DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Urban Wealth Management Or Uwm

Independent wealth managerCRD 285633SEC 801-108701websiteIAPD
Legal name Urban Wealth Management Group LLC
Latest filing May 21, 2026
First filing on the tape Nov 14, 2016 · 48 filings
SEC status approved since Jan 3, 2017
RAUM
$213M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
92%
$196M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$70.8M
derived; firm RAUM over IAPD count
Employees
6
5 advisory (5.B.1)
Offices
4
beyond the principal office
Private funds
0
reported on Schedule D
History
48 filings and snapshots on the tape
RAUM$213M as of May 21, 2026
Mar 12, 2018$112M then
HNW client RAUM$137M as of May 21, 2026
Mar 12, 2018$62.2M then
State-registered IARs (5.B.3)4 as of May 21, 2026
Mar 12, 20182 then
Employees (5.A)6 as of May 21, 2026
Mar 12, 20183 then
Private funds: no history
RAUM +5.2% over the last fiscal year+9.5% a year over threeIARs 3 to 4offices 0 to 4
Practice profile
derived from the filing of May 21, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
RAUM per advisor
$70.8MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
92derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.6MderivedHNW RAUM over HNW clients
Average account
$253,891derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
7.9%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.0derivedItem 5.A over advisors
Advisors per office
0.6derived5 offices incl. principal (1.F.5)
RAUM growth, one year
+5.2%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-38%derived
Compensation
percentage of assets, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, educational seminarsreportedItem 5.G
Custody
yesreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$137M64%
  • Individuals$59.0M28%
  • Pension and profit-sharing plans$16.8M7.9%
Individual clients
223reported
HNW clients
52reported
Pension plan clients
6reported
Charitable clients
n/areported
Accounts
837reported
Financial planning clients
26-50reported
Wrap fee programs
noreported
Custody of client assets
$0 for 0 clientsreported
Compensation
% of AUM, fixedreported
Class basis
private_client_share=0.92 fund_share=0.0 institutional_share=0.08 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Rene Annise NourseCertified Financial PlannerHenderson, NvMay 15, 201740 y3
April Lynn CharlesHenderson, NvMay 18, 201722 y3
Julia Marie SeroskieBaltimore, Md Feb 12, 202620 y2
Advisor movement
2 left, 2 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 67% of current headcount3 left over 36 months
Left, latest
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Cecilia Lily Huber · Chief Operating Officer & Chief Compliance Officercontrol
      since 03/2022 · owns less than 5%
    • Annise Rene Nourse · Managing Membercontrol
      since 01/2017 · owns 75% or more
    Related persons
    Schedule D 7.A
    • Uwm Insurance Services, LLC
      real estaten
    Office movement
    IAPD branch city; joins and departures in 12 months
    OfficeAdvisorsJoinedLeftTeams outForming
    Henderson, Nv312
    Pasadena, Ca000
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    ADV anomalies
    2 against comparable advisers; where to look, not conclusions
    • clients down average size upCombination · filing Mar 25, 2026
      private clients fell 20 percent or more while RAUM per client rose 30 percent or more: a move up-market or the departure of small accounts. RAUM $202,076,994 to $212,506,644, advisors 3 to 3, private clients 444 to 275, offices 0 to 4 (2025-03-26 to 2026-03-25)
      peers: independent wealth managers, $100M to $500M (5,676)
    • client count collapseChange between filings · filing Mar 25, 2026
      individual and HNW clients (Item 5.D) moved from 444.0 to 275.0 (-38.0%) between the annual amendments of 2025-03-26 and 2026-03-25; the peer median change was +3.0% (3310 comparable advisers, 3.0th percentile of changes)
      peers: independent wealth managers, $100M to $500M (3,310) · 3.0% percentile
    What changed
    consecutive filings, newest first
    • Advisory employees · 4 to 5
      Mar 25, 2026 to May 21, 2026
    • Employees · 5 to 6
      Mar 25, 2026 to May 21, 2026
    • State-registered IARs · 3 to 4
      Mar 25, 2026 to May 21, 2026
    • Accounts · 797 to 837
      Feb 9, 2026 to Mar 25, 2026
    • HNW clients · 51 to 52
      Feb 9, 2026 to Mar 25, 2026
    • Individual clients · 393 to 223
      Feb 9, 2026 to Mar 25, 2026
    • Pension plan clients · 29 to 6
      Feb 9, 2026 to Mar 25, 2026
    • Assets in custody · $202M to $0
      Feb 9, 2026 to Mar 25, 2026
    • Financial planning clients · 11-25 to 26-50
      Feb 9, 2026 to Mar 25, 2026
    • HQ city · EL SEGUNDO to
      Feb 9, 2026 to Mar 25, 2026
    • HQ state · CA to
      Feb 9, 2026 to Mar 25, 2026
    • Other offices · 1 to 4
      Feb 9, 2026 to Mar 25, 2026
    • Discretionary RAUM · $202M to $213M
      Feb 9, 2026 to Mar 25, 2026
    • HNW RAUM · $130M to $137M
      Feb 9, 2026 to Mar 25, 2026
    • Individual RAUM · $66.7M to $59.0M
      Feb 9, 2026 to Mar 25, 2026
    • Pension RAUM · $5.6M to $16.8M
      Feb 9, 2026 to Mar 25, 2026
    • RAUM · $202M to $213M
      Feb 9, 2026 to Mar 25, 2026
    • Other offices · 0 to 1
      Dec 19, 2025 to Feb 9, 2026
    • Advisory employees · 5 to 4
      Nov 6, 2025 to Dec 19, 2025
    • Employees · 6 to 5
      Nov 6, 2025 to Dec 19, 2025
    • State-registered IARs · 4 to 3
      Nov 6, 2025 to Dec 19, 2025
    • Other offices · 1 to 0
      Nov 6, 2025 to Dec 19, 2025
    • Advisory employees · 2 to 5
      Aug 29, 2025 to Nov 6, 2025
    • Business name · URBAN WEALTH MANAGEMENT to URBAN WEALTH MANAGEMENT OR UWM
      Aug 29, 2025 to Nov 6, 2025
    • Employees · 4 to 6
      Aug 29, 2025 to Nov 6, 2025
    • Insurance-licensed employees · 0 to 4
      Aug 29, 2025 to Nov 6, 2025
    • State-registered IARs · 3 to 4
      Aug 29, 2025 to Nov 6, 2025
    • Other offices · 0 to 1
      Mar 26, 2025 to Aug 29, 2025
    • Accounts · 802 to 797
      Jun 6, 2024 to Mar 26, 2025
    • Corporate clients · 16.0 to unset
      Jun 6, 2024 to Mar 26, 2025
    • HNW clients · 44 to 51
      Jun 6, 2024 to Mar 26, 2025
    • Individual clients · 334 to 393
      Jun 6, 2024 to Mar 26, 2025
    • Pension plan clients · 13 to 29
      Jun 6, 2024 to Mar 26, 2025
    • Assets in custody · $175M to $202M
      Jun 6, 2024 to Mar 26, 2025
    • Financial planning clients · 26-50 to 11-25
      Jun 6, 2024 to Mar 26, 2025
    • Discretionary RAUM · $189M to $202M
      Jun 6, 2024 to Mar 26, 2025
    • HNW RAUM · $93.5M to $130M
      Jun 6, 2024 to Mar 26, 2025
    • Individual RAUM · $80.6M to $66.7M
      Jun 6, 2024 to Mar 26, 2025
    • Pension RAUM · $9.4M to $5.6M
      Jun 6, 2024 to Mar 26, 2025
    • RAUM · $189M to $202M
      Jun 6, 2024 to Mar 26, 2025
    Signals
    6 dated events
    • Erin Mackenzie Ragsdale left Urban Wealth Management Or Uwm for Strategic Advisers Llc (registered 2026-06-23)
      Dec 19, 2025 · Advisor changed firm · fact
    • Melanie Denise Perry left Urban Wealth Management Or Uwm for Sustainable Wealth Advisory Group (registered 2025-10-13)
      Oct 3, 2025 · Advisor changed firm · fact
    • Roxana E Solorzano left Urban Wealth Management Or Uwm for Ameriprise Financial Services, Llc (registered 2024-05-31)
      Jun 6, 2024 · Advisor changed firm · fact
    • Millu Chang Ramirez left Urban Wealth Management Or Uwm for Highline Wealth Partners (registered 2023-07-20)
      Jul 26, 2023 · Advisor changed firm · fact
    • Cecilia Lily Rocha (Chief Operations Officer) appeared on Schedule A of Urban Wealth Management Or Uwm
      May 10, 2022 · Control person joined · fact
    • Urban Wealth Management Llc filed its initial SEC registration (Form ADV)
      Nov 14, 2016 · First SEC registration · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    How to reach
    public business contact points only, each with its source
    Business email
    info@urbanwm.comreportedpublished by the firm, firm site, Sep 16, 2026
    Business phone
    424-277-2260reportedpublished by the firm, firm site, Sep 16, 2026
    Firm profile
    linkedin.com/company/uwmgroupreportedpublic record, Form ADV, Sep 17, 2026
    Website
    urbanwm.comreportedpublic record, Form ADV, Sep 17, 2026
    Principal office phone
    424-277-2260reportedpublic record, Form ADV, May 21, 2026
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Independent wealth managerderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    $70.8Mderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026