DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Pinnacle Advisors

Independent wealth managerMansfield, OhioCRD 106817SEC 801-51715websiteIAPD
Legal name Pinnacle Wealth Planning Services, Inc.
Latest filing Jul 27, 2026
First filing on the tape Feb 16, 2012 · 51 filings
SEC status approved since May 30, 1996
RAUM
$2.1B
reported, Item 5.F
Discretionary
99%
of RAUM
Private clients
98%
$2.1B individuals and HNW
Advisors
18
registered through the firm on IAPD
RAUM per advisor
$119M
derived; firm RAUM over IAPD count
Employees
35
19 advisory (5.B.1)
Offices
6
beyond the principal office
Private funds
0
reported on Schedule D
History
51 filings and snapshots on the tape
RAUM$2.1B as of Jul 27, 2026
Feb 16, 2012$451M then
HNW client RAUM$1.9B as of Jul 27, 2026
Mar 13, 2018$389M then
State-registered IARs (5.B.3)19 as of Jul 27, 2026
Feb 27, 20139 then
Employees (5.A)35 as of Jul 27, 2026
Feb 27, 201318 then
Private funds: no history
RAUM +10% over the last fiscal year+9.9% a year over threeIARs 19 to 19offices 5 to 6
Practice profile
derived from the filing of Jul 27, 2026; every figure names its basis
Archetypes, each a printed rule
  • Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
RAUM per advisor
$107MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
53derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$4.1MderivedHNW RAUM over HNW clients
Average account
$534,921derivedRAUM over accounts (5.F.2.f)
Discretionary
99%derivedof RAUM
Institutional
1.1%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.8derivedItem 5.A over advisors
Advisors per office
2.9derived7 offices incl. principal (1.F.5)
RAUM growth, one year
+10%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+6.9%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisersreportedItem 5.G
Financial planning clients
1,000reportedItem 5.H
Custody
$986M, 1,098 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$1.9B90%
  • Individuals$159M7.5%
  • Corporations and businesses$22.7M1.1%
  • Charitable organizations$12.4M0.6%
  • Pension and profit-sharing plans$10.1M0.5%
Individual clients
587reported
HNW clients
477reported
Pension plan clients
11reported
Charitable clients
6reported
Accounts
3,994reported
Financial planning clients
1,000reported
Wrap fee programs
noreported
Custody of client assets
$986M for 1,098 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.98 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
20 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Christopher W MeekMansfield, OhDec 4, 200624 y0
William David HeichelCertified Financial PlannerMansfield, Oh Dec 4, 200619 y1
Keith Allen HeichelCertified Financial PlannerMedina, Oh Feb 23, 200730 y1
Verdayne Lee WendlingCertified Financial PlannerMansfield, Oh Feb 26, 200722 y1
Jennifer Suzanne HendersonCertified Financial PlannerMansfield, OhAug 17, 201019 y0
Scott Andrew HeichelCertified Financial Planner, Chartered Financial AnalystColumbus, Oh Feb 16, 201613 y0
David William HeichelCertified Financial PlannerMansfield, OhMar 5, 201929 y2
William Joseph CunninghamCertified Financial Planner, Chartered Financial ConsultantBradenton, Fl Jun 7, 201932 y4
Kory J WiitaCertified Financial PlannerMedina, Oh Nov 15, 202112 y0
Richard Frank KammerCertified Financial PlannerMedina, Oh Jan 3, 202311 y1
Scott Martin BrihnCertified Financial PlannerMansfield, Oh Mar 15, 202313 y0
Alex Joseph KulkaMansfield, OhJan 25, 202415 y5
Blake Alexander RudolphColumbus, Oh Jan 25, 202416 y1
Gregory M SpickardMansfield, Oh Aug 23, 202415 y1
Robert William DanuloffMansfield, OhOct 3, 202418 y4
Andrew Charles Lerda-PlogCertified Financial PlannerMansfield, Oh Nov 26, 202414 y2
Anthony GigliottiCertified Financial PlannerMansfield, Oh Apr 16, 202613 y6
Kevin HeichelMansfield, Oh Aug 6, 202612 y0
Wesley LaurensonMansfield, Oh Sep 14, 202610 y0
Joshua Edmund WrightMansfield, Oh Sep 14, 202611 y0
Advisor movement
3 left, 1 joined in 12 months
net -2 in 12 months1 left in 90 days0 joined in 90 daysdeparture rate 17% of current headcount4 left over 36 months
Left, latest
Joined, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
    Teams outTeams in
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • William David Heichel · Co-Trustee Of The Jennifer S. Henderdsoncontrol
      since 12/2020 · owns 10% to 25%
    • Allen Keith Heichel · Co-Trustee Of The Keith A. Heichel Irrevocablecontrol
      since 12/2020 · owns 10% to 25%
    • Andrew Scott Heichel · Co-Trustee Of The Scott A. Heichel Irrevocablecontrol
      since 12/2020 · owns 10% to 25%
    • David William Heichel · Chairman Of The Boardcontrol
      since 04/1982 · owns less than 5%
    • Jennifer Henderson · Co-Trustee Of The David W. Heichel Irrevocablecontrol
      since 12/2020 · owns 10% to 25%
    • J Kory Wiita · Chief Compliance Officercontrol
      since 10/2025 · owns less than 5%
    • Jospeh Adam Heichel · Co-Trustee Of The Adam J. Heichel Irrevocable
      since 12/2020 · owns 10% to 25%
    • E. Kathleen Heichel · Treasurer & Board Member
      since 12/2020 · owns less than 5%
    Entity owners
    • The Adam Heichel Irrevocable Trust Dated 2010 · Owner
      direct · owns 5% to 10%
    • The Adam Heichel Irrevocable Trust Dated 2020 · Owner
      direct · owns 10% to 25%
    • The Adam Heichel · Owner
      direct · owns 10% to 25%
    • The David S. Heichel · Owner
      direct · owns 10% to 25%
    • The David S. Heichel Irrevocable Trust Dated 2016 · Owner
      direct · owns 5% to 10%
    • The David S. Heichel Irrevocable Trust Dated 2020 · Owner
      direct · owns 10% to 25%
    • The Jennifer S Henderson Irrevocable Trust Dated 2020 · Owner
      direct · owns 10% to 25%
    • The Keith A. Heichel Irrevocable Trust Dated 2020 · Owner
      direct · owns 10% to 25%
    • The Scott A. Heichel · Owner
      direct · owns 10% to 25%
    • The Scott A. Heichel Irrevocable Trust Dated 2010 · Owner
      direct · owns 5% to 10%
    • The Scott A. Heichel Irrevocable Trust Dated 2020 · Owner
      direct · owns 10% to 25%
    Related persons
    Schedule D 7.A
    No related person reported.
    Advisers that list Pinnacle Advisors as a related person
    Office movement
    IAPD branch city; joins and departures in 12 months
    OfficeAdvisorsJoinedLeftTeams outForming
    Mansfield, Oh · principal2042
    Medina, Oh600
    Columbus, Oh421
    Bradenton, Fl200
    Offices
    Schedule D 1.F, the 25 largest
    • Columbus, OH3 employees
    • Medina, OH2 employees
    • Sarasota, FL2 employees
    • Mentor, OH
    • Tierra Verde, FL
    ADV anomalies
    1 against comparable advisers; where to look, not conclusions
    • control person changedChange between filings · filing Jul 27, 2026
      Wiita, Kory, J (CHIEF COMPLIANCE OFFICER) appeared on Schedule A between the filings of 2021-05-07 and 2026-07-27
      peers: independent wealth managers, $1B to $5B (1,360)
    How anomalies are measured
    What changed
    consecutive filings, newest first
    • Accounts · 3,513 to 3,994
      Oct 29, 2025 to Mar 30, 2026
    • Corporate clients · unset to 7.0
      Oct 29, 2025 to Mar 30, 2026
    • HNW clients · 326 to 477
      Oct 29, 2025 to Mar 30, 2026
    • Individual clients · 669 to 587
      Oct 29, 2025 to Mar 30, 2026
    • Pension plan clients · 10 to 11
      Oct 29, 2025 to Mar 30, 2026
    • Assets in custody · $288M to $986M
      Oct 29, 2025 to Mar 30, 2026
    • Other offices · 5 to 6
      Oct 29, 2025 to Mar 30, 2026
    • Discretionary RAUM · $1.9B to $2.1B
      Oct 29, 2025 to Mar 30, 2026
    • HNW RAUM · $1.7B to $1.9B
      Oct 29, 2025 to Mar 30, 2026
    • Individual RAUM · $238M to $159M
      Oct 29, 2025 to Mar 30, 2026
    • Non-discretionary RAUM · $26.9M to $15.5M
      Oct 29, 2025 to Mar 30, 2026
    • Pension RAUM · $10.7M to $10.1M
      Oct 29, 2025 to Mar 30, 2026
    • RAUM · $1.9B to $2.1B
      Oct 29, 2025 to Mar 30, 2026
    • Financial planning clients · More than 500 to More than 500
      Apr 30, 2025 to Jul 8, 2025
    • Accounts · 2,850 to 3,513
      Dec 12, 2024 to Apr 30, 2025
    • Advisory employees · 16 to 19
      Dec 12, 2024 to Apr 30, 2025
    • Corporate clients · 5.0 to unset
      Dec 12, 2024 to Apr 30, 2025
    • HNW clients · 360 to 326
      Dec 12, 2024 to Apr 30, 2025
    • Individual clients · 504 to 669
      Dec 12, 2024 to Apr 30, 2025
    • Pension plan clients · 12 to 10
      Dec 12, 2024 to Apr 30, 2025
    • Assets in custody · unset to 288000000.0
      Dec 12, 2024 to Apr 30, 2025
    • Custody of client assets · false to true
      Dec 12, 2024 to Apr 30, 2025
    • Employees · 30 to 35
      Dec 12, 2024 to Apr 30, 2025
    • Financial planning clients · 251-500 to More than 500
      Dec 12, 2024 to Apr 30, 2025
    • Discretionary RAUM · $1.7B to $1.9B
      Dec 12, 2024 to Apr 30, 2025
    • HNW RAUM · $1.6B to $1.7B
      Dec 12, 2024 to Apr 30, 2025
    • Individual RAUM · $135M to $238M
      Dec 12, 2024 to Apr 30, 2025
    • Non-discretionary RAUM · $14.3M to $26.9M
      Dec 12, 2024 to Apr 30, 2025
    • Pension RAUM · $8.2M to $10.7M
      Dec 12, 2024 to Apr 30, 2025
    • RAUM · $1.7B to $1.9B
      Dec 12, 2024 to Apr 30, 2025
    • State-registered IARs · 0 to 19
      Oct 17, 2024 to Dec 12, 2024
    • Advisory employees · 14 to 16
      Jan 30, 2024 to Jun 28, 2024
    • Business name · PINNACLE WEALTH PLANNING SERVICES, INC. to PINNACLE ADVISORS
      Jan 30, 2024 to Jun 28, 2024
    • Assets in custody · 3939117.0 to unset
      Jan 30, 2024 to Jun 28, 2024
    • Custody of client assets · true to false
      Jan 30, 2024 to Jun 28, 2024
    • Employees · 26 to 30
      Jan 30, 2024 to Jun 28, 2024
    • Accounts · 2,743 to 2,850
      Mar 27, 2023 to Jan 30, 2024
    • Advisory employees · 13 to 14
      Mar 27, 2023 to Jan 30, 2024
    • HNW clients · 317 to 360
      Mar 27, 2023 to Jan 30, 2024
    • Individual clients · 519 to 504
      Mar 27, 2023 to Jan 30, 2024
    Signals
    11 dated events
    • Joshua Edmund Wright registered as an investment adviser representative at Pinnacle Advisors
      Sep 14, 2026 · Advisor registered · fact
    • Wesley Laurenson registered as an investment adviser representative at Pinnacle Advisors
      Sep 14, 2026 · Advisor registered · fact
    • Christine Marie Larson-Postel left Pinnacle Advisors for Minerva Planning Group (registered 2026-09-16)
      Sep 4, 2026 · Advisor changed firm · fact
    • Allen James Sykes left Pinnacle Advisors for Bespoke Family Advisors (registered 2026-07-27)
      Jun 8, 2026 · Advisor changed firm · fact
    • Andrea Nicole Ellis left Pinnacle Advisors for Focus Partners Wealth, Llc (registered 2026-06-02)
      Mar 25, 2026 · Advisor changed firm · fact
    • Pinnacle Advisors reported 19 state-registered advisory representatives, up from 0 (2024-10-17 to 2024-12-12)
      Dec 12, 2024 · Advisor headcount change · derived
    • Nicole Lyn Newland left Pinnacle Advisors for Mariner (registered 2023-10-11)
      Oct 13, 2023 · Advisor changed firm · fact
    • Pinnacle Advisors reported RAUM $2.0B, up 32% from $1.5B (2021-11-03 to 2022-03-23)
      Mar 23, 2022 · RAUM change · derived
    • Pinnacle Advisors reported RAUM $1.4B, up 90% from $715.2M (2020-01-10 to 2020-02-13)
      Feb 13, 2020 · RAUM change · derived
    • Andrew Scott Heichel (Chief Investment Officer) appeared on Schedule A of Pinnacle Advisors
      Mar 13, 2019 · Control person joined · fact
    • Pinnacle Advisors reported 0 state-registered advisory representatives, down from 11 (2017-07-11 to 2018-03-13)
      Mar 13, 2018 · Advisor headcount change · derived
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    How to reach
    public business contact points only, each with its source
    Business email
    info@pinnacleadvisors.comreportedpublished by the firm, firm site, Sep 15, 2026
    Business email
    averyg@pinnacleadvisors.comreportedpublished by the firm, firm site, Sep 15, 2026
    Business email
    cassieb@pinnacleadvisors.comreportedpublished by the firm, firm site, Sep 15, 2026
    Business email
    daynew@pinnacleadvisors.comreportedpublished by the firm, firm site, Sep 15, 2026
    Business email
    drewp@pinnacleadvisors.comreportedpublished by the firm, firm site, Sep 15, 2026
    Business email
    ericaa@pinnacleadvisors.comreportedpublished by the firm, firm site, Sep 15, 2026
    Business email
    jennifersh@pinnacleadvisors.comreportedpublished by the firm, firm site, Sep 15, 2026
    Business email
    lainiev@pinnacleadvisors.comreportedpublished by the firm, firm site, Sep 15, 2026
    Business email
    lisag@pinnacleadvisors.comreportedpublished by the firm, firm site, Sep 15, 2026
    Business email
    matthewa@pinnacleadvisors.comreportedpublished by the firm, firm site, Sep 15, 2026
    Business email
    miai@pinnacleadvisors.comreportedpublished by the firm, firm site, Sep 15, 2026
    Business email
    nancyg@pinnacleadvisors.comreportedpublished by the firm, firm site, Sep 15, 2026
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Independent wealth managerderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    $119Mderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026