DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Private Advisory
Legal name Private Advisory Group LLC
Latest filing Aug 18, 2026
First filing on the tape Jan 14, 2014 · 39 filings
SEC status approved since Jan 24, 2014
RAUM
$2.1B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
98%
$2.1B individuals and HNW
Advisors
18
registered through the firm on IAPD
RAUM per advisor
$119M
derived; firm RAUM over IAPD count
Employees
31
12 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
39 filings and snapshots on the tape
RAUM$2.1B as of Aug 18, 2026
Mar 31, 2015$695M then
HNW client RAUM$1.8B as of Aug 18, 2026
Jan 13, 2018$233M then
State-registered IARs (5.B.3)16 as of Aug 18, 2026
Mar 31, 20159 then
Employees (5.A)31 as of Aug 18, 2026
Mar 31, 201514 then
Private funds: no history
RAUM +63% over the last fiscal year+49% a year over threeIARs 15 to 16
Practice profile
derived from the filing of Aug 18, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $119MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 51derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $5.6MderivedHNW RAUM over HNW clients
- Average account
- $666,663derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.7derivedItem 5.A over advisors
- Advisors per office
- 9.0derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- +28%derivedbetween the last two annual amendments
- Advisor growth, one year
- +6.7%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +22%derived
- Compensation
- percentage of assets, performance-basedreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individualsreportedItem 5.G
- Financial planning clients
- 500reportedItem 5.H
- Custody
- $3.0M, 247 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$1.8B83%
- Individuals$330M15%
- Corporations and businesses$43.2M2.0%
- Charitable organizations$400,7210.0%
- Individual clients
- 596reported
- HNW clients
- 319reported
- Pension plan clients
- 0reported
- Charitable clients
- n/areported
- Accounts
- 3,217reported
- Financial planning clients
- 500reported
- Wrap fee programs
- noreported
- Custody of client assets
- $3.0M for 247 clientsreported
- Compensation
- % of AUM, performancereported
- Class basis
- private_client_share=0.98 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
18 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| S Christopher Bean | Redmond, Wa | Sep 16, 2014 | 26 y | 2 |
| Douglas Reed BeanCertified Financial Planner | Redmond, Wa | Sep 16, 2014 | 24 y | 4 |
| Eric Christopher Penz | Redmond, Wa | Oct 31, 2014 | 22 y | 1 |
| Mckenna Paige SheldonCertified Financial Planner | Lehi, Ut | Jul 29, 2021 | 10 y | 1 |
| Katherine Ann Ludeman | Redmond, Wa | Aug 18, 2021 | 15 y | 1 |
| Wesley Ted Jensen | Lehi, Ut | Jan 12, 2022 | 21 y | 3 |
| Angelina Petrovna Bulbotka | Redmond, Wa | May 5, 2022 | 12 y | 0 |
| Stephen Wesley ReevesCertified Financial Planner | Lehi, Ut | Aug 1, 2022 | 22 y | 2 |
| Mckenna Elyse Rice | Lehi, Ut | Feb 27, 2023 | 12 y | 0 |
| Amanda Desiree Dixon | Redmond, Wa | Aug 15, 2023 | 13 y | 0 |
| Ngoc Thuy Vy Nguyen | Redmond, Wa | Sep 6, 2023 | 12 y | 0 |
| Matthew Todd ChambersCertified Financial Planner | Redmond, Wa | May 14, 2024 | 16 y | 1 |
| Davis Reed Bean | Redmond, Wa | Sep 4, 2024 | 10 y | 0 |
| Joshua Michael GlennCertified Financial Planner | Redmond, Wa | Oct 24, 2024 | 10 y | 1 |
| Parker Anderson | Lehi, Ut | Jan 10, 2025 | 11 y | 1 |
| Adam Powell | Redmond, Wa | Oct 30, 2025 | 19 y | 1 |
| Tricia Eliason | Lehi, Ut | Feb 17, 2026 | 34 y | 4 |
| Steven Todd Hillstead | Redmond, Wa | Feb 17, 2026 | 25 y | 5 |
Advisor movement
0 left, 3 joined in 12 months
net +3 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- Kenneth John Peterson to Alpha Cubed Investments, LLCDec 2, 2016 · Other
- Craig Douglas Johnsen to Fortitude Advisory Group L.L.C.Oct 4, 2016 · Other
- Ryan Christopher Finnigan to Fortitude Advisory Group L.L.C.Oct 4, 2016 · Other
- Antonio Ramirez to Concert Wealth ManagementMay 4, 2016 · Other
- Paul Sangyop Lee to Genter Advisors LLCMar 10, 2015 · Other
Joined, latest
- Steven Todd Hillstead from Edelman Financial EnginesFeb 17, 2026 · RIA to RIA
- Tricia Eliason from Edelman Financial EnginesFeb 17, 2026 · RIA to RIA
- Adam Powell from The Retirement Solution LLCOct 30, 2025 · RIA to RIA
- Parker Anderson from Merrill Lynch, Pierce, Fenner & Smith IncorporatedJan 10, 2025 · Wirehouse to independent RIA
- Joshua Michael Glenn from Peterson Wealth Advisors, LLCOct 24, 2024 · RIA to RIA
- Matthew Todd Chambers from Transamerica Financial Advisors, LLCMay 14, 2024 · Affiliated broker-dealer or bank to independent RIA
- Stephen Wesley Reeves from Approach Capital LLCAug 1, 2022 · RIA to RIA
- Wesley Ted Jensen from Abg ConsultantsJan 12, 2022 · Other
- Katherine Ann Ludeman from RBC Capital Markets, LLCAug 18, 2021 · Affiliated broker-dealer or bank to independent RIA
- Mckenna Paige Sheldon from LPL Financial LLCJul 29, 2021 · Affiliated broker-dealer or bank to independent RIA
- Craig Douglas Johnsen from Strategic Capital Group L.L.C.Nov 6, 2014 · Other
- Eric Christopher Penz from Wells Fargo AdvisorsOct 31, 2014 · Wirehouse to a newly registered adviser (no RAUM reported yet)
- Kenneth John Peterson from Protected Investors Of AmericaOct 31, 2014 · Other
- Ryan Christopher Finnigan from Strategic Capital Group L.L.C.Sep 17, 2014 · Other
- Antonio Ramirez from Strategic Capital Group L.L.C.Sep 17, 2014 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 2 left for Fortitude Advisory Group L.L.C.Oct 4, 2016 · Redmond, Wa
- 2 joined from Edelman Financial EnginesFeb 20, 2026 · Salt Lake City, Ut
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Reed Douglas Bean · Elected Manager, Chief Investment Officercontrolsince 07/2015 · owns less than 5%
- Christopher S Bean · Elected Manager, Chief Financial Officercontrolsince 11/2013 · owns less than 5%
- David Jonathan Bishopp · Chief Compliance Officer, Chief Risk Officercontrolsince 07/2015 · owns less than 5%
- Todd Matthew Chambers · Chief Executive Officercontrolsince 07/2025 · owns less than 5%
- Ann Katherine Ludeman · Chief Operating Officercontrolsince 07/2025 · owns less than 5%
- Reed Douglas Bean · Membercontrolsince 11/2013 · owns 25% to 50% of Bean Holdings LLC
- Christopher S Bean · Membercontrolsince 11/2013 · owns 25% to 50% of Bean Holdings LLC
Entity owners
- Bean Holdings LLC · Memberdirect · owns 75% or more
Related persons
Schedule D 7.A
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Redmond, Wa · principal | 18 | 3 | 0 | ||
| Lehi, Ut | 11 | 2 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Draper, UT4 employees
ADV anomalies
2 against comparable advisers; where to look, not conclusions
- control person changedChange between filings · filing Aug 18, 2026CHAMBERS, MATTHEW, TODD (CHIEF EXECUTIVE OFFICER) appeared on Schedule A between the filings of 2015-07-14 and 2026-08-18peers: independent wealth managers, $1B to $5B (1,360)
- control person changedChange between filings · filing Aug 18, 2026LUDEMAN, KATHERINE, ANN (CHIEF OPERATING OFFICER) appeared on Schedule A between the filings of 2015-07-14 and 2026-08-18peers: independent wealth managers, $1B to $5B (1,360)
What changed
consecutive filings, newest first
- Accounts · 2,461 to 3,217May 8, 2026 to Jun 12, 2026
- Corporate clients · 34 to 14May 8, 2026 to Jun 12, 2026
- HNW clients · 284 to 319May 8, 2026 to Jun 12, 2026
- Individual clients · 394 to 596May 8, 2026 to Jun 12, 2026
- Discretionary RAUM · $1.7B to $2.1BMay 8, 2026 to Jun 12, 2026
- HNW RAUM · $1.5B to $1.8BMay 8, 2026 to Jun 12, 2026
- Individual RAUM · $188M to $330MMay 8, 2026 to Jun 12, 2026
- Non-discretionary RAUM · $1.4M to $983,695May 8, 2026 to Jun 12, 2026
- RAUM · $1.7B to $2.1BMay 8, 2026 to Jun 12, 2026
- Accounts · 2,166 to 2,461Feb 13, 2026 to Mar 30, 2026
- Advisory employees · 13 to 12Feb 13, 2026 to Mar 30, 2026
- Corporate clients · 46 to 34Feb 13, 2026 to Mar 30, 2026
- HNW clients · 252 to 284Feb 13, 2026 to Mar 30, 2026
- Individual clients · 303 to 394Feb 13, 2026 to Mar 30, 2026
- Assets in custody · $6.7M to $3.0MFeb 13, 2026 to Mar 30, 2026
- Employees · 26 to 31Feb 13, 2026 to Mar 30, 2026
- State-registered IARs · 15 to 16Feb 13, 2026 to Mar 30, 2026
- Discretionary RAUM · $1.3B to $1.7BFeb 13, 2026 to Mar 30, 2026
- HNW RAUM · $1.1B to $1.5BFeb 13, 2026 to Mar 30, 2026
- Individual RAUM · $124M to $188MFeb 13, 2026 to Mar 30, 2026
- Non-discretionary RAUM · $518,112 to $1.4MFeb 13, 2026 to Mar 30, 2026
- RAUM · $1.3B to $1.7BFeb 13, 2026 to Mar 30, 2026
- Accounts · 1,818 to 2,166Mar 27, 2024 to Apr 10, 2025
- Advisory employees · 6 to 13Mar 27, 2024 to Apr 10, 2025
- Business name · PRIVATE ADVISORY GROUP LLC to PRIVATE ADVISORYMar 27, 2024 to Apr 10, 2025
- Corporate clients · 7 to 46Mar 27, 2024 to Apr 10, 2025
- HNW clients · 217 to 252Mar 27, 2024 to Apr 10, 2025
- Individual clients · 289 to 303Mar 27, 2024 to Apr 10, 2025
- Assets in custody · $76.1M to $6.7MMar 27, 2024 to Apr 10, 2025
- Employees · 18 to 26Mar 27, 2024 to Apr 10, 2025
- Financial planning clients · 251-500 to More than 500Mar 27, 2024 to Apr 10, 2025
- State-registered IARs · 11 to 15Mar 27, 2024 to Apr 10, 2025
- Discretionary RAUM · $899M to $1.3BMar 27, 2024 to Apr 10, 2025
- HNW RAUM · $789M to $1.1BMar 27, 2024 to Apr 10, 2025
- Individual RAUM · $104M to $124MMar 27, 2024 to Apr 10, 2025
- Non-discretionary RAUM · $1.1M to $518,112Mar 27, 2024 to Apr 10, 2025
- RAUM · $900M to $1.3BMar 27, 2024 to Apr 10, 2025
- Accounts · 1,546 to 1,818Mar 24, 2023 to Mar 27, 2024
- Corporate clients · 5 to 7Mar 24, 2023 to Mar 27, 2024
- HNW clients · 175 to 217Mar 24, 2023 to Mar 27, 2024
Signals
8 dated events
- Private Advisory reported RAUM $2.1B, up 27% from $1.7B (2026-05-08 to 2026-06-12)Jun 12, 2026 · RAUM change · derived
- Private Advisory reported RAUM $1.7B, up 28% from $1.3B (2026-02-13 to 2026-03-30)Mar 30, 2026 · RAUM change · derived
- 2 advisors left Edelman Financial Engines (Salt Lake City, UT) for Private Advisory within 14 daysFeb 20, 2026 · Team lift-out · derived
- Private Advisory reported RAUM $1.3B, up 46% from $900.5M (2024-03-27 to 2025-04-10)Apr 10, 2025 · RAUM change · derived
- Private Advisory reported RAUM $900.5M, up 40% from $642.2M (2023-03-24 to 2024-03-27)Mar 27, 2024 · RAUM change · derived
- Private Advisory reported RAUM $687.5M, up 44% from $476.7M (2021-04-26 to 2022-02-16)Feb 16, 2022 · RAUM change · derived
- Private Advisory reported RAUM $476.7M, up 30% from $367.7M (2020-07-17 to 2021-03-24)Mar 24, 2021 · RAUM change · derived
- Private Advisory Group Llc filed its initial SEC registration (Form ADV)Jan 14, 2014 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 425-498-2320reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/privateadvisoryreportedpublic record, Form ADV, Sep 17, 2026
- Website
- privateadvisory.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 425-498-2320reportedpublic record, Form ADV, Aug 18, 2026
- Contact form
- privateadvisory.com/contactreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- privateadvisory.com/meet-the-teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $119Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026