12 y | 0 |
| J•••• S•••••••• | Red Bank, Nj | Jun 27, 2024 | 12 y | 0 |
| C•••••••• A• F•••• | Red Bank, Nj | Jan 7, 2026 | 10 y | 2 |
Advisor movement
2 left, 1 joined in 12 months
net -1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 33% of current headcount3 left over 36 months
Left, latest
- E••••• E•••• B•• to B•••••• A••••••• G•••• L••Oct 29, 2025 · RIA to RIA
- K•••••• G•••••• to U•• F•••••••• S••••••• I•••Oct 27, 2025 · RIA to wirehouse
- T•••• L••• K•••• to O•••• W•••••• I•••Oct 7, 2024 · RIA to affiliated broker-dealer or bank
- A••• E••••• C••••• to S••••••••• A•••••• A•••••••• I•••Apr 6, 2023 · RIA to affiliated broker-dealer or bank
- J••• D•••• V•••••••• to A••••••• S••••••• N••••••Mar 23, 2023 · RIA to RIA
Joined, latest
- C•••••••• A• F•••• from R•• F•••••••• G••••Jan 7, 2026 · Other
- K•••••• G•••••• from T• R••• P•••• A••••••••• I•••Oct 2, 2024 · Other
- A••• E••••• C••••• from M•••••• L••••• P•••••• F••••• • S•••• I•••••••••Sep 9, 2022 · Wirehouse to independent RIA
- J••• D•••• V•••••••• from C•••••• S••••• • C••• I•••Aug 10, 2022 · Affiliated broker-dealer or bank to independent RIA
- J••• L•••• S•••••••• from V•••••• I••••••••• M•••••••••Jul 7, 2017 · Other
- E••••• E•••• B•• from V•••••• I••••••••• M•••••••••Jul 7, 2017 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from V•••••• I••••••••• M•••••••••Aug 25, 2017 · Egg Harbor Twp, Nj
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- S••••••••• J•••• L•••• · Chief Compliance Officercontrolsince 05/2017 · owns less than 5%
- S••••••••• J•••• L•••• · Trusteecontrolsince 06/2017 · owns 75% or more of J••• L• S••••••••• S• I••••••••• T••••
Entity owners
- J••• L• S••••••••• S• I••••••••• T•••• · Memberdirect · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Red Bank, Nj · principal | 6 | 1 | 2 | ||
| Tarpon Springs, Fl | 0 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
2 against comparable advisers; where to look, not conclusions
- account count surgeChange between filings · filing Mar 13, 2026accounts (Item 5.F.2.f) moved from 406.0 to 1,119.0 (+176.0%) between the annual amendments of 2025-04-09 and 2026-03-13; the peer median change was +5.0% (3687 comparable advisers, 99.0th percentile of changes)peers: independent wealth managers, $100M to $500M (3,687) · 99% percentile
- custody status changedChange between filings · filing Mar 13, 2026custody of client assets (Item 9.A): no on the filing of 2025-11-26, yes on the filing of 2026-03-13peers: independent wealth managers, $100M to $500M (5,676)
What changed
consecutive filings, newest first
- Accounts · 406 to 1,119Nov 26, 2025 to Mar 13, 2026
- Advisory employees · 8 to 5Nov 26, 2025 to Mar 13, 2026
- Charity clients · 2 to 3Nov 26, 2025 to Mar 13, 2026
- Corporate clients · 1 to 11Nov 26, 2025 to Mar 13, 2026
- HNW clients · 107 to 110Nov 26, 2025 to Mar 13, 2026
- Individual clients · 296 to 331Nov 26, 2025 to Mar 13, 2026
- Pension plan clients · 1 to 3Nov 26, 2025 to Mar 13, 2026
- Assets in custody · unset to 175788697.0Nov 26, 2025 to Mar 13, 2026
- Custody of client assets · false to trueNov 26, 2025 to Mar 13, 2026
- Employees · 8 to 12Nov 26, 2025 to Mar 13, 2026
- Insurance-licensed employees · 0 to 4Nov 26, 2025 to Mar 13, 2026
- State-registered IARs · 4 to 5Nov 26, 2025 to Mar 13, 2026
- Discretionary RAUM · $294M to $339MNov 26, 2025 to Mar 13, 2026
- HNW RAUM · $212M to $196MNov 26, 2025 to Mar 13, 2026
- Individual RAUM · $80.2M to $104MNov 26, 2025 to Mar 13, 2026
- Non-discretionary RAUM · $77,358 to $0Nov 26, 2025 to Mar 13, 2026
- Pension RAUM · $2,034 to $2.1MNov 26, 2025 to Mar 13, 2026
- RAUM · $295M to $339MNov 26, 2025 to Mar 13, 2026
- Wrap assets (manager) · $295M to $0Nov 26, 2025 to Mar 13, 2026
- Advisory employees · 12 to 8Aug 18, 2025 to Nov 26, 2025
- BD registered reps · 2 to 1Aug 18, 2025 to Nov 26, 2025
- Employees · 12 to 8Aug 18, 2025 to Nov 26, 2025
- State-registered IARs · 6 to 4Aug 18, 2025 to Nov 26, 2025
- Accounts · 874 to 406Oct 7, 2024 to Apr 9, 2025
- Advisory employees · 8 to 12Oct 7, 2024 to Apr 9, 2025
- Corporate clients · 4 to 1Oct 7, 2024 to Apr 9, 2025
- HNW clients · 96 to 107Oct 7, 2024 to Apr 9, 2025
- Individual clients · 276 to 296Oct 7, 2024 to Apr 9, 2025
- Employees · 8 to 12Oct 7, 2024 to Apr 9, 2025
- Financial planning clients · 251-500 to 251-500Oct 7, 2024 to Apr 9, 2025
- State-registered IARs · 8 to 6Oct 7, 2024 to Apr 9, 2025
- Discretionary RAUM · $262M to $294MOct 7, 2024 to Apr 9, 2025
- HNW RAUM · $178M to $212MOct 7, 2024 to Apr 9, 2025
- Individual RAUM · $57.0M to $80.2MOct 7, 2024 to Apr 9, 2025
- Non-discretionary RAUM · $73,564 to $77,358Oct 7, 2024 to Apr 9, 2025
- Pension RAUM · $10,250 to $2,034Oct 7, 2024 to Apr 9, 2025
- RAUM · $263M to $295MOct 7, 2024 to Apr 9, 2025
- Wrap assets (manager) · $249M to $295MOct 7, 2024 to Apr 9, 2025
- Advisory employees · 7 to 8Mar 4, 2024 to Jul 15, 2024
- Employees · 7 to 8Mar 4, 2024 to Jul 15, 2024
Signals
6 dated events
- E••••• E•••• B•• left S•••••••• W••••• M••••••••• for B•••••• A••••••• G•••• L•• (registered 2025-11-17)Oct 29, 2025 · Advisor changed firm · fact
- K•••••• G•••••• left S•••••••• W••••• M••••••••• for U•• F•••••••• S••••••• I••• (registered 2025-10-27)Oct 27, 2025 · Advisor changed firm · fact
- T•••• L••• K•••• left S•••••••• W••••• M••••••••• for O•••• W•••••• I••• (registered 2024-11-04)Oct 7, 2024 · Advisor changed firm · fact
- A••• E••••• C••••• left S•••••••• W••••• M••••••••• for S••••••••• A•••••• A•••••••• I••• (registered 2023-04-18)Apr 6, 2023 · Advisor changed firm · fact
- J••• D•••• V•••••••• left S•••••••• W••••• M••••••••• for A••••••• S••••••• N•••••• (registered 2023-03-31)Mar 23, 2023 · Advisor changed firm · fact
- S•••••••• A••••••••• L•• filed its initial SEC registration (Form ADV)May 18, 2017 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 800-797-1000reportedpublished by the firm, firm site, Sep 17, 2026
- Firm profile
- linkedin.com/company/smallwood-wealth-managementreportedpublic record, Form ADV, Sep 18, 2026
- Website
- moneyisnt.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- (732) 542-1565reportedpublic record, Form ADV, Mar 13, 2026
- Contact form
- moneyisnt.com/contact.htmlreportedpublished by the firm, firm site, Sep 17, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $56.5Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026