DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Schwartz & Co.
Legal name Gregory J. Schwartz & Co., Inc.
Latest filing Mar 30, 2026
First filing on the tape Jan 13, 2012 · 28 filings
SEC status approved since Mar 15, 2004
RAUM
$10B
reported, Item 5.F
Discretionary
1.7%
of RAUM
Private clients
20%
$2.1B individuals and HNW
Advisors
24
registered through the firm on IAPD
RAUM per advisor
$437M
derived; firm RAUM over IAPD count
Employees
30
23 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
28 filings and snapshots on the tape
RAUM$10B as of Mar 30, 2026
Jun 13, 2012$1.9B then
HNW client RAUM$1.5B as of Mar 30, 2026
Jun 25, 2018$274M then
State-registered IARs (5.B.3)23 as of Mar 30, 2026
Jun 13, 20120 then
Employees (5.A)30 as of Mar 30, 2026
Jun 14, 201320 then
Private funds: no history
RAUM +16% over the last fiscal year+18% a year over threeIARs 24 to 23
Practice profile
derived from the filing of Mar 30, 2026; every figure names its basis
Archetypes, each a printed rule
- Broker-dealer affiliated · Item 7.A.1 (broker-dealer affiliate) and at least 50 registered representatives (Item 5.B.2), or the adviser is itself a broker-dealer (6.A.1)
- Institutional asset manager · institutional share (pensions, government, insurance, corporations, charities, banks, other advisers) at least 60 percent and private-client share under 20 percent
- Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
- Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
- RAUM per advisor
- $437MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 58derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.3MderivedHNW RAUM over HNW clients
- Average account
- $6.0MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 1.7%derivedof RAUM
- Institutional
- 76%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.3derivedItem 5.A over advisors
- Advisors per office
- 12.0derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- +16%derivedbetween the last two annual amendments
- Advisor growth, one year
- -4.2%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -13%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, publications, educational seminarsreportedItem 5.G
- Financial planning clients
- 2,000reportedItem 5.H
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- is a broker-dealer (6.A.1)
- is an insurance broker or agent (6.A.6)
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- a related person has custody of client securities (9.B.1.b)
- a related person acts as qualified custodian (9.D.2)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Pension and profit-sharing plans$7.9B75%
- High-net-worth individuals$1.5B14%
- Individuals$598M5.7%
- Corporations and businesses$451M4.3%
- Charitable organizations$104M1.0%
- State and municipal entities$19.5M0.2%
- Individual clients
- 765reported
- HNW clients
- 637reported
- Pension plan clients
- 193reported
- Charitable clients
- 57reported
- Accounts
- 1,737reported
- Financial planning clients
- 2,000reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.2 fund_share=0.0 institutional_share=0.76 related_bd=false related_bank=false bd_reps=28.0derived
Advisors registered through the firm
25 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Janette Leigh Schad | Bloomfield Hills, Mi | Jan 28, 2010 | 26 y | 0 |
| Jonathan David Goike | Bloomfield Hills, Mi | May 27, 2010 | 24 y | 0 |
| Peter Francis Schwartz | Naples, Fl | May 27, 2010 | 35 y | 0 |
| David Roy Breuhan | Bloomfield Hills, Mi | May 27, 2010 | 32 y | 0 |
| Andrew Timothy Bearre | Bloomfield Hills, Mi | May 27, 2010 | 32 y | 0 |
| Michael Patrick Obrien | Naples, Fl | May 27, 2010 | 28 y | 0 |
| Matthew John Whitty | Bloomfield Hills, Mi | May 27, 2010 | 21 y | 0 |
| Elizabeth Susan Swanson | Bloomfield Hills, Mi | May 28, 2010 | 25 y | 0 |
| Gregory John Schwartz | Bloomfield Hills, Mi | May 28, 2010 | 43 y | 0 |
| Edward Augustine Schwartz | Bloomfield Hills, Mi | May 28, 2010 | 33 y | 0 |
| Robert Stephens Higgins | Bloomfield Hills, Mi | Aug 5, 2011 | 34 y | 0 |
| Nicole Lee Hoag | Bloomfield Hills, Mi | Jan 24, 2012 | 19 y | 0 |
| Walter George Schwartz | Bloomfield Hills, Mi | Jul 13, 2016 | 42 y | 0 |
| Mary Schwartz Miller | Bloomfield Hills, Mi | Jan 6, 2017 | 13 y | 1 |
| Ryan Hamilton Reed | Bloomfield Hills, Mi | Jul 27, 2017 | 24 y | 0 |
| Jacob Cole Herman | Bloomfield Hills, Mi | Sep 8, 2017 | 15 y | 0 |
| Gregory John Schwartz | Naples, Fl | Jul 11, 2019 | 10 y | 1 |
| Spencer Christian Eick | Bloomfield Hills, Mi | Aug 6, 2020 | 10 y | 0 |
| Gabriel Stephen Beshara | Bloomfield Hills, Mi | Apr 14, 2023 | 13 y | 0 |
| Gavin Creswell Mckenzie | Bloomfield Hills, Mi | Feb 8, 2024 | 13 y | 0 |
| Thomas Jack Schwartz | Bloomfield Hills, Mi | Mar 25, 2024 | 10 y | 0 |
| Grace Mary Salzeider | Bloomfield Hills, Mi | Jul 12, 2024 | 15 y | 1 |
| Michael Jerome Kucera | Bloomfield Hills, Mi | Dec 17, 2024 | 22 y | 3 |
| Romain Hubert Ducasse | Bloomfield Hills, Mi | Jan 16, 2026 | 10 y | 3 |
| Trent Louis Grzegorczyk | Bloomfield Hills, Mi | Sep 17, 2026 | 12 y | 5 |
Advisor movement
0 left, 2 joined in 12 months
net +2 in 12 months0 left in 90 days1 joined in 90 daysdeparture rate 0.0% of current headcount2 left over 36 months
Left, latest
- Christopher Scott Mackenzie to Integrated Investment Consultants, LLCJan 24, 2025 · Other
- Joseph Paul Cattaneo to Fidelity Personal And Workplace AdvisorsApr 18, 2024 · Other
- Trent Louis Grzegorczyk to Resilient Financial Planning, LLCOct 3, 2016 · Other
- Christopher Robert Emde to Emde Wealth Management LLCOct 3, 2016 · Other
- Kevin Clark Debastos to Jordan Park Group LLCAug 3, 2012 · Other
- Nicholas Christopher Patrico to Morgan StanleyAug 17, 2011 · Other
Joined, latest
- Trent Louis Grzegorczyk from SavvySep 17, 2026 · Other
- Romain Hubert Ducasse from Morgan StanleyJan 16, 2026 · Wirehouse to independent RIA
- Michael Jerome Kucera from Hummel Wealth Management, LLCDec 17, 2024 · Other
- Grace Mary Salzeider from Capital Client Group, Inc.Jul 12, 2024 · Other
- Christopher Scott Mackenzie from Telemus Capital, LLCJun 21, 2021 · Other
- Gregory John Schwartz from Equitable Advisors, LLCJul 11, 2019 · Other
- Mary Schwartz Miller from UBS Financial Services Inc.Jan 6, 2017 · Other
- Trent Louis Grzegorczyk from Securities America Advisors, Inc.Jun 10, 2014 · Other
- Christopher Robert Emde from Wells Fargo AdvisorsJan 28, 2010 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Laura Lea Powers · Cfo, Cco, Finopcontrolsince 04/2017 · owns less than 5%
- Edward Augustine Schwartz · President/Ceocontrolsince 08/2001 · owns 10% to 25%
- Gregory John Schwartz · Chairman Of The Boardcontrolsince 08/1976 · owns less than 5%
- Gregory John Jr Schwartz · Vice-Presidentcontrolsince 05/2000 · owns 10% to 25%
- Joseph Emmet Schwartz · Treasurer/Secretarycontrolsince 03/1992 · owns 10% to 25%
- Peter Francis Schwartz · Vice-Presidentcontrolsince 08/2001 · owns 10% to 25%
- Walter George Schwartz · Vice-Presidentcontrolsince 08/2001 · owns 10% to 25%
Related persons
Schedule D 7.A
- Agw Associates (5 Mgr)pooled vehicle sponsorn
- Ah Grand Rapids Investors, LLC (2)custodiann
- Ah Spring Lake / Southgate Investors, LLC (3)custodiann
- American House Holdings (Mgr)n
- Baldwin House Holdings, LLC (1 Mgr)n
- Baldwin House Sfg Investors, LLC (1)custodiann
- Mi Community Bancorp, Inc.n
- Schwartz Benefit Services, LLCreal estaten
- Schwartz Investment Banking, LLCn
- Sfg Grand Rapids, LLC (2 Mgr)n
- Sfg Southgate, LLC (3 Mgr)n
- Sfg Spring Lake, LLC (3 Mgr)n
- Sgn Fund Management II, LLC (4 Mgr)n
- Sgn Fund Management, LLC (4 Mgr)n
- The Stag Group, LLC (5)pooled vehicle sponsorcustodiann
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Bloomfield Hills, Mi · principal | 25 | 2 | 0 | ||
| Naples, Fl | 8 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Naples, FL5 employees
ADV anomalies
3 against comparable advisers; where to look, not conclusions
- business activity changedChange between filings · filing Mar 30, 2026portfolio management for pooled vehicles (Item 5.G.4): yes on the filing of 2025-03-18, no on the filing of 2026-03-30peers: other advisers, $5B to $20B (134)
- compensation changedChange between filings · filing Mar 30, 2026commissions (Item 5.E.5): yes on the filing of 2025-03-18, no on the filing of 2026-03-30peers: other advisers, $5B to $20B (134)
- compensation changedChange between filings · filing Mar 30, 2026hourly charges (Item 5.E.2): no on the filing of 2025-03-18, yes on the filing of 2026-03-30peers: other advisers, $5B to $20B (134)
What changed
consecutive filings, newest first
- Accounts · 1,835 to 1,737Mar 18, 2025 to Mar 30, 2026
- Advisory employees · 24 to 23Mar 18, 2025 to Mar 30, 2026
- Advisory activities · 7 to 6Mar 18, 2025 to Mar 30, 2026
- BD registered reps · 27 to 28Mar 18, 2025 to Mar 30, 2026
- Charity clients · 31 to 57Mar 18, 2025 to Mar 30, 2026
- Corporate clients · 50 to 83Mar 18, 2025 to Mar 30, 2026
- HNW clients · 528 to 637Mar 18, 2025 to Mar 30, 2026
- Individual clients · 1,086 to 765Mar 18, 2025 to Mar 30, 2026
- Pension plan clients · 137 to 193Mar 18, 2025 to Mar 30, 2026
- Pooled vehicle clients · 1 to 0Mar 18, 2025 to Mar 30, 2026
- Commission compensation · true to falseMar 18, 2025 to Mar 30, 2026
- State-registered IARs · 24 to 23Mar 18, 2025 to Mar 30, 2026
- Discretionary RAUM · $180M to $181MMar 18, 2025 to Mar 30, 2026
- HNW RAUM · $1.0B to $1.5BMar 18, 2025 to Mar 30, 2026
- Individual RAUM · $773M to $598MMar 18, 2025 to Mar 30, 2026
- Non-discretionary RAUM · $8.9B to $10BMar 18, 2025 to Mar 30, 2026
- Pension RAUM · $6.8B to $7.9BMar 18, 2025 to Mar 30, 2026
- Pooled vehicle RAUM · $483,212 to $0Mar 18, 2025 to Mar 30, 2026
- RAUM · $9.1B to $10BMar 18, 2025 to Mar 30, 2026
- Accounts · 1,241 to 1,835Nov 12, 2024 to Mar 18, 2025
- Advisory employees · 22 to 24Nov 12, 2024 to Mar 18, 2025
- Advisory activities · 6 to 7Nov 12, 2024 to Mar 18, 2025
- BD registered reps · 25 to 27Nov 12, 2024 to Mar 18, 2025
- Charity clients · 39 to 31Nov 12, 2024 to Mar 18, 2025
- Corporate clients · 44 to 50Nov 12, 2024 to Mar 18, 2025
- HNW clients · 431 to 528Nov 12, 2024 to Mar 18, 2025
- Individual clients · 578 to 1,086Nov 12, 2024 to Mar 18, 2025
- Pension plan clients · 146 to 137Nov 12, 2024 to Mar 18, 2025
- Employees · 27 to 30Nov 12, 2024 to Mar 18, 2025
- Financial planning clients · More than 500 to More than 500Nov 12, 2024 to Mar 18, 2025
- State-registered IARs · 22 to 24Nov 12, 2024 to Mar 18, 2025
- Discretionary RAUM · $163M to $180MNov 12, 2024 to Mar 18, 2025
- HNW RAUM · $709M to $1.0BNov 12, 2024 to Mar 18, 2025
- Individual RAUM · $538M to $773MNov 12, 2024 to Mar 18, 2025
- Non-discretionary RAUM · $7.6B to $8.9BNov 12, 2024 to Mar 18, 2025
- Pension RAUM · $6.3B to $6.8BNov 12, 2024 to Mar 18, 2025
- Pooled vehicle RAUM · $541,491 to $483,212Nov 12, 2024 to Mar 18, 2025
- RAUM · $7.7B to $9.1BNov 12, 2024 to Mar 18, 2025
- Accounts · 1,112 to 1,241Jan 25, 2024 to Mar 21, 2024
- Advisory employees · 20 to 22Jan 25, 2024 to Mar 21, 2024
Signals
6 dated events
- Trent Louis Grzegorczyk registered as an investment adviser representative at Schwartz & Co.Sep 17, 2026 · Advisor registered · fact
- Christopher Scott Mackenzie left Schwartz & Co. for Integrated Investment Consultants, Llc (registered 2025-02-14)Jan 24, 2025 · Advisor changed firm · fact
- Joseph Paul Cattaneo left Schwartz & Co. for Fidelity Personal And Workplace Advisors (registered 2024-04-26)Apr 18, 2024 · Advisor changed firm · fact
- Schwartz & Co. reported RAUM $5.6B, up 40% from $4.0B (2020-11-02 to 2021-06-29)Jun 29, 2021 · RAUM change · derived
- Schwartz & Co. reported 17 state-registered advisory representatives, up from 6 (2018-06-25 to 2019-06-28)Jun 28, 2019 · Advisor headcount change · derived
- Schwartz & Co. reported RAUM $3.5B, up 45% from $2.4B (2017-07-20 to 2018-06-25)Jun 25, 2018 · RAUM change · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- linkedin.com/company/schwartzandcoreportedpublic record, Form ADV, Sep 18, 2026
- Website
- gjsco.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 248-644-2701reportedpublic record, Form ADV, Mar 30, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Other adviserderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $437Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026