DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

American Financial Network Advisory Services, LLC

Former SEC-registered adviserLos Angeles, CaliforniaCRD 160322SEC 801-73032IAPD
Latest filing Apr 6, 2020
First filing on the tape Jan 6, 2012 · 55 filings
RAUM
$46.9M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$46.9M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
4
1 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
55 filings and snapshots on the tape
RAUM$46.9M as of Mar 30, 2020
Mar 8, 2013$0 then
HNW client RAUM$29.0M as of Mar 30, 2020
Mar 5, 2018$142M then
State-registered IARs (5.B.3)1 as of Mar 30, 2020
Mar 8, 20136 then
Employees (5.A)4 as of Mar 30, 2020
Mar 8, 201314 then
Private funds: no history
RAUM -82% over the last fiscal year-48% a year over threeIARs 9 to 1
Practice profile
derived from the filing of Apr 6, 2020; every figure names its basis
RAUM per advisor
$46.9MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
106derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.2MderivedHNW RAUM over HNW clients
Average account
$442,907derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
4.0derivedItem 5.A over advisors
Advisors per office
1.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
-82%derivedbetween the last two annual amendments
Advisor growth, one year
-89%derivedItem 5.B.3 between annual amendments
Client growth, one year
-70%derived
Compensation
percentage of assets, hourly, fixed fees, otherreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisers, educational seminarsreportedItem 5.G
Wrap fee program
$46.9MreportedItem 5.I
Custody
$46.9M, 240 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$29.0M62%
  • Individuals$17.9M38%
Individual clients
93reported
HNW clients
13reported
Pension plan clients
0reported
Charitable clients
0reported
Accounts
106reported
Financial planning clients
1-10reported
Wrap fee programs
$0 sponsored, $0 managedreported
Custody of client assets
$46.9M for 240 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
    Teams outTeams in
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Scott Brett Ellen · Managing Member, Founder, Presidentcontrol
      since 02/2013 · owns less than 5%
    • Constantine Pelos · Chief Compliance Officercontrol
      since 01/2020 · owns less than 5%
    • Scott Brett Ellen · Managing Member, Ceocontrol
      since 10/2012 · owns 75% or more of American Financial Network, LLC
    Entity owners
    • American Financial Network, LLC · Holding Company Parent
      direct · owns 75% or more
    Related persons
    Schedule D 7.A
    No related person reported.
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    What changed
    consecutive filings, newest first
    • Accounts · 629 to 106
      Jan 31, 2020 to Mar 30, 2020
    • Charity clients · unset to 0.0
      Jan 31, 2020 to Mar 30, 2020
    • Corporate clients · unset to 0.0
      Jan 31, 2020 to Mar 30, 2020
    • HNW clients · 52 to 13
      Jan 31, 2020 to Mar 30, 2020
    • Individual clients · 158 to 93
      Jan 31, 2020 to Mar 30, 2020
    • Pension plan clients · 6 to 0
      Jan 31, 2020 to Mar 30, 2020
    • Assets in custody · $185M to $46.9M
      Jan 31, 2020 to Mar 30, 2020
    • Employees · 3 to 4
      Jan 31, 2020 to Mar 30, 2020
    • Insurance-licensed employees · 1 to 0
      Jan 31, 2020 to Mar 30, 2020
    • Financial planning clients · 101-250 to 1-10
      Jan 31, 2020 to Mar 30, 2020
    • Discretionary RAUM · $185M to $46.9M
      Jan 31, 2020 to Mar 30, 2020
    • HNW RAUM · $140M to $29.0M
      Jan 31, 2020 to Mar 30, 2020
    • Individual RAUM · $39.3M to $17.9M
      Jan 31, 2020 to Mar 30, 2020
    • Pension RAUM · $5.5M to $0
      Jan 31, 2020 to Mar 30, 2020
    • RAUM · $185M to $46.9M
      Jan 31, 2020 to Mar 30, 2020
    • Advisory employees · 5 to 1
      Nov 11, 2019 to Jan 13, 2020
    • Employees · 11 to 3
      Nov 11, 2019 to Jan 13, 2020
    • Insurance-licensed employees · 3 to 1
      Nov 11, 2019 to Jan 13, 2020
    • State-registered IARs · 5 to 1
      Nov 11, 2019 to Jan 13, 2020
    • Advisory employees · 9 to 5
      Aug 19, 2019 to Nov 5, 2019
    • BD registered reps · 4 to 0
      Aug 19, 2019 to Nov 5, 2019
    • Employees · 22 to 8
      Aug 19, 2019 to Nov 5, 2019
    • Insurance-licensed employees · 0 to 3
      Aug 19, 2019 to Nov 5, 2019
    • HQ city · CALABASAS to LOS ANGELES
      Aug 19, 2019 to Nov 5, 2019
    • State-registered IARs · 9 to 5
      Aug 19, 2019 to Nov 5, 2019
    • Employees · 8 to 11
      Nov 5, 2019 to Nov 5, 2019
    • Accounts · 1,215 to 629
      Feb 1, 2019 to Apr 30, 2019
    • BD registered reps · 0 to 4
      Feb 1, 2019 to Apr 30, 2019
    • HNW clients · 63 to 52
      Feb 1, 2019 to Apr 30, 2019
    • Individual clients · 293 to 158
      Feb 1, 2019 to Apr 30, 2019
    • Pension plan clients · 10 to 6
      Feb 1, 2019 to Apr 30, 2019
    • Assets in custody · $200M to $185M
      Feb 1, 2019 to Apr 30, 2019
    • Discretionary RAUM · $260M to $185M
      Feb 1, 2019 to Apr 30, 2019
    • HNW RAUM · $190M to $140M
      Feb 1, 2019 to Apr 30, 2019
    • Individual RAUM · $65.0M to $39.3M
      Feb 1, 2019 to Apr 30, 2019
    • Pension RAUM · $5.6M to $5.5M
      Feb 1, 2019 to Apr 30, 2019
    • RAUM · $260M to $185M
      Feb 1, 2019 to Apr 30, 2019
    • Wrap assets (manager) · $212M to $0
      Feb 1, 2019 to Apr 30, 2019
    • Wrap assets (sponsor) · $212M to $0
      Feb 1, 2019 to Apr 30, 2019
    • Accounts · 1,277 to 1,215
      Oct 23, 2018 to Feb 1, 2019
    Signals
    6 dated events
    • American Financial Network Advisory Services, Llc reported RAUM $46.9M, down 75% from $185.0M (2020-01-31 to 2020-03-30)
      Mar 30, 2020 · RAUM change · derived
    • Constantine Pelos (Chief Compliance Officer) appeared on Schedule A of American Financial Network Advisory Services, Llc
      Jan 13, 2020 · Control person joined · fact
    • Lee Sandra Stepp (Chief Compliance Officer) no longer on Schedule A of American Financial Network Advisory Services, Llc (listed 2019-11-11, absent 2020-01-13)
      Jan 13, 2020 · Control person left · inference
    • Ira Steven Levin (Chief Compliance Officer) no longer on Schedule A of American Financial Network Advisory Services, Llc (listed 2019-04-30, absent 2019-08-19)
      Aug 19, 2019 · Control person left · inference
    • Lee Sandra Stepp (Chief Compliance Officer) appeared on Schedule A of American Financial Network Advisory Services, Llc
      Aug 19, 2019 · Control person joined · fact
    • Jiledar Rohit Singh (Chief Operating Officer) no longer on Schedule A of American Financial Network Advisory Services, Llc (listed 2018-10-23, absent 2019-02-01)
      Feb 1, 2019 · Control person left · inference
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026