DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Primerica Advisors

National broker-dealer RIADuluth, GeorgiaCRD 10111SEC 801-72263websiteIAPD
Legal name PFS Investments Inc.
Latest filing Sep 8, 2026
First filing on the tape Jan 6, 2012 · 76 filings
SEC status approved since May 6, 2011
RAUM
$16B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
99%
$15B individuals and HNW
Advisors
3,977
registered through the firm on IAPD
RAUM per advisor
$3.9M
derived; firm RAUM over IAPD count
Employees
3,992
3,959 advisory (5.B.1)
Offices
1,828
beyond the principal office
Private funds
0
reported on Schedule D
History
76 filings and snapshots on the tape
RAUM$16B as of Jul 21, 2026
Mar 29, 2018$1.3B then
HNW client RAUM$3.2B as of Jul 21, 2026
Mar 29, 2018$106M then
State-registered IARs (5.B.3)3,868 as of Jul 21, 2026
Mar 29, 20120 then
Employees (5.A)3,992 as of Jul 21, 2026
Apr 1, 20131,998 then
Private funds: no history
RAUM +39% over the last fiscal year+30% a year over threeIARs 3,608 to 3,868offices 1,754 to 1,828
Practice profile
derived from the filing of Sep 8, 2026; every figure names its basis
Archetypes, each a printed rule
  • Broker-dealer affiliated · Item 7.A.1 (broker-dealer affiliate) and at least 50 registered representatives (Item 5.B.2), or the adviser is itself a broker-dealer (6.A.1)
  • Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
  • Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
RAUM per advisor
$3.9MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
17derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.5MderivedHNW RAUM over HNW clients
Average account
$172,983derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.2%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
2.2derived1,829 offices incl. principal (1.F.5)
RAUM growth, one year
+39%derivedbetween the last two annual amendments
Advisor growth, one year
+7.2%derivedItem 5.B.3 between annual amendments
Client growth, one year
+25%derived
Compensation
percentage of assetsreportedItem 5.E
Advisory activities
portfolio management for individualsreportedItem 5.G
Wrap fee program
$16BreportedItem 5.I
Custody
$16B, 89,813 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • is a broker-dealer (6.A.1)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
  • an independent public accountant performs a surprise examination (9.C.1)
  • marketing includes testimonials (5.L.1.c)
  • marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$12B79%
  • High-net-worth individuals$3.2B21%
  • Corporations and businesses$90.6M0.6%
  • Charitable organizations$28.0M0.2%
Individual clients
65,489reported
HNW clients
2,097reported
Pension plan clients
0reported
Charitable clients
64reported
Accounts
89,813reported
Financial planning clients
n/areported
Wrap fee programs
$0 sponsored, $0 managedreported
Custody of client assets
$16B for 89,813 clientsreported
Compensation
% of AUMreported
Class basis
curated national broker-dealer listderived
Advisors registered through the firm
3,982 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Howard Bruce LashnerWrightstown, Pa May 31, 201141 y0
Sammy Keith AdkinsSylvania, Oh May 31, 201143 y0
George ShashatySunrise, FlJun 1, 201137 y0
Christopher Gilbert HeffernanDelray Beach, FlJun 1, 201134 y0
Larry LyleCarrollton, GaJun 1, 201144 y0
Eric Damian HoffmanGriffin, Ga Jun 7, 201138 y0
Douglas Alan GutshallSalinas, CaJun 24, 201133 y0
Wallace Gene MurphyVilla Hills, Ky Jun 24, 201143 y0
Gary Eugene HugginsRussellville, ArJun 30, 201145 y0
George John MartonikPuyallup, Wa Jun 30, 201141 y0
Kathleen Marie BrennanRolling Meadows, Il Jun 30, 201133 y0
Carolyn Mendelssohn DrakeColumbia, Sc Jun 30, 201138 y0
James Gerard WeberAppleton, Wi Jun 30, 201140 y0
Allan (Gordy) Gordon BohannonCertified Financial PlannerHiawatha, Ia Jun 30, 201144 y0
Raymond S KrutzOrmond Beach, Fl Jul 1, 201146 y0
John Paul WitriLakewood, OhJul 1, 201133 y0
Mike JohnsonScott Depot, Wv Jul 5, 201143 y0
Richard Henri GirardManchester, NhJul 8, 201124 y0
Kurt Alan PfuhlCoon Valley, Wi Jul 8, 201137 y0
Wesley Marlowe ParrishKnoxville, TnJul 8, 201141 y0
Joseph Henry KabulisBrookfield, Ct Jul 8, 201137 y0
Max Masaaki YamaguchiLakewood, Ca Jul 8, 201135 y0
David Alan PattersonDickson, Tn Jul 8, 201140 y0
Idris MerrimanShaker Heights, Oh Jul 13, 201139 y0
Anthony Arthur KayserSioux Falls, SdJul 14, 201142 y0
James William DavisLakewood, CoJul 14, 201131 y0
Scott Alan BerensSouth Haven, Mi Jul 14, 201140 y0
Rickey Steven BlaisManchester, NhJul 14, 201134 y0
Nick Jerry TherrienLondonerry, Nh Jul 14, 201126 y0
Christopher M GeorgeWatsonville, CaJul 14, 201127 y0
Miguel Rico FielLanghorne, PaJul 14, 201136 y0
Mark William SchluterMetairie, LaJul 15, 201138 y0
Linda Jane GillikinColonial Heights, VaJul 15, 201125 y0
Dan Michael BonsantiCutler Bay, Fl Jul 15, 201138 y0
Donald Anthony RobinsonHouma, LaJul 19, 201144 y0
Dean Robert SuttonRolling Meadows, IlJul 21, 201126 y0
Gregory Scott NeffPortland, Or Jul 21, 201143 y0
Steven Abraham HaiserCranford, NjJul 21, 201131 y0
Charles Cleveland WhitleyHoover, Al Jul 21, 201131 y0
Shannon Michelle SmithAuburn, WaJul 21, 201132 y0
All 3,982 advisors at Primerica Advisors
Advisor movement
32 left, 34 joined in 12 months
net +2 in 12 months10 left in 90 days9 joined in 90 daysdeparture rate 0.8% of current headcount99 left over 36 months
Left, latest
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Dasia Deborah Coley · Vice President And Chief Financial Officercontrol
      since 05/2024 · owns less than 5%
    • Nicholas Adam Jendusa · Executive Vice Presidentcontrol
      since 07/2023 · owns less than 5%
    • Deborah Lynn Miller · Executive Vice Presidentcontrol
      since 05/2010 · owns less than 5%
    • William James Nemetz · Director; Executive Vice President, Chief Operating Officercontrol
      since 02/2022 · owns less than 5%
    • Paul Etienne Regard · President, Director And Chief Executive Officercontrol
      since 10/2023 · owns less than 5%
    • Lori Allison Rivet · Executive Vice Presidentcontrol
      since 03/2017 · owns less than 5%
    • Karen Lynn Sukin · Executive Vice President And General Counselcontrol
      since 06/2015 · owns less than 5%
    • John Simmerman III Watts · Senior Vice President And Chief Counselcontrol
      since 03/2005 · owns less than 5%
    • Brian Steven Weigle · Director And Executive Vice Presidentcontrol
      since 03/2023 · owns less than 5%
    • Daniel Aaron Woodring · Executive Vice President And Chief Compliance Officercontrol
      since 01/2011 · owns less than 5%
    • Michael Kurt Wells · Treasurer
      since 07/2023 · owns less than 5%
    Entity owners
    • Primerica Finance Corporation · Direct Owner
      direct · owns 75% or more
    • Primerica, Inc. · Sole Shareholder
      indirect · owns 75% or more of Primerica Finance Corporation · public reporting company
    Related persons
    Schedule D 7.A
    Office movement
    IAPD branch city; joins and departures in 12 months
    OfficeAdvisorsJoinedLeftTeams outForming
    Houston, Tx103191
    Duluth, Ga · principal102140
    Cincinnati, Oh6641
    Tampa, Fl54150
    San Antonio, Tx3970
    Burbank, Ca3850
    Hiawatha, Ia3520
    Worthington, Oh3500
    Farmingdale, Ny3410
    Riverside, Ca34100
    Jacksonville, Fl3290
    Overland Park, Ks3130
    Smyrna, Ga2980
    Atlanta, Ga2770
    Madison, Wi2750
    Findlay, Oh2710
    Des Plaines, Il2640
    Dallas, Tx2670
    Middletown, Ny2520
    Hoover, Al2510
    Offices
    Schedule D 1.F, the 25 largest
    • Burbank, CA20 employees
    • Maumee, OH20 employees
    • West Chester, OH18 employees
    • Bethel, CT16 employees
    • Madison, WI16 employees
    • Findlay, OH15 employees
    • Phoenix, AZ13 employees
    • Hiawatha, IA12 employees
    • Centerville, OH12 employees
    • Centerville, OH12 employees
    • La Crosse, WI12 employees
    • Salinas, CA11 employees
    • Metairie, LA11 employees
    • Mahwah, NJ11 employees
    • Clifton Park, NY10 employees
    • Jacksonville, FL10 employees
    • Houston, TX10 employees
    • Mesa, AZ10 employees
    • West Chester, OH10 employees
    • Gilbert, AZ10 employees
    • Youngstown, OH9 employees
    • Milan, OH9 employees
    • Burnsville, MN9 employees
    • Farmingdale, NY9 employees
    • Worthington, OH9 employees
    ADV anomalies
    1 against comparable advisers; where to look, not conclusions
    • RAUM up 25 %Change between filings · filing Mar 20, 2026
      RAUM (Item 5.F) moved from $11,156,017,804 to $15,536,099,534 (+39.0%) between the annual amendments of 2025-04-18 and 2026-03-20; the peer median change was +19.0% (16 comparable advisers, 93.0th percentile of changes)
      peers: wirehouses and national broker-dealer RIAs (16) · 93% percentile
    What changed
    consecutive filings, newest first
    • Financial planning clients · to unset
      Jul 21, 2026 to Sep 8, 2026
    • Succession · false to unset
      Jul 21, 2026 to Sep 8, 2026
    • Accounts · 70,434 to 89,813
      Feb 3, 2026 to Mar 20, 2026
    • Advisory employees · 3,732 to 3,959
      Feb 3, 2026 to Mar 20, 2026
    • BD registered reps · 3,750 to 3,975
      Feb 3, 2026 to Mar 20, 2026
    • Charity clients · 38 to 64
      Feb 3, 2026 to Mar 20, 2026
    • Corporate clients · 124 to 166
      Feb 3, 2026 to Mar 20, 2026
    • HNW clients · 1,303 to 2,097
      Feb 3, 2026 to Mar 20, 2026
    • Individual clients · 52,919 to 65,489
      Feb 3, 2026 to Mar 20, 2026
    • Assets in custody · $11B to $16B
      Feb 3, 2026 to Mar 20, 2026
    • Employees · 3,762 to 3,992
      Feb 3, 2026 to Mar 20, 2026
    • State-registered IARs · 3,608 to 3,868
      Feb 3, 2026 to Mar 20, 2026
    • Other offices · 1,754 to 1,828
      Feb 3, 2026 to Mar 20, 2026
    • Discretionary RAUM · $11B to $16B
      Feb 3, 2026 to Mar 20, 2026
    • HNW RAUM · $1.9B to $3.2B
      Feb 3, 2026 to Mar 20, 2026
    • Individual RAUM · $9.2B to $12B
      Feb 3, 2026 to Mar 20, 2026
    • RAUM · $11B to $16B
      Feb 3, 2026 to Mar 20, 2026
    • Financial planning clients · unset to
      Apr 18, 2025 to May 19, 2025
    • Accounts · 59,808 to 70,434
      Dec 20, 2024 to Apr 18, 2025
    • Advisory employees · 3,560 to 3,732
      Dec 20, 2024 to Apr 18, 2025
    • BD registered reps · 3,582 to 3,750
      Dec 20, 2024 to Apr 18, 2025
    • Charity clients · 31 to 38
      Dec 20, 2024 to Apr 18, 2025
    • Corporate clients · 115 to 124
      Dec 20, 2024 to Apr 18, 2025
    • HNW clients · 791 to 1,303
      Dec 20, 2024 to Apr 18, 2025
    • Individual clients · 45,835 to 52,919
      Dec 20, 2024 to Apr 18, 2025
    • Assets in custody · $8.5B to $11B
      Dec 20, 2024 to Apr 18, 2025
    • Employees · 3,590 to 3,762
      Dec 20, 2024 to Apr 18, 2025
    • State-registered IARs · 3,515 to 3,608
      Dec 20, 2024 to Apr 18, 2025
    • Other offices · 1,704 to 1,754
      Dec 20, 2024 to Apr 18, 2025
    • Discretionary RAUM · $8.5B to $11B
      Dec 20, 2024 to Apr 18, 2025
    • HNW RAUM · $1.1B to $1.9B
      Dec 20, 2024 to Apr 18, 2025
    • Individual RAUM · $7.3B to $9.2B
      Dec 20, 2024 to Apr 18, 2025
    • RAUM · $8.5B to $11B
      Dec 20, 2024 to Apr 18, 2025
    • Related adviser · false to true
      Dec 20, 2024 to Apr 18, 2025
    • Accounts · 56,552 to 59,808
      Jan 8, 2024 to Mar 29, 2024
    • Advisory employees · 3,420 to 3,560
      Jan 8, 2024 to Mar 29, 2024
    • BD registered reps · 3,437 to 3,582
      Jan 8, 2024 to Mar 29, 2024
    • Charity clients · 36 to 31
      Jan 8, 2024 to Mar 29, 2024
    • Corporate clients · 205 to 115
      Jan 8, 2024 to Mar 29, 2024
    • HNW clients · 530 to 791
      Jan 8, 2024 to Mar 29, 2024
    Signals
    60 dated events
    • James Patrick Goetz added a TX registration at Primerica Advisors
      Sep 16, 2026 · New state registration · fact
    • Seth Guerra registered as an investment adviser representative at Primerica Advisors
      Sep 15, 2026 · Advisor registered · fact
    • Iryna Shepeta registered as an investment adviser representative at Primerica Advisors
      Sep 15, 2026 · Advisor registered · fact
    • Oliver Just registered as an investment adviser representative at Primerica Advisors
      Sep 15, 2026 · Advisor registered · fact
    • Aiden John Mowry registered as an investment adviser representative at Primerica Advisors
      Sep 15, 2026 · Advisor registered · fact
    • Rickey Black added a TX registration at Primerica Advisors
      Sep 15, 2026 · New state registration · fact
    • Kathy Jean Clements no longer holds an investment adviser registration (last listed at Primerica Advisors on the 2026-09-14 feed)
      Sep 14, 2026 · Advisor registration ended · derived
    • Terry Ann Morris registered as an investment adviser representative at Primerica Advisors
      Sep 14, 2026 · Advisor registered · fact
    • Matthew Jacob Davis left Primerica Advisors for Amb Wealth, Llc (registered 2026-09-01)
      Sep 2, 2026 · Advisor changed firm · fact
    • Mark Champoux left Primerica Advisors for Edward Jones (registered 2026-08-20)
      Aug 21, 2026 · Advisor changed firm · fact
    • Charles Swope left Primerica Advisors for Your Ia, Llc (registered 2026-08-12)
      Aug 10, 2026 · Advisor changed firm · fact
    • Torrance D Chaplin left Primerica Advisors for Cetera Investment Advisers Llc (registered 2026-07-27)
      Jul 31, 2026 · Advisor changed firm · fact
    • Giexy Itiel Reyes left Primerica Advisors for Iliad Wealth Solutions (registered 2026-08-13)
      Jul 29, 2026 · Advisor changed firm · fact
    • Daron Demond Ray left Primerica Advisors for Osaic Wealth, Inc. (registered 2026-07-08)
      Jul 16, 2026 · Advisor changed firm · fact
    • Ryan Daniels left Primerica Advisors for Hearthstone Financial Group (registered 2026-06-30)
      Jul 7, 2026 · Advisor changed firm · fact
    • Kathryn Focht left Primerica Advisors for Hearthstone Financial Group (registered 2026-06-30)
      Jul 1, 2026 · Advisor changed firm · fact
    • 2 advisors left Primerica Advisors (Ephrata, PA) for Hearthstone Financial Group within 6 days
      Jul 1, 2026 · Team lift-out · derived
    • Christopher Hardy left Primerica Advisors for Greenwood Gearhart, Llc (registered 2026-07-21)
      Jun 30, 2026 · Advisor changed firm · fact
    • Clayborn Paul Mcclinton left Primerica Advisors for Vanguard Advisers, Inc. (registered 2026-07-08)
      Jun 23, 2026 · Advisor changed firm · fact
    • Matthew Wesley Thomas left Primerica Advisors for Principal Securities, Inc. (registered 2026-06-15)
      Jun 16, 2026 · Advisor changed firm · fact
    • Cody A Hudson left Primerica Advisors for Park Avenue Securities Llc (registered 2026-07-01)
      May 18, 2026 · Advisor changed firm · fact
    • Victor Glymph left Primerica Advisors for Inspire Advisors, Llc (registered 2026-05-19)
      May 1, 2026 · Advisor changed firm · fact
    • Ebed Evans left Primerica Advisors for Merrill Lynch, Pierce, Fenner & Smith Incorporated (registered 2026-05-07)
      Apr 28, 2026 · Advisor changed firm · fact
    • Alexis Domanique Mitchell left Primerica Advisors for Golden Reserve Retirement, Llc (registered 2026-04-30)
      Apr 24, 2026 · Advisor changed firm · fact
    • Jorge Castillo left Primerica Advisors for Mwa Financial Services, Inc. (registered 2026-05-14)
      Apr 14, 2026 · Advisor changed firm · fact
    • Primerica Advisors reported 1828 offices beyond its principal office, up from 1754 (2026-02-03 to 2026-03-20)
      Mar 20, 2026 · Office count change · derived
    • Primerica Advisors reported RAUM $15.5B, up 39% from $11.2B (2026-02-03 to 2026-03-20)
      Mar 20, 2026 · RAUM change · derived
    • Jonathan Espinal Cabrera left Primerica Advisors for Raymond James Financial Services Advisors, Inc (registered 2026-03-18)
      Mar 13, 2026 · Advisor changed firm · fact
    • John Douglas Cox left Primerica Advisors for Mwa Financial Services, Inc. (registered 2026-07-07)
      Mar 5, 2026 · Advisor changed firm · fact
    • Brian Howden left Primerica Advisors for Principal Securities, Inc. (registered 2026-03-04)
      Mar 4, 2026 · Advisor changed firm · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    How to reach
    public business contact points only, each with its source
    Firm profile
    linkedin.com/company/primericareportedpublic record, Form ADV, Sep 17, 2026
    Website
    primerica.comreportedpublic record, Form ADV, Sep 17, 2026
    Principal office phone
    833-786-0550reportedpublic record, Form ADV, Sep 8, 2026
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    National broker-dealer RIAderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    $3.9Mderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026