DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Wmg Financial Advisors, LLC
Latest filing Sep 16, 2026
First filing on the tape May 1, 2019 · 67 filings
SEC status approved since Jun 4, 2019
RAUM
$694M
reported, Item 5.F
Discretionary
70%
of RAUM
Private clients
65%
$454M individuals and HNW
Advisors
15
registered through the firm on IAPD
RAUM per advisor
$46.3M
derived; firm RAUM over IAPD count
Employees
18
12 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
67 filings and snapshots on the tape
RAUM$694M as of May 19, 2026
Jan 29, 2020$306M then
HNW client RAUM$363M as of May 19, 2026
Jan 29, 2020$119M then
State-registered IARs (5.B.3)12 as of May 19, 2026
Jan 29, 202012 then
Employees (5.A)18 as of May 19, 2026
Jan 29, 202018 then
Private funds: no history
RAUM +13% over the last fiscal year+14% a year over threeIARs 11 to 12offices 3 to 0
Practice profile
derived from the filing of Sep 16, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
- Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
- Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
- RAUM per advisor
- $46.3MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 106derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.5MderivedHNW RAUM over HNW clients
- Average account
- $419,467derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 70%derivedof RAUM
- Institutional
- 32%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.2derivedItem 5.A over advisors
- Advisors per office
- 15.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +13%derivedbetween the last two annual amendments
- Advisor growth, one year
- +9.1%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +78%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, portfolio management for pooled vehicles, pension consulting, selection of other advisers, otherreportedItem 5.G
- Financial planning clients
- 1,000reportedItem 5.H
- Wrap fee program
- $407MreportedItem 5.I
- Custody
- $305M, 720 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
- an independent public accountant performs a surprise examination (9.C.1)
- marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$363M52%
- Pension and profit-sharing plans$220M32%
- Individuals$90.8M13%
- Pooled investment vehicles$19.1M2.8%
- Charitable organizations$262,3330.0%
- Individual clients
- 1,485reported
- HNW clients
- 104reported
- Pension plan clients
- 61reported
- Charitable clients
- 2reported
- Accounts
- 1,654reported
- Financial planning clients
- 1,000reported
- Wrap fee programs
- $0 sponsored, $0 managedreported
- Custody of client assets
- $305M for 720 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.65 fund_share=0.03 institutional_share=0.32 related_bd=false related_bank=false bd_reps=3.0derived
Advisors registered through the firm
15 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Luann Craft Jarnagin | Knoxville, Tn | Aug 15, 2017 | 17 y | 1 |
| Jackson Wheatley Palmer | Brandon, Ms | Mar 19, 2018 | 29 y | 1 |
| Jason Rush Witcher | Knoxville, Tn | Mar 19, 2018 | 17 y | 2 |
| Dennis Kent White | Knoxville, Tn | Mar 19, 2018 | 36 y | 1 |
| D William BergnerCertified Financial Planner | Knoxville, Tn | Jun 1, 2018 | 36 y | 2 |
| Benjamin S Barnett | Knoxville, Tn | Mar 4, 2019 | 22 y | 2 |
| John W Perdue | Knoxville, Tn | May 6, 2019 | 27 y | 2 |
| Elizabeth Claire Dewan | Knoxville, Tn | Feb 9, 2021 | 18 y | 3 |
| James Matthew Dannel | Knoxville, Tn | Nov 30, 2022 | 11 y | 3 |
| William Parker AshfordCertified Financial Planner | Knoxville, Tn | Mar 7, 2023 | 13 y | 0 |
| Charles W Sells | Nashville, Tn | Jan 22, 2025 | 30 y | 3 |
| Rachael Jenifer Holcomb | Knoxville, Tn | Jul 30, 2025 | 11 y | 2 |
| Mark B Ashford | Morristown, Tn | Jan 1, 2026 | 28 y | 2 |
| Peter Luke Komistek | Knoxville, Tn | Jan 5, 2026 | 10 y | 0 |
| Trent Jackson Lowe | Knoxville, Tn | Mar 19, 2026 | 10 y | 0 |
Advisor movement
2 left, 1 joined in 12 months
net -1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 13% of current headcount2 left over 36 months
Left, latest
- Roger Dale Davis to Sound Income Strategies, LLCOct 3, 2025 · RIA to RIA
- Rae Denise Haulk Davis to Sound Income Strategies, LLCOct 3, 2025 · RIA to RIA
- Robert L Sheets to Investacorp Advisory Services IncFeb 9, 2018 · Other
Joined, latest
- Mark B Ashford from Independent Advisers Group CorpJan 1, 2026 · Other
- Rachael Jenifer Holcomb from Osaic Advisory Services, LLCJul 30, 2025 · Affiliated broker-dealer or bank to independent RIA
- Charles W Sells from Osaic Fs, Inc.Jan 22, 2025 · Other
- James Matthew Dannel from Raymond James Financial Services Advisors, IncNov 30, 2022 · Affiliated broker-dealer or bank to independent RIA
- Elizabeth Claire Dewan from Concourse Financial Group AdvisorsMay 8, 2019 · Affiliated broker-dealer or bank to independent RIA
- John W Perdue from Concourse Financial Group AdvisorsMay 6, 2019 · Affiliated broker-dealer or bank to independent RIA
- Benjamin S Barnett from First Horizon Advisors, IncMar 4, 2019 · RIA to RIA
- D William Bergner from Independent Advisers Group CorpJun 1, 2018 · Other
- Jason Rush Witcher from Strategic Wealth Management Group, LLCMar 19, 2018 · Other
- Jackson Wheatley Palmer from Strategic Wealth Management Group, LLCMar 19, 2018 · Other
- Dennis Kent White from Strategic Wealth Management Group, LLCMar 19, 2018 · Other
- Robert L Sheets from Osaic Fs, Inc.Aug 15, 2017 · Other
- Luann Craft Jarnagin from Osaic Fs, Inc.Aug 15, 2017 · Other
- Roger Dale Davis from Osaic Fs, Inc.Mar 23, 2017 · Other
- Rae Denise Haulk Davis from Osaic Fs, Inc.Mar 23, 2017 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 2 left for Sound Income Strategies, LLCOct 3, 2025 · Chattanooga, Tn
- 2 joined from Concourse Financial Group AdvisorsMay 4, 2019 · Birmingham, Al
- 3 joined from Strategic Wealth Management Group, LLCMar 19, 2018 · Jackson, Ms · Firm absorbed
- 5 joined from Osaic Fs, Inc.Dec 17, 2017 · Knoxville, Tn
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- William D Bergner · Managing Member & Chief Executive Officercontrolsince 10/2016 · owns 75% or more
- Claire Elizabeth Dewan · Chief Compliance Officercontrolsince 02/2021 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Knoxville, Tn · principal | 14 | 2 | 0 | ||
| Brandon, Ms | 3 | 0 | 0 | ||
| Morristown, Tn | 2 | 1 | 0 | ||
| Chattanooga, Tn | 0 | 0 | 1 | 1 | |
| Ooltewah, Tn | 0 | 0 | 1 |
Offices
Schedule D 1.F, the 25 largest
- Brandon, MS3 employees
- Chattanooga, TN2 employees
- Morristown, TN1 employees
ADV anomalies
5 against comparable advisers; where to look, not conclusions
- wealth to institutional shiftCombination · filing Mar 25, 2026private-client share fell 15 points or more while institutional share rose 15 points or more. RAUM $614,890,081 to $693,797,657, advisors 11 to 12, private clients 895 to 1589, offices 3 to 0 (2025-04-25 to 2026-03-25)peers: independent wealth managers, $500M to $1B (1,483)
- client mix shiftChange between filings · filing Mar 25, 2026private-client share of RAUM moved from 82.0% to 65.0% between the annual amendments of 2025-04-25 and 2026-03-25peers: independent wealth managers, $500M to $1B (1,483)
- institutional asset share shiftChange between filings · filing Mar 25, 2026institutional share of RAUM moved from 16.0% to 32.0% between the annual amendments of 2025-04-25 and 2026-03-25peers: independent wealth managers, $500M to $1B (1,483)
- client count surgeChange between filings · filing Mar 25, 2026individual and HNW clients (Item 5.D) moved from 895.0 to 1,589.0 (+78.0%) between the annual amendments of 2025-04-25 and 2026-03-25; the peer median change was +5.0% (1216 comparable advisers, 98.0th percentile of changes)peers: independent wealth managers, $500M to $1B (1,216) · 98% percentile
- office count dropChange between filings · filing Mar 25, 2026offices other than the principal office (Item 1.F.5) moved from 3.0 to 0.0 (-100.0%) between the annual amendments of 2025-04-25 and 2026-03-25; the peer median change was 0.0% (233 comparable advisers, 0.0th percentile of changes)peers: independent wealth managers, $500M to $1B (233) · 0.0% percentile
What changed
consecutive filings, newest first
- Financial planning clients · More than 500 to More than 500May 19, 2026 to Sep 16, 2026
- Succession · false to unsetMay 19, 2026 to Sep 16, 2026
- Accounts · 1,940 to 1,654Jan 29, 2026 to Mar 25, 2026
- Advisory employees · 11 to 12Jan 29, 2026 to Mar 25, 2026
- Charity clients · 0 to 2Jan 29, 2026 to Mar 25, 2026
- HNW clients · 112 to 104Jan 29, 2026 to Mar 25, 2026
- Individual clients · 783 to 1,485Jan 29, 2026 to Mar 25, 2026
- Pension plan clients · 44 to 61Jan 29, 2026 to Mar 25, 2026
- Assets in custody · $275M to $305MJan 29, 2026 to Mar 25, 2026
- Employees · 17 to 18Jan 29, 2026 to Mar 25, 2026
- State-registered IARs · 11 to 12Jan 29, 2026 to Mar 25, 2026
- Discretionary RAUM · $513M to $488MJan 29, 2026 to Mar 25, 2026
- HNW RAUM · $324M to $363MJan 29, 2026 to Mar 25, 2026
- Individual RAUM · $178M to $90.8MJan 29, 2026 to Mar 25, 2026
- Non-discretionary RAUM · $102M to $206MJan 29, 2026 to Mar 25, 2026
- Pension RAUM · $98.0M to $220MJan 29, 2026 to Mar 25, 2026
- Pooled vehicle RAUM · $14.8M to $19.1MJan 29, 2026 to Mar 25, 2026
- RAUM · $615M to $694MJan 29, 2026 to Mar 25, 2026
- Advisory employees · 10 to 11Dec 10, 2025 to Jan 29, 2026
- Employees · 16 to 17Dec 10, 2025 to Jan 29, 2026
- State-registered IARs · 10 to 11Dec 10, 2025 to Jan 29, 2026
- Advisory employees · 12 to 10Aug 11, 2025 to Oct 29, 2025
- Employees · 18 to 16Aug 11, 2025 to Oct 29, 2025
- State-registered IARs · 12 to 10Aug 11, 2025 to Oct 29, 2025
- Other offices · 3 to 0Aug 11, 2025 to Oct 29, 2025
- Advisory employees · 11 to 12Apr 25, 2025 to Aug 11, 2025
- Employees · 17 to 18Apr 25, 2025 to Aug 11, 2025
- State-registered IARs · 11 to 12Apr 25, 2025 to Aug 11, 2025
- Accounts · 1,443 to 1,940Feb 19, 2025 to Apr 25, 2025
- Advisory employees · 12 to 11Feb 19, 2025 to Apr 25, 2025
- HNW clients · 78 to 112Feb 19, 2025 to Apr 25, 2025
- Individual clients · 760 to 783Feb 19, 2025 to Apr 25, 2025
- Pension plan clients · 36 to 44Feb 19, 2025 to Apr 25, 2025
- Pooled vehicle clients · 5 to 3Feb 19, 2025 to Apr 25, 2025
- Assets in custody · $0 to $275MFeb 19, 2025 to Apr 25, 2025
- Employees · 18 to 17Feb 19, 2025 to Apr 25, 2025
- Financial planning clients · More than 500 to More than 500Feb 19, 2025 to Apr 25, 2025
- State-registered IARs · 12 to 11Feb 19, 2025 to Apr 25, 2025
- Discretionary RAUM · $363M to $513MFeb 19, 2025 to Apr 25, 2025
- HNW RAUM · $194M to $324MFeb 19, 2025 to Apr 25, 2025
Signals
7 dated events
- Roger Dale Davis left Wmg Financial Advisors, Llc for Sound Income Strategies, Llc (registered 2025-09-30)Oct 3, 2025 · Advisor changed firm · fact
- Rae Denise Haulk Davis left Wmg Financial Advisors, Llc for Sound Income Strategies, Llc (registered 2025-09-30)Oct 3, 2025 · Advisor changed firm · fact
- 2 advisors left Wmg Financial Advisors, LLC (Chattanooga, TN) for Sound Income Strategies, LLC on the same dayOct 3, 2025 · Team lift-out · derived
- Wmg Financial Advisors, Llc reported RAUM $461.2M, up 34% from $343.4M (2021-10-07 to 2022-02-18)Feb 18, 2022 · RAUM change · derived
- Claire Elizabeth Dewan (Chief Compliance Officer) appeared on Schedule A of Wmg Financial Advisors, LlcMar 14, 2021 · Control person joined · fact
- Wmg Financial Advisors, Llc reported RAUM $305.5M, up 156% from $119.2M (2020-01-06 to 2020-01-29)Jan 29, 2020 · RAUM change · derived
- Wmg Financial Advisors, Llc filed its initial SEC registration (Form ADV)May 1, 2019 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 423-317-7001reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 423-581-0107reportedpublished by the firm, firm site, Sep 15, 2026
- Website
- markashfordadvisor.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- (865) 290-4000reportedpublic record, Form ADV, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $46.3Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026