DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
G•••• W••••• M••••••••• L••
Latest filing Mar 27, 2026
First filing on the tape Mar 29, 2012 · 35 filings
SEC status approved since Jul 15, 2004
RAUM
$598M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
82%
$491M individuals and HNW
Advisors
7
registered through the firm on IAPD
RAUM per advisor
$85.4M
derived; firm RAUM over IAPD count
Employees
12
6 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
35 filings and snapshots on the tape
RAUM$598M as of Mar 27, 2026
Mar 29, 2012$141M then
HNW client RAUM$475M as of Mar 27, 2026
Mar 28, 2018$200M then
State-registered IARs (5.B.3)7 as of Mar 27, 2026
Mar 29, 20120 then
Employees (5.A)12 as of Mar 27, 2026
Mar 27, 20135 then
Private funds: no history
RAUM +13% over the last fiscal year+5.5% a year over threeIARs 7 to 7
Practice profile
derived from the filing of Mar 27, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $85.4MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 21derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $4.2MderivedHNW RAUM over HNW clients
- Average account
- $643,497derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 13%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.7derivedItem 5.A over advisors
- Advisors per office
- 7.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +13%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -5.2%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisersreportedItem 5.G
- Custody
- $418M, 132 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$475M79%
- Pension and profit-sharing plans$58.4M9.8%
- Corporations and businesses$27.6M4.6%
- Charitable organizations$20.5M3.4%
- Individuals$16.1M2.7%
- Individual clients
- 35reported
- HNW clients
- 112reported
- Pension plan clients
- 4reported
- Charitable clients
- 3reported
- Accounts
- 929reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- $418M for 132 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.82 fund_share=0.0 institutional_share=0.13 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
7 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| J•••••• S•••• W•••••••Certified Financial Planner, Personal Financial Specialist | G•••• Rapids, Mi | Apr 9, 2010 | 28 y | 1 |
| D•••••• A•••••• J•••••• | G•••• Rapids, Mi | Mar 25, 2014 | 14 y | 0 |
| C••••• D••••• W••••••Certified Financial Planner | G•••• Rapids, Mi | Jan 13, 2020 | 13 y | 1 |
| M••• A••••• R•••••Certified Financial Planner | G•••• Rapids, Mi | Sep 21, 2022 | 10 y | 0 |
| R••• M•••••• D•••••Certified Financial Planner | G•••• Rapids, Mi | May 14, 2023 | 16 y | 1 |
| E••• M••••••• F•••••• | G•••• Rapids, Mi | Dec 10, 2025 | 10 y | 0 |
| C•••••• J• C•••••• | G•••• Rapids, Mi | Aug 12, 2026 | 13 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount2 left over 36 months
Left, latest
- A•••••••• K•••••••• W•••• to H•••••••• A•••••••• L••Apr 24, 2025 · RIA to affiliated broker-dealer or bank
- S••••• A••••• S•••••• to F•••••••• F•••••••• A•••••••Apr 1, 2024 · RIA to RIA
- L••• R••• M•••• to M••••• S••••••Nov 4, 2022 · RIA to wirehouse
- N••••••• W•••••• V•• L•• to R•••••• J•••• F•••••••• S••••••• A•••••••• I••Apr 25, 2022 · RIA to affiliated broker-dealer or bank
- S•••••••• A••• T•••••• to G••••• G•••• W••••• P•••••••Dec 21, 2020 · RIA to a state-registered adviser
Joined, latest
- R••• M•••••• D••••• from F•••••••• F•••••••• A•••••••May 14, 2023 · RIA to RIA
- C••••• D••••• W•••••• from F•••• T•••• S••••••••• I•••Jan 13, 2020 · Affiliated broker-dealer or bank to independent RIA
- A•••••••• K•••••••• W•••• from M••••• R•••• F••••••••• L••Aug 9, 2018 · Other
- S•••••••• A••• T•••••• from G••••• S••••••••• I•••Feb 16, 2018 · Other
- S••••• A••••• S•••••• from S••••• W••••• M•••••••••Jul 28, 2015 · Other
- J•••••• S•••• W••••••• from E•••• • Y•••• I••••••••• A••••••• L••Apr 9, 2010 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- A•••••••• J••••••• N••••• · Chief Compliance Officercontrolsince 03/2020 · owns 10% to 25%
- W•••••••• J••••••• S•••• · Member - Managing Principalcontrolsince 06/2004 · owns 50% to 75%
- W••••••• C•••••• D••••• · Financial Advisorsince 10/2022 · owns 10% to 25%
- W••••• A••••••••• K• · Senior Financial Advisorsince 01/2021 · owns 10% to 25%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| G•••• Rapids, Mi · principal | 7 | 2 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 915 to 929Aug 18, 2025 to Mar 27, 2026
- Advisory employees · 7 to 6Aug 18, 2025 to Mar 27, 2026
- Corporate clients · unset to 2.0Aug 18, 2025 to Mar 27, 2026
- HNW clients · 106 to 112Aug 18, 2025 to Mar 27, 2026
- Individual clients · 49 to 35Aug 18, 2025 to Mar 27, 2026
- Pension plan clients · 6 to 4Aug 18, 2025 to Mar 27, 2026
- Assets in custody · $377M to $418MAug 18, 2025 to Mar 27, 2026
- Employees · 13 to 12Aug 18, 2025 to Mar 27, 2026
- Discretionary RAUM · $530M to $598MAug 18, 2025 to Mar 27, 2026
- HNW RAUM · $400M to $475MAug 18, 2025 to Mar 27, 2026
- Individual RAUM · $23.6M to $16.1MAug 18, 2025 to Mar 27, 2026
- Pension RAUM · $62.5M to $58.4MAug 18, 2025 to Mar 27, 2026
- RAUM · $530M to $598MAug 18, 2025 to Mar 27, 2026
- Accounts · 1,062 to 915Jun 25, 2024 to Mar 28, 2025
- Charity clients · 7 to 3Jun 25, 2024 to Mar 28, 2025
- Corporate clients · 3.0 to unsetJun 25, 2024 to Mar 28, 2025
- HNW clients · 124 to 106Jun 25, 2024 to Mar 28, 2025
- Individual clients · 54 to 49Jun 25, 2024 to Mar 28, 2025
- Pooled vehicle clients · unset to 0.0Jun 25, 2024 to Mar 28, 2025
- Financial planning clients · 101-250 to 101-250Jun 25, 2024 to Mar 28, 2025
- Discretionary RAUM · $605M to $530MJun 25, 2024 to Mar 28, 2025
- HNW RAUM · $454M to $400MJun 25, 2024 to Mar 28, 2025
- Individual RAUM · $29.2M to $23.6MJun 25, 2024 to Mar 28, 2025
- Pension RAUM · $66.1M to $62.5MJun 25, 2024 to Mar 28, 2025
- Pooled vehicle RAUM · unset to 0.0Jun 25, 2024 to Mar 28, 2025
- RAUM · $605M to $530MJun 25, 2024 to Mar 28, 2025
- Accounts · 788 to 1,062Aug 10, 2023 to Mar 27, 2024
- Advisory employees · 6 to 7Aug 10, 2023 to Mar 27, 2024
- Charity clients · 6 to 7Aug 10, 2023 to Mar 27, 2024
- HNW clients · 115 to 124Aug 10, 2023 to Mar 27, 2024
- Individual clients · 55 to 54Aug 10, 2023 to Mar 27, 2024
- Pension plan clients · 7 to 6Aug 10, 2023 to Mar 27, 2024
- Assets in custody · $319M to $377MAug 10, 2023 to Mar 27, 2024
- State-registered IARs · 6 to 7Aug 10, 2023 to Mar 27, 2024
- Discretionary RAUM · $510M to $605MAug 10, 2023 to Mar 27, 2024
- HNW RAUM · $365M to $454MAug 10, 2023 to Mar 27, 2024
- Individual RAUM · $25.6M to $29.2MAug 10, 2023 to Mar 27, 2024
- Pension RAUM · $69.3M to $66.1MAug 10, 2023 to Mar 27, 2024
- RAUM · $510M to $605MAug 10, 2023 to Mar 27, 2024
- Accounts · 688 to 788Aug 1, 2022 to Mar 30, 2023
Signals
6 dated events
- A•••••••• K•••••••• W•••• left G•••• W••••• M••••••••• L•• for H•••••••• A•••••••• L•• (registered 2025-05-07)Apr 24, 2025 · Advisor changed firm · fact
- A••••• Steven Starnes (Member - Principal) no longer on Schedule A of G•••• W••••• M••••••••• L•• (listed 2024-03-27, absent 2024-06-25)Jun 25, 2024 · Control person left · inference
- S••••• A••••• S•••••• left G•••• W••••• M••••••••• L•• for F•••••••• F•••••••• A••••••• (registered 2024-04-02)Apr 1, 2024 · Advisor changed firm · fact
- L••• R••• M•••• left G•••• W••••• M••••••••• L•• for M••••• S•••••• (registered 2022-11-11)Nov 4, 2022 · Advisor changed firm · fact
- N••••••• W•••••• V•• L•• left G•••• W••••• M••••••••• L•• for R•••••• J•••• F•••••••• S••••••• A•••••••• I•• (registered 2022-08-03)Apr 25, 2022 · Advisor changed firm · fact
- Nicole Janelle Anderson (Chief Compliance Officer) appeared on Schedule A of G•••• W••••• M••••••••• L••Mar 26, 2020 · Control person joined · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 616-451-4228reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 616-451-4229reportedpublished by the firm, firm site, Sep 15, 2026
- Website
- G••••WEALTH.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- (616) 451-4228reportedpublic record, Form ADV, Mar 27, 2026
- Contact form
- GRANDWEALTH.COM/contactreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- GRANDWEALTH.COM/who-we-arereportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $85.4Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026