DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Heller Wealth Advisors, LLC.

Former SEC-registered adviserSummit, New JerseyCRD 153730SEC 801-72008IAPD
Latest filing Mar 27, 2019
First filing on the tape Mar 8, 2012 · 22 filings
RAUM
$458M
reported, Item 5.F
Discretionary
86%
of RAUM
Private clients
84%
$385M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
9
7 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
22 filings and snapshots on the tape
RAUM$458M as of Mar 27, 2019
Mar 8, 2012$239M then
HNW client RAUM$347M as of Mar 27, 2019
Mar 2, 2018$333M then
State-registered IARs (5.B.3)7 as of Mar 27, 2019
Mar 15, 20133 then
Employees (5.A)9 as of Mar 27, 2019
Mar 15, 20134 then
Private funds: no history
RAUM +21% over the last fiscal year+3.2% a year over threeIARs 7 to 7
Practice profile
derived from the filing of Mar 27, 2019; every figure names its basis
RAUM per advisor
$65.4MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
35derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$4.1MderivedHNW RAUM over HNW clients
Average account
$375,124derivedRAUM over accounts (5.F.2.f)
Discretionary
86%derivedof RAUM
Institutional
16%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.3derivedItem 5.A over advisors
Advisors per office
3.5derived2 offices incl. principal (1.F.5)
RAUM growth, one year
+21%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+8.0%derived
Compensation
percentage of assets, performance-based, commissionsreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, pension consulting, selection of other advisersreportedItem 5.G
Custody
$192M, 142 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$347M76%
  • Pension and profit-sharing plans$72.8M16%
  • Individuals$37.7M8.2%
Individual clients
157reported
HNW clients
85reported
Pension plan clients
7reported
Charitable clients
0reported
Accounts
1,220reported
Financial planning clients
1-10reported
Wrap fee programs
noreported
Custody of client assets
$192M for 142 clientsreported
Compensation
% of AUM, performance, commissionsreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
    Teams outTeams in
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Joseph Scott Drown · Operations Managercontrol
      since 12/2017 · owns 5% to 10%
    • Jordan Heller · Ceocontrol
      since 03/2017 · owns 75% or more
    • John Donald Hertling · Chief Compliance Officer/ Presidentcontrol
      since 03/2017 · owns 5% to 10%
    Entity owners
    • New Legacy Group, LLC · Member
      direct · owns 5% to 10%
    Related persons
    Schedule D 7.A
    No related person reported.
    Offices
    Schedule D 1.F, the 25 largest
    • New York, NY1 employees
    What changed
    consecutive filings, newest first
    • Accounts · 977 to 1,220
      Dec 12, 2018 to Mar 27, 2019
    • HNW clients · 94 to 85
      Dec 12, 2018 to Mar 27, 2019
    • Individual clients · 130 to 157
      Dec 12, 2018 to Mar 27, 2019
    • Pension plan clients · 1 to 7
      Dec 12, 2018 to Mar 27, 2019
    • Assets in custody · $165M to $192M
      Dec 12, 2018 to Mar 27, 2019
    • Employees · 8 to 9
      Dec 12, 2018 to Mar 27, 2019
    • Discretionary RAUM · $378M to $393M
      Dec 12, 2018 to Mar 27, 2019
    • HNW RAUM · $333M to $347M
      Dec 12, 2018 to Mar 27, 2019
    • Individual RAUM · $42.4M to $37.7M
      Dec 12, 2018 to Mar 27, 2019
    • Non-discretionary RAUM · $0 to $64.7M
      Dec 12, 2018 to Mar 27, 2019
    • Pension RAUM · $3.1M to $72.8M
      Dec 12, 2018 to Mar 27, 2019
    • RAUM · $378M to $458M
      Dec 12, 2018 to Mar 27, 2019
    • Accounts · 1,074 to 977
      Nov 30, 2017 to Mar 2, 2018
    • Advisory employees · 4 to 7
      Nov 30, 2017 to Mar 2, 2018
    • Charity clients · unset to 0.0
      Nov 30, 2017 to Mar 2, 2018
    • Corporate clients · unset to 0.0
      Nov 30, 2017 to Mar 2, 2018
    • HNW clients · unset to 94.0
      Nov 30, 2017 to Mar 2, 2018
    • Individual clients · unset to 130.0
      Nov 30, 2017 to Mar 2, 2018
    • Pension plan clients · unset to 1.0
      Nov 30, 2017 to Mar 2, 2018
    • Pooled vehicle clients · unset to 0.0
      Nov 30, 2017 to Mar 2, 2018
    • Commission compensation · false to true
      Nov 30, 2017 to Mar 2, 2018
    • Assets in custody · $35.0M to $165M
      Nov 30, 2017 to Mar 2, 2018
    • Employees · 7 to 8
      Nov 30, 2017 to Mar 2, 2018
    • State-registered IARs · 4 to 7
      Nov 30, 2017 to Mar 2, 2018
    • Discretionary RAUM · $366M to $378M
      Nov 30, 2017 to Mar 2, 2018
    • HNW RAUM · unset to 332665837.0
      Nov 30, 2017 to Mar 2, 2018
    • Individual RAUM · unset to 42425569.0
      Nov 30, 2017 to Mar 2, 2018
    • Pension RAUM · unset to 3054593.0
      Nov 30, 2017 to Mar 2, 2018
    • Pooled vehicle RAUM · unset to 0.0
      Nov 30, 2017 to Mar 2, 2018
    • RAUM · $366M to $378M
      Nov 30, 2017 to Mar 2, 2018
    • Other offices · unset to 1.0
      Aug 24, 2017 to Nov 30, 2017
    • Accounts · 1,065 to 1,074
      Feb 9, 2016 to Mar 15, 2017
    • Assets in custody · $23.7M to $35.0M
      Feb 9, 2016 to Mar 15, 2017
    • Employees · 6 to 7
      Feb 9, 2016 to Mar 15, 2017
    • Discretionary RAUM · $417M to $366M
      Feb 9, 2016 to Mar 15, 2017
    • RAUM · $417M to $366M
      Feb 9, 2016 to Mar 15, 2017
    • Accounts · 1,100 to 1,065
      Sep 21, 2015 to Feb 9, 2016
    • Advisory employees · 5 to 4
      Sep 21, 2015 to Feb 9, 2016
    • State-registered IARs · 5 to 4
      Sep 21, 2015 to Feb 9, 2016
    • Discretionary RAUM · $349M to $417M
      Sep 21, 2015 to Feb 9, 2016
    Signals
    No event on the tape.
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026