DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Family Financial
Legal name Ff Advisors, LLC
Latest filing Mar 30, 2026
First filing on the tape Oct 21, 2021 · 22 filings
SEC status approved since Nov 22, 2021
RAUM
$280M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
88%
$248M individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$140M
derived; firm RAUM over IAPD count
Employees
4
2 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
22 filings and snapshots on the tape
RAUM$280M as of Mar 30, 2026
Jan 6, 2022$0 then
HNW client RAUM$232M as of Mar 30, 2026
Mar 30, 2023$101M then
State-registered IARs (5.B.3)2 as of Mar 30, 2026
Jan 6, 20221 then
Employees (5.A)4 as of Mar 30, 2026
Jan 6, 20222 then
Private funds: no history
RAUM +20% over the last fiscal year+30% a year over threeIARs 2 to 2offices 2 to 1
Practice profile
derived from the filing of Mar 30, 2026; every figure names its basis
- RAUM per advisor
- $140MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 44derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $4.5MderivedHNW RAUM over HNW clients
- Average account
- $604,119derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 11%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.0derivedItem 5.A over advisors
- Advisors per office
- 1.0derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- +20%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +14%derived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individualsreportedItem 5.G
- Custody
- $109M, 68 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$232M83%
- Pension and profit-sharing plans$28.4M10%
- Individuals$15.9M5.7%
- Charitable organizations$3.6M1.3%
- Corporations and businesses$291,8830.1%
- Individual clients
- 36reported
- HNW clients
- 52reported
- Pension plan clients
- 14reported
- Charitable clients
- n/areported
- Accounts
- 464reported
- Financial planning clients
- 0reported
- Wrap fee programs
- noreported
- Custody of client assets
- $109M for 68 clientsreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=0.88 fund_share=0.0 institutional_share=0.11 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Tammy Anne TrentaCertified Financial Planner | Manhattan Beach, Ca | Dec 9, 2022 | 30 y | 8 |
| Charlotte Anne MorganCertified Financial Planner | Manhattan Beach, Ca | Aug 19, 2026 | 14 y | 3 |
Advisor movement
0 left, 1 joined in 12 months
net +1 in 12 months0 left in 90 days1 joined in 90 daysdeparture rate 0.0% of current headcount3 left over 36 months
Left, latest
- William Ehrbar to Ernst & Young Investment Advisers LlpApr 24, 2025 · Other
- Nicholas Connor Prigitano to F5 Financial Planning, L.L.C.Oct 24, 2024 · RIA to RIA
- Joshua Darrin Mudse to Oneascent Financial Services LLCSep 27, 2024 · RIA to RIA
Joined, latest
- Charlotte Anne Morgan from Creative PlanningAug 19, 2026 · RIA to RIA
- William Ehrbar from J.P. Morgan Securities LLCNov 26, 2024 · Wirehouse to independent RIA
- Nicholas Connor Prigitano from Milestone Financial Planning, LLCSep 13, 2023 · RIA to RIA
- Tammy Anne Trenta from Running Point Capital Advisors LLCDec 9, 2022 · RIA to RIA
- Joshua Darrin Mudse from Running Point Capital Advisors LLCMar 21, 2022 · RIA to a newly registered adviser
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Marie Kelsey Ross · Director Of Operationscontrolsince 11/2024 · owns less than 5%
- Anne Tammy Trenta · Founder, Chief Executive Officer And Chief Compliance Officercontrolsince 12/2021 · owns less than 5%
- Anne Tammy Trenta · Managing Membercontrolsince 07/2021 · owns 75% or more of Ff Holdings, LLC.
Entity owners
- Ff Holdings, LLC. · Managing Memberdirect · owns 75% or more
Related persons
Schedule D 7.A
- Ff Business Management, LLCinsurancen
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Manhattan Beach, Ca · principal | 2 | 1 | 0 | ||
| Bedford, Nh | 0 | 0 | 0 | ||
| Sneads Ferry, Nc | 0 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Cerritos, CA1 employees
What changed
consecutive filings, newest first
- Accounts · 361 to 464Jan 5, 2026 to Mar 30, 2026
- Corporate clients · 11 to 6Jan 5, 2026 to Mar 30, 2026
- HNW clients · 43 to 52Jan 5, 2026 to Mar 30, 2026
- Individual clients · 34 to 36Jan 5, 2026 to Mar 30, 2026
- Pension plan clients · 39 to 14Jan 5, 2026 to Mar 30, 2026
- Assets in custody · $63.3M to $109MJan 5, 2026 to Mar 30, 2026
- Financial planning clients · 51-100 to 0Jan 5, 2026 to Mar 30, 2026
- Other offices · 3 to 1Jan 5, 2026 to Mar 30, 2026
- Discretionary RAUM · $233M to $280MJan 5, 2026 to Mar 30, 2026
- HNW RAUM · $188M to $232MJan 5, 2026 to Mar 30, 2026
- Individual RAUM · $16.9M to $15.9MJan 5, 2026 to Mar 30, 2026
- Pension RAUM · $27.1M to $28.4MJan 5, 2026 to Mar 30, 2026
- RAUM · $233M to $280MJan 5, 2026 to Mar 30, 2026
- Other offices · 2 to 3Apr 22, 2025 to Jan 5, 2026
- Accounts · 111 to 361Jan 28, 2025 to Apr 22, 2025
- Corporate clients · 8 to 11Jan 28, 2025 to Apr 22, 2025
- HNW clients · 59 to 43Jan 28, 2025 to Apr 22, 2025
- Individual clients · 16 to 34Jan 28, 2025 to Apr 22, 2025
- Pension plan clients · 36 to 39Jan 28, 2025 to Apr 22, 2025
- Assets in custody · $8.4M to $63.3MJan 28, 2025 to Apr 22, 2025
- Financial planning clients · 51-100 to 51-100Jan 28, 2025 to Apr 22, 2025
- Other offices · 1 to 2Jan 28, 2025 to Apr 22, 2025
- Discretionary RAUM · $182M to $233MJan 28, 2025 to Apr 22, 2025
- HNW RAUM · $148M to $188MJan 28, 2025 to Apr 22, 2025
- Individual RAUM · $5.7M to $16.9MJan 28, 2025 to Apr 22, 2025
- Non-discretionary RAUM · $2.9M to $0Jan 28, 2025 to Apr 22, 2025
- Pension RAUM · $25.1M to $27.1MJan 28, 2025 to Apr 22, 2025
- RAUM · $185M to $233MJan 28, 2025 to Apr 22, 2025
- Advisory employees · 4 to 2Mar 4, 2024 to Nov 8, 2024
- State-registered IARs · 4 to 2Mar 4, 2024 to Nov 8, 2024
- Other offices · 3 to 1Mar 4, 2024 to Nov 8, 2024
- Accounts · 244 to 111Nov 21, 2023 to Mar 4, 2024
- Advisory employees · 3 to 4Nov 21, 2023 to Mar 4, 2024
- Corporate clients · unset to 8.0Nov 21, 2023 to Mar 4, 2024
- HNW clients · 40 to 59Nov 21, 2023 to Mar 4, 2024
- Individual clients · 23 to 16Nov 21, 2023 to Mar 4, 2024
- Pension plan clients · 29 to 36Nov 21, 2023 to Mar 4, 2024
- Assets in custody · $4.1M to $8.4MNov 21, 2023 to Mar 4, 2024
- Employees · 3 to 4Nov 21, 2023 to Mar 4, 2024
- State-registered IARs · 3 to 4Nov 21, 2023 to Mar 4, 2024
Signals
13 dated events
- William Ehrbar left Family Financial for Ernst & Young Investment Advisers Llp (registered 2025-06-06)Apr 24, 2025 · Advisor changed firm · fact
- Mary Richardson (Director Of Operations) no longer on Schedule A of Family Financial (listed 2024-11-26, absent 2024-12-20)Dec 20, 2024 · Control person left · inference
- Marie Kelsey Ross (Director Of Operations) appeared on Schedule A of Family FinancialDec 20, 2024 · Control person joined · fact
- Darrin Joshua Mudse (Chief Operating Officer And Chief Compliance Officer) no longer on Schedule A of Family Financial (listed 2024-03-04, absent 2024-11-08)Nov 8, 2024 · Control person left · inference
- Reed Joshua Forrester (Member) no longer on Schedule A of Family Financial (listed 2024-03-04, absent 2024-11-08)Nov 8, 2024 · Control person left · inference
- Mary Richardson (Director Of Operations) appeared on Schedule A of Family FinancialNov 8, 2024 · Control person joined · fact
- Nicholas Connor Prigitano left Family Financial for F5 Financial Planning, L.L.C. (registered 2024-12-16)Oct 24, 2024 · Advisor changed firm · fact
- Joshua Darrin Mudse left Family Financial for Oneascent Financial Services Llc (registered 2024-10-23)Sep 27, 2024 · Advisor changed firm · fact
- Darrin Joshua Mudse (Chief Operating Officer And Chief Compliance Officer) appeared on Schedule A of Family FinancialMar 18, 2022 · Control person joined · fact
- Reed Joshua Forrester (Member) appeared on Schedule A of Family FinancialMar 18, 2022 · Control person joined · fact
- Anne Tammy Trenta (Managing Member) appeared on Schedule A of Family FinancialDec 7, 2021 · Control person joined · fact
- Edward Christopher Winn (Chief Compliance Officer) no longer on Schedule A of Family Financial (listed 2021-10-21, absent 2021-12-07)Dec 7, 2021 · Control person left · inference
- Ff Advisors, Llc filed its initial SEC registration (Form ADV)Oct 21, 2021 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- hello@familyfinancial.bizreportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- linkedin.com/company/family-financialreportedpublic record, Form ADV, Sep 17, 2026
- Website
- familyfinancial.bizreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- (310) 598-8481reportedpublic record, Form ADV, Mar 30, 2026
- Contact form
- familyfinancial.biz/contactreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $140Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026