DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Simple Financial, LLC

STATE REGISTEREDWest Jordan, UtahCRD 321616websiteIAPD
Latest filing Sep 10, 2025
First filing on the tape Sep 10, 2025 · 1 filings
RAUM
n/a
reported, Item 5.F
Discretionary
n/a
of RAUM
Private clients
n/a
$0 individuals and HNW
Advisors
n/a
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
11
11 advisory (5.B.1)
Offices
3
beyond the principal office
Private funds
0
reported on Schedule D
History
0 filings and snapshots on the tape
RAUM: no history
HNW client RAUM: no history
State-registered IARs (5.B.3): no history
Employees (5.A): no history
Private funds: no history
Practice profile
derived from the filing of Sep 10, 2025; every figure names its basis
RAUM per advisor
unknownderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
unknownderivedRAUM over accounts (5.F.2.f)
Discretionary
unknownderivedof RAUM
Institutional
unknownderivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
2.8derived4 offices incl. principal (1.F.5)
RAUM growth, one year
unknownderivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, pension consultingreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
Where the RAUM sits
Form ADV Item 5.D, latest filing
This filing has no Item 5.D breakdown (filings before 2017 reported ranges, not amounts).
Individual clients
n/areported
HNW clients
n/areported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
n/areported
Financial planning clients
1-10reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
on the IAPD state feed, not SEC-registeredderived
Advisors registered through the firm
11 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Justin Carlos LizamaWest Jordan, UtMar 24, 202318 y1
Nathan Hatch BilleterWest Jordan, UtMar 24, 202320 y6
Lawrence Wayne GrayWest Jordan, UtMar 27, 202318 y5
Jonathan Kirk CarrollMeridian, Id Mar 27, 202314 y5
Kristopher Robert WilsonMeridian, Id Apr 11, 202321 y0
David John TizekkerWest Jordan, Ut Mar 27, 202526 y3
Ryan K AndersonMeridan, Id Jun 17, 202511 y3
Thomas Joseph BennettMeridian, Id Jun 26, 202513 y0
Marcus Jay ErwinWest Jordan, UtAug 12, 20259 y0
Kayzia WilliamsHenderson, Nv Aug 12, 202512 y1
Gerald OlsenWest Jordan, UtSep 12, 202512 y0
Advisor movement
Left, latest
Joined, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
Teams outTeams in
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
No Schedule A on the extract for this adviser.
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
West Jordan, Ut · principal1100
Meridian, Id300
South Ogden, Ut000
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
One filing, no change to show.
Signals
4 dated events
  • Theresa Bond left Simple Financial, Llc for Aegis Wealth Management, Inc. (registered 2024-02-05)
    Mar 28, 2024 · Advisor changed firm · fact
  • Randy Steven Farish left Simple Financial, Llc for Aegis Wealth Management, Inc. (registered 2024-03-27)
    Mar 28, 2024 · Advisor changed firm · fact
  • 2 advisors left Simple Financial, LLC (ST George, UT) for Aegis Wealth Management, Inc. on the same day
    Mar 28, 2024 · Team lift-out · derived
  • 3 advisors left Gradient Advisors, LLC (Arden Hills, MN) for Simple Financial, LLC on the same day
    Dec 31, 2022 · Team lift-out · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Website
simplefinancial.comreportedpublic record, Form ADV, Sep 17, 2026
Principal office phone
801-707-2032reportedpublic record, Form ADV, Sep 10, 2025
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
STATE REGISTEREDderiveda rule over Items 5.D and 7.A
RAUM per advisor
n/aderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 15, 2026