DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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Former SEC-registered adviser

E•••• R••••••••• G••••

Former SEC-registered adviserPlover, WisconsinCRD 312178SEC 801-129944websiteIAPD
Legal name E•••• R••••••••• G••••• I•••
Latest filing Mar 4, 2025
First filing on the tape Mar 20, 2024 · 4 filings
SEC status approved since Apr 18, 2024
RAUM
$168M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$168M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
4
4 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
4 filings and snapshots on the tape
RAUM$168M as of Mar 4, 2025
Mar 20, 2024$115M then
HNW client RAUM$34.2M as of Mar 4, 2025
Mar 20, 2024$2.0M then
State-registered IARs (5.B.3)4 as of Mar 4, 2025
Mar 20, 20244 then
Employees (5.A)4 as of Mar 4, 2025
Mar 20, 20244 then
Private funds: no history
RAUM n/a over the last fiscal year
Practice profile
derived from the filing of Mar 4, 2025; every figure names its basis
RAUM per advisor
$42.1MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
250derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.4MderivedHNW RAUM over HNW clients
Average account
$86,743derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
2.0derived2 offices incl. principal (1.F.5)
RAUM growth, one year
unknownderivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assets, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, educational seminarsreportedItem 5.G
Wrap fee program
$168MreportedItem 5.I
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • is an insurance broker or agent (6.A.6)
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$134M80%
  • High-net-worth individuals$34.2M20%
Individual clients
985reported
HNW clients
14reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
1,941reported
Financial planning clients
0reported
Wrap fee programs
$0 sponsored, $0 managedreported
Custody of client assets
noreported
Compensation
% of AUM, fixedreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
4 left, 0 joined in 12 months
net -4 in 12 months0 left in 90 days0 joined in 90 days4 left over 36 months
Teams: two or more advisors moving together within fourteen days, from one state
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • M••••••• P••••••• L•• · Ceo And Ccocontrol
    since 11/2020 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Advisers that list E•••• R••••••••• G•••• as a related person
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Plover, Wi · principal004
Offices
Schedule D 1.F, the 25 largest
  • Kronenwetter, WI1 employees
What changed
consecutive filings, newest first
  • Accounts · 1,449 to 1,941
    Aug 13, 2024 to Mar 4, 2025
  • HNW clients · 8 to 14
    Aug 13, 2024 to Mar 4, 2025
  • Individual clients · 819 to 985
    Aug 13, 2024 to Mar 4, 2025
  • Financial planning clients · 0 to 0
    Aug 13, 2024 to Mar 4, 2025
  • Discretionary RAUM · $115M to $168M
    Aug 13, 2024 to Mar 4, 2025
  • HNW RAUM · $2.0M to $34.2M
    Aug 13, 2024 to Mar 4, 2025
  • Individual RAUM · $113M to $134M
    Aug 13, 2024 to Mar 4, 2025
  • RAUM · $115M to $168M
    Aug 13, 2024 to Mar 4, 2025
Signals
8 dated events
  • E•••• R••••••••• G•••• no longer on the SEC adviser roster (last listed 2026-07-01, RAUM $168.4M)
    Aug 3, 2026 · Left the SEC roster · derived
  • M•••••• W•••••• M•••••• left E•••• R••••••••• G•••• for E•••• W••••• M••••••••• I••• (registered 2025-02-26)
    Dec 31, 2025 · Advisor changed firm · fact
  • V••••• R•• K••••••• left E•••• R••••••••• G•••• for E•••• W••••• M••••••••• I••• (registered 2025-02-26)
    Dec 31, 2025 · Advisor changed firm · fact
  • M•••••• T••••••• D•••••• left E•••• R••••••••• G•••• for E•••• W••••• M••••••••• I••• (registered 2025-02-26)
    Dec 31, 2025 · Advisor changed firm · fact
  • P•••••• L•• M•••••• left E•••• R••••••••• G•••• for E•••• W••••• M••••••••• I••• (registered 2025-03-04)
    Dec 31, 2025 · Advisor changed firm · fact
  • E•••• R••••••••• G••••'s advisors moved to E•••• W••••• M••••••••• I••• (Plover, WI): 4 of 4 registered, on the same day
    Dec 31, 2025 · Firm absorbed (people side) · derived
  • E•••• R••••••••• G•••• filed its initial SEC registration (Form ADV)
    Mar 20, 2024 · First SEC registration · fact
  • R•••• C•••••• R••••• left E•••• R••••••••• G•••• for S•••••• P•••••••• L•• (registered 2023-09-29)
    Mar 27, 2023 · Advisor changed firm · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
RAUM per advisor
n/aderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026