DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Fai Advisors, Inc.
Latest filing Mar 20, 2026
First filing on the tape Mar 31, 2023 · 7 filings
SEC status approved since May 1, 2023
RAUM
$302M
reported, Item 5.F
Discretionary
93%
of RAUM
Private clients
100%
$301M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$60.4M
derived; firm RAUM over IAPD count
Employees
11
5 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
7 filings and snapshots on the tape
RAUM$302M as of Mar 20, 2026
Mar 6, 2024$250M then
HNW client RAUM$212M as of Mar 20, 2026
Mar 6, 2024$148M then
State-registered IARs (5.B.3)5 as of Mar 20, 2026
Mar 6, 20245 then
Employees (5.A)11 as of Mar 20, 2026
Mar 6, 202413 then
Private funds: no history
RAUM +0.3% over the last fiscal yearIARs 5 to 5
Practice profile
derived from the filing of Mar 20, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $60.4MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 73derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.3MderivedHNW RAUM over HNW clients
- Average account
- $382,334derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 93%derivedof RAUM
- Institutional
- 0.2%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.2derivedItem 5.A over advisors
- Advisors per office
- 5.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +0.3%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -30%derived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, selection of other advisers, otherreportedItem 5.G
- Wrap fee program
- participatesreportedItem 5.I
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- is an insurance broker or agent (6.A.6)
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client securities (9.A.1.b)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$212M70%
- Individuals$88.6M29%
- Corporations and businesses$995,7140.3%
- Charitable organizations$455,6580.2%
- Individual clients
- 270reported
- HNW clients
- 93reported
- Pension plan clients
- n/areported
- Charitable clients
- 3reported
- Accounts
- 790reported
- Financial planning clients
- 51-100reported
- Wrap fee programs
- $0 sponsored, $119M managedreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Christopher George CousinsChartered Financial Consultant | Farmington Hills, Mi | May 21, 2010 | 34 y | 1 |
| Patrick Joseph Marody | Farmington Hills, Mi | Jun 29, 2010 | 37 y | 1 |
| Chavez Vincent | Farmington Hills, Mi | Jan 7, 2021 | 11 y | 1 |
| Bryan Azzo | Farmington Hills, Mi | Apr 3, 2024 | 10 y | 1 |
| Clifford James RobisonCertified Financial Planner | Farmington Hills, Mi | Jan 1, 2025 | 28 y | 2 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount3 left over 36 months
Left, latest
- Michael Jerome Kucera to On Investment Management CoDec 9, 2024 · Other
- Carson Drew Mamo to Thrivent Investment Management Inc.Oct 30, 2024 · RIA to affiliated broker-dealer or bank
- Asalyn Dubois Coachman to Pruco Securities, LLCDec 6, 2023 · RIA to affiliated broker-dealer or bank
- Daniel Brian Zech to Stalt Financial, LLCOct 5, 2022 · Other
- Asalyn Dubois Coachman to On Investment Management CoSep 19, 2017 · Other
- J Cortney Otterbein to On Investment Management CoSep 19, 2017 · Other
- Richard Joseph Hamlin to On Investment Management CoMay 21, 2014 · Other
Joined, latest
- Clifford James Robison from On Investment Management CoJan 1, 2025 · Affiliated broker-dealer or bank to independent RIA
- Bryan Azzo from Park Avenue Securities LLCApr 3, 2024 · Affiliated broker-dealer or bank to independent RIA
- Asalyn Dubois Coachman from On Investment Management CoJun 22, 2022 · Affiliated broker-dealer or bank to independent RIA
- Chavez Vincent from On Investment Management CoJan 7, 2021 · Affiliated broker-dealer or bank to independent RIA
- Daniel Brian Zech from On Investment Management CoJul 23, 2019 · Affiliated broker-dealer or bank to independent RIA
- Asalyn Dubois Coachman from SpcJun 14, 2012 · Other
- Christopher George Cousins from On Investment Management CoMay 21, 2010 · Affiliated broker-dealer or bank to independent RIA
Teams: two or more advisors moving together within fourteen days, from one state
- 2 left for On Investment Management CoSep 19, 2017 · Farmington Hills, Mi
- 4 joined from On Investment Management CoJul 13, 2022 · Farmington Hill, Mi
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- George Christopher Cousins · President And Ccocontrolsince 06/2019 · owns 50% to 75%
- Joseph Patrick Marody · Vice Presidentcontrolsince 06/2019 · owns 50% to 75%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Farmington Hills, Mi · principal | 5 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- clients down average size upCombination · filing Mar 20, 2026private clients fell 20 percent or more while RAUM per client rose 30 percent or more: a move up-market or the departure of small accounts. RAUM $301,249,305 to $302,044,135, advisors 5 to 5, private clients 516 to 363, offices 0 to 0 (2025-03-11 to 2026-03-20)peers: independent wealth managers, $100M to $500M (5,676)
What changed
consecutive filings, newest first
- Accounts · 901 to 790Jul 15, 2025 to Mar 20, 2026
- Charity clients · 5 to 3Jul 15, 2025 to Mar 20, 2026
- Corporate clients · unset to 4.0Jul 15, 2025 to Mar 20, 2026
- HNW clients · 82 to 93Jul 15, 2025 to Mar 20, 2026
- Individual clients · 434 to 270Jul 15, 2025 to Mar 20, 2026
- Assets in custody · $78,790 to $55,677Jul 15, 2025 to Mar 20, 2026
- Employees · 12 to 11Jul 15, 2025 to Mar 20, 2026
- Financial planning clients · 101-250 to 51-100Jul 15, 2025 to Mar 20, 2026
- Discretionary RAUM · $285M to $281MJul 15, 2025 to Mar 20, 2026
- HNW RAUM · $173M to $212MJul 15, 2025 to Mar 20, 2026
- Individual RAUM · $128M to $88.6MJul 15, 2025 to Mar 20, 2026
- Non-discretionary RAUM · $16.1M to $20.6MJul 15, 2025 to Mar 20, 2026
- RAUM · $301M to $302MJul 15, 2025 to Mar 20, 2026
- Wrap assets (manager) · $285M to $119MJul 15, 2025 to Mar 20, 2026
- Financial planning clients · 101-250 to 101-250Mar 11, 2025 to Jul 15, 2025
- Wrap assets (manager) · unset to 285189090.0Mar 11, 2025 to Jul 15, 2025
- Wrap assets (sponsor) · unset to 0.0Mar 11, 2025 to Jul 15, 2025
- Accounts · 869 to 901Jun 28, 2024 to Mar 11, 2025
- Advisory employees · 8 to 5Jun 28, 2024 to Mar 11, 2025
- Advisory activities · 3 to 4Jun 28, 2024 to Mar 11, 2025
- Charity clients · 3 to 5Jun 28, 2024 to Mar 11, 2025
- HNW clients · 83 to 82Jun 28, 2024 to Mar 11, 2025
- Individual clients · 427 to 434Jun 28, 2024 to Mar 11, 2025
- Assets in custody · $97,878 to $78,790Jun 28, 2024 to Mar 11, 2025
- Custody of client assets · true to falseJun 28, 2024 to Mar 11, 2025
- Employees · 13 to 12Jun 28, 2024 to Mar 11, 2025
- Financial planning clients · 51-100 to 101-250Jun 28, 2024 to Mar 11, 2025
- Discretionary RAUM · $240M to $285MJun 28, 2024 to Mar 11, 2025
- HNW RAUM · $148M to $173MJun 28, 2024 to Mar 11, 2025
- Individual RAUM · $99.6M to $128MJun 28, 2024 to Mar 11, 2025
- Non-discretionary RAUM · $10.0M to $16.1MJun 28, 2024 to Mar 11, 2025
- RAUM · $250M to $301MJun 28, 2024 to Mar 11, 2025
- HQ city · NOVI to FARMINGTON HILLSMar 6, 2024 to Jun 28, 2024
- Accounts · 808 to 869Dec 7, 2023 to Mar 6, 2024
- Advisory employees · 6 to 8Dec 7, 2023 to Mar 6, 2024
- HNW clients · 91 to 83Dec 7, 2023 to Mar 6, 2024
- Individual clients · 261 to 427Dec 7, 2023 to Mar 6, 2024
- Assets in custody · unset to 97878.0Dec 7, 2023 to Mar 6, 2024
- Custody of client assets · false to trueDec 7, 2023 to Mar 6, 2024
- Employees · 8 to 13Dec 7, 2023 to Mar 6, 2024
Signals
6 dated events
- Michael Jerome Kucera left Fai Advisors, Inc. for On Investment Management Co (registered 2010-07-07)Dec 9, 2024 · Advisor changed firm · fact
- Carson Drew Mamo left Fai Advisors, Inc. for Thrivent Investment Management Inc. (registered 2024-12-06)Oct 30, 2024 · Advisor changed firm · fact
- Asalyn Dubois Coachman left Fai Advisors, Inc. for Pruco Securities, Llc (registered 2023-11-30)Dec 6, 2023 · Advisor changed firm · fact
- Fai Advisors, Inc. filed its initial SEC registration (Form ADV)Mar 31, 2023 · First SEC registration · fact
- Daniel Brian Zech left Fai Advisors, Inc. for Stalt Financial, Llc (registered 2022-09-09)Oct 5, 2022 · Advisor changed firm · fact
- 4 advisors left ON Investment Management CO (Farmington Hill, MI) for Fai Advisors, Inc. within 2 daysJul 13, 2022 · Team lift-out · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 248-536-2525reportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- linkedin.com/company/financialarchitectsincreportedpublic record, Form ADV, Sep 18, 2026
- Website
- ffpathway.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 248-482-3600reportedpublic record, Form ADV, Mar 20, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $60.4Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026