DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

The Retirement Guys Formula

Independent wealth managerMaumee, OhioCRD 168561SEC 801-119086websiteIAPD
Legal name The Retirement Guys Formula LLC
Latest filing Sep 8, 2026
First filing on the tape Aug 9, 2013 · 34 filings
SEC status approved since Jul 20, 2020
RAUM
$277M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$276M individuals and HNW
Advisors
6
registered through the firm on IAPD
RAUM per advisor
$46.2M
derived; firm RAUM over IAPD count
Employees
7
7 advisory (5.B.1)
Offices
3
beyond the principal office
Private funds
0
reported on Schedule D
History
34 filings and snapshots on the tape
RAUM$277M as of Feb 13, 2026
Mar 31, 2014$96.6M then
HNW client RAUM$52.3M as of Feb 13, 2026
Mar 23, 2021$38.4M then
State-registered IARs (5.B.3)7 as of Feb 13, 2026
Mar 31, 20142 then
Employees (5.A)7 as of Feb 13, 2026
Mar 31, 20146 then
Private funds: no history
RAUM -7.9% over the last fiscal year+11% a year over threeIARs 10 to 7offices 6 to 3
Practice profile
derived from the filing of Sep 8, 2026; every figure names its basis
Archetypes, each a printed rule
  • Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
RAUM per advisor
$46.2MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
192derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.7MderivedHNW RAUM over HNW clients
Average account
$148,798derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.1%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.2derivedItem 5.A over advisors
Advisors per office
1.5derived4 offices incl. principal (1.F.5)
RAUM growth, one year
-7.9%derivedbetween the last two annual amendments
Advisor growth, one year
-30%derivedItem 5.B.3 between annual amendments
Client growth, one year
-4.1%derived
Compensation
percentage of assets, hourly, fixed fees, otherreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, selection of other advisersreportedItem 5.G
Custody
$69.0M, 319 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$224M81%
  • High-net-worth individuals$52.3M19%
  • Corporations and businesses$506,9200.2%
  • Charitable organizations$328,4000.1%
Individual clients
1,122reported
HNW clients
30reported
Pension plan clients
0reported
Charitable clients
1reported
Accounts
1,861reported
Financial planning clients
51-100reported
Wrap fee programs
noreported
Custody of client assets
$69.0M for 319 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=true related_bank=false bd_reps=5.0derived
Advisors registered through the firm
6 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Nolan Richard BakerMaumee, OhMar 17, 201527 y1
Ryan Charles ClairSylvania, OhApr 21, 201712 y1
Mark Douglas ClairSylvania, Oh May 30, 201731 y2
Chaz Robert PriceCertified Financial PlannerMaumee, OhFeb 24, 202021 y3
Terrel Alan EisertCincinnati, Oh Nov 19, 202046 y5
Robert David RossMaumee, OhAug 1, 202316 y4
Advisor movement
3 left, 0 joined in 12 months
net -3 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 50% of current headcount4 left over 36 months
Left, latest
Joined, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
Teams outTeams in
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Richard Nolan Baker · Managing Member/Ccocontrol
    since 08/2013 · owns 75% or more
Related persons
Schedule D 7.A
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Maumee, Oh · principal401
Sylvania, Oh200
Pittsburgh, Pa0021
Offices
Schedule D 1.F, the 25 largest
  • Pittsburgh, PA2 employees
  • Murrysville, PA2 employees
  • Sylvania, OH2 employees
  • Zelienople, PA2 employees
  • Cincinnati, OH1 employees
  • Dayton, OH1 employees
ADV anomalies
3 against comparable advisers; where to look, not conclusions
  • advisor count dropChange between filings · filing Feb 13, 2026
    advisory representatives (Item 5.B.3) moved from 10.0 to 7.0 (-30.0%) between the annual amendments of 2025-02-25 and 2026-02-13; the peer median change was 0.0% (965 comparable advisers, 6.0th percentile of changes)
    peers: independent wealth managers, $100M to $500M (965) · 5.9% percentile
  • employee count dropChange between filings · filing Feb 13, 2026
    employees (Item 5.A) moved from 10.0 to 7.0 (-30.0%) between the annual amendments of 2025-02-25 and 2026-02-13; the peer median change was 0.0% (507 comparable advisers, 6.0th percentile of changes)
    peers: independent wealth managers, $100M to $500M (507) · 5.7% percentile
  • office count dropChange between filings · filing Feb 13, 2026
    offices other than the principal office (Item 1.F.5) moved from 6.0 to 3.0 (-50.0%) between the annual amendments of 2025-02-25 and 2026-02-13; the peer median change was 0.0% (450 comparable advisers, 3.0th percentile of changes)
    peers: independent wealth managers, $100M to $500M (450) · 3.1% percentile
How anomalies are measured
What changed
consecutive filings, newest first
  • Financial planning clients · 51-100 to 51-100
    Feb 13, 2026 to Sep 8, 2026
  • Succession · false to unset
    Feb 13, 2026 to Sep 8, 2026
  • Accounts · 1,991 to 1,861
    Oct 28, 2025 to Feb 13, 2026
  • Advisory employees · 10 to 7
    Oct 28, 2025 to Feb 13, 2026
  • BD registered reps · 4 to 5
    Oct 28, 2025 to Feb 13, 2026
  • Charity clients · 0 to 1
    Oct 28, 2025 to Feb 13, 2026
  • Corporate clients · 0 to 2
    Oct 28, 2025 to Feb 13, 2026
  • HNW clients · 40 to 30
    Oct 28, 2025 to Feb 13, 2026
  • Individual clients · 1,161 to 1,122
    Oct 28, 2025 to Feb 13, 2026
  • Assets in custody · $60.5M to $69.0M
    Oct 28, 2025 to Feb 13, 2026
  • Employees · 10 to 7
    Oct 28, 2025 to Feb 13, 2026
  • Insurance-licensed employees · 3 to 1
    Oct 28, 2025 to Feb 13, 2026
  • State-registered IARs · 10 to 7
    Oct 28, 2025 to Feb 13, 2026
  • Other offices · 6 to 3
    Oct 28, 2025 to Feb 13, 2026
  • Discretionary RAUM · $301M to $277M
    Oct 28, 2025 to Feb 13, 2026
  • HNW RAUM · $65.4M to $52.3M
    Oct 28, 2025 to Feb 13, 2026
  • Individual RAUM · $235M to $224M
    Oct 28, 2025 to Feb 13, 2026
  • RAUM · $301M to $277M
    Oct 28, 2025 to Feb 13, 2026
  • Accounts · 1,858 to 1,991
    Sep 19, 2024 to Feb 25, 2025
  • Advisory employees · 12 to 10
    Sep 19, 2024 to Feb 25, 2025
  • BD registered reps · 5 to 4
    Sep 19, 2024 to Feb 25, 2025
  • HNW clients · 28 to 40
    Sep 19, 2024 to Feb 25, 2025
  • Individual clients · 1,107 to 1,161
    Sep 19, 2024 to Feb 25, 2025
  • Assets in custody · $61.8M to $60.5M
    Sep 19, 2024 to Feb 25, 2025
  • Employees · 13 to 10
    Sep 19, 2024 to Feb 25, 2025
  • Insurance-licensed employees · 4 to 3
    Sep 19, 2024 to Feb 25, 2025
  • Financial planning clients · 101-250 to 51-100
    Sep 19, 2024 to Feb 25, 2025
  • State-registered IARs · 12 to 10
    Sep 19, 2024 to Feb 25, 2025
  • Discretionary RAUM · $250M to $301M
    Sep 19, 2024 to Feb 25, 2025
  • HNW RAUM · $42.5M to $65.4M
    Sep 19, 2024 to Feb 25, 2025
  • Individual RAUM · $208M to $235M
    Sep 19, 2024 to Feb 25, 2025
  • RAUM · $250M to $301M
    Sep 19, 2024 to Feb 25, 2025
  • Related insurance company · false to true
    Sep 19, 2024 to Feb 25, 2025
  • Other offices · 5 to 6
    Mar 8, 2024 to May 24, 2024
  • Accounts · 1,740 to 1,858
    Oct 18, 2023 to Mar 8, 2024
  • Advisory employees · 11 to 12
    Oct 18, 2023 to Mar 8, 2024
  • BD registered reps · 4 to 5
    Oct 18, 2023 to Mar 8, 2024
  • HNW clients · 8 to 28
    Oct 18, 2023 to Mar 8, 2024
  • Individual clients · 977 to 1,107
    Oct 18, 2023 to Mar 8, 2024
  • Assets in custody · $8.9M to $61.8M
    Oct 18, 2023 to Mar 8, 2024
Signals
7 dated events
  • Kenneth Michael Sullivan left The Retirement Guys Formula for Retire Pittsburgh Management Llc (registered 2021-08-13)
    Dec 31, 2025 · Advisor changed firm · fact
  • Shane William Galino left The Retirement Guys Formula for Retire Pittsburgh Management Llc (registered 2021-08-13)
    Dec 31, 2025 · Advisor changed firm · fact
  • Rebekah Suzanne Kiger left The Retirement Guys Formula for Retire Pittsburgh Management Llc (registered 2021-08-13)
    Dec 31, 2025 · Advisor changed firm · fact
  • 2 advisors left The Retirement Guys Formula (Pittsburgh, PA) for Retire Pittsburgh Management LLC on the same day
    Dec 31, 2025 · Team lift-out · derived
  • Scott A Osborn left The Retirement Guys Formula for Patriot Wealth Planners Llc (registered 2023-10-18)
    Nov 14, 2024 · Advisor changed firm · fact
  • Douglas Mark Clair (Managing Member) no longer on Schedule A of The Retirement Guys Formula (listed 2016-05-04, absent 2020-06-18)
    Jun 18, 2020 · Control person left · inference
  • The Retirement Guys Formula filed its initial SEC registration (Form ADV)
    Aug 9, 2013 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business phone
419-842-0550reportedpublished by the firm, firm site, Sep 15, 2026
Firm profile
linkedin.com/company/america-s-retirement-headquartersreportedpublic record, Form ADV, Sep 17, 2026
Website
retirementguysformula.comreportedpublic record, Form ADV, Sep 17, 2026
Principal office phone
419-842-0550reportedpublic record, Form ADV, Sep 8, 2026
Contact form
retirementguysformula.com/contact-usreportedpublished by the firm, firm site, Sep 15, 2026
Team page
retirementguysformula.com/our-teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$46.2Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026