DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

N•••••••• I••••••••• A••••••• L••

No RAUM reportedWest Hollywood, CaliforniaCRD 315965SEC 801-122824websiteIAPD
Latest filing Apr 24, 2026
First filing on the tape Nov 5, 2021 · 15 filings
SEC status approved since Dec 7, 2021
RAUM
$0
reported, Item 5.F
Discretionary
n/a
of RAUM
Private clients
n/a
$0 individuals and HNW
Advisors
9
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
10
9 advisory (5.B.1)
Offices
9
beyond the principal office
Private funds
0
reported on Schedule D
History
15 filings and snapshots on the tape
RAUM$0 as of Apr 24, 2026
Feb 21, 2025$0 then
HNW client RAUM$0 as of Apr 24, 2026
Mar 30, 2022$0 then
State-registered IARs (5.B.3)9 as of Apr 24, 2026
Mar 30, 20220 then
Employees (5.A)10 as of Apr 24, 2026
Mar 30, 202215 then
Private funds: no history
RAUM n/a over the last fiscal yearIARs 0 to 9offices 11 to 9
Practice profile
derived from the filing of Apr 24, 2026; every figure names its basis
Archetypes, each a printed rule
  • p••••••• led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
RAUM per advisor
$0derivedRAUM over IAPD advisors; not a book size
Clients per advisor
2,729derivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
unknownderivedRAUM over accounts (5.F.2.f)
Discretionary
unknownderivedof RAUM
Institutional
unknownderivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.1derivedItem 5.A over advisors
Advisors per office
0.9derived10 offices incl. principal (1.F.5)
RAUM growth, one year
unknownderivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
+38%derived
Compensation
fixed feesreportedItem 5.E
Advisory activities
financial planning, educational seminarsreportedItem 5.G
Financial planning clients
24,560reportedItem 5.H
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Where the RAUM sits
Form ADV Item 5.D, latest filing
This filing has no Item 5.D breakdown (filings before 2017 reported ranges, not amounts).
Individual clients
24,560reported
HNW clients
0reported
Pension plan clients
0reported
Charitable clients
0reported
Accounts
0reported
Financial planning clients
24,560reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
fixedreported
Class basis
private_client_share=0.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
9 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
J•••• P•••Certified Financial PlannerFresno, CaApr 11, 202210 y1
E••• D••••••Certified Financial PlannerMorris Plains, NjApr 25, 202210 y0
C••••••••• S•••••• P••••Certified Financial Planner, Chartered Financial ConsultantPeoria, AzMay 24, 202215 y3
J••• A••• G••••••Certified Financial PlannerWest Hollywood, Ca Jan 12, 202425 y2
M•••••• C•••• H•••••East Bethel, Mn Mar 5, 202428 y1
C•••••••• L• R••••••Certified Financial PlannerWest Hollywood, Ca Jan 8, 202511 y3
M•••••• J•••• G•••••••••Certified Financial PlannerGilbert, AzMay 13, 202616 y3
K••• L•• P•••••Certified Financial PlannerScottsdale, AzMay 14, 202612 y4
D•••• V•• M•••• V•Certified Financial PlannerLawrenceville, GaSep 1, 202612 y2
Advisor movement
4 left, 2 joined in 12 months
net -2 in 12 months0 left in 90 days1 joined in 90 daysdeparture rate 44% of current headcount9 left over 36 months
Left, latest
Joined, latest
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • P•••• W••••••• W•••••• · Chief Executive Officercontrol
    since 06/2021 · owns less than 5%
  • P••••• C••••••••• S•••••• · Directorcontrol
    since 11/2021 · owns less than 5%
  • P•••• W••••••• W•••••• · Ownercontrol
    since 10/2016 · owns 75% or more of W•••• I•••
  • G••••••••• S•••••• J••• · Chief Compliance Officer
    since 05/2023 · owns less than 5%
Entity owners
  • W•••• I••• · Owner
    direct · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
West Hollywood, Ca · principal301
New York, Ny000
Provo, Ut001
Arvada, Co000
Sodus Point, Ny001
White Plains, Ny000
San Francisco, Ca001
Offices
Schedule D 1.F, the 25 largest
  • Lubbock, TX1 employees
  • Syracuse, NY1 employees
  • , 1 employees
What changed
consecutive filings, newest first
  • Advisory employees · 12 to 9
    Jan 7, 2026 to Feb 10, 2026
  • Individual clients · 17,809 to 24,560
    Jan 7, 2026 to Feb 10, 2026
  • Employees · 13 to 10
    Jan 7, 2026 to Feb 10, 2026
  • State-registered IARs · 0 to 9
    Jan 7, 2026 to Feb 10, 2026
  • Other offices · 11 to 9
    Jan 7, 2026 to Feb 10, 2026
  • Accounts · unset to 0.0
    Sep 10, 2024 to Feb 21, 2025
  • Advisory employees · 11 to 12
    Sep 10, 2024 to Feb 21, 2025
  • Individual clients · 15,137 to 17,809
    Sep 10, 2024 to Feb 21, 2025
  • Employees · 12 to 13
    Sep 10, 2024 to Feb 21, 2025
  • Financial planning clients · More than 500 to More than 500
    Sep 10, 2024 to Feb 21, 2025
  • Discretionary RAUM · unset to 0.0
    Sep 10, 2024 to Feb 21, 2025
  • Non-discretionary RAUM · unset to 0.0
    Sep 10, 2024 to Feb 21, 2025
  • RAUM · unset to 0.0
    Sep 10, 2024 to Feb 21, 2025
  • Advisory employees · 20 to 11
    May 30, 2023 to Feb 22, 2024
  • Individual clients · 13,888 to 15,137
    May 30, 2023 to Feb 22, 2024
  • Employees · 20 to 12
    May 30, 2023 to Feb 22, 2024
  • Other offices · 21 to 11
    May 30, 2023 to Feb 22, 2024
  • Advisory employees · 15 to 20
    Nov 21, 2022 to Mar 31, 2023
  • Individual clients · 2,233 to 13,888
    Nov 21, 2022 to Mar 31, 2023
  • Employees · 15 to 20
    Nov 21, 2022 to Mar 31, 2023
  • Other offices · 15 to 21
    Nov 21, 2022 to Mar 31, 2023
  • Individual clients · 5,651 to 2,233
    Nov 5, 2021 to Mar 30, 2022
  • Other offices · 0 to 15
    Nov 5, 2021 to Mar 30, 2022
Signals
20 dated events
  • D•••• M••••••• F••••••• left N•••••••• I••••••••• A••••••• L•• for E••••• F•••••••• N••••••• I••• (registered 2026-06-25)
    May 8, 2026 · Advisor changed firm · fact
  • J••• B•••• S•••• left N•••••••• I••••••••• A••••••• L•• for D••••• M•••• A•••••••• L•• (registered 2026-04-14)
    Mar 4, 2026 · Advisor changed firm · fact
  • J•••• A••••• M••••• left N•••••••• I••••••••• A••••••• L•• for D••••• M•••• A•••••••• L•• (registered 2025-12-17)
    Dec 10, 2025 · Advisor changed firm · fact
  • C••• M•••••• W••••• left N•••••••• I••••••••• A••••••• L•• for D••••• M•••• A•••••••• L•• (registered 2025-11-18)
    Nov 6, 2025 · Advisor changed firm · fact
  • V••••••• E• F••••••• left N•••••••• I••••••••• A••••••• L•• for M••••• G••••• A••••••• I••• (registered 2025-06-09)
    May 22, 2025 · Advisor changed firm · fact
  • A•••••••• L••••• left N•••••••• I••••••••• A••••••• L•• for F••••••• F•••••••• P••••••• (registered 2024-08-13)
    Feb 5, 2025 · Advisor changed firm · fact
  • C•••••• G••• M••••• left N•••••••• I••••••••• A••••••• L•• for S•••••• C•••••• L•• (registered 2024-08-06)
    Jul 29, 2024 · Advisor changed firm · fact
  • V••••••• T••••• left N•••••••• I••••••••• A••••••• L•• for Ellevest (registered 2023-05-01)
    Jul 29, 2024 · Advisor changed firm · fact
  • A•••••• J••••• P••••• left N•••••••• I••••••••• A••••••• L•• for E•••••• A••••••• G••••• L•• (registered 2024-03-19)
    Mar 1, 2024 · Advisor changed firm · fact
  • N•••••••• I••••••••• A••••••• L•• reported 11 offices beyond its principal office, down from 21 (2023-05-30 to 2024-02-22)
    Feb 22, 2024 · Office count change · derived
  • G••• F•••••• T••••••• left N•••••••• I••••••••• A••••••• L•• for I••••••••• C•••••• M••••••••• L•• (registered 2023-09-01)
    Jun 22, 2023 · Advisor changed firm · fact
  • C••••• J•••• P••• left N•••••••• I••••••••• A••••••• L•• for P••• W••••• P•••••••• L•• (registered 2023-09-06)
    Jun 22, 2023 · Advisor changed firm · fact
  • S•••••• J•••• F•••••• left N•••••••• I••••••••• A••••••• L•• for S••• F•••••••• (registered 2025-01-09)
    Jun 22, 2023 · Advisor changed firm · fact
  • J••• D•••••• H••• left N•••••••• I••••••••• A••••••• L•• for E•••••• F•••••••• E•••••• (registered 2023-09-18)
    Jun 22, 2023 · Advisor changed firm · fact
  • Jean Stacey Gillespie (Chief Compliance Officer) appeared on Schedule A of N•••••••• I••••••••• A••••••• L••
    May 24, 2023 · Control person joined · fact
  • N•••••••• I••••••••• A••••••• L•• reported 21 offices beyond its principal office, up from 15 (2022-11-21 to 2023-03-31)
    Mar 31, 2023 · Office count change · derived
  • A•••• M•••••• B••• left N•••••••• I••••••••• A••••••• L•• for P•••••• I••••••••• M••••••••• G•••• I•• (registered 2022-12-16)
    Dec 15, 2022 · Advisor changed firm · fact
  • J••••• Kim (Chief Compliance Officer) no longer on Schedule A of N•••••••• I••••••••• A••••••• L•• (listed 2022-03-30, absent 2022-08-05)
    Aug 5, 2022 · Control person left · inference
  • N•••••••• I••••••••• A••••••• L•• reported 15 offices beyond its principal office, up from 0 (2021-11-05 to 2022-03-30)
    Mar 30, 2022 · Office count change · derived
  • N•••••••• I••••••••• A••••••• L•• filed its initial SEC registration (Form ADV)
    Nov 5, 2021 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Website
northstarmoney.comreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
708-306-9566reportedpublic record, Form ADV, Apr 24, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
No RAUM reportedderiveda rule over Items 5.D and 7.A
RAUM per advisor
n/aderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026