DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
B•••• W••••• M••••••••• L••
Latest filing Mar 20, 2026
First filing on the tape Mar 30, 2012 · 29 filings
SEC status approved since Mar 3, 2010
RAUM
$847M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
99%
$837M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$169M
derived; firm RAUM over IAPD count
Employees
6
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
29 filings and snapshots on the tape
RAUM$847M as of Mar 20, 2026
Mar 30, 2012$237M then
HNW client RAUM$822M as of Mar 20, 2026
Mar 28, 2018$289M then
State-registered IARs (5.B.3)5 as of Mar 20, 2026
Mar 30, 20120 then
Employees (5.A)6 as of Mar 20, 2026
Mar 28, 20133 then
Private funds: no history
RAUM +21% over the last fiscal year+19% a year over threeIARs 5 to 5
Practice profile
derived from the filing of Mar 20, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $169MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 29derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $7.9MderivedHNW RAUM over HNW clients
- Average account
- $1.2MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.2derivedItem 5.A over advisors
- Advisors per office
- 5.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +21%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +2.9%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisers, educational seminars, otherreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$822M97%
- Individuals$14.5M1.7%
- Corporations and businesses$10.1M1.2%
- Individual clients
- 40reported
- HNW clients
- 104reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 736reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.99 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| B••• A••• Z•••• | Troy, Mi | May 3, 2010 | 24 y | 0 |
| E•••• L••••••• C•••••••••Certified Financial Pla•••r | Troy, Mi | Jul 13, 2022 | 11 y | 1 |
| A•••• E•••• R••••••• | Troy, Mi | Jan 23, 2023 | 11 y | 1 |
| J••••• D••••• L•••••••Certified Financial Pla•••r | Troy, Mi | Sep 13, 2023 | 12 y | 1 |
| J•••• B••••• W•••••• | Troy, Mi | Oct 21, 2023 | 10 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- J••••• D••••• L•••••••• to M••••••May 20, 2022 · RIA to affiliated broker-dealer or bank
- E••••••• A••••• P••• A•••• to V•••• F•••••••• A•••••••• L••Dec 22, 2021 · RIA to RIA
- J•••••• P•••••• P•••••••• to L••• P••• F•••••••• A••••••• G••••• L••Mar 31, 2021 · RIA to RIA
- S••••• M•••• K••• to L•••• F••••••••• L••Nov 1, 2019 · RIA to RIA
- L•••• M•••••• to V••• F•••••••• A•••••••• I•••May 1, 2017 · Other
- M•••••• D•••• R••• to L•••••• W••••• A•••••••• L••Dec 15, 2015 · Other
- A•••• R•• A•••••• to A•••• W••••• A••••••• L••Jan 27, 2014 · Other
- E••• O••• K••••• to C•••••• A•••••••• L••Dec 17, 2013 · Other
Joined, latest
- J••••• D••••• L••••••• from P••••• M•••• F•••••••• A•••••••Sep 13, 2023 · RIA to RIA
- A•••• E•••• R••••••• from P••••• M•••• F•••••••• A•••••••Jan 23, 2023 · RIA to RIA
- E•••• L••••••• C••••••••• from P••••• M•••• F•••••••• A•••••••Jul 13, 2022 · RIA to RIA
- J•••••• P•••••• P•••••••• from P••••• M•••• F•••••••• A•••••••Jan 16, 2020 · RIA to RIA
- S••••• M•••• K••• from T•••• A•••••••• L••Jun 23, 2016 · Other
- M•••••• D•••• R••• from L••• F•••••••• A•••••••Nov 19, 2015 · Other
- E••• O••• K••••• from M••••••• C•••••• M••••••••• L••Sep 19, 2012 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Z••••• B•••• A••• · Trustee Of The B••• A• Z•••• R•••••••• L••••• T•••• D•••• 1•••••••••, Chief Compliance Officersince 02/2010 · owns less than 5%
Entity owners
- B••• A• Z•••• R•••••••• L••••• T•••• D•••• 1••••••••• · Trust, Owner Of All Voting Sharesdirect · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Troy, Mi · principal | 5 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 670 to 736Jan 2, 2026 to Mar 20, 2026
- HNW clients · 109 to 104Jan 2, 2026 to Mar 20, 2026
- Individual clients · 31 to 40Jan 2, 2026 to Mar 20, 2026
- Discretionary RAUM · $702M to $847MJan 2, 2026 to Mar 20, 2026
- HNW RAUM · $687M to $822MJan 2, 2026 to Mar 20, 2026
- Individual RAUM · $6.4M to $14.5MJan 2, 2026 to Mar 20, 2026
- RAUM · $702M to $847MJan 2, 2026 to Mar 20, 2026
- Accounts · 617 to 670Mar 5, 2025 to Mar 14, 2025
- HNW clients · 97 to 109Mar 5, 2025 to Mar 14, 2025
- Individual clients · 35 to 31Mar 5, 2025 to Mar 14, 2025
- fin p•••ning clients · 101-250 to 101-250Mar 5, 2025 to Mar 14, 2025
- Discretionary RAUM · $627M to $702MMar 5, 2025 to Mar 14, 2025
- HNW RAUM · $603M to $687MMar 5, 2025 to Mar 14, 2025
- Individual RAUM · $8.2M to $6.4MMar 5, 2025 to Mar 14, 2025
- RAUM · $627M to $702MMar 5, 2025 to Mar 14, 2025
- Accounts · 541 to 617Sep 27, 2023 to Mar 26, 2024
- Advisory employees · 4 to 3Sep 27, 2023 to Mar 26, 2024
- HNW clients · 84 to 97Sep 27, 2023 to Mar 26, 2024
- Individual clients · 43 to 35Sep 27, 2023 to Mar 26, 2024
- Discretionary RAUM · $490M to $627MSep 27, 2023 to Mar 26, 2024
- HNW RAUM · $479M to $603MSep 27, 2023 to Mar 26, 2024
- Individual RAUM · $7.3M to $8.2MSep 27, 2023 to Mar 26, 2024
- Non-discretionary RAUM · $9.0M to $0Sep 27, 2023 to Mar 26, 2024
- RAUM · $499M to $627MSep 27, 2023 to Mar 26, 2024
- Advisory employees · 3 to 4Apr 24, 2023 to Sep 27, 2023
- State-registered IARs · 3 to 5Apr 24, 2023 to Sep 27, 2023
- Accounts · 534 to 541Mar 25, 2022 to Mar 22, 2023
- HNW clients · 83 to 84Mar 25, 2022 to Mar 22, 2023
- Individual clients · 40 to 43Mar 25, 2022 to Mar 22, 2023
- Employees · 5 to 6Mar 25, 2022 to Mar 22, 2023
- Discretionary RAUM · $557M to $490MMar 25, 2022 to Mar 22, 2023
- HNW RAUM · $560M to $479MMar 25, 2022 to Mar 22, 2023
- Individual RAUM · $7.5M to $7.3MMar 25, 2022 to Mar 22, 2023
- Non-discretionary RAUM · $12.6M to $9.0MMar 25, 2022 to Mar 22, 2023
- RAUM · $570M to $499MMar 25, 2022 to Mar 22, 2023
- Accounts · 466 to 534Mar 23, 2021 to Mar 25, 2022
- Advisory employees · 4 to 3Mar 23, 2021 to Mar 25, 2022
- HNW clients · 69 to 83Mar 23, 2021 to Mar 25, 2022
- Individual clients · 66 to 40Mar 23, 2021 to Mar 25, 2022
- State-registered IARs · 4 to 3Mar 23, 2021 to Mar 25, 2022
Signals
3 dated events
- B•••• W••••• M••••••••• L•• reported RAUM $626.5M, up 26% from $498.8M (2023-09-27 to 2024-03-26)Mar 26, 2024 · RAUM change · derived
- J••••• D••••• L•••••••• left B•••• W••••• M••••••••• L•• for M•••••• (registered 2022-06-06)May 20, 2022 · Advisor changed firm · fact
- B•••• W••••• M••••••••• L•• reported RAUM $569.9M, up 31% from $435.7M (2021-03-23 to 2022-03-25)Mar 25, 2022 · RAUM change · derived
Across DFX
shared identifiers only, never a name match
- B•••• W••••• M••••••••• L•• · Private Equityshared crd · intermediary
How to reach
public business contact points only, each with its source
- Business email
- bret@b••••-wealth.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- nicole@b••••-wealth.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 248-251-0160reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 248-251-0162reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 248-251-0156reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- H••••://WWW.LINKEDIN.COM/COMPANY/B••••-WEALTH-MANAGEMENTreportedpublic record, Form ADV, Sep 18, 2026
- Website
- B••••-WEALTH.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- (248) 251-0161reportedpublic record, Form ADV, Mar 20, 2026
- Contact form
- baron-wealth.com/contactreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- baron-wealth.com/approach/who-we-arereportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $169Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026