DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Elwood & Goetz

Independent wealth managerAthens, GeorgiaCRD 154839SEC 801-109935websiteIAPD
Legal name Elwood & Goetz Wealth Advisory Group, LLC
Latest filing Aug 25, 2026
First filing on the tape Jan 26, 2017 · 40 filings
SEC status approved since Feb 8, 2017
RAUM
$1.1B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$1.1B individuals and HNW
Advisors
21
registered through the firm on IAPD
RAUM per advisor
$51.1M
derived; firm RAUM over IAPD count
Employees
29
26 advisory (5.B.1)
Offices
6
beyond the principal office
Private funds
0
reported on Schedule D
History
40 filings and snapshots on the tape
RAUM$1.1B as of Aug 25, 2026
Mar 23, 2018$197M then
HNW client RAUM$927M as of Aug 25, 2026
Mar 23, 2018$134M then
State-registered IARs (5.B.3)18 as of Aug 25, 2026
Mar 23, 20185 then
Employees (5.A)29 as of Aug 25, 2026
Mar 23, 201811 then
Private funds: no history
RAUM +32% over the last fiscal year+24% a year over threeIARs 13 to 18offices 3 to 6
Practice profile
derived from the filing of Aug 25, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
RAUM per advisor
$51.1MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
32derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.7MderivedHNW RAUM over HNW clients
Average account
$316,369derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.1%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.4derivedItem 5.A over advisors
Advisors per office
3.0derived7 offices incl. principal (1.F.5)
RAUM growth, one year
+32%derivedbetween the last two annual amendments
Advisor growth, one year
+38%derivedItem 5.B.3 between annual amendments
Client growth, one year
+14%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, pension consultingreportedItem 5.G
Financial planning clients
500reportedItem 5.H
Custody
$378M, 1,042 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
  • marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$927M86%
  • Individuals$146M14%
  • Charitable organizations$1.1M0.1%
Individual clients
336reported
HNW clients
346reported
Pension plan clients
0reported
Charitable clients
4reported
Accounts
3,394reported
Financial planning clients
500reported
Wrap fee programs
noreported
Custody of client assets
$378M for 1,042 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
21 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Lindsay Shae ElwoodCertified Financial PlannerAthens, GaAug 30, 201020 y1
Lance PalmerCertified Financial PlannerAthens, GaNov 4, 201022 y0
Alden Mergenthal ShmerlingCertified Financial PlannerMt Pleasant, Sc Nov 12, 201016 y0
Joseph William GoetzAthens, GaNov 15, 201116 y0
Paul Caleb BrownCertified Financial PlannerAthens, GaMar 12, 201321 y2
Frances Cogle LawrenceAthens, Ga Mar 19, 202149 y0
Jordan SlingoCertified Financial PlannerMt Pleasant, Sc Jun 4, 202115 y0
Melissa Ann BarronCertified Financial Planner, Chartered Financial ConsultantAthens, GaOct 21, 202118 y2
Lauren Elizabeth WayCertified Financial PlannerAtlanta, Ga Jun 30, 202214 y2
Vincent Tyler ClarkCertified Financial PlannerMt Pleasant, Sc Nov 8, 202311 y1
Tiffiny Lee HubbardCertified Financial PlannerAthens, GaNov 20, 202315 y1
Jacobus Anton AbrahamseCertified Financial PlannerAthens, GaJan 30, 202512 y0
Emily Elise StephensonCertified Financial PlannerAthens, GaMay 30, 202512 y0
Connor Michael SiegelskiCertified Financial PlannerWatkinsville, Ga Jul 28, 202510 y0
Lindsay Mckay LynnCertified Financial PlannerAthens, Ga Nov 13, 202510 y1
Anthony RodriguezCertified Financial PlannerAthens, GaDec 15, 202511 y1
Swarnankur ChatterjeeCertified Financial PlannerAthens, GaMar 3, 202619 y0
Riley James MaherBeverly Hills, Ca Mar 26, 202638 y1
Roy LarsenCertified Financial PlannerGainesville, Ga Jun 3, 202626 y3
Samuel James BahdeCertified Financial PlannerAthens, GaJun 15, 202610 y0
Joseph James TrlicaCertified Financial PlannerAthens, GaAug 31, 202610 y0
Advisor movement
0 left, 4 joined in 12 months
net +4 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
Joined, latest
Every departureEvery arrival
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Shae Lindsay Elwood · Chief Financial Officer; Chief Compliance Officercontrol
    since 07/2010 · owns 25% to 50%
  • William Joseph Goetz · Chief Executive Officercontrol
    since 07/2010 · owns 25% to 50%
  • Mergenthal Alden Shmerling · Chief Planning Officer; Partnercontrol
    since 07/2019 · owns 10% to 25%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Athens, Ga · principal2070
Mt Pleasant, Sc510
Naples, Fl510
Atlanta, Ga200
Offices
Schedule D 1.F, the 25 largest
  • Atlanta, GA5 employees
  • Mt Pleasant, SC2 employees
  • Naples, FL2 employees
What changed
consecutive filings, newest first
  • Other offices · 3 to 6
    Jun 12, 2026 to Aug 25, 2026
  • Related adviser · true to false
    Mar 27, 2026 to Jun 12, 2026
  • Accounts · 2,954 to 3,394
    Oct 31, 2025 to Mar 27, 2026
  • Charity clients · 3 to 4
    Oct 31, 2025 to Mar 27, 2026
  • HNW clients · 265 to 346
    Oct 31, 2025 to Mar 27, 2026
  • Individual clients · 335 to 336
    Oct 31, 2025 to Mar 27, 2026
  • Assets in custody · $383M to $378M
    Oct 31, 2025 to Mar 27, 2026
  • Custody of client assets · false to true
    Oct 31, 2025 to Mar 27, 2026
  • Employees · 27 to 29
    Oct 31, 2025 to Mar 27, 2026
  • State-registered IARs · 13 to 18
    Oct 31, 2025 to Mar 27, 2026
  • Discretionary RAUM · $813M to $1.1B
    Oct 31, 2025 to Mar 27, 2026
  • HNW RAUM · $660M to $927M
    Oct 31, 2025 to Mar 27, 2026
  • Individual RAUM · $152M to $146M
    Oct 31, 2025 to Mar 27, 2026
  • RAUM · $813M to $1.1B
    Oct 31, 2025 to Mar 27, 2026
  • Related adviser · false to true
    Oct 31, 2025 to Mar 27, 2026
  • Accounts · 2,740 to 2,954
    Jul 31, 2024 to Feb 21, 2025
  • Advisory employees · 18 to 26
    Jul 31, 2024 to Feb 21, 2025
  • HNW clients · 215 to 265
    Jul 31, 2024 to Feb 21, 2025
  • Individual clients · 334 to 335
    Jul 31, 2024 to Feb 21, 2025
  • Assets in custody · $487M to $383M
    Jul 31, 2024 to Feb 21, 2025
  • Employees · 19 to 27
    Jul 31, 2024 to Feb 21, 2025
  • Financial planning clients · More than 500 to More than 500
    Jul 31, 2024 to Feb 21, 2025
  • State-registered IARs · 12 to 13
    Jul 31, 2024 to Feb 21, 2025
  • Discretionary RAUM · $682M to $813M
    Jul 31, 2024 to Feb 21, 2025
  • HNW RAUM · $524M to $660M
    Jul 31, 2024 to Feb 21, 2025
  • Individual RAUM · $158M to $152M
    Jul 31, 2024 to Feb 21, 2025
  • RAUM · $682M to $813M
    Jul 31, 2024 to Feb 21, 2025
  • Other offices · 4 to 3
    Apr 8, 2024 to Jul 1, 2024
  • Accounts · 2,653 to 2,740
    Dec 1, 2023 to Mar 19, 2024
  • HNW clients · 180 to 215
    Dec 1, 2023 to Mar 19, 2024
  • Individual clients · 363 to 334
    Dec 1, 2023 to Mar 19, 2024
  • Pension plan clients · 12 to 0
    Dec 1, 2023 to Mar 19, 2024
  • Assets in custody · $393M to $487M
    Dec 1, 2023 to Mar 19, 2024
  • Custody of client assets · true to false
    Dec 1, 2023 to Mar 19, 2024
  • Employees · 21 to 19
    Dec 1, 2023 to Mar 19, 2024
  • State-registered IARs · 13 to 12
    Dec 1, 2023 to Mar 19, 2024
  • Other offices · 3 to 4
    Dec 1, 2023 to Mar 19, 2024
  • Discretionary RAUM · $564M to $682M
    Dec 1, 2023 to Mar 19, 2024
  • HNW RAUM · $387M to $524M
    Dec 1, 2023 to Mar 19, 2024
  • Individual RAUM · $165M to $158M
    Dec 1, 2023 to Mar 19, 2024
Signals
11 dated events
  • Elwood & Goetz reported RAUM $1.1B, up 32% from $813.0M (2025-10-31 to 2026-03-27)
    Mar 27, 2026 · RAUM change · derived
  • Nicole Babb Aysha Ballis (Chief Compliance Officer) no longer on Schedule A of Elwood & Goetz (listed 2024-07-01, absent 2024-07-31)
    Jul 31, 2024 · Control person left · inference
  • Isaac Benjamin Jacobs-Nichelson (Chief Financial Officer) no longer on Schedule A of Elwood & Goetz (listed 2023-03-16, absent 2023-12-01)
    Dec 1, 2023 · Control person left · inference
  • Michelle Kruger Fernandez left Elwood & Goetz for Gratus Capital, Llc (registered 2023-08-23)
    Aug 14, 2023 · Advisor changed firm · fact
  • Benjamin Isaac Jacobs-Nichelson left Elwood & Goetz for Fully Financial (registered 2023-04-26)
    May 22, 2023 · Advisor changed firm · fact
  • Isaac Benjamin Jacobs-Nichelson (Chief Financial Officer) appeared on Schedule A of Elwood & Goetz
    Sep 29, 2022 · Control person joined · fact
  • Nicole Babb Aysha Ballis (Chief Compliance Officer) appeared on Schedule A of Elwood & Goetz
    Sep 29, 2022 · Control person joined · fact
  • Ryan Miller Rasmussen left Elwood & Goetz for Fully Financial (registered 2025-05-30)
    May 11, 2022 · Advisor changed firm · fact
  • Elwood & Goetz reported RAUM $558.5M, up 33% from $419.5M (2022-03-14 to 2022-03-31)
    Mar 31, 2022 · RAUM change · derived
  • Elwood & Goetz reported RAUM $419.5M, up 55% from $270.9M (2020-09-29 to 2021-03-29)
    Mar 29, 2021 · RAUM change · derived
  • Elwood & Goetz Wealth Advisory Group, Llc filed its initial SEC registration (Form ADV)
    Jan 26, 2017 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business email
hello@elwoodgoetz.comreportedpublished by the firm, firm site, Sep 15, 2026
Business phone
678-387-3667reportedpublished by the firm, firm site, Sep 15, 2026
Business phone
706-548-1025reportedpublished by the firm, firm site, Sep 15, 2026
Business phone
239-291-5925reportedpublished by the firm, firm site, Sep 15, 2026
Firm profile
linkedin.com/company/elwoodgoetzreportedpublic record, Form ADV, Sep 18, 2026
Website
ELWOODGOETZ.COMreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
706-548-1025reportedpublic record, Form ADV, Aug 25, 2026
Contact form
elwoodgoetz.com/contactreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$51.1Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026