DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Cannon Financial Strategists, Inc.
Latest filing Mar 23, 2026
First filing on the tape May 30, 2014 · 23 filings
SEC status approved since Jun 18, 2014
RAUM
$1.7B
reported, Item 5.F
Discretionary
95%
of RAUM
Private clients
82%
$1.4B individuals and HNW
Advisors
29
registered through the firm on IAPD
RAUM per advisor
$57.6M
derived; firm RAUM over IAPD count
Employees
33
27 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
23 filings and snapshots on the tape
RAUM$1.7B as of Mar 23, 2026
Mar 2, 2015$141M then
HNW client RAUM$1.2B as of Mar 23, 2026
Mar 29, 2018$165M then
State-registered IARs (5.B.3)27 as of Mar 23, 2026
Mar 2, 20159 then
Employees (5.A)33 as of Mar 23, 2026
Mar 2, 20159 then
Private funds: no history
RAUM +16% over the last fiscal year+16% a year over threeIARs 28 to 27
Practice profile
derived from the filing of Mar 23, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- RAUM per advisor
- $57.6MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 34derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.0MderivedHNW RAUM over HNW clients
- Average account
- $504,325derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 95%derivedof RAUM
- Institutional
- 17%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.1derivedItem 5.A over advisors
- Advisors per office
- 14.5derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- +16%derivedbetween the last two annual amendments
- Advisor growth, one year
- -3.6%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +8.7%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consulting, otherreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- is an insurance broker or agent (6.A.6)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$1.2B70%
- Pension and profit-sharing plans$282M17%
- Individuals$193M12%
- Corporations and businesses$20.2M1.2%
- Individual clients
- 597reported
- HNW clients
- 389reported
- Pension plan clients
- 24reported
- Charitable clients
- n/areported
- Accounts
- 3,311reported
- Financial planning clients
- 1-10reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.82 fund_share=0.0 institutional_share=0.17 related_bd=true related_bank=false bd_reps=12.0derived
Advisors registered through the firm
29 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Phillip Kyle Yancey | Athens, Ga | Mar 4, 2005 | 23 y | 1 |
| James Allan Middleton | Athens, Ga | Oct 6, 2010 | 17 y | 0 |
| Louis Nicholas PappasCertified Financial Planner | Athens, Ga | Jun 23, 2011 | 20 y | 2 |
| Kelly L Dixon | Athens, Ga | Jul 26, 2011 | 16 y | 1 |
| Jeffrey Jon Young | Athens, Ga | Aug 16, 2011 | 22 y | 2 |
| George Hamilton Williams | Athens, Ga | Aug 14, 2012 | 32 y | 2 |
| Jack William ReilleyCertified Financial Planner | Athens, Ga | Apr 1, 2014 | 13 y | 0 |
| John Rufus ColeChartered Financial Consultant | Athens, Ga | Aug 30, 2016 | 27 y | 1 |
| Stephen KuzniakCertified Financial Planner | Athens, Ga | Feb 20, 2017 | 10 y | 0 |
| Matthew Ryan GoyenCertified Financial Planner | Athens, Ga | Mar 8, 2017 | 18 y | 1 |
| Kelly Lanier Goekjian | Athens, Ga | Mar 14, 2018 | 12 y | 0 |
| Kristin Lynn Smith | Athens, Ga | Jun 20, 2018 | 27 y | 0 |
| Kristen Bell ManweilerCertified Financial Planner | Athens, Ga | Nov 19, 2018 | 15 y | 0 |
| Logan Thomas Harr | Athens, Ga | Sep 10, 2020 | 10 y | 0 |
| Jonathan Pope North | Athens, Ga | Nov 2, 2020 | 13 y | 2 |
| Kevin Steed Vancise | Athens, Ga | Sep 10, 2021 | 15 y | 0 |
| William Cody Bodrey | Athens, Ga | Sep 10, 2021 | 12 y | 0 |
| Robert Montague Carlton | Athens, Ga | Oct 29, 2021 | 11 y | 0 |
| R. Marshall Danner | Athens, Ga | Jul 13, 2023 | 14 y | 0 |
| Rachel Ann Smith | Athens, Ga | Oct 18, 2023 | 13 y | 4 |
| Robert B Farr | Athens, Ga | Aug 21, 2024 | 27 y | 1 |
| Landon John Ragle | Athens, Ga | Sep 16, 2024 | 12 y | 0 |
| Ian PayneCertified Financial Planner | Athens, Ga | Oct 1, 2024 | 12 y | 1 |
| Joseph Arthur Lyons | Athens, Ga | Oct 16, 2024 | 12 y | 0 |
| Samuel Mccoy WagesCertified Financial Planner | Athens, Ga | Mar 18, 2025 | 10 y | 0 |
| Fletcher Anthony Sheffield | Albany, Ga | Jul 2, 2025 | 18 y | 0 |
| Camden Michael Leak | Athens, Ga | Feb 9, 2026 | 10 y | 0 |
| Bryan Michael Pulliam | Athens, Ga | Sep 1, 2026 | 10 y | 0 |
| Jacob Michael Holt | Athens, Ga | Sep 11, 2026 | 10 y | 0 |
Advisor movement
3 left, 0 joined in 12 months
net -3 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 10% of current headcount3 left over 36 months
Left, latest
- Ashley Corbin Dent to Empower Advisory Group, LLCMar 25, 2026 · RIA to affiliated broker-dealer or bank
- Landon Joseph Powell to Ifg Advisory, LLCSep 23, 2025 · RIA to RIA
- Brian Shane Allen to Mio Partners, Inc.Sep 23, 2025 · Other
- Jessica Aliesea Sawyer to OnedigitalAug 25, 2022 · Other
Joined, latest
- Ian Payne from Swmg Holdings, LLCOct 1, 2024 · RIA to RIA
- Robert B Farr from Merit Financial AdvisorsAug 21, 2024 · RIA to RIA
- Rachel Ann Smith from Ifg Advisory, LLCOct 18, 2023 · RIA to RIA
- Ashley Corbin Dent from Transamerica Retirement Advisors, LLCApr 21, 2023 · Affiliated broker-dealer or bank to independent RIA
- Jonathan Pope North from Stadion Money Management, LLCNov 2, 2020 · Other
- Matthew Ryan Goyen from LPL Financial LLCMar 8, 2017 · Other
- John Rufus Cole from J.R. Cole & Associates, IncAug 30, 2016 · Other
- Jeffrey Jon Young from Osaic Fa, Inc.Aug 16, 2011 · Other
- Louis Nicholas Pappas from Osaic Fa, Inc.Jun 23, 2011 · Other
- Phillip Kyle Yancey from Cannon Financial StrategistsMar 4, 2005 · Other
- George Hamilton Williams from Cannon Financial StrategistsMar 4, 2005 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- L Kelly Dixon · Chief Compliance Officer, Chief Executive Officer, President, Owner, Board Membercontrolsince 02/2021 · owns 75% or more
- J. Christopher Euell · Chief Operating Officer, Chief Information Officercontrolsince 12/2021 · owns less than 5%
- Hamilton George Williams · Owner, Board Membercontrolsince 06/2011 · owns 25% to 50%
- Jon Jeffrey Young · Chief Investment Officercontrolsince 02/2021 · owns less than 5%
- Kim Young · Ownercontrolsince 01/2010 · owns 25% to 50%
Related persons
Schedule D 7.A
- Cannon Securities, Inc.broker-dealern
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Athens, Ga · principal | 29 | 3 | 3 | ||
| Albany, Ga | 2 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Albany, GA2 employees
ADV anomalies
2 against comparable advisers; where to look, not conclusions
- control person changedChange between filings · filing Mar 23, 2026YOUNG, KIM (OWNER) left Schedule A between the filings of 2021-08-31 and 2026-03-23peers: independent wealth managers, $1B to $5B (1,362)
- control person changedChange between filings · filing Mar 23, 2026WILLIAMS, GEORGE, HAMILTON (OWNER, BOARD MEMBER) left Schedule A between the filings of 2021-08-31 and 2026-03-23peers: independent wealth managers, $1B to $5B (1,362)
What changed
consecutive filings, newest first
- Accounts · 3,140 to 3,311Mar 31, 2025 to Mar 23, 2026
- Advisory employees · 28 to 27Mar 31, 2025 to Mar 23, 2026
- BD registered reps · 9 to 12Mar 31, 2025 to Mar 23, 2026
- Corporate clients · 6 to 5Mar 31, 2025 to Mar 23, 2026
- HNW clients · 407 to 389Mar 31, 2025 to Mar 23, 2026
- Individual clients · 500 to 597Mar 31, 2025 to Mar 23, 2026
- Pension plan clients · 21 to 24Mar 31, 2025 to Mar 23, 2026
- Employees · 36 to 33Mar 31, 2025 to Mar 23, 2026
- State-registered IARs · 28 to 27Mar 31, 2025 to Mar 23, 2026
- Discretionary RAUM · $1.4B to $1.6BMar 31, 2025 to Mar 23, 2026
- HNW RAUM · $1.0B to $1.2BMar 31, 2025 to Mar 23, 2026
- Individual RAUM · $127M to $193MMar 31, 2025 to Mar 23, 2026
- Non-discretionary RAUM · $82.8M to $83.7MMar 31, 2025 to Mar 23, 2026
- Pension RAUM · $240M to $282MMar 31, 2025 to Mar 23, 2026
- RAUM · $1.4B to $1.7BMar 31, 2025 to Mar 23, 2026
- Accounts · 2,837 to 3,140Oct 28, 2024 to Mar 31, 2025
- Advisory employees · 26 to 28Oct 28, 2024 to Mar 31, 2025
- BD registered reps · 10 to 9Oct 28, 2024 to Mar 31, 2025
- HNW clients · 259 to 407Oct 28, 2024 to Mar 31, 2025
- Individual clients · 557 to 500Oct 28, 2024 to Mar 31, 2025
- Pension plan clients · 20 to 21Oct 28, 2024 to Mar 31, 2025
- Employees · 30 to 36Oct 28, 2024 to Mar 31, 2025
- Financial planning clients · 1-10 to 1-10Oct 28, 2024 to Mar 31, 2025
- State-registered IARs · 26 to 28Oct 28, 2024 to Mar 31, 2025
- Discretionary RAUM · $1.3B to $1.4BOct 28, 2024 to Mar 31, 2025
- HNW RAUM · $696M to $1.0BOct 28, 2024 to Mar 31, 2025
- Individual RAUM · $197M to $127MOct 28, 2024 to Mar 31, 2025
- Non-discretionary RAUM · $58.6M to $82.8MOct 28, 2024 to Mar 31, 2025
- Pension RAUM · $417M to $240MOct 28, 2024 to Mar 31, 2025
- RAUM · $1.3B to $1.4BOct 28, 2024 to Mar 31, 2025
- Accounts · 2,646 to 2,837Mar 6, 2023 to Mar 18, 2024
- Advisory employees · 21 to 26Mar 6, 2023 to Mar 18, 2024
- HNW clients · 207 to 259Mar 6, 2023 to Mar 18, 2024
- Individual clients · 517 to 557Mar 6, 2023 to Mar 18, 2024
- Pension plan clients · 19 to 20Mar 6, 2023 to Mar 18, 2024
- Employees · 28 to 30Mar 6, 2023 to Mar 18, 2024
- State-registered IARs · 21 to 26Mar 6, 2023 to Mar 18, 2024
- Discretionary RAUM · $1.0B to $1.3BMar 6, 2023 to Mar 18, 2024
- HNW RAUM · $553M to $696MMar 6, 2023 to Mar 18, 2024
- Individual RAUM · $189M to $197MMar 6, 2023 to Mar 18, 2024
Signals
10 dated events
- Ashley Corbin Dent left Cannon Financial Strategists, Inc. for Empower Advisory Group, Llc (registered 2026-07-22)Mar 25, 2026 · Advisor changed firm · fact
- Landon Joseph Powell left Cannon Financial Strategists, Inc. for Ifg Advisory, Llc (registered 2025-10-09)Sep 23, 2025 · Advisor changed firm · fact
- Brian Shane Allen left Cannon Financial Strategists, Inc. for Mio Partners, Inc. (registered 2025-07-24)Sep 23, 2025 · Advisor changed firm · fact
- Mark Stephen Cavanaugh (Compliance) no longer on Schedule A of Cannon Financial Strategists, Inc. (listed 2022-08-22, absent 2022-09-15)Sep 15, 2022 · Control person left · inference
- Jessica Aliesea Sawyer left Cannon Financial Strategists, Inc. for Onedigital (registered 2023-11-20)Aug 25, 2022 · Advisor changed firm · fact
- J. Christopher Euell (Chief Information Officer) appeared on Schedule A of Cannon Financial Strategists, Inc.Aug 31, 2021 · Control person joined · fact
- Cannon Financial Strategists, Inc. reported RAUM $805.2M, up 39% from $578.0M (2019-11-22 to 2020-03-30)Mar 30, 2020 · RAUM change · derived
- Sutton Aubrey Garrison (Director) no longer on Schedule A of Cannon Financial Strategists, Inc. (listed 2019-11-22, absent 2020-03-30)Mar 30, 2020 · Control person left · inference
- Cannon Financial Strategists, Inc. reported RAUM $578.0M, up 37% from $422.5M (2018-11-20 to 2019-03-29)Mar 29, 2019 · RAUM change · derived
- Cannon Financial Strategists, Inc. filed its initial SEC registration (Form ADV)May 30, 2014 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 229-302-2725reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 229-883-1383reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 706-548-3422reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/cannon-financial-strategist-inc-reportedpublic record, Form ADV, Sep 18, 2026
- Website
- CANNONFINANCIALSTRATEGISTS.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 706-548-3422reportedpublic record, Form ADV, Mar 23, 2026
- Contact form
- cannonfinancialstrategists.com/contact-usreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- cannonfinancialstrategists.com/our-teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $57.6Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026