DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Novare Capital Management
Latest filing Aug 24, 2026
First filing on the tape Apr 2, 2012 · 45 filings
SEC status approved since Feb 26, 2003
RAUM
$1.9B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
97%
$1.9B individuals and HNW
Advisors
18
registered through the firm on IAPD
RAUM per advisor
$107M
derived; firm RAUM over IAPD count
Employees
23
18 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
45 filings and snapshots on the tape
RAUM$1.9B as of Aug 24, 2026
Apr 2, 2012$466M then
HNW client RAUM$1.7B as of Aug 24, 2026
Mar 30, 2018$973M then
State-registered IARs (5.B.3)18 as of Aug 24, 2026
Mar 15, 20130 then
Employees (5.A)23 as of Aug 24, 2026
Mar 15, 20139 then
Private funds: no history
RAUM +11% over the last fiscal year+13% a year over threeIARs 17 to 18
Practice profile
derived from the filing of Aug 24, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $107MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 42derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.9MderivedHNW RAUM over HNW clients
- Average account
- $923,927derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.6%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.3derivedItem 5.A over advisors
- Advisors per office
- 18.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +11%derivedbetween the last two annual amendments
- Advisor growth, one year
- +5.9%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +4.8%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consultingreportedItem 5.G
- Custody
- $76.7M, 33 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$1.7B90%
- Individuals$127M6.6%
- Corporations and businesses$46.8M2.4%
- Charitable organizations$5.7M0.3%
- Pension and profit-sharing plans$5.1M0.3%
- Individual clients
- 317reported
- HNW clients
- 440reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 2,075reported
- Financial planning clients
- 26-50reported
- Wrap fee programs
- noreported
- Custody of client assets
- $76.7M for 33 clientsreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=0.97 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
18 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Anne Jones McphailCertified Financial Planner | Charlotte, Nc | Feb 15, 2005 | 25 y | 0 |
| Christopher Todd Patton | Charlotte, Nc | Aug 28, 2007 | 37 y | 2 |
| John Whitfield WilksCertified Financial Planner | Charlotte, Nc | Nov 6, 2009 | 19 y | 0 |
| Linda Lathan WaldenCertified Financial Planner | Charlotte, Nc | May 21, 2010 | 22 y | 0 |
| Brian Alton RudisillChartered Financial Analyst | Charlotte, Nc | Feb 4, 2011 | 20 y | 1 |
| James Russell HarlowChartered Financial Analyst | Charlotte, Nc | Jun 18, 2012 | 22 y | 2 |
| John Michael MenserCertified Financial Planner | Charlotte, Nc | Sep 16, 2019 | 20 y | 1 |
| Charles Alexander DannCertified Financial Planner | Charlotte, Nc | Feb 3, 2021 | 13 y | 4 |
| Eric Richard Lockerman | Charlotte, Nc | Jul 15, 2021 | 10 y | 1 |
| Nicholas Robert LloydChartered Financial Analyst | Charlotte, Nc | May 16, 2022 | 12 y | 1 |
| John Victor RyanCertified Financial Planner | Charlotte, Nc | Sep 12, 2022 | 11 y | 1 |
| James States Lee BaynardChartered Financial Analyst | Charlotte, Nc | Mar 30, 2023 | 11 y | 0 |
| Andrew Edward Fisher | Charlotte, Nc | Apr 8, 2024 | 21 y | 4 |
| Sophie Hanny YoungCertified Financial Planner | Charlotte, Nc | Jan 22, 2025 | 13 y | 0 |
| Laura Lattimore KidoCertified Financial Planner | Charlotte, Nc | Apr 28, 2025 | 20 y | 1 |
| Cameron Dean AmosCertified Financial Planner | Charlotte, Nc | Jan 30, 2026 | 10 y | 0 |
| Jessica Proctor Rickert | Charlotte, Nc | Aug 19, 2026 | 13 y | 1 |
| Parker MayoCertified Financial Planner | Charlotte, Nc | Aug 24, 2026 | 15 y | 3 |
Advisor movement
1 left, 2 joined in 12 months
net +1 in 12 months1 left in 90 days2 joined in 90 daysdeparture rate 5.6% of current headcount3 left over 36 months
Left, latest
- Caroline Whittaker Campanella to Ritholtz Wealth ManagementJul 6, 2026 · RIA to RIA
- Brando Lewis Reyna to Reyna Capital Advisors, LLCJun 3, 2025 · RIA to a state-registered adviser
- Andrew Edward Fisher to C. F. Parks & Co., Inc.Sep 25, 2023 · Other
- Mitchell Rene Poirier to Smp Financial Planning, LLCJul 21, 2021 · RIA to RIA
- Alex Sanford Crouch to Tech FpMay 17, 2021 · RIA to a state-registered adviser
- Lauren Allison Martinez to Verum Partners LLCMar 16, 2021 · RIA to RIA
- Amanda Kathryn Standard to Bluerock Wealth Management, LLCJun 9, 2020 · RIA to RIA
Joined, latest
- Parker Mayo from Quantitative Financial StrategiesAug 24, 2026 · RIA to RIA
- Jessica Proctor Rickert from Vanguard Advisers, Inc.Aug 19, 2026 · Affiliated broker-dealer or bank to independent RIA
- Laura Lattimore Kido from Vanguard Advisers, Inc.Apr 28, 2025 · Affiliated broker-dealer or bank to independent RIA
- Andrew Edward Fisher from C. F. Parks & Co., Inc.Apr 8, 2024 · Other
- John Victor Ryan from Selective Wealth Management, Inc.Sep 12, 2022 · RIA to RIA
- Nicholas Robert Lloyd from M Holdings Securities, Inc.May 16, 2022 · Affiliated broker-dealer or bank to independent RIA
- Eric Richard Lockerman from Wells Fargo AdvisorsJul 15, 2021 · Wirehouse to independent RIA
- Andrew Edward Fisher from Truist Advisory Services, Inc.Jun 29, 2021 · Affiliated broker-dealer or bank to independent RIA
- Charles Alexander Dann from Fidelity Personal And Workplace AdvisorsFeb 3, 2021 · Affiliated broker-dealer or bank to independent RIA
- Mitchell Rene Poirier from Advice And Planning ServicesNov 24, 2020 · Affiliated broker-dealer or bank to independent RIA
- John Michael Menser from Concorde Financial ResourcesSep 16, 2019 · RIA to RIA
- Amanda Kathryn Standard from Mercer Global Advisors Inc.Jul 3, 2019 · RIA to RIA
- Lauren Allison Martinez from Staton Financial Advisors, LLCDec 16, 2017 · Other
- Brando Lewis Reyna from Trinity Financial Advisors LLCAug 1, 2017 · Other
- James Russell Harlow from Stifel, Nicolaus & Company, IncorporatedJun 18, 2012 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Girroir William Baynard · Co-Founder, Relationship Manager, And Cheif Executive Officercontrolsince 12/1999 · owns 5% to 10%
- Jones Anne Mcphail · Managing Director And Relationship Managercontrolsince 01/2012 · owns 5% to 10%
- Ellsworth Don Olmstead · Managing Member/Managing Directorcontrolsince 12/1999 · owns 25% to 50%
- Whitfield John Wilks · Managing Director, Chief Compliance Officer, And Relationship Managercontrolsince 01/2012 · owns 10% to 25%
- William Girroir Baynard (Jr) · Membercontrolsince 05/1995 · owns 25% to 50% of The Baymen Group, LLC
- Joan Margaret Norris · Chief Operating Officersince 01/2022 · owns less than 5%
- Todd Christopher Patton · Director And Relationship Managersince 01/2019 · owns less than 5%
- Lewis Brando Reyna · Chief Investment Officersince 01/2023 · owns less than 5%
- Lathan Linda Walden · Director And Relationship Managersince 03/2015 · owns less than 5%
- Elizabeth Jane Roper · Membersince 02/1999 · owns 25% to 50% of The Baymen Group, LLC
Entity owners
- The Baymen Group, LLC · Member/Direct Ownerdirect · owns 25% to 50%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Charlotte, Nc · principal | 18 | 3 | 1 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
2 against comparable advisers; where to look, not conclusions
- control person changedChange between filings · filing Aug 24, 2026OLMSTEAD, DON, ELLSWORTH (MANAGING MEMBER/MANAGING DIRECTOR) left Schedule A between the filings of 2023-03-22 and 2026-08-24peers: independent wealth managers, $1B to $5B (1,360)
- control person changedChange between filings · filing Aug 24, 2026BAYNARD (JR), WILLIAM GIRROIR (MEMBER) left Schedule A between the filings of 2023-03-22 and 2026-08-24peers: independent wealth managers, $1B to $5B (1,360)
What changed
consecutive filings, newest first
- Accounts · 1,954 to 2,075Aug 4, 2025 to Mar 11, 2026
- Advisory employees · 17 to 18Aug 4, 2025 to Mar 11, 2026
- Advisory activities · 3 to 4Aug 4, 2025 to Mar 11, 2026
- HNW clients · 407 to 440Aug 4, 2025 to Mar 11, 2026
- Individual clients · 315 to 317Aug 4, 2025 to Mar 11, 2026
- Pension plan clients · 6.0 to unsetAug 4, 2025 to Mar 11, 2026
- Assets in custody · $8.1M to $76.7MAug 4, 2025 to Mar 11, 2026
- State-registered IARs · 17 to 18Aug 4, 2025 to Mar 11, 2026
- Discretionary RAUM · $1.7B to $1.9BAug 4, 2025 to Mar 11, 2026
- HNW RAUM · $1.5B to $1.7BAug 4, 2025 to Mar 11, 2026
- Individual RAUM · $125M to $127MAug 4, 2025 to Mar 11, 2026
- Non-discretionary RAUM · $5.5M to $3.7MAug 4, 2025 to Mar 11, 2026
- Pension RAUM · $6.8M to $5.1MAug 4, 2025 to Mar 11, 2026
- RAUM · $1.7B to $1.9BAug 4, 2025 to Mar 11, 2026
- Accounts · 1,814 to 1,954Dec 5, 2024 to Mar 21, 2025
- Charity clients · 5.0 to unsetDec 5, 2024 to Mar 21, 2025
- HNW clients · 399 to 407Dec 5, 2024 to Mar 21, 2025
- Individual clients · 345 to 315Dec 5, 2024 to Mar 21, 2025
- Pension plan clients · unset to 6.0Dec 5, 2024 to Mar 21, 2025
- Assets in custody · $490M to $8.1MDec 5, 2024 to Mar 21, 2025
- Employees · 22 to 23Dec 5, 2024 to Mar 21, 2025
- Financial planning clients · 26-50 to 26-50Dec 5, 2024 to Mar 21, 2025
- Discretionary RAUM · $1.5B to $1.7BDec 5, 2024 to Mar 21, 2025
- HNW RAUM · $1.3B to $1.5BDec 5, 2024 to Mar 21, 2025
- Individual RAUM · $125M to $125MDec 5, 2024 to Mar 21, 2025
- Non-discretionary RAUM · $3.0M to $5.5MDec 5, 2024 to Mar 21, 2025
- Pension RAUM · $3.2M to $6.8MDec 5, 2024 to Mar 21, 2025
- RAUM · $1.5B to $1.7BDec 5, 2024 to Mar 21, 2025
- Advisory employees · 18 to 17Mar 26, 2024 to Apr 19, 2024
- Accounts · 702 to 1,814Nov 21, 2023 to Mar 26, 2024
- Advisory employees · 17 to 18Nov 21, 2023 to Mar 26, 2024
- Charity clients · 6 to 5Nov 21, 2023 to Mar 26, 2024
- HNW clients · 419 to 399Nov 21, 2023 to Mar 26, 2024
- Individual clients · 270 to 345Nov 21, 2023 to Mar 26, 2024
- Assets in custody · $441M to $490MNov 21, 2023 to Mar 26, 2024
- Discretionary RAUM · $1.3B to $1.5BNov 21, 2023 to Mar 26, 2024
- HNW RAUM · $1.2B to $1.3BNov 21, 2023 to Mar 26, 2024
- Individual RAUM · $89.1M to $125MNov 21, 2023 to Mar 26, 2024
- Non-discretionary RAUM · $2.8M to $3.0MNov 21, 2023 to Mar 26, 2024
- Pension RAUM · $2.8M to $3.2MNov 21, 2023 to Mar 26, 2024
Signals
4 dated events
- Caroline Whittaker Campanella left Novare Capital Management for Ritholtz Wealth Management (registered 2026-07-07)Jul 6, 2026 · Advisor changed firm · fact
- Brando Lewis Reyna left Novare Capital Management for Reyna Capital Advisors, Llc (registered 2025-10-14)Jun 3, 2025 · Advisor changed firm · fact
- Gurley William Staton (Member/Senior Director) no longer on Schedule A of Novare Capital Management (listed 2023-11-21, absent 2024-03-26)Mar 26, 2024 · Control person left · inference
- Andrew Edward Fisher left Novare Capital Management for C. F. Parks & Co., Inc. (registered 2023-10-11)Sep 25, 2023 · Advisor changed firm · fact
Across DFX
shared identifiers only, never a name match
- Novare Capital Management · Private Equityshared crd · intermediary
How to reach
public business contact points only, each with its source
- Business phone
- 704-334-3698reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 877-334-3698reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 704-334-3339reportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- linkedin.com/company/novare-capital-managementreportedpublic record, Form ADV, Sep 17, 2026
- Website
- NOVARECAPITAL.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 704-334-3698reportedpublic record, Form ADV, Aug 24, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $107Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026