DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Interactive Financial Advisors
Legal name Interactive Financial Advisors, Inc.
Latest filing Aug 6, 2026
First filing on the tape Feb 6, 2012 · 71 filings
SEC status approved since Jan 3, 2005
RAUM
$240M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$240M individuals and HNW
Advisors
34
registered through the firm on IAPD
RAUM per advisor
$7.1M
derived; firm RAUM over IAPD count
Employees
33
33 advisory (5.B.1)
Offices
26
beyond the principal office
Private funds
0
reported on Schedule D
History
71 filings and snapshots on the tape
RAUM$240M as of Aug 6, 2026
Feb 6, 2012$151M then
HNW client RAUM$52.0M as of Aug 6, 2026
Feb 22, 2018$8.5M then
State-registered IARs (5.B.3)33 as of Aug 6, 2026
Feb 6, 20120 then
Employees (5.A)33 as of Aug 6, 2026
Feb 8, 201343 then
Private funds: no history
RAUM -29% over the last fiscal year-4.8% a year over threeIARs 37 to 33offices 30 to 26
Practice profile
derived from the filing of Aug 6, 2026; every figure names its basis
Archetypes, each a printed rule
- Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
- RAUM per advisor
- $7.1MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 38derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.6MderivedHNW RAUM over HNW clients
- Average account
- $115,864derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 1.3derived27 offices incl. principal (1.F.5)
- RAUM growth, one year
- -29%derivedbetween the last two annual amendments
- Advisor growth, one year
- -11%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -39%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, selection of other advisersreportedItem 5.G
- Custody
- $235M, 1,302 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$188M78%
- High-net-worth individuals$52.0M22%
- Individual clients
- 1,275reported
- HNW clients
- 32reported
- Pension plan clients
- 0reported
- Charitable clients
- 0reported
- Accounts
- 2,075reported
- Financial planning clients
- 11-25reported
- Wrap fee programs
- noreported
- Custody of client assets
- $235M for 1,302 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=5.0derived
Advisors registered through the firm
34 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Richard Lee Peterbok | New Lenox, Il | Feb 26, 2003 | 52 y | 3 |
| Paul Allan Branshaw | New Lenox, Il | Feb 16, 2005 | 29 y | 5 |
| Oduardo Salvador Periu | Joliet, Il | Feb 16, 2005 | 39 y | 5 |
| Jacques C Cureton | Jacksonville, Fl | Feb 23, 2005 | 30 y | 3 |
| Gary M Tsujimoto | Salt Lake City, Ut | Apr 22, 2005 | 45 y | 1 |
| David Michael Rhoads | Manassas, Va | Apr 22, 2005 | 31 y | 0 |
| Mark Thomas Johnson | South Jordan, Ut | Apr 28, 2005 | 31 y | 2 |
| Warren Olcott CurtisCertified Financial Planner | Salt Lake City, Ut | May 2, 2005 | 26 y | 2 |
| Gregory Sterling GaleChartered Financial Consultant | Chandler, Az | Apr 15, 2010 | 27 y | 1 |
| Kenneth Wayne ZieglerChartered Financial Consultant | Chandler, Az | Apr 15, 2010 | 27 y | 1 |
| Daniel Paul SiffermannChartered Financial Consultant | Chandler, Az | Apr 15, 2010 | 27 y | 1 |
| William Michael Mullins | Heathsville, Va | Mar 12, 2012 | 19 y | 0 |
| Marcus Matthew Bauman | Newport News, Va | Jul 30, 2013 | 17 y | 1 |
| Paul Frederick Wichmann | Little Falls, Mn | Nov 1, 2013 | 30 y | 0 |
| David Percy Idso | Champlin, Mn | Nov 1, 2013 | 44 y | 0 |
| Brett Paul Simms | Chicago, Il | Sep 15, 2014 | 12 y | 0 |
| Mark Allen BertrangChartered Financial Consultant | Onalaska, Wi | Jan 4, 2016 | 37 y | 1 |
| Roderick Dennis Hill | Ocala, Fl | Jan 19, 2016 | 18 y | 0 |
| Emily Ann Martin | Bloomington, Il | May 20, 2016 | 26 y | 0 |
| Patrick Francis Halpin | Olympia Fields, Il | Apr 6, 2017 | 34 y | 0 |
| Andrew Miller Hoskins | Arlington, Va | Aug 16, 2018 | 11 y | 0 |
| Olga Ihorivna Kramarenko | Kill Devil Hills, Nc | Oct 16, 2019 | 12 y | 0 |
| Julian Martin LefilesChartered Financial Consultant | St. Augustine, Fl | Dec 9, 2020 | 16 y | 0 |
| Michael Anthony Conticelli | Cape Coral, Fl | Aug 5, 2022 | 37 y | 3 |
| Brigid Toothman | El Reno, Ok | Aug 22, 2022 | 14 y | 0 |
| Brent Taylor LeavittCertified Financial Planner | Great Falls, Mt | Jun 21, 2023 | 14 y | 0 |
| Paul Steven Bosnyak | Newington, Ct | Apr 4, 2024 | 30 y | 2 |
| Kenneth Clark Winegar | Eagle, Id | Oct 2, 2024 | 19 y | 3 |
| Cecil Donald Means | Libertyville, Il | Oct 3, 2024 | 11 y | 0 |
| Nathan George Becker | Onalaska, Wi | Apr 23, 2025 | 18 y | 1 |
| Jacob Lawrence Perry | West Allis, Wi | Sep 12, 2025 | 11 y | 0 |
| Dennis Scott Wesel | Green Lake, Wi | Jan 5, 2026 | 12 y | 0 |
| Teresa Mattson | Pahrump, Nv | Jun 3, 2026 | 17 y | 0 |
| Logan D Burrell | Salt Lake City, Ut | Aug 4, 2026 | 10 y | 0 |
Advisor movement
2 left, 0 joined in 12 months
net -2 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 5.9% of current headcount5 left over 36 months
Left, latest
- April Spittle Blake to Founders Financial Securities, LLCMay 8, 2026 · RIA to RIA
- Joanne Marie Woiteshek to Pmg Asset Management IncNov 17, 2025 · Other
- Emily Elizabeth Parent to Founders Financial Securities, LLCSep 10, 2025 · RIA to RIA
- Craig Curtis Alden to Founders Financial Securities, LLCSep 10, 2025 · RIA to RIA
- Michael Sadik Wardeh to Allstate Financial Advisors, LLCJun 23, 2025 · RIA to affiliated broker-dealer or bank
- Rowdee Jonathan Taylor to Portfolio Medics, LLCJun 20, 2023 · RIA to RIA
- Michal Fraser to USA Financial Securities LLCApr 10, 2023 · RIA to RIA
- Kara Maia Miller to Macro Advisors, Inc.Oct 6, 2022 · RIA to RIA
- Conor Avery Jonasson to Thrivent Advisor Network, LLCAug 2, 2022 · RIA to affiliated broker-dealer or bank
- Dennis Jacob Karstens to Karstens WealthMay 2, 2022 · RIA to a state-registered adviser
- Ian Conrad Powell to Woodbury Financial Services, Inc.Aug 4, 2021 · RIA to affiliated broker-dealer or bank
- Joshua Jon Crowe to Sunpath FinancialApr 1, 2021 · RIA to a state-registered adviser
- Charles Dean Johnson to Pmg Asset Management IncSep 29, 2020 · Other
- Aaron Daniel Pugh to Driven Investments LLCAug 24, 2020 · RIA to RIA
- Joshua Cole Weir to Driven Investments LLCAug 24, 2020 · RIA to RIA
Joined, latest
- Nathan George Becker from Wells Fargo Investments, LLCApr 23, 2025 · Other
- Kenneth Clark Winegar from Gwn Securities Inc.Oct 2, 2024 · Affiliated broker-dealer or bank to independent RIA
- Michael Anthony Conticelli from First Advisors National, LLCAug 5, 2022 · RIA to RIA
- Rowdee Jonathan Taylor from Aspen Capital Management LLCJun 6, 2022 · Other
- Joshua Cole Weir from Transamerica Financial Advisors, LLCAug 12, 2019 · Affiliated broker-dealer or bank to independent RIA
- Joshua Jon Crowe from Pruco Securities, LLCJan 29, 2018 · Other
- Charles Anthony Truhlar from Gebhardt Group, IncMar 9, 2017 · Other
- Mark Lee Nawrocki from LPL Financial LLCFeb 15, 2017 · Other
- Kara Maia Miller from Global Investment Advisors, LLCJan 5, 2017 · Other
- Matthew Dustin Hood from Woodbury Financial Services, Inc.Jan 5, 2017 · Other
- Steven Lowell Smith from Financial West GroupNov 21, 2016 · Other
- Daniel Thomas Goodwin from MML Investors Services, LLCNov 16, 2016 · Other
- Amy Lynn Buikema from Brooklight Place Securities, Inc.May 6, 2016 · Other
- Mark Allen Bertrang from Brooklight Place Securities, Inc.Jan 4, 2016 · Other
- Aaron Daniel Pugh from Strategic Advisers LLCJun 25, 2014 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 2 left for Founders Financial Securities, LLCSep 10, 2025 · Winchester, Va
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Lee Richard Peterbok · Chief Executive Officer, President, Chief Compliance Officercontrolsince 01/2003 · owns less than 5%
- Lee Richard Peterbok · President And Secretarycontrolsince 01/2003 · owns 75% or more of Organizamerica
Entity owners
- Organizamerica · Holding Companydirect · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| New Lenox, Il · principal | 4 | 0 | 0 | ||
| Chandler, Az | 3 | 0 | 0 | ||
| Salt Lake City, Ut | 3 | 1 | 0 | ||
| Onalaska, Wi | 2 | 0 | 0 | ||
| Chicago, Il | 1 | 0 | 1 | ||
| Winchester, Va | 0 | 0 | 0 | ||
| Warrenton, Va | 0 | 0 | 1 | ||
| Orlando, Fl | 0 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Winchester, VA3 employees
- Chandler, AZ3 employees
- Salt Lake City, UT2 employees
- Onalaska, WI2 employees
- Pahrump, NV1 employees
- Warrenton, VA1 employees
- Apple Valley, CA1 employees
- , 1 employees
- Bloomington, IL1 employees
- Jacksonville, FL1 employees
- Manassas, VA1 employees
ADV anomalies
3 against comparable advisers; where to look, not conclusions
- custody status changedChange between filings · filing Aug 6, 2026custody of client assets (Item 9.A): no on the filing of 2026-03-27, yes on the filing of 2026-08-06peers: independent wealth managers, $100M to $500M (5,676)
- client count collapseChange between filings · filing Mar 27, 2026individual and HNW clients (Item 5.D) moved from 2,151.0 to 1,307.0 (-39.0%) between the annual amendments of 2025-04-30 and 2026-03-27; the peer median change was +3.0% (3310 comparable advisers, 3.0th percentile of changes)peers: independent wealth managers, $100M to $500M (3,310) · 2.7% percentile
- RAUM down 25 %Change between filings · filing Mar 27, 2026RAUM (Item 5.F) moved from $337,782,613 to $240,418,188 (-29.0%) between the annual amendments of 2025-04-30 and 2026-03-27; the peer median change was +15.0% (4551 comparable advisers, 1.0th percentile of changes)peers: independent wealth managers, $100M to $500M (4,551) · 1.4% percentile
What changed
consecutive filings, newest first
- Assets in custody · unset to 234795606.0Mar 27, 2026 to Aug 6, 2026
- Custody of client assets · false to trueMar 27, 2026 to Aug 6, 2026
- Accounts · 2,858 to 2,075Feb 4, 2026 to Mar 27, 2026
- Advisory employees · 37 to 33Feb 4, 2026 to Mar 27, 2026
- BD registered reps · 12 to 5Feb 4, 2026 to Mar 27, 2026
- HNW clients · 48 to 32Feb 4, 2026 to Mar 27, 2026
- Individual clients · 2,103 to 1,275Feb 4, 2026 to Mar 27, 2026
- Employees · 37 to 33Feb 4, 2026 to Mar 27, 2026
- Financial planning clients · 1-10 to 11-25Feb 4, 2026 to Mar 27, 2026
- State-registered IARs · 37 to 33Feb 4, 2026 to Mar 27, 2026
- Other offices · 30 to 26Feb 4, 2026 to Mar 27, 2026
- Discretionary RAUM · $338M to $240MFeb 4, 2026 to Mar 27, 2026
- HNW RAUM · $82.9M to $52.0MFeb 4, 2026 to Mar 27, 2026
- Individual RAUM · $255M to $188MFeb 4, 2026 to Mar 27, 2026
- RAUM · $338M to $240MFeb 4, 2026 to Mar 27, 2026
- Accounts · 3,152 to 2,858Oct 1, 2024 to Apr 30, 2025
- Advisory employees · 36 to 37Oct 1, 2024 to Apr 30, 2025
- BD registered reps · 13 to 12Oct 1, 2024 to Apr 30, 2025
- HNW clients · 29 to 48Oct 1, 2024 to Apr 30, 2025
- Individual clients · 2,408 to 2,103Oct 1, 2024 to Apr 30, 2025
- Employees · 36 to 37Oct 1, 2024 to Apr 30, 2025
- Financial planning clients · 11-25 to 1-10Oct 1, 2024 to Apr 30, 2025
- State-registered IARs · 36 to 37Oct 1, 2024 to Apr 30, 2025
- Other offices · 22 to 30Oct 1, 2024 to Apr 30, 2025
- Discretionary RAUM · $285M to $338MOct 1, 2024 to Apr 30, 2025
- HNW RAUM · $50.1M to $82.9MOct 1, 2024 to Apr 30, 2025
- Individual RAUM · $235M to $255MOct 1, 2024 to Apr 30, 2025
- RAUM · $285M to $338MOct 1, 2024 to Apr 30, 2025
- Other offices · 21 to 22May 14, 2024 to Oct 1, 2024
- Other offices · 20 to 21May 7, 2024 to May 14, 2024
- Accounts · 3,090 to 3,152Jan 8, 2024 to Jan 17, 2024
- Advisory employees · 37 to 36Jan 8, 2024 to Jan 17, 2024
- HNW clients · 20 to 29Jan 8, 2024 to Jan 17, 2024
- Individual clients · 2,362 to 2,408Jan 8, 2024 to Jan 17, 2024
- Employees · 37 to 36Jan 8, 2024 to Jan 17, 2024
- Financial planning clients · 26-50 to 11-25Jan 8, 2024 to Jan 17, 2024
- State-registered IARs · 37 to 36Jan 8, 2024 to Jan 17, 2024
- Other offices · 23 to 20Jan 8, 2024 to Jan 17, 2024
- Discretionary RAUM · $278M to $285MJan 8, 2024 to Jan 17, 2024
- HNW RAUM · $25.0M to $50.1MJan 8, 2024 to Jan 17, 2024
Signals
17 dated events
- April Spittle Blake left Interactive Financial Advisors for Founders Financial Securities, Llc (registered 2026-04-20)May 8, 2026 · Advisor changed firm · fact
- Joanne Marie Woiteshek left Interactive Financial Advisors for Pmg Asset Management Inc (registered 2005-01-04)Nov 17, 2025 · Advisor changed firm · fact
- Craig Curtis Alden left Interactive Financial Advisors for Founders Financial Securities, Llc (registered 2025-08-15)Sep 10, 2025 · Advisor changed firm · fact
- Emily Elizabeth Parent left Interactive Financial Advisors for Founders Financial Securities, Llc (registered 2025-08-15)Sep 10, 2025 · Advisor changed firm · fact
- 2 advisors left Interactive Financial Advisors (Winchester, VA) for Founders Financial Securities, LLC on the same daySep 10, 2025 · Team lift-out · derived
- Michael Sadik Wardeh left Interactive Financial Advisors for Allstate Financial Advisors, Llc (registered 2025-07-10)Jun 23, 2025 · Advisor changed firm · fact
- Interactive Financial Advisors reported 30 offices beyond its principal office, up from 22 (2024-10-01 to 2025-04-30)Apr 30, 2025 · Office count change · derived
- Emmett Michael Scherrman (President & Chief Compliance Officer) no longer on Schedule A of Interactive Financial Advisors (listed 2023-10-26, absent 2024-01-08)Jan 8, 2024 · Control person left · inference
- Rowdee Jonathan Taylor left Interactive Financial Advisors for Portfolio Medics, Llc (registered 2025-06-17)Jun 20, 2023 · Advisor changed firm · fact
- Michal Fraser left Interactive Financial Advisors for Usa Financial Securities Llc (registered 2023-03-20)Apr 10, 2023 · Advisor changed firm · fact
- Kara Maia Miller left Interactive Financial Advisors for Macro Advisors, Inc. (registered 2024-04-23)Oct 6, 2022 · Advisor changed firm · fact
- Conor Avery Jonasson left Interactive Financial Advisors for Thrivent Advisor Network, Llc (registered 2022-08-23)Aug 2, 2022 · Advisor changed firm · fact
- Dennis Jacob Karstens left Interactive Financial Advisors for Karstens Wealth (registered 2022-07-14)May 2, 2022 · Advisor changed firm · fact
- Marie Joanne Woiteshek (Secretary/Treasurer/Chief Compliance Officer) no longer on Schedule A of Interactive Financial Advisors (listed 2021-05-11, absent 2021-08-12)Aug 12, 2021 · Control person left · inference
- Emmett Michael Scherrman (Chief Compliance Officer) appeared on Schedule A of Interactive Financial AdvisorsAug 12, 2021 · Control person joined · fact
- Interactive Financial Advisors reported 26 offices beyond its principal office, down from 31 (2021-01-04 to 2021-02-01)Feb 1, 2021 · Office count change · derived
- Interactive Financial Advisors reported 31 offices beyond its principal office, up from 25 (2018-10-23 to 2019-03-18)Mar 18, 2019 · Office count change · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 630-472-1300reportedpublished by the firm, firm site, Sep 17, 2026
- Business phone
- 800-261-1660reportedpublished by the firm, firm site, Sep 17, 2026
- Business phone
- 844-270-4905reportedpublished by the firm, firm site, Sep 17, 2026
- Firm profile
- linkedin.com/company/interactive-financial-advisorsreportedpublic record, Form ADV, Sep 17, 2026
- Website
- interactivefinancialadvisors.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 630-472-1300reportedpublic record, Form ADV, Aug 6, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $7.1Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026