DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Creative Financial Designs, Inc.

Broker-dealer affiliated wealth managerKokomo, IndianaCRD 109032SEC 801-60153websiteIAPD
Latest filing Mar 30, 2026
First filing on the tape May 7, 2012 · 33 filings
SEC status approved since Apr 19, 2001
RAUM
$2.9B
reported, Item 5.F
Discretionary
99%
of RAUM
Private clients
98%
$2.9B individuals and HNW
Advisors
162
registered through the firm on IAPD
RAUM per advisor
$18.2M
derived; firm RAUM over IAPD count
Employees
170
155 advisory (5.B.1)
Offices
104
beyond the principal office
Private funds
0
reported on Schedule D
History
33 filings and snapshots on the tape
RAUM$2.9B as of Mar 30, 2026
May 7, 2012$524M then
HNW client RAUM$842M as of Mar 30, 2026
Mar 30, 2018$50.0M then
State-registered IARs (5.B.3)150 as of Mar 30, 2026
Mar 27, 2013135 then
Employees (5.A)170 as of Mar 30, 2026
Mar 27, 2013140 then
Private funds: no history
RAUM +19% over the last fiscal year+20% a year over threeIARs 150 to 150offices 101 to 104
Practice profile
derived from the filing of Mar 30, 2026; every figure names its basis
Archetypes, each a printed rule
  • Broker-dealer affiliated · Item 7.A.1 (broker-dealer affiliate) and at least 50 registered representatives (Item 5.B.2), or the adviser is itself a broker-dealer (6.A.1)
  • Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
RAUM per advisor
$18.2MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
65derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.8MderivedHNW RAUM over HNW clients
Average account
$195,725derivedRAUM over accounts (5.F.2.f)
Discretionary
99%derivedof RAUM
Institutional
1.1%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
1.5derived105 offices incl. principal (1.F.5)
RAUM growth, one year
+19%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+8.2%derived
Compensation
percentage of assets, hourly, fixed fees, subscriptionreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, publications, educational seminarsreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • marketing includes testimonials (5.L.1.c)
  • marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$2.0B70%
  • High-net-worth individuals$842M29%
  • Pension and profit-sharing plans$21.6M0.7%
  • Corporations and businesses$18.8M0.6%
  • Charitable organizations$9.6M0.3%
Individual clients
10,015reported
HNW clients
462reported
Pension plan clients
19reported
Charitable clients
33reported
Accounts
15,029reported
Financial planning clients
251-500reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.98 fund_share=0.0 institutional_share=0.01 related_bd=true related_bank=false bd_reps=160.0derived
Advisors registered through the firm
162 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Brent Anthony OwensKokomo, InNov 23, 199741 y0
Justin Lee KeelingCertified Financial PlannerKokomo, In Nov 23, 199828 y0
Kregg Jerrod RoozeKokomo, InNov 23, 199828 y0
Mickey Lee OwensCertified Financial Planner, Chartered Financial ConsultantKokomo, In Nov 23, 199857 y0
Edward Franklin CampCertified Financial Planner, Chartered Financial ConsultantKokomo, In Feb 10, 200036 y0
Douglas Alan ShieldsKokomo, In Sep 28, 200034 y0
Gene Earl GriffinCertified Financial PlannerTerre Haute, InJan 30, 200139 y0
William Edward BreagyFlorence, Ky Jul 9, 200232 y1
Douglas Jay AtkinsGreenwood, In Sep 3, 200226 y1
Terry W MayChartered Financial ConsultantGreenville, Oh Apr 8, 200340 y0
Pietro Joseph PassalacquaCertified Financial PlannerKokomo, In Jun 16, 200333 y1
William Dennis ClarkKokomo, In Jun 20, 200323 y0
Randy Joe UmbaughWarsaw, In Apr 14, 200431 y2
Jeffery Scott LillieRockford, Il Nov 19, 200426 y1
Andrew John KlinkerKokomo, In Jun 27, 200530 y1
Brooke Leigh RockeyKokomo, InNov 8, 200521 y0
Kent Allen LalondeCertified Financial PlannerSan Clemente, Ca Nov 17, 200527 y3
Wayne Ray FourmanKokomo, In Jun 22, 200638 y0
Matthew O BahrenburgKokomo, InAug 2, 200719 y0
Ricky L BainKokomo, In Oct 23, 200724 y2
Stuart Allen BreedenPeoria, Il Oct 29, 200732 y1
James A GuyotCertified Financial PlannerKokomo, In Nov 2, 200724 y1
Barry Gene HickeyKokomo, In Dec 6, 200724 y1
Robin Gardner LeeKokomo, In Apr 2, 200827 y2
Christopher M RockeyChartered Financial ConsultantKokomo, InJul 4, 200819 y0
Timothy Eugene WrightKokomo, In Aug 11, 200823 y1
Joseph Louis HidalgoChartered Financial ConsultantKokomo, In Sep 29, 200824 y0
Charles Martin WhiteLebanon, Ky Jan 15, 200927 y0
Trent MayChartered Financial ConsultantGreenville, Oh May 8, 200920 y0
Joanne Rae BroadwaterKokomo, In Jun 10, 200920 y0
Kurt Richard SupeIndianapolis, In Jun 17, 200926 y1
Mark GrayKokomo, In Oct 9, 200930 y1
Thomas Eli BeachyCertified Financial PlannerKokomo, In Jan 4, 201019 y1
Lisa Dawn RaderstorfLogansport, In Jan 4, 201020 y2
Craig Alan DreesKokomo, In Apr 9, 201027 y2
Michael John DusoldChartered Financial ConsultantCincinnati, Oh May 25, 201033 y1
Leslie Robert MillerBrazil, In Dec 3, 201026 y1
Renee Cheryl StewartBrazil, In Dec 3, 201026 y1
James Anthony MartinCertified Financial PlannerKokomo, In Jan 11, 201136 y0
Rosemary A RobinsonKokomo, In May 18, 201117 y1
All 162 advisors at Creative Financial Designs, Inc.
Advisor movement
4 left, 11 joined in 12 months
net +7 in 12 months0 left in 90 days3 joined in 90 daysdeparture rate 2.5% of current headcount13 left over 36 months
Left, latest
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • O Matthew Bahrenburg · Chief Compliance Officercontrol
    since 04/2012 · owns less than 5%
  • Anthony Brent Owens · President, Directorcontrol
    since 08/1997 · owns 25% to 50%
  • Lee Mickey Owens · Directorcontrol
    since 10/2015 · owns less than 5%
  • Leigh Brooke Rockey · Secretary, Directorcontrol
    since 09/2009 · owns less than 5%
  • M Christopher Rockey · Director, Treasurercontrol
    since 10/2012 · owns less than 5%
  • Jerrod Kregg Rooze · Director, Vice Presidentcontrol
    since 08/2009 · owns less than 5%
  • John Gregory Smith · Chief Financial Officercontrol
    since 01/2001 · owns less than 5%
  • Anthony Brent Owens · Trusteecontrol
    since 12/2000 · owns 75% or more of Owens Family Trust Dated December 2000
  • Elaine Kathryn Owens · Trusteecontrol
    since 08/2007 · owns 50% to 75% of Owens Family Trust Dated 8/1/2007
  • Lee Mickey Owens · Trusteecontrol
    since 08/2007 · owns 50% to 75% of Owens Family Trust Dated 8/1/2007
  • R Brigit Braun · Director
    since 12/2023 · owns less than 5%
Entity owners
  • Owens Family Trust Dated 8/1/2007 · Shareholder
    direct · owns 50% to 75%
  • Owens Family Trust Dated December 2000 · Shareholder
    direct · owns 25% to 50%
Related persons
Schedule D 7.A
  • Cfd Insurance Planners, Inc.
    real estaten
  • Cfd Investments, Inc.
    broker-dealerreal estaten
  • Cfd Realty, Inc
    investment companyn
  • Cfd Tax Preparation And Booking Services, Inc.
    insurancen
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Kokomo, In · principal158161
Mishawaka, In620
Flint, Mi500
Greenville, Oh500
Boise, Id500
Shelby Township, Mi410
Overland Park, Ks400
Lees Summit, Mo400
Terre Haute, In300
Greenwood, In300
Indianapolis, In301
Cincinnati, Oh300
Lenexa, Ks300
Cookeville, Tn310
Martinsville, In300
Bluffton, Oh300
Succassunna, Nj210
Bowling Green, Oh200
Brazil, In200
Denver, Co200
Offices
Schedule D 1.F, the 25 largest
  • Lenexa, KS8 employees
  • Greenville, OH5 employees
  • Boise, ID4 employees
  • Hollister, CA3 employees
  • Shelby Township, MI3 employees
  • , 3 employees
  • Indianapolis, IN3 employees
  • Flint, MI3 employees
  • Lincoln, NE2 employees
  • Terre Haute, IN2 employees
  • Peoria, IL2 employees
  • Ft. Wayne, IN2 employees
  • Cincinnati, OH2 employees
  • Brazil, IN2 employees
  • Greenwood, IN2 employees
  • Joplin, MO2 employees
  • Springfield, MO2 employees
  • Mishawaka, IN2 employees
  • Bluffton, OH2 employees
  • Bowling Green, OH2 employees
  • Urbana, IL2 employees
  • Tipton, IN2 employees
  • Muncie, IN1 employees
  • , 1 employees
  • , 1 employees
ADV anomalies
3 against comparable advisers; where to look, not conclusions
  • business activity changedChange between filings · filing Mar 30, 2026
    pension consulting (Item 5.G.6): no on the filing of 2025-12-16, yes on the filing of 2026-03-30
    peers: affiliated wealth managers, $1B to $5B (56)
  • control person changedChange between filings · filing Mar 30, 2026
    SMITH, GREGORY, JOHN (CHIEF FINANCIAL OFFICER) appeared on Schedule A between the filings of 2024-03-25 and 2026-03-30
    peers: affiliated wealth managers, $1B to $5B (56)
  • control person changedChange between filings · filing Mar 30, 2026
    OWENS, KATHRYN, ELAINE (TRUSTEE) left Schedule A between the filings of 2024-03-25 and 2026-03-30
    peers: affiliated wealth managers, $1B to $5B (56)
What changed
consecutive filings, newest first
  • Accounts · 14,029 to 15,029
    Dec 16, 2025 to Mar 30, 2026
  • Advisory employees · 150 to 155
    Dec 16, 2025 to Mar 30, 2026
  • Advisory activities · 5 to 6
    Dec 16, 2025 to Mar 30, 2026
  • BD registered reps · 140 to 160
    Dec 16, 2025 to Mar 30, 2026
  • Charity clients · 22 to 33
    Dec 16, 2025 to Mar 30, 2026
  • Corporate clients · 18 to 37
    Dec 16, 2025 to Mar 30, 2026
  • HNW clients · 352 to 462
    Dec 16, 2025 to Mar 30, 2026
  • Individual clients · 9,334 to 10,015
    Dec 16, 2025 to Mar 30, 2026
  • Pension plan clients · 41 to 19
    Dec 16, 2025 to Mar 30, 2026
  • Employees · 150 to 170
    Dec 16, 2025 to Mar 30, 2026
  • Insurance-licensed employees · 2 to 3
    Dec 16, 2025 to Mar 30, 2026
  • Other offices · 101 to 104
    Dec 16, 2025 to Mar 30, 2026
  • Discretionary RAUM · $2.4B to $2.9B
    Dec 16, 2025 to Mar 30, 2026
  • HNW RAUM · $634M to $842M
    Dec 16, 2025 to Mar 30, 2026
  • Individual RAUM · $1.8B to $2.0B
    Dec 16, 2025 to Mar 30, 2026
  • Non-discretionary RAUM · $53.4M to $27.2M
    Dec 16, 2025 to Mar 30, 2026
  • Pension RAUM · $67.4M to $21.6M
    Dec 16, 2025 to Mar 30, 2026
  • RAUM · $2.5B to $2.9B
    Dec 16, 2025 to Mar 30, 2026
  • Accounts · 12,377 to 14,029
    Nov 8, 2024 to Mar 27, 2025
  • Advisory employees · 152 to 150
    Nov 8, 2024 to Mar 27, 2025
  • Advisory activities · 4 to 5
    Nov 8, 2024 to Mar 27, 2025
  • Charity clients · 8 to 22
    Nov 8, 2024 to Mar 27, 2025
  • Corporate clients · unset to 18.0
    Nov 8, 2024 to Mar 27, 2025
  • HNW clients · 295 to 352
    Nov 8, 2024 to Mar 27, 2025
  • Individual clients · 8,413 to 9,334
    Nov 8, 2024 to Mar 27, 2025
  • Pension plan clients · 7 to 41
    Nov 8, 2024 to Mar 27, 2025
  • Assets in custody · 98666690.0 to unset
    Nov 8, 2024 to Mar 27, 2025
  • Employees · 152 to 150
    Nov 8, 2024 to Mar 27, 2025
  • Financial planning clients · 101-250 to 251-500
    Nov 8, 2024 to Mar 27, 2025
  • State-registered IARs · 149 to 150
    Nov 8, 2024 to Mar 27, 2025
  • Other offices · 108 to 101
    Nov 8, 2024 to Mar 27, 2025
  • Discretionary RAUM · $2.1B to $2.4B
    Nov 8, 2024 to Mar 27, 2025
  • HNW RAUM · $505M to $634M
    Nov 8, 2024 to Mar 27, 2025
  • Individual RAUM · $1.6B to $1.8B
    Nov 8, 2024 to Mar 27, 2025
  • Non-discretionary RAUM · $5.8M to $53.4M
    Nov 8, 2024 to Mar 27, 2025
  • Pension RAUM · $21.5M to $67.4M
    Nov 8, 2024 to Mar 27, 2025
  • RAUM · $2.1B to $2.5B
    Nov 8, 2024 to Mar 27, 2025
  • Accounts · 11,616 to 12,377
    Mar 28, 2023 to Mar 25, 2024
  • Advisory employees · 140 to 152
    Mar 28, 2023 to Mar 25, 2024
  • Advisory activities · 5 to 4
    Mar 28, 2023 to Mar 25, 2024
Signals
31 dated events
  • 2 advisors left PNC Wealth Management (Carmel, IN) for Creative Financial Designs, Inc. on the same day
    Jul 7, 2026 · Team lift-out · derived
  • Stephen Craig Matson left Creative Financial Designs, Inc. for Ameriprise Financial Services, Llc (registered 2026-05-27)
    May 27, 2026 · Advisor changed firm · fact
  • Macy Rose Fingerhut Reimbold left Creative Financial Designs, Inc. for Domain Money Advisors, Llc (registered 2026-05-01)
    Apr 20, 2026 · Advisor changed firm · fact
  • James Edward Kelley left Creative Financial Designs, Inc. for Caliber Wealth Management, Llc (registered 2026-02-04)
    Dec 31, 2025 · Advisor changed firm · fact
  • Jared Shawn Argo left Creative Financial Designs, Inc. for Advisor Share Wealth Management, Llc (registered 2026-09-10)
    Dec 31, 2025 · Advisor changed firm · fact
  • Robert Michael Fredrikson left Creative Financial Designs, Inc. for Generational Wealth, Inc. (registered 2025-10-02)
    Sep 5, 2025 · Advisor changed firm · fact
  • Creative Financial Designs, Inc. reported 101 offices beyond its principal office, down from 108 (2024-11-08 to 2025-03-27)
    Mar 27, 2025 · Office count change · derived
  • Julian Treves left Creative Financial Designs, Inc. for Avise Financial (registered 2025-01-24)
    Dec 31, 2024 · Advisor changed firm · fact
  • Anthony Mark Montenegro left Creative Financial Designs, Inc. for The Blackmont Group (registered 2024-09-27)
    Sep 26, 2024 · Advisor changed firm · fact
  • Gabriela Rubio left Creative Financial Designs, Inc. for The Blackmont Group (registered 2026-04-29)
    Sep 24, 2024 · Advisor changed firm · fact
  • Earl Ray Brown-Orth left Creative Financial Designs, Inc. for Pathway Asset & Tax Advisory (registered 2026-07-17)
    Sep 20, 2024 · Advisor changed firm · fact
  • Richard Arthur Deyo left Creative Financial Designs, Inc. for Harbour Investments, Inc. (registered 2024-07-11)
    Jul 12, 2024 · Advisor changed firm · fact
  • Edward C Irwin left Creative Financial Designs, Inc. for Thrivent Investment Management Inc. (registered 2024-06-05)
    May 10, 2024 · Advisor changed firm · fact
  • 2 advisors left Cadaret Grant & CO Inc (Kirkville, NY) for Creative Financial Designs, Inc. on the same day
    May 1, 2024 · Team lift-out · derived
  • Creative Financial Designs, Inc. reported 108 offices beyond its principal office, up from 94 (2023-03-28 to 2024-03-25)
    Mar 25, 2024 · Office count change · derived
  • Gary Robert Reese left Creative Financial Designs, Inc. for Wealthbuilders Investments (registered 2024-05-27)
    Mar 15, 2024 · Advisor changed firm · fact
  • Jeffrey James Lovett left Creative Financial Designs, Inc. for Lpl Financial Llc (registered 2023-11-27)
    Nov 27, 2023 · Advisor changed firm · fact
  • Creative Financial Designs, Inc. reported 94 offices beyond its principal office, down from 117 (2022-11-04 to 2023-03-28)
    Mar 28, 2023 · Office count change · derived
  • J Kourtney Shawhan (Director) no longer on Schedule A of Creative Financial Designs, Inc. (listed 2022-11-04, absent 2023-03-28)
    Mar 28, 2023 · Control person left · inference
  • Cole Andrew Swearingen left Creative Financial Designs, Inc. for Curi Capital, Llc (registered 2023-04-04)
    Mar 2, 2023 · Advisor changed firm · fact
  • Mark Gerard Loftus left Creative Financial Designs, Inc. for Integrity Investors, L.L.C. (registered 2023-02-01)
    Aug 8, 2022 · Advisor changed firm · fact
  • Douglas Eugene Henke left Creative Financial Designs, Inc. for Brookstone Capital Management Llc (registered 2022-03-28)
    Apr 7, 2022 · Advisor changed firm · fact
  • Creative Financial Designs, Inc. reported RAUM $1.9B, up 32% from $1.4B (2021-03-29 to 2022-03-31)
    Mar 31, 2022 · RAUM change · derived
  • Creative Financial Designs, Inc. reported RAUM $1.4B, up 29% from $1.1B (2019-03-28 to 2020-03-30)
    Mar 30, 2020 · RAUM change · derived
  • J Kourtney Shawhan (Director) appeared on Schedule A of Creative Financial Designs, Inc.
    Mar 30, 2020 · Control person joined · fact
  • Greg Reed (Director) no longer on Schedule A of Creative Financial Designs, Inc. (listed 2019-03-28, absent 2020-03-30)
    Mar 30, 2020 · Control person left · inference
  • A James Guyot (Director) no longer on Schedule A of Creative Financial Designs, Inc. (listed 2019-03-28, absent 2020-03-30)
    Mar 30, 2020 · Control person left · inference
  • Allen Kent Lalonde (Director) no longer on Schedule A of Creative Financial Designs, Inc. (listed 2019-03-28, absent 2020-03-30)
    Mar 30, 2020 · Control person left · inference
  • Joseph Pietro Passalacqua (Director) no longer on Schedule A of Creative Financial Designs, Inc. (listed 2019-03-28, absent 2020-03-30)
    Mar 30, 2020 · Control person left · inference
  • L Ricky Bain (Director) no longer on Schedule A of Creative Financial Designs, Inc. (listed 2019-03-28, absent 2020-03-30)
    Mar 30, 2020 · Control person left · inference
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Firm profile
linkedin.com/company/cfd-companiesreportedpublic record, Form ADV, Sep 17, 2026
Website
Creativeportfoliomanagement.comreportedpublic record, Form ADV, Sep 17, 2026
Principal office phone
765-453-9600reportedpublic record, Form ADV, Mar 30, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Broker-dealer affiliated wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$18.2Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026