DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Infinity Financial Services Advisory
Legal name Gilbert Greg Ria, LLC
Latest filing May 26, 2026
First filing on the tape Nov 1, 2019 · 25 filings
SEC status approved since Dec 5, 2019
RAUM
$174M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
96%
$168M individuals and HNW
Advisors
35
registered through the firm on IAPD
RAUM per advisor
$5.0M
derived; firm RAUM over IAPD count
Employees
35
35 advisory (5.B.1)
Offices
34
beyond the principal office
Private funds
0
reported on Schedule D
History
25 filings and snapshots on the tape
RAUM$174M as of May 26, 2026
Mar 31, 2020$130M then
HNW client RAUM$52.5M as of May 26, 2026
Mar 31, 2020$11.2M then
State-registered IARs (5.B.3)35 as of May 26, 2026
Mar 31, 20201 then
Employees (5.A)35 as of May 26, 2026
Mar 31, 20206 then
Private funds: no history
RAUM +16% over the last fiscal year+14% a year over threeIARs 36 to 35offices 32 to 34
Practice profile
derived from the filing of May 26, 2026; every figure names its basis
Archetypes, each a printed rule
- Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
- RAUM per advisor
- $4.8MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 18derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.7MderivedHNW RAUM over HNW clients
- Average account
- $207,336derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 1.0derived35 offices incl. principal (1.F.5)
- RAUM growth, one year
- +16%derivedbetween the last two annual amendments
- Advisor growth, one year
- -2.8%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -1.4%derived
- Compensation
- percentage of assets, hourlyreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consulting, selection of other advisers, educational seminarsreportedItem 5.G
- Wrap fee program
- $40.4MreportedItem 5.I
- Custody
- $30.2M, 99 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- a related person has custody of client cash (9.B.1.a)
- a related person has custody of client securities (9.B.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$115M66%
- High-net-worth individuals$52.5M30%
- Corporations and businesses$6.4M3.7%
- Individual clients
- 612reported
- HNW clients
- 30reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 839reported
- Financial planning clients
- 1-10reported
- Wrap fee programs
- $0 sponsored, $0 managedreported
- Custody of client assets
- $30.2M for 99 clientsreported
- Compensation
- % of AUM, hourlyreported
- Class basis
- private_client_share=0.96 fund_share=0.0 institutional_share=0.0 related_bd=true related_bank=false bd_reps=31.0derived
Advisors registered through the firm
36 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Dwayne Tsukasa Shirakura | Oakland, Ca | Apr 10, 2020 | 28 y | 3 |
| Randall W Silvey | Oakland, Ca | Apr 16, 2020 | 24 y | 9 |
| William Stuart Monsted | New Orleans,, La | Apr 17, 2020 | 36 y | 1 |
| Michael Lawrence Hug | Brookfield, Wi | Apr 27, 2020 | 20 y | 2 |
| Elliott Arthur Peigen | Oakland, Ca | Apr 29, 2020 | 36 y | 2 |
| David Adam Rookasin | Oakland, Ca | Apr 29, 2020 | 16 y | 4 |
| Tony Alan Tolene | Harrisburg, Pa | May 1, 2020 | 16 y | 4 |
| William Owen WrightCertified Financial Planner | Kapaa, Hi | May 12, 2020 | 46 y | 6 |
| Aaron C Stasulis | Warren, Me | Jun 4, 2020 | 19 y | 1 |
| Gurpreet Singh | Sacramento, Ca | Jun 29, 2020 | 13 y | 1 |
| John Mckinley Walling | Oakland, Ca | Dec 24, 2020 | 39 y | 4 |
| Gregory Wallace Lebbert | Modesto, Ca | Dec 24, 2020 | 40 y | 2 |
| Michael Andrew Holaday | El Cajon, Ca | Jun 1, 2021 | 33 y | 0 |
| Michael Joseph Smith | Austin, Tx | Jul 22, 2022 | 24 y | 2 |
| Yu ChenCertified Financial Planner | Oakland, Ca | Dec 22, 2022 | 14 y | 2 |
| John Martin Collins | Madison, Ct | Jan 4, 2023 | 41 y | 4 |
| Mark Christopher Devito | Oakland, Ca | Jan 23, 2023 | 20 y | 5 |
| Joseph A Medina | Cranford, Nj | Apr 11, 2023 | 29 y | 5 |
| John Zamboanga | Pleasanton, Ca | Dec 11, 2024 | 31 y | 11 |
| Robert Earl Holaday | El Cajon, Ca | Jan 1, 2025 | 52 y | 0 |
| Douglas E Grau | Brentwood, Tn | Jan 1, 2025 | 16 y | 3 |
| Pietro Puducay | Oakland, Ca | Jan 1, 2025 | 12 y | 0 |
| Lisa Gabel Claycomb | Oakland, Ca | Jan 1, 2025 | 15 y | 0 |
| Donald Clinton Rogers | Chula Vista, Ca | Jan 13, 2025 | 40 y | 3 |
| Yusi ZhangCertified Financial Planner | Irvine, Ca | Nov 7, 2025 | 12 y | 0 |
| Tom David Sciara | Oakland, Ca | Nov 11, 2025 | 12 y | 0 |
| Avi Crane | Laguna Woods, Ca | Nov 25, 2025 | 16 y | 1 |
| Mark Angelo Aleman | Riverside, Ca | Jan 1, 2026 | 29 y | 3 |
| Michael Craig Mckean | Oakland, Ca | Jan 1, 2026 | 41 y | 3 |
| Daire Peter HeneghanChartered Financial Analyst | Oakland, Ca | Jan 2, 2026 | 10 y | 1 |
| Aaron Kurt Phillips | San Francisco, Ca | Jan 9, 2026 | 38 y | 1 |
| Bradford Steven Jones | Oakland, Ca | Feb 9, 2026 | 12 y | 3 |
| Gregory Burton Gilbert | Oakland, Ca | Mar 4, 2026 | 27 y | 3 |
| Roscoe Herman Harris | Oakland, Ca | Mar 12, 2026 | 10 y | 0 |
| David Anthony Liberio | Oakland, Ca | Jul 17, 2026 | 11 y | 0 |
| Aneta Marta Palica | Oakland, Ca | Sep 16, 2026 | 13 y | 0 |
Advisor movement
2 left, 7 joined in 12 months
net +5 in 12 months2 left in 90 days0 joined in 90 daysdeparture rate 5.7% of current headcount3 left over 36 months
Left, latest
- Sterling Carmen Hirsch to Open Water Advisory PartnersJul 31, 2026 · RIA to a state-registered adviser
- Anna-Marie Ocampo Lovell to Open Water Advisory PartnersJul 31, 2026 · RIA to a state-registered adviser
- Mario Reynaldo Reina to Gwn Securities Inc.Mar 31, 2025 · RIA to affiliated broker-dealer or bank
- Victor Dwain Jones to Victor Jones Cpa, PcApr 10, 2023 · RIA to a state-registered adviser
- Robert Mather Harbour to Ebh Financial, Inc.Dec 2, 2021 · RIA to a state-registered adviser
- Samuel Robert Stroud to SpcNov 10, 2021 · RIA to affiliated broker-dealer or bank
- Connor Michael Mcmahon to Adero Partners, LLCMay 4, 2021 · RIA to RIA
- Brian Lon Biederman to Ip Financial Advisory Services LLCDec 11, 2020 · RIA to RIA
- Robert Michael Bulloch to Sb Advisory, LLCNov 30, 2020 · RIA to RIA
Joined, latest
- Gregory Burton Gilbert from Infinity Financial ServicesMar 4, 2026 · Other
- Bradford Steven Jones from Trustmont Advisory Group, Inc.Feb 9, 2026 · Affiliated broker-dealer or bank to independent RIA
- Aaron Kurt Phillips from First Allied Securities, Inc.Jan 9, 2026 · Other
- Daire Peter Heneghan from RBC Rochdale, LLCJan 2, 2026 · Affiliated broker-dealer or bank to independent RIA
- Michael Craig Mckean from Securities America Advisors, Inc.Jan 1, 2026 · Other
- Mark Angelo Aleman from Woodbury Financial Services, Inc.Jan 1, 2026 · Affiliated broker-dealer or bank to independent RIA
- Avi Crane from Transamerica Financial Advisors, LLCNov 25, 2025 · Affiliated broker-dealer or bank to independent RIA
- Donald Clinton Rogers from Jeffrey Matthews Wealth Management, LLCJan 13, 2025 · RIA to RIA
- Douglas E Grau from Infinity Financial ServicesJan 1, 2025 · Other
- John Zamboanga from Ascentis Independent Advisors, LLCDec 11, 2024 · RIA to RIA
- Joseph A Medina from Nfsg CorporationApr 11, 2023 · Affiliated broker-dealer or bank to independent RIA
- Mark Christopher Devito from Merrill Lynch, Pierce, Fenner & Smith IncorporatedJan 23, 2023 · Wirehouse to independent RIA
- Yu Chen from Alden CapitalDec 22, 2022 · RIA to RIA
- Michael Joseph Smith from Titan SecuritiesJul 22, 2022 · Other
- John Martin Collins from Infinity Financial ServicesJan 19, 2021 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 2 left for Open Water Advisory PartnersJul 31, 2026 · Yucaipa, Ca
- 9 joined from Infinity Financial ServicesDec 11, 2020 · Oakland, Ca · Firm absorbed
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Burton Gregory Gilbert · Managing Member & Chief Compliance Officercontrolsince 09/2018 · owns 75% or more
Related persons
Schedule D 7.A
- Aaron Phillipsinsurancen
- Aaron Stasulisreal estaten
- Anna Marie Lovellreal estaten
- Bradford Jonesreal estaten
- David Rookasinreal estaten
- Derek Fujikawainsurancen
- Don Rogers Tax Serviceinsurancereal estaten
- Douglas Graureal estaten
- Dwayne Shirakurareal estaten
- Gurpreet Singhreal estaten
- Infinity Securities, Inc.broker-dealerreal estaten
- John Martin Collinsreal estaten
- John Wallingreal estaten
- Joseph Medinareal estaten
- Lisa Claycombreal estaten
- Mario Reinainsurancereal estaten
- Mark Alemanreal estaten
- Michael Hugreal estaten
- Michael Mckeanreal estaten
- Michael Smithreal estaten
- Robert Holadayreal estaten
- Sterling Hirschreal estaten
- William Wrightreal estaten
- Yu Chenreal estaten
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Oakland, Ca · principal | 32 | 12 | 1 | ||
| El Cajon, Ca | 2 | 0 | 0 | ||
| Yucaipa, Ca | 0 | 0 | 1 | 1 |
Offices
Schedule D 1.F, the 25 largest
- La Mesa, CA2 employees
- , 1 employees
- , 1 employees
- San Diego, CA1 employees
- , 1 employees
- , 1 employees
- , 1 employees
- San Francisco, CA1 employees
- , 1 employees
- Harrisburg, PA1 employees
- Brookfield, WI1 employees
- , 1 employees
- Spokane Valley, WA1 employees
- , 1 employees
- , 1 employees
- , 1 employees
- , 1 employees
- La Jolla, CA1 employees
- , 1 employees
- Sacramento, CA1 employees
- Yucaipa, CA1 employees
- Kingsport, TN1 employees
- Chula Vista, CA1 employees
- El Monte, CA1 employees
- Shelton, CT1 employees
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- large related person networkStatic outlier · filing May 26, 2026related persons on Schedule D 7.A of 24.0 against a peer median of 4.0 (203 comparable advisers, 99.0th percentile, 13.5 robust deviations)peers: independent wealth managers, $100M to $500M (203) · 99% percentile
What changed
consecutive filings, newest first
- Accounts · 918 to 839Mar 28, 2025 to Mar 31, 2026
- Advisory employees · 36 to 35Mar 28, 2025 to Mar 31, 2026
- BD registered reps · 35 to 31Mar 28, 2025 to Mar 31, 2026
- Corporate clients · 16 to 15Mar 28, 2025 to Mar 31, 2026
- HNW clients · 21 to 30Mar 28, 2025 to Mar 31, 2026
- Individual clients · 630 to 612Mar 28, 2025 to Mar 31, 2026
- Employees · 36 to 35Mar 28, 2025 to Mar 31, 2026
- Financial planning clients · 11-25 to 1-10Mar 28, 2025 to Mar 31, 2026
- State-registered IARs · 36 to 35Mar 28, 2025 to Mar 31, 2026
- Other offices · 32 to 34Mar 28, 2025 to Mar 31, 2026
- Discretionary RAUM · $150M to $174MMar 28, 2025 to Mar 31, 2026
- HNW RAUM · $40.0M to $52.5MMar 28, 2025 to Mar 31, 2026
- Individual RAUM · $99.6M to $115MMar 28, 2025 to Mar 31, 2026
- RAUM · $150M to $174MMar 28, 2025 to Mar 31, 2026
- Accounts · 901 to 918Nov 18, 2024 to Mar 28, 2025
- Advisory employees · 37 to 36Nov 18, 2024 to Mar 28, 2025
- BD registered reps · 36 to 35Nov 18, 2024 to Mar 28, 2025
- Corporate clients · 24 to 16Nov 18, 2024 to Mar 28, 2025
- HNW clients · 15 to 21Nov 18, 2024 to Mar 28, 2025
- Individual clients · 651 to 630Nov 18, 2024 to Mar 28, 2025
- Employees · 37 to 36Nov 18, 2024 to Mar 28, 2025
- Financial planning clients · 11-25 to 11-25Nov 18, 2024 to Mar 28, 2025
- State-registered IARs · 37 to 36Nov 18, 2024 to Mar 28, 2025
- Discretionary RAUM · $145M to $150MNov 18, 2024 to Mar 28, 2025
- HNW RAUM · $30.5M to $40.0MNov 18, 2024 to Mar 28, 2025
- Individual RAUM · $102M to $99.6MNov 18, 2024 to Mar 28, 2025
- RAUM · $145M to $150MNov 18, 2024 to Mar 28, 2025
- Other offices · 33 to 32Mar 28, 2024 to Nov 18, 2024
- Accounts · 722 to 901Mar 29, 2023 to Mar 28, 2024
- Advisory employees · 34 to 37Mar 29, 2023 to Mar 28, 2024
- BD registered reps · 33 to 36Mar 29, 2023 to Mar 28, 2024
- Corporate clients · unset to 24.0Mar 29, 2023 to Mar 28, 2024
- HNW clients · 17 to 15Mar 29, 2023 to Mar 28, 2024
- Individual clients · 517 to 651Mar 29, 2023 to Mar 28, 2024
- Assets in custody · unset to 30188273.0Mar 29, 2023 to Mar 28, 2024
- Custody of client assets · false to trueMar 29, 2023 to Mar 28, 2024
- Employees · 36 to 37Mar 29, 2023 to Mar 28, 2024
- State-registered IARs · 34 to 37Mar 29, 2023 to Mar 28, 2024
- Other offices · 31 to 33Mar 29, 2023 to Mar 28, 2024
- Discretionary RAUM · $118M to $145MMar 29, 2023 to Mar 28, 2024
Signals
10 dated events
- Aneta Marta Palica registered as an investment adviser representative at Infinity Financial Services AdvisorySep 16, 2026 · Advisor registered · fact
- 2 advisors left Infinity Financial Services Advisory (Yucaipa, CA) for Open Water Advisory Partners on the same dayJul 31, 2026 · Team lift-out · derived
- Anna-Marie Ocampo Lovell left Infinity Financial Services Advisory for Open Water Advisory Partners (registered 2026-08-05)Jul 31, 2026 · Advisor changed firm · fact
- Sterling Carmen Hirsch left Infinity Financial Services Advisory for Open Water Advisory Partners (registered 2026-08-05)Jul 31, 2026 · Advisor changed firm · fact
- Mario Reynaldo Reina left Infinity Financial Services Advisory for Gwn Securities Inc. (registered 2025-03-25)Mar 31, 2025 · Advisor changed firm · fact
- Victor Dwain Jones left Infinity Financial Services Advisory for Victor Jones Cpa, Pc (registered 2023-06-28)Apr 10, 2023 · Advisor changed firm · fact
- Infinity Financial Services Advisory reported 34 state-registered advisory representatives, up from 3 (2021-04-14 to 2022-03-31)Mar 31, 2022 · Advisor headcount change · derived
- Infinity Financial Services Advisory reported 29 offices beyond its principal office, down from 34 (2021-04-14 to 2022-03-31)Mar 31, 2022 · Office count change · derived
- Infinity Financial Services Advisory reported 34 offices beyond its principal office, up from 1 (2020-02-26 to 2020-03-09)Mar 9, 2020 · Office count change · derived
- Infinity Financial Services Advisory filed its initial SEC registration (Form ADV)Nov 1, 2019 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- info@infinitysecurities.comreportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 510-588-8000reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 888-888-5321reportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- linkedin.com/company/116610reportedpublic record, Form ADV, Sep 18, 2026
- Website
- infinitysecurities.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 510-588-8000reportedpublic record, Form ADV, May 26, 2026
- Contact form
- infinitysecurities.com/contact-usreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $5.0Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026