DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Promontory Financial Planning, LLC
Latest filing Feb 20, 2026
First filing on the tape Nov 27, 2018 · 19 filings
SEC status approved since Jan 28, 2019
RAUM
$319M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
99%
$315M individuals and HNW
Advisors
12
registered through the firm on IAPD
RAUM per advisor
$26.6M
derived; firm RAUM over IAPD count
Employees
12
12 advisory (5.B.1)
Offices
6
beyond the principal office
Private funds
0
reported on Schedule D
History
19 filings and snapshots on the tape
RAUM$319M as of Feb 20, 2026
Mar 27, 2020$129M then
HNW client RAUM$110M as of Feb 20, 2026
Mar 27, 2020$55.0M then
State-registered IARs (5.B.3)12 as of Feb 20, 2026
Mar 27, 20209 then
Employees (5.A)12 as of Feb 20, 2026
Mar 27, 20209 then
Private funds: no history
RAUM +14% over the last fiscal year+9.2% a year over threeIARs 11 to 12
Practice profile
derived from the filing of Feb 20, 2026; every figure names its basis
Archetypes, each a printed rule
- Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
- Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
- RAUM per advisor
- $26.6MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 47derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.7MderivedHNW RAUM over HNW clients
- Average account
- $559,649derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 1.3%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 1.7derived7 offices incl. principal (1.F.5)
- RAUM growth, one year
- +14%derivedbetween the last two annual amendments
- Advisor growth, one year
- +9.1%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +0.0%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
- Financial planning clients
- 500reportedItem 5.H
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- is an insurance broker or agent (6.A.6)
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$205M64%
- High-net-worth individuals$110M34%
- Pension and profit-sharing plans$4.0M1.3%
- Individual clients
- 500reported
- HNW clients
- 65reported
- Pension plan clients
- 5reported
- Charitable clients
- n/areported
- Accounts
- 570reported
- Financial planning clients
- 500reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.99 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
12 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Tyra Williamson | Farmington, Ut | Aug 25, 2010 | 21 y | 0 |
| Brock Don WilliamsonCertified Financial Planner | Farmington, Ut | Jul 17, 2015 | 22 y | 1 |
| Ross Morrell Bowen | Logan, Ut | May 17, 2016 | 23 y | 3 |
| Ron Robertson Valentine | Layton, Ut | Oct 4, 2017 | 32 y | 2 |
| Robyn D Simons | Layton, Ut | Oct 5, 2017 | 37 y | 3 |
| John Dudley HouckChartered Financial Consultant | Spanish Fork, Ut | Oct 16, 2017 | 39 y | 4 |
| William Elton Sandberg | Farmington, Ut | Mar 30, 2020 | 17 y | 0 |
| David Michael Goar | Layton, Ut | Apr 5, 2022 | 19 y | 2 |
| Jon Aaron Paulsen | Farmington, Ut | Jan 4, 2023 | 18 y | 0 |
| Emily Langeveld | Farmington, Ut | Aug 15, 2024 | 13 y | 0 |
| Paul Otto Gelormini | Los Altos, Ca | Jan 1, 2025 | 31 y | 4 |
| Theresa Bond | Farmington, Ut | Apr 28, 2025 | 12 y | 2 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- Theresa Bond from Aegis Wealth Management, Inc.Apr 28, 2025 · RIA to RIA
- Paul Otto Gelormini from Liberty Wealth Management, LLCJan 1, 2025 · Other
- David Michael Goar from Research Financial StrategiesApr 5, 2022 · RIA to RIA
- John Dudley Houck from Voya Financial Advisors, Inc.Oct 16, 2017 · Other
- Robyn D Simons from Bfc Planning, Inc.Oct 5, 2017 · Other
- Ron Robertson Valentine from Bfc Planning, Inc.Oct 4, 2017 · Other
- Ross Morrell Bowen from Foresight Wealth Management, LLCMay 17, 2016 · Other
- Brock Don Williamson from Sei Investments Management CorpJul 17, 2015 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from Bfc Planning, Inc.Sep 27, 2017 · Cedar Rapids, Ia
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Don Brock Williamson · President/Owner/Ccocontrolsince 04/2010 · owns 50% to 75%
- Tyra Williamson · Owner/Advisorcontrolsince 04/2010 · owns 50% to 75%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Farmington, Ut · principal | 6 | 0 | 0 | ||
| Layton, Ut | 4 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Farmington, UT2 employees
- Layton, UT2 employees
- Payson, UT2 employees
- Houston, TX1 employees
- Layton, UT1 employees
- Los Altos, CA1 employees
What changed
consecutive filings, newest first
- Advisory employees · 11 to 12Feb 11, 2025 to Feb 20, 2026
- Employees · 11 to 12Feb 11, 2025 to Feb 20, 2026
- HQ city · to FARMINGTONFeb 11, 2025 to Feb 20, 2026
- HQ state · to UTFeb 11, 2025 to Feb 20, 2026
- State-registered IARs · 11 to 12Feb 11, 2025 to Feb 20, 2026
- Discretionary RAUM · $280M to $319MFeb 11, 2025 to Feb 20, 2026
- HNW RAUM · $91.0M to $110MFeb 11, 2025 to Feb 20, 2026
- Individual RAUM · $185M to $205MFeb 11, 2025 to Feb 20, 2026
- RAUM · $280M to $319MFeb 11, 2025 to Feb 20, 2026
- Advisory employees · 10 to 11Feb 2, 2024 to Feb 11, 2025
- Employees · 10 to 11Feb 2, 2024 to Feb 11, 2025
- Financial planning clients · More than 500 to More than 500Feb 2, 2024 to Feb 11, 2025
- HQ city · unset to Feb 2, 2024 to Feb 11, 2025
- HQ state · unset to Feb 2, 2024 to Feb 11, 2025
- State-registered IARs · 10 to 11Feb 2, 2024 to Feb 11, 2025
- Discretionary RAUM · $263M to $280MFeb 2, 2024 to Feb 11, 2025
- HNW RAUM · $81.0M to $91.0MFeb 2, 2024 to Feb 11, 2025
- Individual RAUM · $178M to $185MFeb 2, 2024 to Feb 11, 2025
- RAUM · $263M to $280MFeb 2, 2024 to Feb 11, 2025
- Accounts · 560 to 570Jan 31, 2023 to Feb 2, 2024
- Individual clients · 490 to 500Jan 31, 2023 to Feb 2, 2024
- Discretionary RAUM · $245M to $263MJan 31, 2023 to Feb 2, 2024
- HNW RAUM · $76.0M to $81.0MJan 31, 2023 to Feb 2, 2024
- Individual RAUM · $165M to $178MJan 31, 2023 to Feb 2, 2024
- RAUM · $245M to $263MJan 31, 2023 to Feb 2, 2024
- Accounts · 550 to 560Aug 16, 2022 to Jan 31, 2023
- Advisory employees · 9 to 10Aug 16, 2022 to Jan 31, 2023
- Individual clients · 480 to 490Aug 16, 2022 to Jan 31, 2023
- Employees · 9 to 10Aug 16, 2022 to Jan 31, 2023
- State-registered IARs · 9 to 10Aug 16, 2022 to Jan 31, 2023
- Discretionary RAUM · $255M to $245MAug 16, 2022 to Jan 31, 2023
- HNW RAUM · $85.0M to $76.0MAug 16, 2022 to Jan 31, 2023
- Individual RAUM · $166M to $165MAug 16, 2022 to Jan 31, 2023
- RAUM · $255M to $245MAug 16, 2022 to Jan 31, 2023
- Accounts · 390 to 550Nov 10, 2021 to Mar 31, 2022
- HNW clients · 55 to 65Nov 10, 2021 to Mar 31, 2022
- Individual clients · 330 to 480Nov 10, 2021 to Mar 31, 2022
- Financial planning clients · 251-500 to More than 500Nov 10, 2021 to Mar 31, 2022
- Other offices · 5 to 6Nov 10, 2021 to Mar 31, 2022
- Discretionary RAUM · $175M to $255MNov 10, 2021 to Mar 31, 2022
Signals
1 dated events
- Promontory Financial Planning, Llc filed its initial SEC registration (Form ADV)Nov 27, 2018 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- info@promontoryfp.comreportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 801-513-2545reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 281-990-8228reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 801-618-4869reportedpublished by the firm, firm site, Sep 16, 2026
- Website
- PROMONTORYFP.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 801-513-2545reportedpublic record, Form ADV, Feb 20, 2026
- Contact form
- promontoryfp.com/contactreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $26.6Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026