DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Mag Cap
Legal name Magnolia Capital Advisors LLC
Latest filing Mar 9, 2026
First filing on the tape Aug 22, 2018 · 34 filings
SEC status approved since Sep 21, 2018
RAUM
$1.7B
reported, Item 5.F
Discretionary
61%
of RAUM
Private clients
55%
$930M individuals and HNW
Advisors
16
registered through the firm on IAPD
RAUM per advisor
$106M
derived; firm RAUM over IAPD count
Employees
18
13 advisory (5.B.1)
Offices
3
beyond the principal office
Private funds
0
reported on Schedule D
History
34 filings and snapshots on the tape
RAUM$1.7B as of Mar 9, 2026
Jan 31, 2019$461M then
HNW client RAUM$517M as of Mar 9, 2026
Jan 31, 2019$175M then
State-registered IARs (5.B.3)15 as of Mar 9, 2026
Jan 31, 20195 then
Employees (5.A)18 as of Mar 9, 2026
Jan 31, 20197 then
Private funds: no history
RAUM +14% over the last fiscal year+24% a year over threeIARs 15 to 15offices 6 to 3
Practice profile
derived from the filing of Mar 9, 2026; every figure names its basis
Archetypes, each a printed rule
- Dual wealth and asset manager · private-client share 20 to 60 percent and fund or institutional share at least 30 percent
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
- RAUM per advisor
- $106MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 90derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.2MderivedHNW RAUM over HNW clients
- Average account
- $391,184derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 61%derivedof RAUM
- Institutional
- 33%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.1derivedItem 5.A over advisors
- Advisors per office
- 4.0derived4 offices incl. principal (1.F.5)
- RAUM growth, one year
- +14%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -61%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisers, educational seminarsreportedItem 5.G
- Custody
- $62.5M, 86 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Pension and profit-sharing plans$555M33%
- High-net-worth individuals$517M31%
- Individuals$413M24%
- Corporations and businesses$105M6.2%
- Banks and thrifts$95.2M5.6%
- Charitable organizations$5.9M0.3%
- Individual clients
- 1,201reported
- HNW clients
- 236reported
- Pension plan clients
- 80reported
- Charitable clients
- 8reported
- Accounts
- 4,324reported
- Financial planning clients
- 1-10reported
- Wrap fee programs
- noreported
- Custody of client assets
- $62.5M for 86 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.55 fund_share=0.0 institutional_share=0.33 related_bd=false related_bank=false bd_reps=4.0derived
Advisors registered through the firm
16 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Stephen M Griner | Ridgeland, Ms | Oct 5, 2018 | 25 y | 4 |
| Allan Thomas Pickle | Pensacola, Fl | Oct 5, 2018 | 26 y | 3 |
| Charles Fuller Marion | Ridgeland, Ms | Oct 5, 2018 | 20 y | 2 |
| Vaiden Arthur Clark | Ridgeland, Ms | Oct 5, 2018 | 13 y | 1 |
| Pamela Jo Franklin | Ridgeland, Ms | Nov 18, 2019 | 19 y | 2 |
| Edward Joshua HartleyCertified Financial Planner | Columbus, Ms | Oct 5, 2020 | 20 y | 2 |
| William Bruce Trusty | Ridgeland, Ms | Apr 5, 2021 | 40 y | 2 |
| Tara Celeste May | Ridgeland, Ms | May 6, 2021 | 12 y | 2 |
| James Henry Stevens | Ridgeland, Ms | Sep 30, 2022 | 36 y | 2 |
| John Woodliff Heidelberg | Ridgeland, Ms | Jan 13, 2023 | 13 y | 3 |
| Paul Frederick Mcneill | Ridgeland, Ms | Jul 26, 2023 | 35 y | 1 |
| Courtney Dawson WoodCertified Financial Planner | Ridgeland, Ms | Feb 29, 2024 | 11 y | 1 |
| Paul Kelly Loyacono | Ridgeland, Ms | Dec 1, 2025 | 21 y | 4 |
| Courtney Franklin Lankford | Birmingham, Al | Dec 3, 2025 | 10 y | 0 |
| Hugh Miller ArantChartered Financial Consultant | Greenwood, Ms | Jan 8, 2026 | 19 y | 3 |
| Joanna Ayers Greene | Ridgeland, Ms | Jul 24, 2026 | 12 y | 1 |
Advisor movement
1 left, 3 joined in 12 months
net +2 in 12 months0 left in 90 days1 joined in 90 daysdeparture rate 6.3% of current headcount2 left over 36 months
Left, latest
- Steven Michael Cosentini to Dew Wealth ManagementSep 26, 2025 · RIA to RIA
- Strawford Hale Dees to Eagle Strategies LLCOct 15, 2024 · RIA to affiliated broker-dealer or bank
- Shawn Shyama Patt to Atala Financial IncJun 30, 2022 · RIA to a newly registered adviser
Joined, latest
- Joanna Ayers Greene from Edward JonesJul 24, 2026 · Affiliated broker-dealer or bank to independent RIA
- Hugh Miller Arant from Raymond James Financial Services Advisors, IncJan 8, 2026 · Affiliated broker-dealer or bank to independent RIA
- Paul Kelly Loyacono from Ifg Advisory, LLCDec 1, 2025 · RIA to RIA
- Courtney Dawson Wood from Merrill Lynch, Pierce, Fenner & Smith IncorporatedFeb 29, 2024 · Wirehouse to independent RIA
- Strawford Hale Dees from LPL Financial LLCOct 13, 2023 · Affiliated broker-dealer or bank to independent RIA
- Paul Frederick Mcneill from Merrill Lynch, Pierce, Fenner & Smith IncorporatedJul 26, 2023 · Wirehouse to independent RIA
- John Woodliff Heidelberg from LPL Financial LLCJan 13, 2023 · RIA to RIA
- James Henry Stevens from Raymond James & Associates, Inc.Sep 30, 2022 · Affiliated broker-dealer or bank to independent RIA
- Shawn Shyama Patt from RBC Capital Markets, LLCJun 15, 2021 · Affiliated broker-dealer or bank to independent RIA
- Tara Celeste May from Grantham Poole Advisors, LLCMay 6, 2021 · Other
- William Bruce Trusty from Raymond James & Associates, Inc.Apr 5, 2021 · Affiliated broker-dealer or bank to independent RIA
- Edward Joshua Hartley from Raymond James Financial Services Advisors, IncOct 5, 2020 · Affiliated broker-dealer or bank to independent RIA
- Pamela Jo Franklin from Raymond James & Associates, Inc.Nov 18, 2019 · Affiliated broker-dealer or bank to independent RIA
- Stephen M Griner from Raymond James & Associates, Inc.Oct 5, 2018 · Affiliated broker-dealer or bank to a newly registered adviser
- Vaiden Arthur Clark from Raymond James & Associates, Inc.Oct 5, 2018 · Affiliated broker-dealer or bank to a newly registered adviser
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from Raymond James & Associates, Inc.Apr 5, 2021 · Jackson, Ms
- 3 joined from Raymond James & Associates, Inc.Oct 1, 2018 · Jackson, Ms
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Arthur Vaiden Clark · Managing Directorcontrolsince 08/2018 · owns 25% to 50%
- M Stephen Griner · Managing Directorcontrolsince 08/2018 · owns 25% to 50%
- Fuller Charles Marion · Managing Directorcontrolsince 08/2018 · owns 10% to 25%
- Celeste Tara May · Presidentcontrolsince 05/2022 · owns less than 5%
- Roseann Higgins · Chief Compliance Officersince 03/2026 · owns less than 5%
- Torian Johnson · Chief Compliance Officersince 03/2024 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Ridgeland, Ms · principal | 16 | 4 | 0 | ||
| Pensacola, Fl | 2 | 0 | 0 | ||
| Daphne, Al | 0 | 0 | 0 | ||
| Ocean Springs, Ms | 0 | 0 | 1 |
Offices
Schedule D 1.F, the 25 largest
- Ocean Springs, MS2 employees
- Ridgeland, MS2 employees
- , 2 employees
- Birmingham, AL1 employees
- Columbus, MS1 employees
ADV anomalies
6 against comparable advisers; where to look, not conclusions
- clients down average size upCombination · filing Mar 9, 2026private clients fell 20 percent or more while RAUM per client rose 30 percent or more: a move up-market or the departure of small accounts. RAUM $1,482,714,109 to $1,691,479,335, advisors 15 to 15, private clients 3689 to 1437, offices 6 to 3 (2025-04-01 to 2026-03-09)peers: independent wealth managers, $1B to $5B (1,360)
- client count collapseChange between filings · filing Mar 9, 2026individual and HNW clients (Item 5.D) moved from 3,689.0 to 1,437.0 (-61.0%) between the annual amendments of 2025-04-01 and 2026-03-09; the peer median change was +5.0% (1132 comparable advisers, 0.0th percentile of changes)peers: independent wealth managers, $1B to $5B (1,132) · 0.4% percentile
- control person changedChange between filings · filing Mar 9, 2026MAY, TARA, CELESTE (PRESIDENT) left Schedule A between the filings of 2024-03-29 and 2026-03-09peers: independent wealth managers, $1B to $5B (1,360)
- custody status changedChange between filings · filing Mar 9, 2026custody of client assets (Item 9.A): no on the filing of 2025-12-04, yes on the filing of 2026-03-09peers: independent wealth managers, $1B to $5B (1,360)
- institutional asset share shiftChange between filings · filing Mar 9, 2026institutional share of RAUM moved from 0.0% to 45.0% between the annual amendments of 2025-04-01 and 2026-03-09peers: independent wealth managers, $1B to $5B (1,360)
- office count dropChange between filings · filing Mar 9, 2026offices other than the principal office (Item 1.F.5) moved from 6.0 to 3.0 (-50.0%) between the annual amendments of 2025-04-01 and 2026-03-09; the peer median change was 0.0% (379 comparable advisers, 2.0th percentile of changes)peers: independent wealth managers, $1B to $5B (379) · 1.6% percentile
What changed
consecutive filings, newest first
- Accounts · 3,743 to 4,324Dec 4, 2025 to Mar 9, 2026
- Advisory activities · 5 to 6Dec 4, 2025 to Mar 9, 2026
- Corporate clients · 69 to 40Dec 4, 2025 to Mar 9, 2026
- HNW clients · 219 to 236Dec 4, 2025 to Mar 9, 2026
- Individual clients · 1,042 to 1,201Dec 4, 2025 to Mar 9, 2026
- Pension plan clients · 54 to 80Dec 4, 2025 to Mar 9, 2026
- Assets in custody · unset to 62506005.0Dec 4, 2025 to Mar 9, 2026
- Custody of client assets · false to trueDec 4, 2025 to Mar 9, 2026
- Financial planning clients · 0 to 1-10Dec 4, 2025 to Mar 9, 2026
- Discretionary RAUM · $936M to $1.0BDec 4, 2025 to Mar 9, 2026
- HNW RAUM · $556M to $517MDec 4, 2025 to Mar 9, 2026
- Individual RAUM · $216M to $413MDec 4, 2025 to Mar 9, 2026
- Non-discretionary RAUM · $547M to $651MDec 4, 2025 to Mar 9, 2026
- Pension RAUM · $543M to $555MDec 4, 2025 to Mar 9, 2026
- RAUM · $1.5B to $1.7BDec 4, 2025 to Mar 9, 2026
- Charity clients · unset to 8.0Apr 1, 2025 to Dec 4, 2025
- Corporate clients · unset to 69.0Apr 1, 2025 to Dec 4, 2025
- HNW clients · 142 to 219Apr 1, 2025 to Dec 4, 2025
- Individual clients · 3,547 to 1,042Apr 1, 2025 to Dec 4, 2025
- Pension plan clients · unset to 54.0Apr 1, 2025 to Dec 4, 2025
- Pooled vehicle clients · 1.0 to unsetApr 1, 2025 to Dec 4, 2025
- Other offices · 6 to 3Apr 1, 2025 to Dec 4, 2025
- HNW RAUM · $482M to $556MApr 1, 2025 to Dec 4, 2025
- Individual RAUM · $516M to $216MApr 1, 2025 to Dec 4, 2025
- Pension RAUM · unset to 542872255.0Apr 1, 2025 to Dec 4, 2025
- Pooled vehicle RAUM · 484729420.0 to unsetApr 1, 2025 to Dec 4, 2025
- Accounts · 3,008 to 3,743Jan 23, 2025 to Apr 1, 2025
- Corporate clients · 82.0 to unsetJan 23, 2025 to Apr 1, 2025
- HNW clients · 101 to 142Jan 23, 2025 to Apr 1, 2025
- Individual clients · 2,775 to 3,547Jan 23, 2025 to Apr 1, 2025
- Pension plan clients · 48.0 to unsetJan 23, 2025 to Apr 1, 2025
- Pooled vehicle clients · unset to 1.0Jan 23, 2025 to Apr 1, 2025
- Financial planning clients · More than 500 to 0Jan 23, 2025 to Apr 1, 2025
- Discretionary RAUM · $674M to $936MJan 23, 2025 to Apr 1, 2025
- HNW RAUM · $308M to $482MJan 23, 2025 to Apr 1, 2025
- Individual RAUM · $331M to $516MJan 23, 2025 to Apr 1, 2025
- Non-discretionary RAUM · $474M to $547MJan 23, 2025 to Apr 1, 2025
- Pension RAUM · 397656407.0 to unsetJan 23, 2025 to Apr 1, 2025
- Pooled vehicle RAUM · unset to 484729420.0Jan 23, 2025 to Apr 1, 2025
- RAUM · $1.1B to $1.5BJan 23, 2025 to Apr 1, 2025
Signals
14 dated events
- Steven Michael Cosentini left Mag Cap for Dew Wealth Management (registered 2025-10-14)Sep 26, 2025 · Advisor changed firm · fact
- Mag Cap reported RAUM $1.5B, up 29% from $1.1B (2025-01-23 to 2025-04-01)Apr 1, 2025 · RAUM change · derived
- Strawford Hale Dees left Mag Cap for Eagle Strategies Llc (registered 2024-11-14)Oct 15, 2024 · Advisor changed firm · fact
- Mag Cap reported RAUM $1.1B, up 30% from $884.2M (2024-02-07 to 2024-03-29)Mar 29, 2024 · RAUM change · derived
- Celeste Tara May (President) appeared on Schedule A of Mag CapMar 29, 2024 · Control person joined · fact
- Lee Christopher Payne (Chief Compliance Officer) no longer on Schedule A of Mag Cap (listed 2022-06-30, absent 2022-09-29)Sep 29, 2022 · Control person left · inference
- Shawn Shyama Patt left Mag Cap for Atala Financial Inc (registered 2022-06-08)Jun 30, 2022 · Advisor changed firm · fact
- Mag Cap reported RAUM $1.0B, up 38% from $752.5M (2021-06-15 to 2021-07-19)Jul 19, 2021 · RAUM change · derived
- Mag Cap reported RAUM $752.5M, up 131% from $325.6M (2020-10-29 to 2021-02-23)Feb 23, 2021 · RAUM change · derived
- Mag Cap reported RAUM $325.6M, down 29% from $461.4M (2019-08-28 to 2020-01-10)Jan 10, 2020 · RAUM change · derived
- Christopher Stephen Buehler (Managing Director) no longer on Schedule A of Mag Cap (listed 2019-08-28, absent 2020-01-10)Jan 10, 2020 · Control person left · inference
- Lee Christopher Payne (Chief Compliance Officer) appeared on Schedule A of Mag CapJan 31, 2019 · Control person joined · fact
- Ashley Matthew Swendiman (Chief Compliance Officer) no longer on Schedule A of Mag Cap (listed 2018-10-05, absent 2019-01-31)Jan 31, 2019 · Control person left · inference
- Magnolia Capital Advisors D/B/A Mag Cap filed its initial SEC registration (Form ADV)Aug 22, 2018 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
- MAG Cap · Private Equityshared crd · intermediary
How to reach
public business contact points only, each with its source
- Business phone
- 601-362-5872reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/map-cap/aboutreportedpublic record, Form ADV, Sep 17, 2026
- Website
- magcap.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 601-362-5872reportedpublic record, Form ADV, Mar 9, 2026
- Contact form
- magcapadvisors.com/advisors/contact-formreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- magcapadvisors.com/about/our-teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $106Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026