DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Owlfi

Former SEC-registered adviserLenexa, KansasCRD 311854SEC 801-122910IAPD
Legal name Owlfi Ria LLC
Latest filing Mar 28, 2024
First filing on the tape Nov 18, 2021 · 14 filings
RAUM
$125M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$125M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
17
8 advisory (5.B.1)
Offices
4
beyond the principal office
Private funds
0
reported on Schedule D
History
14 filings and snapshots on the tape
RAUM$125M as of Mar 28, 2024
Mar 31, 2022$90.5M then
HNW client RAUM$106M as of Mar 28, 2024
Mar 31, 2022$71.6M then
State-registered IARs (5.B.3)6 as of Mar 28, 2024
Mar 31, 20228 then
Employees (5.A)17 as of Mar 28, 2024
Mar 31, 202215 then
Private funds: no history
RAUM +6.4% over the last fiscal yearIARs 6 to 6offices 3 to 4
Practice profile
derived from the filing of Mar 28, 2024; every figure names its basis
RAUM per advisor
$20.9MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
77derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$407,088derivedHNW RAUM over HNW clients
Average account
$167,068derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.8derivedItem 5.A over advisors
Advisors per office
1.2derived5 offices incl. principal (1.F.5)
RAUM growth, one year
+6.4%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-25%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, pension consultingreportedItem 5.G
Custody
$18.0M, 115 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$106M85%
  • Individuals$18.9M15%
Individual clients
198reported
HNW clients
261reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
749reported
Financial planning clients
101-250reported
Wrap fee programs
noreported
Custody of client assets
$18.0M for 115 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
Teams outTeams in
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Ansley Elizabeth Cutler · Chief Operating Officer / LLC Managercontrol
    since 01/2022 · owns less than 5%
  • James Kelly Klusman · Chief Financial Officer / LLC Managercontrol
    since 12/2020 · owns less than 5%
  • Thomas Elliot Omanson · Chief Executive Officer / LLC Managercontrol
    since 11/2020 · owns less than 5%
  • Edward Mark Stratton · Chief Compliance Officer / Chief Investment Officer / LLC Managercontrol
    since 01/2022 · owns less than 5%
  • James Kelly Klusman · Owner/Presidentcontrol
    since 10/2017 · owns 75% or more of Owlfi Tax And Accounting, Inc.
  • Thomas Elliot Omanson · Owner/Presidentcontrol
    since 11/2020 · owns 75% or more of Owlfi, Inc.
Entity owners
  • Owlfi Tax And Accounting, Inc. · Member
    direct · owns less than 5%
  • Owlfi, Inc. · Member
    direct · owns 75% or more
Related persons
Schedule D 7.A
  • Owlfi Cpa LLC
    insurancen
  • Owlfi Insurance LLC
    real estaten
  • Owlfi Strategic, Inc.
    y
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Alpine, Ut000
Henryetta, Ok000
Lenexa, Ks · principal000
Overland Park, Ks000
Offices
Schedule D 1.F, the 25 largest
  • Henryetta, OK1 employees
  • Overland Park, KS1 employees
  • Palm City, FL1 employees
  • Weldon Spring, MO1 employees
What changed
consecutive filings, newest first
  • Accounts · 667 to 749
    Dec 16, 2023 to Mar 28, 2024
  • HNW clients · 192 to 261
    Dec 16, 2023 to Mar 28, 2024
  • Individual clients · 420 to 198
    Dec 16, 2023 to Mar 28, 2024
  • Assets in custody · $11.0M to $18.0M
    Dec 16, 2023 to Mar 28, 2024
  • Discretionary RAUM · $118M to $125M
    Dec 16, 2023 to Mar 28, 2024
  • HNW RAUM · $97.5M to $106M
    Dec 16, 2023 to Mar 28, 2024
  • Individual RAUM · $20.1M to $18.9M
    Dec 16, 2023 to Mar 28, 2024
  • RAUM · $118M to $125M
    Dec 16, 2023 to Mar 28, 2024
  • Other offices · 3 to 4
    Nov 2, 2023 to Dec 16, 2023
  • Other offices · 4 to 3
    Nov 2, 2023 to Nov 2, 2023
  • Other offices · 3 to 4
    Apr 24, 2023 to Oct 8, 2023
  • Custody of client assets · false to true
    Mar 21, 2023 to Apr 24, 2023
  • Accounts · 471 to 667
    Aug 9, 2022 to Mar 21, 2023
  • HNW clients · 136 to 192
    Aug 9, 2022 to Mar 21, 2023
  • Individual clients · 335 to 420
    Aug 9, 2022 to Mar 21, 2023
  • Assets in custody · unset to 11037168.0
    Aug 9, 2022 to Mar 21, 2023
  • Employees · 15 to 17
    Aug 9, 2022 to Mar 21, 2023
  • State-registered IARs · 8 to 6
    Aug 9, 2022 to Mar 21, 2023
  • Discretionary RAUM · $90.5M to $118M
    Aug 9, 2022 to Mar 21, 2023
  • HNW RAUM · $71.6M to $97.5M
    Aug 9, 2022 to Mar 21, 2023
  • Individual RAUM · $18.9M to $20.1M
    Aug 9, 2022 to Mar 21, 2023
  • RAUM · $90.5M to $118M
    Aug 9, 2022 to Mar 21, 2023
  • Other offices · 4 to 3
    Mar 31, 2022 to May 24, 2022
  • Accounts · 400 to 471
    Feb 24, 2022 to Mar 31, 2022
  • Advisory employees · 2 to 8
    Feb 24, 2022 to Mar 31, 2022
  • HNW clients · unset to 136.0
    Feb 24, 2022 to Mar 31, 2022
  • Individual clients · unset to 335.0
    Feb 24, 2022 to Mar 31, 2022
  • Employees · 3 to 15
    Feb 24, 2022 to Mar 31, 2022
  • Financial planning clients · 0 to 101-250
    Feb 24, 2022 to Mar 31, 2022
  • State-registered IARs · 2 to 8
    Feb 24, 2022 to Mar 31, 2022
  • Other offices · 2 to 4
    Feb 24, 2022 to Mar 31, 2022
  • Discretionary RAUM · $100M to $90.5M
    Feb 24, 2022 to Mar 31, 2022
  • HNW RAUM · unset to 71587096.0
    Feb 24, 2022 to Mar 31, 2022
  • Individual RAUM · unset to 18900075.0
    Feb 24, 2022 to Mar 31, 2022
  • RAUM · $100M to $90.5M
    Feb 24, 2022 to Mar 31, 2022
  • Other offices · 1 to 2
    Dec 22, 2021 to Feb 24, 2022
Signals
17 dated events
  • Chase Aaron Klusman left Owlfi for Simplicity Wealth (registered 2025-01-03)
    Dec 11, 2024 · Advisor changed firm · fact
  • Elliot Thomas Omanson left Owlfi for Sphinx Investments Llc (registered 2025-03-04)
    Dec 11, 2024 · Advisor changed firm · fact
  • Brennen Sean Newton left Owlfi for Private Client Advisor Group, Llc (registered 2024-06-13)
    Aug 26, 2024 · Advisor changed firm · fact
  • David William Bush left Owlfi for Private Client Advisor Group, Llc (registered 2024-06-13)
    Aug 22, 2024 · Advisor changed firm · fact
  • 2 advisors left Owlfi (Lenexa, KS) for Private Client Advisor Group, LLC within 4 days
    Aug 22, 2024 · Team lift-out · derived
  • Dirk Eugene Palmer left Owlfi for Motiv8 Investments Llc (registered 2021-04-29)
    Aug 15, 2024 · Advisor changed firm · fact
  • Scott Wesley Ross left Owlfi for Private Client Advisor Group, Llc (registered 2024-08-01)
    Aug 1, 2024 · Advisor changed firm · fact
  • Mark Edward Stratton left Owlfi for Private Client Advisor Group, Llc (registered 2024-06-14)
    Aug 1, 2024 · Advisor changed firm · fact
  • Christopher Taylor Cooper left Owlfi for Fortis Capital Advisors, Llc (registered 2024-05-20)
    Jul 31, 2024 · Advisor changed firm · fact
  • Christopher D Williams left Owlfi for Lpl Financial Llc (registered 2024-07-19)
    Apr 17, 2024 · Advisor changed firm · fact
  • Andrew Jacob Keehn left Owlfi for Brookwood Investment Group (registered 2025-06-23)
    Dec 21, 2023 · Advisor changed firm · fact
  • Floyd Jake Mellor (Chief Strategy Officer / Llc Manager) no longer on Schedule A of Owlfi (listed 2022-08-09, absent 2023-03-21)
    Mar 21, 2023 · Control person left · inference
  • Edward Mark Stratton (Chief Compliance Officer / Chief Investment Officer / Llc Manager) appeared on Schedule A of Owlfi
    Mar 31, 2022 · Control person joined · fact
  • Elizabeth Floyd (Chief Operating Officer / Llc Manager) appeared on Schedule A of Owlfi
    Mar 31, 2022 · Control person joined · fact
  • Jake Mellor (Chief Strategy Officer / Llc Manager) appeared on Schedule A of Owlfi
    Mar 31, 2022 · Control person joined · fact
  • 2 advisors left Motiv8 Investments LLC (Lenexa, KS) for Owlfi on the same day
    Jan 18, 2022 · Team lift-out · derived
  • Owlfi filed its initial SEC registration (Form ADV)
    Nov 18, 2021 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
RAUM per advisor
n/aderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026