DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

The Norden Group LLC

Independent wealth managerProvo, UtahCRD 323988SEC 801-127137websiteIAPD
Latest filing Feb 2, 2026
First filing on the tape Dec 6, 2022 · 27 filings
SEC status approved since Jan 5, 2023
RAUM
$2.0B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
88%
$1.7B individuals and HNW
Advisors
22
registered through the firm on IAPD
RAUM per advisor
$89.5M
derived; firm RAUM over IAPD count
Employees
30
20 advisory (5.B.1)
Offices
4
beyond the principal office
Private funds
0
reported on Schedule D
History
27 filings and snapshots on the tape
RAUM$2.0B as of Feb 2, 2026
Mar 12, 2024$987M then
HNW client RAUM$1.5B as of Feb 2, 2026
Mar 12, 2024$750M then
State-registered IARs (5.B.3)21 as of Feb 2, 2026
Mar 12, 202412 then
Employees (5.A)30 as of Feb 2, 2026
Mar 12, 202421 then
Private funds: no history
RAUM +13% over the last fiscal yearIARs 21 to 21
Practice profile
derived from the filing of Feb 2, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
RAUM per advisor
$89.5MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
58derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$5.0MderivedHNW RAUM over HNW clients
Average account
$466,337derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
2.5%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.4derivedItem 5.A over advisors
Advisors per office
4.4derived5 offices incl. principal (1.F.5)
RAUM growth, one year
+13%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-1.3%derived
Compensation
percentage of assets, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, educational seminars, otherreportedItem 5.G
Custody
$706M, 838 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$1.5B74%
  • Individuals$273M14%
  • Corporations and businesses$181M9.2%
  • Pension and profit-sharing plans$26.9M1.4%
  • Charitable organizations$21.7M1.1%
Individual clients
976reported
HNW clients
295reported
Pension plan clients
81reported
Charitable clients
49reported
Accounts
4,220reported
Financial planning clients
11-25reported
Wrap fee programs
noreported
Custody of client assets
$706M for 838 clientsreported
Compensation
% of AUM, fixedreported
Class basis
private_client_share=0.88 fund_share=0.0 institutional_share=0.02 related_bd=false related_bank=false bd_reps=2.0derived
Advisors registered through the firm
22 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Shane Allen JensenChartered Financial ConsultantSt George, Ut Mar 15, 202326 y6
Garen Tanner WinnProvo, UtMar 15, 202317 y3
Raymond Wilhelm JohnsProvo, UtMar 15, 202319 y5
Rachelle MorrisSalt Lake City, Ut Mar 15, 202316 y2
Renn Michael OlsenCertified Financial PlannerSalt Lake City, Ut Mar 15, 202318 y2
Tyson Lance WakleySt George, Ut Mar 15, 202315 y3
Seth Larson MerrillCertified Financial PlannerProvo, UtMar 15, 202314 y3
Brad Wilson SorensenProvo, UtMar 15, 20239 y2
Kylee Marie AdamsonCertified Financial PlannerProvo, UtMar 15, 202311 y1
Ahlin Rochelle HafenSalt Lake City, Ut Mar 15, 202311 y1
Bradley Tyson FerneyProvo, Ut Mar 15, 202326 y5
Brent Alan CochranProvo, Ut Mar 15, 202333 y4
Matthew Kip MendenhallIdaho Falls, Id May 11, 202315 y3
Colter Alan YdeIdaho Falls, Id May 11, 202311 y1
Trent Lewis JohnsonProvo, Ut May 11, 202314 y3
Nathan Leroy RosellCertified Financial PlannerProvo, UtJan 3, 202410 y3
Rachelle DillinghamCenterville, UtJan 8, 202410 y2
Jason Morgan PerkinsHeber City, UtApr 3, 202431 y3
Cody Joseph HutchinsonSt. George, UtMay 6, 202412 y1
Alec Bruce AbbottNewport Beach, Ca May 31, 202435 y4
Joseph Phillip ArceScottsdale, Az Jan 5, 202528 y3
Hayden Matthew JohnsonSalt Lake City, Ut Aug 5, 202512 y0
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
    Joined, latest
    Every departureEvery arrival
    Teams: two or more advisors moving together within fourteen days, from one state
      Teams outTeams in
      Private funds
      No private fund reported.
      Owners and control persons
      Schedule A and B, latest filing
      • Phillip Joseph Arce · Chief Compliance Officercontrol
        since 11/2024 · owns less than 5%
      • Alan Brent Cochran · Partnercontrol
        since 10/2022 · owns less than 5%
      • Larson Seth Merrill · Partnercontrol
        since 02/2014 · owns 50% to 75%
      • Michael Renn Olsen · Cheif Operating Officercontrol
        since 09/2023 · owns less than 5%
      • Tanner Garen Winn · Partnercontrol
        since 02/2014 · owns 50% to 75%
      Related persons
      Schedule D 7.A
      No related person reported.
      Office movement
      IAPD branch city; joins and departures in 12 months
      OfficeAdvisorsJoinedLeftTeams outForming
      Provo, Ut · principal1900
      Salt Lake City, Ut500
      Idaho Falls, Id400
      St George, Ut300
      Offices
      Schedule D 1.F, the 25 largest
      • Idaho Falls, ID6 employees
      • Salt Lake City, UT6 employees
      • Provo, UT2 employees
      • St. George, UT2 employees
      • Newport Beach, CA1 employees
      What changed
      consecutive filings, newest first
      • Accounts · 3,913 to 4,220
        Jul 15, 2025 to Feb 2, 2026
      • Advisory employees · 21 to 20
        Jul 15, 2025 to Feb 2, 2026
      • Charity clients · 36 to 49
        Jul 15, 2025 to Feb 2, 2026
      • Corporate clients · 173 to 130
        Jul 15, 2025 to Feb 2, 2026
      • HNW clients · 263 to 295
        Jul 15, 2025 to Feb 2, 2026
      • Individual clients · 1,025 to 976
        Jul 15, 2025 to Feb 2, 2026
      • Pension plan clients · 66 to 81
        Jul 15, 2025 to Feb 2, 2026
      • Assets in custody · $505M to $706M
        Jul 15, 2025 to Feb 2, 2026
      • Employees · 29 to 30
        Jul 15, 2025 to Feb 2, 2026
      • Discretionary RAUM · $1.7B to $2.0B
        Jul 15, 2025 to Feb 2, 2026
      • HNW RAUM · $1.2B to $1.5B
        Jul 15, 2025 to Feb 2, 2026
      • Individual RAUM · $272M to $273M
        Jul 15, 2025 to Feb 2, 2026
      • Pension RAUM · $29.0M to $26.9M
        Jul 15, 2025 to Feb 2, 2026
      • RAUM · $1.7B to $2.0B
        Jul 15, 2025 to Feb 2, 2026
      • Financial planning clients · 11-25 to 11-25
        May 23, 2025 to Jul 15, 2025
      • Accounts · 2,546 to 3,913
        Nov 18, 2024 to Feb 5, 2025
      • Advisory employees · 12 to 21
        Nov 18, 2024 to Feb 5, 2025
      • Advisory activities · 4 to 5
        Nov 18, 2024 to Feb 5, 2025
      • BD registered reps · 3 to 2
        Nov 18, 2024 to Feb 5, 2025
      • Charity clients · 13 to 36
        Nov 18, 2024 to Feb 5, 2025
      • Corporate clients · 135 to 173
        Nov 18, 2024 to Feb 5, 2025
      • HNW clients · 184 to 263
        Nov 18, 2024 to Feb 5, 2025
      • Individual clients · 722 to 1,025
        Nov 18, 2024 to Feb 5, 2025
      • Pension plan clients · 38 to 66
        Nov 18, 2024 to Feb 5, 2025
      • Pooled vehicle clients · unset to 0.0
        Nov 18, 2024 to Feb 5, 2025
      • Assets in custody · $536M to $505M
        Nov 18, 2024 to Feb 5, 2025
      • Employees · 21 to 29
        Nov 18, 2024 to Feb 5, 2025
      • State-registered IARs · 12 to 21
        Nov 18, 2024 to Feb 5, 2025
      • Other offices · 5 to 4
        Nov 18, 2024 to Feb 5, 2025
      • Discretionary RAUM · $987M to $1.7B
        Nov 18, 2024 to Feb 5, 2025
      • HNW RAUM · $750M to $1.2B
        Nov 18, 2024 to Feb 5, 2025
      • Individual RAUM · $179M to $272M
        Nov 18, 2024 to Feb 5, 2025
      • Pension RAUM · $12.8M to $29.0M
        Nov 18, 2024 to Feb 5, 2025
      • Pooled vehicle RAUM · unset to 0.0
        Nov 18, 2024 to Feb 5, 2025
      • RAUM · $987M to $1.7B
        Nov 18, 2024 to Feb 5, 2025
      • Assets in custody · $561M to $536M
        Jun 4, 2024 to Jul 17, 2024
      • Other offices · 4 to 5
        Jun 4, 2024 to Jul 17, 2024
      • Other offices · 3 to 4
        Mar 15, 2024 to May 31, 2024
      • Accounts · 1,004 to 2,546
        Dec 18, 2023 to Mar 12, 2024
      • Advisory employees · 11 to 12
        Dec 18, 2023 to Mar 12, 2024
      Signals
      8 dated events
      • The Norden Group Llc reported RAUM $1.7B, up 76% from $987.2M (2024-11-18 to 2025-02-05)
        Feb 5, 2025 · RAUM change · derived
      • Ashley Matthew Swendiman (Chief Compliance Officer) no longer on Schedule A of The Norden Group Llc (listed 2024-09-25, absent 2024-11-10)
        Nov 10, 2024 · Control person left · inference
      • Ashley Matthew Swendiman (Chief Compliance Officer) appeared on Schedule A of The Norden Group Llc
        Aug 14, 2024 · Control person joined · fact
      • 2 advisors left Portside Wealth Group, LLC (Provo, UT) for The Norden Group LLC on the same day
        Dec 31, 2023 · Team lift-out · derived
      • Michael Renn Olsen (Chief Compliance Officer) no longer on Schedule A of The Norden Group Llc (listed 2023-09-05, absent 2023-09-22)
        Sep 22, 2023 · Control person left · inference
      • The Norden Group Llc reported RAUM $899.7M, up 374% from $189.6M (2023-09-05 to 2023-09-22)
        Sep 22, 2023 · RAUM change · derived
      • 15 advisors left Townsquare Capital, LLC (Lehi, UT) for The Norden Group LLC on the same day
        Jun 28, 2023 · Team lift-out · derived
      • The Norden Group Llc filed its initial SEC registration (Form ADV)
        Dec 6, 2022 · First SEC registration · fact
      Across DFX
      shared identifiers only, never a name match
      No identifier-backed link to the venture, private equity, family office or sponsor graphs.
      How to reach
      public business contact points only, each with its source
      Business phone
      208-369-2088reportedpublished by the firm, firm site, Sep 16, 2026
      Business phone
      385-477-4950reportedpublished by the firm, firm site, Sep 16, 2026
      Business phone
      435-673-7633reportedpublished by the firm, firm site, Sep 16, 2026
      Firm profile
      linkedin.com/company/the-norden-groupreportedpublic record, Form ADV, Sep 17, 2026
      Website
      thenordengroup.comreportedpublic record, Form ADV, Sep 17, 2026
      Principal office phone
      801-331-5511reportedpublic record, Form ADV, Feb 2, 2026
      Contact form
      thenordengroup.com/contactreportedpublished by the firm, firm site, Sep 16, 2026
      Provenance
      Form ADV
      SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
      Advisors
      IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
      Class
      Independent wealth managerderiveda rule over Items 5.D and 7.A
      RAUM per advisor
      $89.5Mderivedfirm RAUM over the IAPD count; not a book size
      Loaded
      Sep 14, 2026