DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
Former SEC-registered adviser
Obs Financial
Legal name Obs Financial Services, Inc.
Latest filing Jun 25, 2020
First filing on the tape Feb 21, 2012 · 26 filings
RAUM
$1.9B
reported, Item 5.F
Discretionary
45%
of RAUM
Private clients
48%
$927M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
29
13 advisory (5.B.1)
Offices
3
beyond the principal office
Private funds
0
reported on Schedule D
History
26 filings and snapshots on the tape
RAUM$1.9B as of Mar 25, 2020
Feb 21, 2012$901M then
HNW client RAUM$184M as of Mar 25, 2020
Mar 26, 2018$126M then
State-registered IARs (5.B.3)7 as of Mar 25, 2020
Mar 28, 201318 then
Employees (5.A)29 as of Mar 25, 2020
Mar 28, 201319 then
Private funds: no history
RAUM +7.9% over the last fiscal year+7.7% a year over threeIARs 9 to 7offices 2 to 3
Practice profile
derived from the filing of Jun 25, 2020; every figure names its basis
- RAUM per advisor
- $275MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 610derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.0MderivedHNW RAUM over HNW clients
- Average account
- $414,983derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 45%derivedof RAUM
- Institutional
- 15%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 4.1derivedItem 5.A over advisors
- Advisors per office
- 1.8derived4 offices incl. principal (1.F.5)
- RAUM growth, one year
- +7.9%derivedbetween the last two annual amendments
- Advisor growth, one year
- -22%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +2.2%derived
- Compensation
- percentage of assets, hourlyreportedItem 5.E
- Advisory activities
- portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisersreportedItem 5.G
- Wrap fee program
- participatesreportedItem 5.I
- Custody
- $702M, 132 clientsreportedItem 9.A
- Ownership
- controlled by a public reporting companyderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- has discretionary authority over which securities are bought or sold (8.C.1)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
- an independent public accountant performs a surprise examination (9.C.1)
- controlled by a public reporting company (10.A)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$744M39%
- Banks and thrifts$697M36%
- Pension and profit-sharing plans$286M15%
- High-net-worth individuals$184M9.5%
- Corporations and businesses$16.2M0.8%
- Individual clients
- 4,181reported
- HNW clients
- 91reported
- Pension plan clients
- 327reported
- Charitable clients
- n/areported
- Accounts
- 4,642reported
- Financial planning clients
- n/areported
- Wrap fee programs
- $0 sponsored, $898M managedreported
- Custody of client assets
- $702M for 132 clientsreported
- Compensation
- % of AUM, hourlyreported
- Class basis
- absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
- Linda Lorraine Roberts to Trb Wealth Management, LLCMar 31, 2021 · RIA to a newly registered adviser
- Ricardo Garcia Fuentes to Trb Wealth Management, LLCMar 31, 2021 · RIA to a newly registered adviser
- Kevin Whitworth to Trb Wealth Management, LLCMar 31, 2021 · RIA to a newly registered adviser
- John Lee Tippit to Trb Wealth Management, LLCMar 31, 2021 · RIA to a newly registered adviser
- Robert Raimond Farris to Trb Wealth Management, LLCMar 31, 2021 · RIA to a newly registered adviser
- Catherine Elizabeth Farley to Oxford Financial Group, LtdMar 18, 2020 · RIA to RIA
- John Henry to Assetmark, Inc.Mar 18, 2020 · RIA to affiliated broker-dealer or bank
- Scott Daniel Mcquillen to Ameritas Advisory ServicesJul 9, 2019 · RIA to affiliated broker-dealer or bank
- Margaret Mary Whelehan to Cetera Investment Advisers LLCSep 6, 2017 · Other
- Daniel J Aspenleiter to American Portfolios Advisors, IncApr 18, 2014 · Other
- Darrin Clifford Critchet to Mpm Wealth AdvisorsJan 27, 2014 · Other
- Boris Michael Natyshak to Pentegra Investors, Inc.Jan 21, 2014 · Other
- Joseph Patrick Colosimo to Northwest Advisors, Inc.Mar 1, 2012 · Other
- Drew Adam Ecklund to Northwest Advisors, Inc.Nov 1, 2011 · Other
- Toni Lynne Paup to Northwest Advisors, Inc.Nov 1, 2011 · Other
Joined, latest
- Linda Lorraine Roberts from Morgan StanleyMar 13, 2019 · Wirehouse to independent RIA
- John Lee Tippit from Credit Suisse Securities (USA) LLCOct 13, 2016 · Other
- Toni Lynne Paup from Raymond James Financial Services Advisors, IncJan 27, 2011 · Other
- James Thomas Buto from Uvest Financial Services Group, Inc.Oct 16, 2008 · Other
- Margaret Mary Whelehan from Hsbc Securities (USA) Inc.Aug 14, 2008 · Other
- Sasha Marie Wright from Merrill Lynch, Pierce, Fenner & Smith IncorporatedNov 26, 2007 · Other
- Layton Leon John from Banc One Securities CorporationJul 17, 2007 · Other
- Bradley Heath Owens from Chase Investment Services Corp.Jul 17, 2007 · Other
- Thomas Kessel Rogers from Obs Brokerage Services, Inc.Aug 8, 2006 · Other
- Kathleen Ann Tollison from Obs Brokerage Services, Inc.Jul 13, 2006 · Other
- Charlotte Bowman Sargeant from Obs Brokerage Services, Inc.Jul 12, 2006 · Other
- Kenneth Lowell Cook from Obs Brokerage Services, Inc.Jul 11, 2006 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 5 left for Trb Wealth Management, LLCMar 31, 2021 · Concord, Ca · Firm absorbed
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Golveo Claire Blue · Chief Compliance Officercontrolsince 03/2020 · owns less than 5%
- George Charles Goldman · Chief Executive Officercontrolsince 03/2020 · owns less than 5%
- George Gary Zyla · Chief Financial Officercontrolsince 03/2020 · owns less than 5%
Entity owners
- Obs Holdings, Inc. · Holding Companydirect · owns 75% or more
- Assetmark Financial Holdings, Inc · Sole Shareholder - Indirect Ownerindirect · owns 75% or more of Assetmark Financial, Inc · public reporting company
- Assetmark Financial, Inc · Direct Ownerindirect · owns 75% or more of Wbi Obs Financial, LLC · public reporting company
- Wbi Obs Financial, LLC · Shareholderindirect · owns 75% or more of Obs Holdings, Inc.
Related persons
Schedule D 7.A
- Assetmark Brokerage, LLCbroker-dealern
- Assetmark Retirement Services, IncLP sponsorn
- Assetmark Trust Companyn
- Assetmark, Inc.investment advisernRAUM $92B
- Global Financial Advisory, LLCreal estaten
- Global Financial Private Capital, Inc.investment advisernRAUM $2.3B
Advisers that list Obs Financial as a related person
- 132070 n
Offices
Schedule D 1.F, the 25 largest
- Harlingen, TX2 employees
- Mcallen, TX2 employees
- Lakeway, TX1 employees
What changed
consecutive filings, newest first
- Accounts · 9,371 to 4,642Mar 27, 2019 to Mar 25, 2020
- Advisory employees · 14 to 13Mar 27, 2019 to Mar 25, 2020
- Corporate clients · 41 to 24Mar 27, 2019 to Mar 25, 2020
- HNW clients · 67 to 91Mar 27, 2019 to Mar 25, 2020
- Individual clients · 4,112 to 4,181Mar 27, 2019 to Mar 25, 2020
- Pension plan clients · 265 to 327Mar 27, 2019 to Mar 25, 2020
- Assets in custody · $23.8M to $702MMar 27, 2019 to Mar 25, 2020
- Employees · 32 to 29Mar 27, 2019 to Mar 25, 2020
- State-registered IARs · 9 to 7Mar 27, 2019 to Mar 25, 2020
- Other offices · 2 to 3Mar 27, 2019 to Mar 25, 2020
- Discretionary RAUM · $700M to $861MMar 27, 2019 to Mar 25, 2020
- HNW RAUM · $137M to $184MMar 27, 2019 to Mar 25, 2020
- Individual RAUM · $641M to $744MMar 27, 2019 to Mar 25, 2020
- Non-discretionary RAUM · $1.1B to $1.1BMar 27, 2019 to Mar 25, 2020
- Pension RAUM · $237M to $286MMar 27, 2019 to Mar 25, 2020
- RAUM · $1.8B to $1.9BMar 27, 2019 to Mar 25, 2020
- Related adviser · false to trueMar 27, 2019 to Mar 25, 2020
- Related broker-dealer · false to trueMar 27, 2019 to Mar 25, 2020
- Wrap assets (manager) · $765M to $898MMar 27, 2019 to Mar 25, 2020
- Accounts · 5,194 to 9,371Feb 7, 2019 to Mar 27, 2019
- Advisory employees · 16 to 14Feb 7, 2019 to Mar 27, 2019
- Corporate clients · 6 to 41Feb 7, 2019 to Mar 27, 2019
- HNW clients · 49 to 67Feb 7, 2019 to Mar 27, 2019
- Individual clients · 4,896 to 4,112Feb 7, 2019 to Mar 27, 2019
- Pension plan clients · 219 to 265Feb 7, 2019 to Mar 27, 2019
- Assets in custody · $26.3M to $23.8MFeb 7, 2019 to Mar 27, 2019
- State-registered IARs · 6 to 9Feb 7, 2019 to Mar 27, 2019
- Discretionary RAUM · $748M to $700MFeb 7, 2019 to Mar 27, 2019
- HNW RAUM · $126M to $137MFeb 7, 2019 to Mar 27, 2019
- Individual RAUM · $677M to $641MFeb 7, 2019 to Mar 27, 2019
- Non-discretionary RAUM · $1.2B to $1.1BFeb 7, 2019 to Mar 27, 2019
- Pension RAUM · $317M to $237MFeb 7, 2019 to Mar 27, 2019
- RAUM · $1.9B to $1.8BFeb 7, 2019 to Mar 27, 2019
- Wrap assets (manager) · $825M to $765MFeb 7, 2019 to Mar 27, 2019
- Accounts · 7,944 to 5,194Jul 19, 2017 to Mar 26, 2018
- Advisory employees · 19 to 16Jul 19, 2017 to Mar 26, 2018
- Corporate clients · unset to 6.0Jul 19, 2017 to Mar 26, 2018
- HNW clients · unset to 49.0Jul 19, 2017 to Mar 26, 2018
- Individual clients · unset to 4896.0Jul 19, 2017 to Mar 26, 2018
- Pension plan clients · unset to 219.0Jul 19, 2017 to Mar 26, 2018
Signals
5 dated events
- Weldon John Henry (Chief Executive Officer) no longer on Schedule A of Obs Financial (listed 2019-03-27, absent 2020-03-25)Mar 25, 2020 · Control person left · inference
- Elizabeth Catherine Farley (Chief Operating Officer/Chief Compliance Officer) no longer on Schedule A of Obs Financial (listed 2019-03-27, absent 2020-03-25)Mar 25, 2020 · Control person left · inference
- George Charles Goldman (Chief Executive Officer) appeared on Schedule A of Obs FinancialMar 25, 2020 · Control person joined · fact
- George Gary Zyla (Chief Financial Officer) appeared on Schedule A of Obs FinancialMar 25, 2020 · Control person joined · fact
- Golveo Claire Blue (Chief Compliance Officer) appeared on Schedule A of Obs FinancialMar 25, 2020 · Control person joined · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- n/aderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026