DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
K••••••••• W••••• M••••••••• L••
Latest filing Sep 9, 2026
First filing on the tape Aug 19, 2020 · 25 filings
SEC status approved since Oct 26, 2020
RAUM
$1.2B
reported, Item 5.F
Discretionary
73%
of RAUM
Private clients
51%
$594M individuals and HNW
Advisors
16
registered through the firm on IAPD
RAUM per advisor
$72.2M
derived; firm RAUM over IAPD count
Employees
13
13 advisory (5.B.1)
Offices
6
beyond the principal office
Private funds
0
reported on Schedule D
History
25 filings and snapshots on the tape
RAUM$1.2B as of Aug 18, 2026
Feb 27, 2021$386M then
HNW client RAUM$377M as of Aug 18, 2026
Feb 27, 2021$64.9M then
State-registered IARs (5.B.3)13 as of Aug 18, 2026
Feb 27, 20216 then
Employees (5.A)13 as of Aug 18, 2026
Feb 27, 20217 then
Private funds: no history
RAUM +27% over the last fiscal year+25% a year over threeIARs 12 to 13offices 5 to 6
Practice profile
derived from the filing of Sep 9, 2026; every figure names its basis
Archetypes, each a printed rule
- Dual wealth and asset manager · private-client share 20 to 60 percent and fund or institutional share at least 30 percent
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- RAUM per advisor
- $72.2MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 97derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.7MderivedHNW RAUM over HNW clients
- Average account
- $345,341derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 73%derivedof RAUM
- Institutional
- 47%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 0.8derivedItem 5.A over advisors
- Advisors per office
- 2.3derived7 offices incl. principal (1.F.5)
- RAUM growth, one year
- +27%derivedbetween the last two annual amendments
- Advisor growth, one year
- +8.3%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +16%derived
- Compensation
- percentage of assets, hourly, fixed fees, commissionsreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, selection of other advisersreportedItem 5.G
- Custody
- $158M, 1,196 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- is an insurance broker or agent (6.A.6)
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Pension and profit-sharing plans$490M42%
- High-net-worth individuals$377M33%
- Individuals$216M19%
- State and municipal entities$44.2M3.8%
- Corporations and businesses$21.9M1.9%
- Charitable organizations$5.3M0.5%
- Individual clients
- 1,414reported
- HNW clients
- 140reported
- Pension plan clients
- 164reported
- Charitable clients
- 16reported
- Accounts
- 3,345reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- $158M for 1,196 clientsreported
- Compensation
- % of AUM, fixed, hourly, commissionsreported
- Class basis
- private_client_share=0.51 fund_share=0.0 institutional_share=0.47 related_bd=false related_bank=false bd_reps=6.0derived
Advisors registered through the firm
16 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| A•••••• J• P•••••Certified Financial Planner | Shawano, Wi | Jan 29, 2016 | 22 y | 1 |
| S•••• S••••• C••••• | Marquette, Mi | Dec 1, 2020 | 39 y | 3 |
| E•••• G•••••• H••••••• | Shawano, Wi | Mar 29, 2021 | 15 y | 0 |
| J•••• A•• L•••••• | Green Bay, Wi | Aug 23, 2021 | 32 y | 3 |
| A••••••••• M•••• M••••• | Shawano, Wi | Aug 29, 2023 | 13 y | 0 |
| C••••• R•••• | Shawano, Wi | Jan 1, 2025 | 12 y | 1 |
| S•••• P•••••• B•••••••• | Wausau, Wi | Nov 20, 2025 | 12 y | 1 |
| D••••• J• W•••••• | Green Bay, Wi | Nov 24, 2025 | 33 y | 1 |
| M•••••• P••••• R••••• | Appleton, Wi | Nov 25, 2025 | 25 y | 3 |
| J•••• A•••• R••••• | Shawano, Wi | Dec 12, 2025 | 10 y | 0 |
| S•••• R• S•••••Certified Financial Planner | Shawano, Wi | Jan 1, 2026 | 20 y | 1 |
| A•••••••• M•••••• S•••••• | Plover, Wi | Feb 6, 2026 | 18 y | 3 |
| T•• J•••••••• B•••••• | Seymour, Wi | Jun 12, 2026 | 11 y | 0 |
| G•••• M••••••• O•••••••• | Shawano, Wi | Jun 17, 2026 | 10 y | 0 |
| K••••• M•••• W••••••Certified Financial Planner, Chartered Financial Consultant | Shawano, Wi | Jun 18, 2026 | 12 y | 1 |
| J••••• T••••• D•••• | Shawano, Wi | Aug 27, 2026 | 12 y | 2 |
Advisor movement
1 left, 6 joined in 12 months
net +5 in 12 months0 left in 90 days1 joined in 90 daysdeparture rate 6.3% of current headcount2 left over 36 months
Left, latest
- K••••• Z•••••••• to S••••••••• F•••••••• L••Jan 12, 2026 · RIA to a state-registered adviser
- B•••••• N••••• B•••••• to E•••••• A••••••• G••••• L••May 7, 2024 · RIA to affiliated broker-dealer or bank
- P•••••• N•••• T•••• to C••• C••••••• L••Aug 11, 2021 · RIA to RIA
- B•••• P• S•••••• to M••••• S••••••Jun 28, 2021 · RIA to wirehouse
- J••••••• L••• G•••• to E•• F•••••••• A•••••••Jul 28, 2020 · RIA to affiliated broker-dealer or bank
- M••• K••••••• to S••••••••• A•••••• A•••••••• I•••Apr 22, 2019 · RIA to affiliated broker-dealer or bank
- J•••• L•••••• N••••• to C••••• H••••• I••••••••• A•••••••• L••Dec 20, 2018 · RIA to RIA
- R•••• G•••••• M••••• to C••••• H••••• I••••••••• A•••••••• L••Dec 20, 2018 · RIA to RIA
Joined, latest
- J••••• T••••• D•••• from N•••••••• A•••• M•••••••••Aug 27, 2026 · RIA to RIA
- K••••• M•••• W•••••• from E••••• J••••Jun 18, 2026 · Affiliated broker-dealer or bank to independent RIA
- S•••• R• S••••• from E•••••• A••••••• G••••• L••Jan 1, 2026 · Other
- M•••••• P••••• R••••• from L•• F•••••••• L••Nov 25, 2025 · Affiliated broker-dealer or bank to independent RIA
- D••••• J• W•••••• from S•••••• I••••••••• S•••••••• L••Nov 24, 2025 · RIA to RIA
- S•••• P•••••• B•••••••• from E•••••• A••••••• G••••• L••Nov 20, 2025 · Affiliated broker-dealer or bank to independent RIA
- C••••• R•••• from T••••••• I••••••••• M••••••••• I•••Jan 1, 2025 · Affiliated broker-dealer or bank to independent RIA
- K••••• Z•••••••• from L•• F•••••••• L••Jan 19, 2024 · Affiliated broker-dealer or bank to independent RIA
- A•••••••• M•••••• S•••••• from A••••••••• F•••••••• S•••••••• L••Oct 4, 2023 · Affiliated broker-dealer or bank to independent RIA
- J•••• A•• L•••••• from W•••• F•••• A•••••••Aug 23, 2021 · Wirehouse to independent RIA
- P•••••• N•••• T•••• from E•••••Jan 22, 2021 · Other
- S•••• S••••• C••••• from L•• F•••••••• L••Dec 1, 2020 · Affiliated broker-dealer or bank to independent RIA
- B•••• P• S•••••• from L•• F•••••••• L••Nov 19, 2020 · Affiliated broker-dealer or bank to independent RIA
- J••••••• L••• G•••• from M•••••• L••••• P•••••• F••••• • S•••• I•••••••••Feb 6, 2020 · Wirehouse to independent RIA
- M••• K••••••• from B•• H••••• F•••••••• A•••••••• I••Jan 3, 2019 · Affiliated broker-dealer or bank to independent RIA
Teams: two or more advisors moving together within fourteen days, from one state
- 2 left for C••••• H••••• I••••••••• A•••••••• L••Dec 20, 2018 · Appleton, Wi
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- P•••••• A••••••• J• · Elected Managercontrolsince 01/2016 · owns less than 5%
- S••••••••• G•••• J••••• · Chief Compliance Officersince 07/2014 · owns less than 5%
Entity owners
- K••••••••• H•••••••• L•• · Ownerdirect · owns 75% or more
- K••••••••• S• · Ownerindirect · owns 75% or more of K••••••••• H•••••••• L••
Related persons
Schedule D 7.A
- K••••••••• S•insurancey
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Shawano, Wi · principal | 15 | 9 | 0 | ||
| Appleton, Wi | 3 | 3 | 0 | ||
| Marquette, Mi | 3 | 0 | 0 | ||
| Green Bay, Wi | 3 | 2 | 1 |
Offices
Schedule D 1.F, the 25 largest
- Marquette, MI5 employees
- Appleton, WI1 employees
- Green Bay, WI1 employees
- Marinette, WI1 employees
- Plover, WI1 employees
What changed
consecutive filings, newest first
- Financial planning clients · 101-250 to 101-250Aug 18, 2026 to Sep 9, 2026
- Succession · false to unsetAug 18, 2026 to Sep 9, 2026
- Accounts · 2,911 to 3,345Jul 31, 2025 to Mar 2, 2026
- Advisory employees · 12 to 13Jul 31, 2025 to Mar 2, 2026
- BD registered reps · 5 to 6Jul 31, 2025 to Mar 2, 2026
- Charity clients · 15 to 16Jul 31, 2025 to Mar 2, 2026
- Corporate clients · 20 to 23Jul 31, 2025 to Mar 2, 2026
- HNW clients · 110 to 140Jul 31, 2025 to Mar 2, 2026
- Individual clients · 1,228 to 1,414Jul 31, 2025 to Mar 2, 2026
- Pension plan clients · 152 to 164Jul 31, 2025 to Mar 2, 2026
- Assets in custody · $328M to $158MJul 31, 2025 to Mar 2, 2026
- Employees · 12 to 13Jul 31, 2025 to Mar 2, 2026
- State-registered IARs · 12 to 13Jul 31, 2025 to Mar 2, 2026
- Discretionary RAUM · $681M to $847MJul 31, 2025 to Mar 2, 2026
- HNW RAUM · $311M to $377MJul 31, 2025 to Mar 2, 2026
- Individual RAUM · $185M to $216MJul 31, 2025 to Mar 2, 2026
- Non-discretionary RAUM · $229M to $309MJul 31, 2025 to Mar 2, 2026
- Pension RAUM · $353M to $490MJul 31, 2025 to Mar 2, 2026
- RAUM · $910M to $1.2BJul 31, 2025 to Mar 2, 2026
- Financial planning clients · 101-250 to 101-250Feb 25, 2025 to Jul 31, 2025
- Other offices · 5 to 6Feb 25, 2025 to Jul 31, 2025
- Accounts · 2,351 to 2,911Nov 13, 2024 to Feb 25, 2025
- Charity clients · 12 to 15Nov 13, 2024 to Feb 25, 2025
- Corporate clients · 16 to 20Nov 13, 2024 to Feb 25, 2025
- HNW clients · 49 to 110Nov 13, 2024 to Feb 25, 2025
- Individual clients · 1,370 to 1,228Nov 13, 2024 to Feb 25, 2025
- Pension plan clients · 149 to 152Nov 13, 2024 to Feb 25, 2025
- Assets in custody · $159M to $328MNov 13, 2024 to Feb 25, 2025
- Financial planning clients · 51-100 to 101-250Nov 13, 2024 to Feb 25, 2025
- Discretionary RAUM · $550M to $681MNov 13, 2024 to Feb 25, 2025
- HNW RAUM · $151M to $311MNov 13, 2024 to Feb 25, 2025
- Individual RAUM · $202M to $185MNov 13, 2024 to Feb 25, 2025
- Non-discretionary RAUM · $203M to $229MNov 13, 2024 to Feb 25, 2025
- Pension RAUM · $344M to $353MNov 13, 2024 to Feb 25, 2025
- RAUM · $752M to $910MNov 13, 2024 to Feb 25, 2025
- Accounts · 1,911 to 2,351Dec 21, 2023 to Mar 19, 2024
- Advisory employees · 9 to 12Dec 21, 2023 to Mar 19, 2024
- Charity clients · 9 to 12Dec 21, 2023 to Mar 19, 2024
- Corporate clients · 10 to 16Dec 21, 2023 to Mar 19, 2024
- HNW clients · 45 to 49Dec 21, 2023 to Mar 19, 2024
Signals
7 dated events
- K••••••••• W••••• M••••••••• L•• reported RAUM $1.2B, up 27% from $909.8M (2025-07-31 to 2026-03-02)Mar 2, 2026 · RAUM change · derived
- K••••• Z•••••••• left K••••••••• W••••• M••••••••• L•• for S••••••••• F•••••••• L•• (registered 2026-01-22)Jan 12, 2026 · Advisor changed firm · fact
- B•••••• N••••• B•••••• left K••••••••• W••••• M••••••••• L•• for E•••••• A••••••• G••••• L•• (registered 2025-01-30)May 7, 2024 · Advisor changed firm · fact
- K••••••••• W••••• M••••••••• L•• reported RAUM $752.3M, up 27% from $592.8M (2023-12-21 to 2024-03-19)Mar 19, 2024 · RAUM change · derived
- K••••••••• W••••• M••••••••• L•• reported RAUM $595.5M, up 54% from $385.7M (2021-06-08 to 2022-03-11)Mar 11, 2022 · RAUM change · derived
- K••••••••• W••••• M••••••••• L•• reported RAUM $385.7M, up 185% from $135.2M (2020-11-24 to 2021-02-27)Feb 27, 2021 · RAUM change · derived
- K••••••••• W••••• M••••••••• L•• filed its initial SEC registration (Form ADV)Aug 19, 2020 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Website
- KerberroseX.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 715.526.9400reportedpublic record, Form ADV, Sep 9, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $72.2Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026