DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Wayfinding Financial, LLC

Independent wealth managerLynnwood, WashingtonCRD 306208SEC 801-118057website IAPD

Latest filing Feb 25, 2026

First filing on the tape Jan 10, 2020 · 25 filings

SEC status approved since Feb 7, 2020

RAUM

$353M

reported, Item 5.F

Discretionary

100%

of RAUM

Private clients

100%

$353M individuals and HNW

Advisors

registered through the firm on IAPD

RAUM per advisor

$177M

derived; firm RAUM over IAPD count

Employees

2 advisory (5.B.1)

Offices

beyond the principal office

Private funds

reported on Schedule D

History

25 filings and snapshots on the tape

RAUM$353M as of Feb 25, 2026

Mar 4, 2021$232M then

HNW client RAUM$271M as of Feb 25, 2026

Mar 4, 2021$158M then

State-registered IARs (5.B.3)0 as of Feb 25, 2026

Mar 4, 20210 then

Employees (5.A)5 as of Feb 25, 2026

Mar 4, 20213 then

Private funds: no history

RAUM +12% over the last fiscal year+13% a year over threeIARs 0 to 0

Practice profile

derived from the filing of Feb 25, 2026; every figure names its basis

Archetypes, each a printed rule

HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
Solo or small team · one advisor, or a wealth manager with up to three advisors and one office

RAUM per advisor: $177MderivedRAUM over IAPD advisors; not a book size
Clients per advisor: 181derivedindividual and HNW clients (5.D) over advisors
Average HNW client: $2.8MderivedHNW RAUM over HNW clients
Average account: $382,138derivedRAUM over accounts (5.F.2.f)
Discretionary: 100%derivedof RAUM
Institutional: 0.2%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor: 2.5derivedItem 5.A over advisors
Advisors per office: 2.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year: +12%derivedbetween the last two annual amendments
Advisor growth, one year: unknownderivedItem 5.B.3 between annual amendments
Client growth, one year: +2.8%derived
Compensation: percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities: financial planning, portfolio management for individuals, pension consultingreportedItem 5.G
Custody: $163M, 204 clientsreportedItem 9.A
Ownership: no PE, bank or public-company owner found on Schedule Aderived
Advisor book size: not public; not estimatedreported

Also answered yes on Form ADV

buys or sells securities as principal to or from clients (8.A.2)
has discretionary authority over which securities are bought or sold (8.C.1)
receives research or other products from a broker-dealer, soft dollars (8.E)
compensates persons for client referrals (8.G.1)
compensates non-employees for client referrals (8.G.2)
has custody of client cash or bank accounts (9.A.1.a)
has custody of client securities (9.A.1.b)

Where the RAUM sits

Form ADV Item 5.D, latest filing

High-net-worth individuals$271M77%
Individuals$82.1M23%
Charitable organizations$594,9790.2%
Corporations and businesses$161,6370.0%

Individual clients: 266reported
HNW clients: 95reported
Pension plan clients: n/areported
Charitable clients: 1reported
Accounts: 925reported
Financial planning clients: 0reported
Wrap fee programs: noreported
Custody of client assets: $163M for 204 clientsreported
Compensation: % of AUM, fixed, hourlyreported
Class basis: private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived

Advisors registered through the firm

2 on IAPD today, longest tenure first

Name	Branch	Here since	In industry	Prior firms
Trent J O'Neal	Lynnwood, Wa	Feb 26, 2020	17 y	2
Cathie Jean Arthurs	Lynnwood, Wa	Dec 8, 2021	20 y	7

Advisor movement

0 left, 0 joined in 12 months

net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount1 left over 36 months

Left, latest

Craig Bennett Roth to B.O.S.S. Retirement Advisors, LLC
Apr 15, 2024 · RIA to RIA
Arthur Jacob Winston to Coldstream Wealth Management
Oct 10, 2022 · RIA to RIA

Joined, latest

Cathie Jean Arthurs from Helium Advisors LLC
Dec 8, 2021 · RIA to RIA
Arthur Jacob Winston from Merrill Lynch, Pierce, Fenner & Smith Incorporated
May 7, 2021 · Wirehouse to independent RIA
Craig Bennett Roth from Adams Financial Concepts, LLC
Apr 1, 2021 · RIA to RIA
Trent J O'Neal from Wells Fargo Advisors
Feb 26, 2020 · Wirehouse to a newly registered adviser (no RAUM reported yet)

Every departure Every arrival

Private funds

No private fund reported.

Owners and control persons

Schedule A and B, latest filing

Jean Cathie Arthurs · Membercontrol
since 01/2023 · owns 10% to 25%
J Trent O'Neal · Member, Ccocontrol
since 12/2019 · owns 75% or more

Related persons

Schedule D 7.A

No related person reported.

Office movement

IAPD branch city; joins and departures in 12 months

Office	Advisors	Joined	Left	Teams out	Forming
Lynnwood, Wa · principal	2	0	0

Offices

Schedule D 1.F, the 25 largest

No branch office listed.

ADV anomalies

1 against comparable advisers; where to look, not conclusions

business activity changedChange between filings · filing Feb 25, 2026
wrap fee program participation (Item 5.I): yes on the filing of 2025-07-08, no on the filing of 2026-02-25
peers: independent wealth managers, $100M to $500M (5,676)

How anomalies are measured

What changed

consecutive filings, newest first

Accounts · 900 to 925
Jul 8, 2025 to Feb 25, 2026
Advisory employees · 3 to 2
Jul 8, 2025 to Feb 25, 2026
HNW clients · 86 to 95
Jul 8, 2025 to Feb 25, 2026
Individual clients · 265 to 266
Jul 8, 2025 to Feb 25, 2026
Assets in custody · $117M to $163M
Jul 8, 2025 to Feb 25, 2026
Discretionary RAUM · $315M to $353M
Jul 8, 2025 to Feb 25, 2026
HNW RAUM · $232M to $271M
Jul 8, 2025 to Feb 25, 2026
Individual RAUM · $82.5M to $82.1M
Jul 8, 2025 to Feb 25, 2026
RAUM · $315M to $353M
Jul 8, 2025 to Feb 25, 2026
Wrap assets (manager) · 0.0 to unset
Jul 8, 2025 to Feb 25, 2026
Wrap assets (sponsor) · 0.0 to unset
Jul 8, 2025 to Feb 25, 2026
Financial planning clients · 0 to 0
Jan 24, 2025 to Jul 8, 2025
Accounts · 908 to 900
Apr 19, 2024 to Jan 24, 2025
Corporate clients · 1 to 2
Apr 19, 2024 to Jan 24, 2025
HNW clients · 85 to 86
Apr 19, 2024 to Jan 24, 2025
Assets in custody · $14.1M to $117M
Apr 19, 2024 to Jan 24, 2025
Employees · 4 to 5
Apr 19, 2024 to Jan 24, 2025
Discretionary RAUM · $292M to $315M
Apr 19, 2024 to Jan 24, 2025
HNW RAUM · $214M to $232M
Apr 19, 2024 to Jan 24, 2025
Individual RAUM · $78.5M to $82.5M
Apr 19, 2024 to Jan 24, 2025
RAUM · $292M to $315M
Apr 19, 2024 to Jan 24, 2025
Accounts · 901 to 908
Nov 29, 2023 to Mar 20, 2024
Advisory employees · 6 to 3
Nov 29, 2023 to Mar 20, 2024
Charity clients · unset to 1.0
Nov 29, 2023 to Mar 20, 2024
Corporate clients · 2 to 1
Nov 29, 2023 to Mar 20, 2024
HNW clients · 75 to 85
Nov 29, 2023 to Mar 20, 2024
Individual clients · 283 to 265
Nov 29, 2023 to Mar 20, 2024
Assets in custody · $113M to $14.1M
Nov 29, 2023 to Mar 20, 2024
Employees · 7 to 4
Nov 29, 2023 to Mar 20, 2024
Discretionary RAUM · $247M to $292M
Nov 29, 2023 to Mar 20, 2024
HNW RAUM · $169M to $214M
Nov 29, 2023 to Mar 20, 2024
Individual RAUM · $79.0M to $78.5M
Nov 29, 2023 to Mar 20, 2024
Non-discretionary RAUM · $536,583 to $0
Nov 29, 2023 to Mar 20, 2024
RAUM · $248M to $292M
Nov 29, 2023 to Mar 20, 2024
Accounts · 979 to 901
Oct 24, 2022 to Mar 21, 2023
HNW clients · 77 to 75
Oct 24, 2022 to Mar 21, 2023
Individual clients · 355 to 283
Oct 24, 2022 to Mar 21, 2023
Assets in custody · $116M to $113M
Oct 24, 2022 to Mar 21, 2023
Discretionary RAUM · $261M to $247M
Oct 24, 2022 to Mar 21, 2023
HNW RAUM · $172M to $169M
Oct 24, 2022 to Mar 21, 2023

Signals

6 dated events

Craig Bennett Roth left Wayfinding Financial, Llc for B.O.S.S. Retirement Advisors, Llc (registered 2024-04-18)
Apr 15, 2024 · Advisor changed firm · fact
Gene Donald O'Neal (Managing Member) no longer on Schedule A of Wayfinding Financial, Llc (listed 2023-09-07, absent 2023-11-29)
Nov 29, 2023 · Control person left · inference
Michele Teresa Brokaw (Member) no longer on Schedule A of Wayfinding Financial, Llc (listed 2023-09-07, absent 2023-11-29)
Nov 29, 2023 · Control person left · inference
Jean Cathie Arthurs (Member) appeared on Schedule A of Wayfinding Financial, Llc
Nov 29, 2023 · Control person joined · fact
Arthur Jacob Winston left Wayfinding Financial, Llc for Coldstream Wealth Management (registered 2022-11-10)
Oct 10, 2022 · Advisor changed firm · fact
Wayfinding Financial filed its initial SEC registration (Form ADV)
Jan 10, 2020 · First SEC registration · fact

Across DFX

shared identifiers only, never a name match

No identifier-backed link to the venture, private equity, family office or sponsor graphs.

How to reach

public business contact points only, each with its source

Business email: service@wayfindingfinancial.comreportedpublished by the firm, firm site, Sep 16, 2026
Business phone: 425-361-0704reportedpublished by the firm, firm site, Sep 16, 2026
Business phone: 425-361-0707reportedpublished by the firm, firm site, Sep 16, 2026
Website: WAYFINDINGFINANCIAL.COMreportedpublic record, Form ADV, Sep 17, 2026
Principal office phone: 425-361-0707reportedpublic record, Form ADV, Feb 25, 2026
Contact form: wayfindingfinancial.com/contactreportedpublished by the firm, firm site, Sep 16, 2026

Provenance

Form ADV: SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors: IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class: Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor: $177Mderivedfirm RAUM over the IAPD count; not a book size
Loaded: Sep 14, 2026