DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

S•••••••• W••••• M•••••••••

Independent wealth managerRed Bank, New JerseyCRD 288663SEC 801-110658websiteIAPD
Legal name S•••••••• W••••• I••••••••• M••••••••• L••
Latest filing Mar 13, 2026
First filing on the tape May 18, 2017 · 49 filings
SEC status approved since Jun 16, 2017
RAUM
$339M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
89%
$300M individuals and HNW
Advisors
6
registered through the firm on IAPD
RAUM per advisor
$56.5M
derived; firm RAUM over IAPD count
Employees
12
5 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
49 filings and snapshots on the tape
RAUM$339M as of Mar 13, 2026
Mar 27, 2018$130M then
HNW client RAUM$196M as of Mar 13, 2026
Mar 27, 2018$85.5M then
State-registered IARs (5.B.3)5 as of Mar 13, 2026
Mar 27, 20182 then
Employees (5.A)12 as of Mar 13, 2026
Mar 27, 20182 then
Private funds: no history
RAUM +15% over the last fiscal year+11% a year over threeIARs 6 to 5
Practice profile
derived from the filing of Mar 13, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
  • Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
RAUM per advisor
$56.5MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
74derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.8MderivedHNW RAUM over HNW clients
Average account
$302,931derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
1.3%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.0derivedItem 5.A over advisors
Advisors per office
6.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+15%derivedbetween the last two annual amendments
Advisor growth, one year
-17%derivedItem 5.B.3 between annual amendments
Client growth, one year
+9.4%derived
Compensation
percentage of assets, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individualsreportedItem 5.G
Wrap fee program
$339MreportedItem 5.I
Custody
$176M, 355 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$196M58%
  • Individuals$104M31%
  • Corporations and businesses$34.2M10%
  • Charitable organizations$2.4M0.7%
  • Pension and profit-sharing plans$2.1M0.6%
Individual clients
331reported
HNW clients
110reported
Pension plan clients
3reported
Charitable clients
3reported
Accounts
1,119reported
Financial planning clients
251-500reported
Wrap fee programs
$0 sponsored, $0 managedreported
Custody of client assets
$176M for 355 clientsreported
Compensation
% of AUM, fixedreported
Class basis
private_client_share=0.89 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=1.0derived
Advisors registered through the firm
6 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
J••• L•••• S••••••••Certified Financial PlannerRed Bank, NjJul 7, 201736 y6
R••••• M••••Certified Financial PlannerRed Bank, NjMay 23, 202211 y0
C••••••••• S••••••••Red Bank, NjMar 15, 202310 y0
J••• L•••• S••••••••Red Bank, NjAug 22, 202312 y0
J•••• S••••••••Red Bank, NjJun 27, 202412 y0
C•••••••• A• F••••Red Bank, NjJan 7, 202610 y2
Advisor movement
2 left, 1 joined in 12 months
net -1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 33% of current headcount3 left over 36 months
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • S••••••••• J•••• L•••• · Chief Compliance Officercontrol
    since 05/2017 · owns less than 5%
  • S••••••••• J•••• L•••• · Trusteecontrol
    since 06/2017 · owns 75% or more of J••• L• S••••••••• S• I••••••••• T••••
Entity owners
  • J••• L• S••••••••• S• I••••••••• T•••• · Member
    direct · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Red Bank, Nj · principal612
Tarpon Springs, Fl000
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
2 against comparable advisers; where to look, not conclusions
  • account count surgeChange between filings · filing Mar 13, 2026
    accounts (Item 5.F.2.f) moved from 406.0 to 1,119.0 (+176.0%) between the annual amendments of 2025-04-09 and 2026-03-13; the peer median change was +5.0% (3687 comparable advisers, 99.0th percentile of changes)
    peers: independent wealth managers, $100M to $500M (3,687) · 99% percentile
  • custody status changedChange between filings · filing Mar 13, 2026
    custody of client assets (Item 9.A): no on the filing of 2025-11-26, yes on the filing of 2026-03-13
    peers: independent wealth managers, $100M to $500M (5,676)
What changed
consecutive filings, newest first
  • Accounts · 406 to 1,119
    Nov 26, 2025 to Mar 13, 2026
  • Advisory employees · 8 to 5
    Nov 26, 2025 to Mar 13, 2026
  • Charity clients · 2 to 3
    Nov 26, 2025 to Mar 13, 2026
  • Corporate clients · 1 to 11
    Nov 26, 2025 to Mar 13, 2026
  • HNW clients · 107 to 110
    Nov 26, 2025 to Mar 13, 2026
  • Individual clients · 296 to 331
    Nov 26, 2025 to Mar 13, 2026
  • Pension plan clients · 1 to 3
    Nov 26, 2025 to Mar 13, 2026
  • Assets in custody · unset to 175788697.0
    Nov 26, 2025 to Mar 13, 2026
  • Custody of client assets · false to true
    Nov 26, 2025 to Mar 13, 2026
  • Employees · 8 to 12
    Nov 26, 2025 to Mar 13, 2026
  • Insurance-licensed employees · 0 to 4
    Nov 26, 2025 to Mar 13, 2026
  • State-registered IARs · 4 to 5
    Nov 26, 2025 to Mar 13, 2026
  • Discretionary RAUM · $294M to $339M
    Nov 26, 2025 to Mar 13, 2026
  • HNW RAUM · $212M to $196M
    Nov 26, 2025 to Mar 13, 2026
  • Individual RAUM · $80.2M to $104M
    Nov 26, 2025 to Mar 13, 2026
  • Non-discretionary RAUM · $77,358 to $0
    Nov 26, 2025 to Mar 13, 2026
  • Pension RAUM · $2,034 to $2.1M
    Nov 26, 2025 to Mar 13, 2026
  • RAUM · $295M to $339M
    Nov 26, 2025 to Mar 13, 2026
  • Wrap assets (manager) · $295M to $0
    Nov 26, 2025 to Mar 13, 2026
  • Advisory employees · 12 to 8
    Aug 18, 2025 to Nov 26, 2025
  • BD registered reps · 2 to 1
    Aug 18, 2025 to Nov 26, 2025
  • Employees · 12 to 8
    Aug 18, 2025 to Nov 26, 2025
  • State-registered IARs · 6 to 4
    Aug 18, 2025 to Nov 26, 2025
  • Accounts · 874 to 406
    Oct 7, 2024 to Apr 9, 2025
  • Advisory employees · 8 to 12
    Oct 7, 2024 to Apr 9, 2025
  • Corporate clients · 4 to 1
    Oct 7, 2024 to Apr 9, 2025
  • HNW clients · 96 to 107
    Oct 7, 2024 to Apr 9, 2025
  • Individual clients · 276 to 296
    Oct 7, 2024 to Apr 9, 2025
  • Employees · 8 to 12
    Oct 7, 2024 to Apr 9, 2025
  • Financial planning clients · 251-500 to 251-500
    Oct 7, 2024 to Apr 9, 2025
  • State-registered IARs · 8 to 6
    Oct 7, 2024 to Apr 9, 2025
  • Discretionary RAUM · $262M to $294M
    Oct 7, 2024 to Apr 9, 2025
  • HNW RAUM · $178M to $212M
    Oct 7, 2024 to Apr 9, 2025
  • Individual RAUM · $57.0M to $80.2M
    Oct 7, 2024 to Apr 9, 2025
  • Non-discretionary RAUM · $73,564 to $77,358
    Oct 7, 2024 to Apr 9, 2025
  • Pension RAUM · $10,250 to $2,034
    Oct 7, 2024 to Apr 9, 2025
  • RAUM · $263M to $295M
    Oct 7, 2024 to Apr 9, 2025
  • Wrap assets (manager) · $249M to $295M
    Oct 7, 2024 to Apr 9, 2025
  • Advisory employees · 7 to 8
    Mar 4, 2024 to Jul 15, 2024
  • Employees · 7 to 8
    Mar 4, 2024 to Jul 15, 2024
Signals
6 dated events
  • E••••• E•••• B•• left S•••••••• W••••• M••••••••• for B•••••• A••••••• G•••• L•• (registered 2025-11-17)
    Oct 29, 2025 · Advisor changed firm · fact
  • K•••••• G•••••• left S•••••••• W••••• M••••••••• for U•• F•••••••• S••••••• I••• (registered 2025-10-27)
    Oct 27, 2025 · Advisor changed firm · fact
  • T•••• L••• K•••• left S•••••••• W••••• M••••••••• for O•••• W•••••• I••• (registered 2024-11-04)
    Oct 7, 2024 · Advisor changed firm · fact
  • A••• E••••• C••••• left S•••••••• W••••• M••••••••• for S••••••••• A•••••• A•••••••• I••• (registered 2023-04-18)
    Apr 6, 2023 · Advisor changed firm · fact
  • J••• D•••• V•••••••• left S•••••••• W••••• M••••••••• for A••••••• S••••••• N•••••• (registered 2023-03-31)
    Mar 23, 2023 · Advisor changed firm · fact
  • S•••••••• A••••••••• L•• filed its initial SEC registration (Form ADV)
    May 18, 2017 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business phone
800-797-1000reportedpublished by the firm, firm site, Sep 17, 2026
Firm profile
linkedin.com/company/smallwood-wealth-managementreportedpublic record, Form ADV, Sep 18, 2026
Website
moneyisnt.comreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
(732) 542-1565reportedpublic record, Form ADV, Mar 13, 2026
Contact form
moneyisnt.com/contact.htmlreportedpublished by the firm, firm site, Sep 17, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$56.5Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026