DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Axia Advisory
Legal name Axia Advisory, LLC
Latest filing May 7, 2026
First filing on the tape Mar 27, 2012 · 30 filings
SEC status approved since Aug 11, 1992
RAUM
$1.9B
reported, Item 5.F
Discretionary
55%
of RAUM
Private clients
10%
$191M individuals and HNW
Advisors
4
registered through the firm on IAPD
RAUM per advisor
$470M
derived; firm RAUM over IAPD count
Employees
4
4 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
30 filings and snapshots on the tape
RAUM$1.9B as of May 7, 2026
Mar 27, 2012$744M then
HNW client RAUM$174M as of May 7, 2026
Mar 31, 2018$130M then
State-registered IARs (5.B.3)4 as of May 7, 2026
Mar 27, 20120 then
Employees (5.A)4 as of May 7, 2026
Apr 1, 20136 then
Private funds: no history
RAUM +2.1% over the last fiscal year+13% a year over threeIARs 6 to 4
Practice profile
derived from the filing of May 7, 2026; every figure names its basis
Archetypes, each a printed rule
- Institutional asset manager · institutional share (pensions, government, insurance, corporations, charities, banks, other advisers) at least 60 percent and private-client share under 20 percent
- OCIO / institutional advisory · selection of other advisers (5.G.7) and institutional share at least 50 percent
- Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
- RAUM per advisor
- $470MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 23derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $4.4MderivedHNW RAUM over HNW clients
- Average account
- $14.7MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 55%derivedof RAUM
- Institutional
- 73%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 4.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +2.1%derivedbetween the last two annual amendments
- Advisor growth, one year
- -33%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -41%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, portfolio management for pooled vehicles, pension consulting, selection of other advisers, educational seminarsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Pension and profit-sharing plans$1.0B54%
- Pooled investment vehicles$319M17%
- State and municipal entities$313M17%
- High-net-worth individuals$174M9.3%
- Charitable organizations$48.7M2.6%
- Individuals$17.3M0.9%
- Corporations and businesses$1.1M0.1%
- Individual clients
- 51reported
- HNW clients
- 40reported
- Pension plan clients
- 22reported
- Charitable clients
- n/areported
- Accounts
- 128reported
- Financial planning clients
- 0reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.1 fund_share=0.17 institutional_share=0.73 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
4 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Keith Lawrence Shadrick | Indianapolis, In | Apr 1, 1999 | 38 y | 0 |
| Laura Maxwell Perry | Indianapolis, In | Jul 1, 2005 | 34 y | 0 |
| Robyn D. Shelley | Indianapolis, In | Feb 15, 2006 | 20 y | 0 |
| Erik Anson Leighton | Indianapolis, In | Jun 5, 2017 | 25 y | 0 |
Advisor movement
1 left, 0 joined in 12 months
net -1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 25% of current headcount2 left over 36 months
Left, latest
- Benjamin Randall Cloud to Goelzer Investment ManagementOct 10, 2025 · Other
- Dawn Ellen Morley to Total Wealth Planning, LLCJun 2, 2025 · Other
- Matthew Michael Fleck to Mj RetirementMar 21, 2019 · Other
- Michael Ready to Northwestern Mutual Investment Services,LLCOct 2, 2015 · Other
- Robert Michael Fredrikson to Creative Financial Designs, Inc.Aug 4, 2005 · Other
Joined, latest
- Michael Ready from LPL Financial LLCJun 24, 2014 · Other
- Dawn Ellen Morley from Trust Investment AdvisorsDec 12, 2012 · Other
- Matthew Michael Fleck from Nrp Advisors, Inc.Jun 3, 2009 · Other
- Robert Michael Fredrikson from Charles Schwab & Co., Inc.Jun 14, 2005 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Lawrence Keith Shadrick · Presidentcontrolsince 06/1992 · owns 75% or more
- Maxwell Laura Perry · Chief Compliance Officersince 09/2004 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Indianapolis, In · principal | 4 | 0 | 1 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
3 against comparable advisers; where to look, not conclusions
- clients down average size upCombination · filing Mar 4, 2026private clients fell 20 percent or more while RAUM per client rose 30 percent or more: a move up-market or the departure of small accounts. RAUM $1,840,634,834 to $1,878,872,773, advisors 6 to 4, private clients 155 to 91, offices 0 to 0 (2025-03-18 to 2026-03-04)peers: other advisers, $1B to $5B (247)
- advisor count dropChange between filings · filing Mar 4, 2026advisory representatives (Item 5.B.3) moved from 6.0 to 4.0 (-33.0%) between the annual amendments of 2025-03-18 and 2026-03-04; the peer median change was 0.0% (44 comparable advisers, 9.0th percentile of changes)peers: other advisers, $1B to $5B (44) · 9.3% percentile
- client count collapseChange between filings · filing Mar 4, 2026individual and HNW clients (Item 5.D) moved from 155.0 to 91.0 (-41.0%) between the annual amendments of 2025-03-18 and 2026-03-04; the peer median change was 0.0% (37 comparable advisers, 8.0th percentile of changes)peers: other advisers, $1B to $5B (37) · 8.3% percentile
What changed
consecutive filings, newest first
- Legal name · AXIA ADVISORY CORP to AXIA ADVISORY, LLCMar 4, 2026 to May 7, 2026
- Organization form · Corporation to Limited Liability CompanyMar 4, 2026 to May 7, 2026
- Related adviser · false to trueMar 4, 2026 to May 7, 2026
- Accounts · 193 to 128Oct 16, 2025 to Mar 4, 2026
- Advisory employees · 6 to 4Oct 16, 2025 to Mar 4, 2026
- Charity clients · 5.0 to unsetOct 16, 2025 to Mar 4, 2026
- HNW clients · 65 to 40Oct 16, 2025 to Mar 4, 2026
- Individual clients · 90 to 51Oct 16, 2025 to Mar 4, 2026
- Pension plan clients · 23 to 22Oct 16, 2025 to Mar 4, 2026
- Employees · 6 to 4Oct 16, 2025 to Mar 4, 2026
- State-registered IARs · 6 to 4Oct 16, 2025 to Mar 4, 2026
- Discretionary RAUM · $1.1B to $1.0BOct 16, 2025 to Mar 4, 2026
- HNW RAUM · $311M to $174MOct 16, 2025 to Mar 4, 2026
- Individual RAUM · $38.0M to $17.3MOct 16, 2025 to Mar 4, 2026
- Non-discretionary RAUM · $752M to $850MOct 16, 2025 to Mar 4, 2026
- Pension RAUM · $854M to $1.0BOct 16, 2025 to Mar 4, 2026
- Pooled vehicle RAUM · $285M to $319MOct 16, 2025 to Mar 4, 2026
- RAUM · $1.8B to $1.9BOct 16, 2025 to Mar 4, 2026
- Financial planning clients · 0 to 0Jul 1, 2025 to Oct 16, 2025
- Accounts · 181 to 193Mar 15, 2024 to Mar 18, 2025
- Charity clients · 4 to 5Mar 15, 2024 to Mar 18, 2025
- HNW clients · 58 to 65Mar 15, 2024 to Mar 18, 2025
- Individual clients · 85 to 90Mar 15, 2024 to Mar 18, 2025
- Pension plan clients · 25 to 23Mar 15, 2024 to Mar 18, 2025
- Discretionary RAUM · $986M to $1.1BMar 15, 2024 to Mar 18, 2025
- HNW RAUM · $257M to $311MMar 15, 2024 to Mar 18, 2025
- Individual RAUM · $40.0M to $38.0MMar 15, 2024 to Mar 18, 2025
- Non-discretionary RAUM · $530M to $752MMar 15, 2024 to Mar 18, 2025
- Pension RAUM · $783M to $854MMar 15, 2024 to Mar 18, 2025
- Pooled vehicle RAUM · $287M to $285MMar 15, 2024 to Mar 18, 2025
- RAUM · $1.5B to $1.8BMar 15, 2024 to Mar 18, 2025
- Accounts · 153 to 181Dec 5, 2023 to Mar 15, 2024
- Charity clients · unset to 4.0Dec 5, 2023 to Mar 15, 2024
- Individual clients · 59 to 85Dec 5, 2023 to Mar 15, 2024
- Pension plan clients · 29 to 25Dec 5, 2023 to Mar 15, 2024
- Discretionary RAUM · $798M to $986MDec 5, 2023 to Mar 15, 2024
- HNW RAUM · $185M to $257MDec 5, 2023 to Mar 15, 2024
- Individual RAUM · $23.3M to $40.0MDec 5, 2023 to Mar 15, 2024
- Non-discretionary RAUM · $498M to $530MDec 5, 2023 to Mar 15, 2024
- Pension RAUM · $675M to $783MDec 5, 2023 to Mar 15, 2024
Signals
2 dated events
- Benjamin Randall Cloud left Axia Advisory for Goelzer Investment Management (registered 2026-02-18)Oct 10, 2025 · Advisor changed firm · fact
- Dawn Ellen Morley left Axia Advisory for Total Wealth Planning, Llc (registered 2025-05-30)Jun 2, 2025 · Advisor changed firm · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- LINKEDIN.COM/COMPANY/AXIA-ADVISORY-CORPORATIONreportedpublic record, Form ADV, Sep 17, 2026
- Website
- AXIAADVISORY.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 317-630-2800reportedpublic record, Form ADV, May 7, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Other adviserderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $470Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026