DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Founders Financial Alliance, LLC

Independent wealth managerRaleigh, North CarolinaCRD 173011SEC 801-108700websiteIAPD
Latest filing Mar 10, 2026
First filing on the tape Nov 14, 2016 · 43 filings
SEC status approved since Nov 21, 2016
RAUM
$1.2B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
96%
$1.1B individuals and HNW
Advisors
31
registered through the firm on IAPD
RAUM per advisor
$38.3M
derived; firm RAUM over IAPD count
Employees
31
31 advisory (5.B.1)
Offices
14
beyond the principal office
Private funds
0
reported on Schedule D
History
43 filings and snapshots on the tape
RAUM$1.2B as of Mar 10, 2026
Jan 23, 2017$69.3M then
HNW client RAUM$773M as of Mar 10, 2026
Mar 12, 2018$47.2M then
State-registered IARs (5.B.3)30 as of Mar 10, 2026
Jan 23, 201710 then
Employees (5.A)31 as of Mar 10, 2026
Jan 23, 201711 then
Private funds: no history
RAUM +18% over the last fiscal year+24% a year over threeIARs 31 to 30offices 17 to 14
Practice profile
derived from the filing of Mar 10, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
RAUM per advisor
$38.3MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
76derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.1MderivedHNW RAUM over HNW clients
Average account
$280,436derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
2.7%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
2.1derived15 offices incl. principal (1.F.5)
RAUM growth, one year
+18%derivedbetween the last two annual amendments
Advisor growth, one year
-3.2%derivedItem 5.B.3 between annual amendments
Client growth, one year
-36%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisers, otherreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$773M65%
  • Individuals$360M30%
  • Pension and profit-sharing plans$27.2M2.3%
  • Corporations and businesses$17.6M1.5%
  • Charitable organizations$5.1M0.4%
Individual clients
1,643reported
HNW clients
711reported
Pension plan clients
27reported
Charitable clients
11reported
Accounts
4,229reported
Financial planning clients
1-10reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.96 fund_share=0.0 institutional_share=0.03 related_bd=false related_bank=false bd_reps=21.0derived
Advisors registered through the firm
31 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Louis Joseph CostanzoCertified Financial Planner, Chartered Financial ConsultantRaleigh, Nc Jan 21, 200950 y0
Tommy Wayne PorterRaleigh, NcOct 3, 201434 y3
James Allen SloopRaleigh, NcMay 21, 201521 y1
Ernest CeccatoRaleigh, Nc Sep 25, 201518 y2
Don Michael RudolphGreenville, Nc Mar 3, 201631 y6
Dustin Joseph DefrancoWheeling, Wv Apr 8, 201619 y4
Trina Love ColtrainRaleigh, Nc Jul 14, 201617 y2
Jeffrey Michael TalleyLocust, Nc Jul 29, 201625 y1
Terrence Lyman DonoghueDurham, NcOct 5, 201647 y2
Ralph Joseph AielloCary, Nc Mar 31, 201726 y5
Susan C PokwatkaCertified Financial Planner, Chartered Financial ConsultantBluffton, Sc Apr 10, 201732 y3
Mark MccormickRaleigh, NcJan 25, 201812 y1
John Robert LawsonPinehurst, NcJun 24, 201836 y1
Brian T NelanCary, NcNov 8, 201821 y1
Wendy Susan CainAlbuquerque, NmJan 30, 202041 y1
John P. BilliterRaleigh, NcJun 19, 202019 y2
Ronald James PerryBermuda Run, NcJul 6, 202036 y3
Brad Kevin PinterRaleigh, NcJul 15, 202020 y5
Paul Anthony BarnetteWheeling, WvAug 25, 202025 y2
Nicholas E LivecchiCertified Financial PlannerRaleigh, NcFeb 19, 202115 y1
Joshua Blair SchmalzWheeling, WvApr 26, 202113 y2
Ethan James PorterRaleigh, NcDec 6, 202110 y0
Bruce Noel TrushelChartered Financial ConsultantWheeling, WvJan 14, 202242 y3
Jacob Britt LawsonPinehurst, NcSep 11, 202412 y0
Hantz Don SerraoCertified Financial PlannerSarasota, FlOct 7, 202423 y2
Karen Lucinda DiamondSarasota, FlOct 7, 202436 y5
Derek R SimpsonWheeling, WvJul 7, 202518 y0
Gregory Robert MitroSt. Petersburg, FlJan 5, 202611 y1
Cole Stephen NolteHolly Springs, NcFeb 24, 202614 y1
Heather Nicole DefrancoWheeling, WvApr 15, 202616 y0
James Richard BateyChapel Hill, Nc Apr 30, 202620 y2
Advisor movement
3 left, 3 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 9.7% of current headcount4 left over 36 months
Left, latest
Joined, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
Teams outTeams in
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Wayne Tommy Porter · Managing Membercontrol
    since 09/2014 · owns less than 5%
  • Allen James Sloop · Chief Compliance Officercontrol
    since 03/2017 · owns less than 5%
  • Wayne Tommy Porter · Managing Membercontrol
    since 01/2018 · owns 75% or more of Founders Wealth Holdings, LLC
Entity owners
  • Founders Wealth Holdings, LLC · Holding Company
    direct · owns 75% or more
Related persons
Schedule D 7.A
  • Asset Insure, LLC
    real estaten
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Raleigh, Nc · principal1610
Wheeling, Wv810
Pinehurst, Nc200
Cary, Nc2031
Sarasota, Fl200
Wilmington, Nc200
Chapel Hill, Nc110
Offices
Schedule D 1.F, the 25 largest
  • Raleigh, NC5 employees
  • Chapel Hill, NC2 employees
  • Wheeling, WV2 employees
  • , 1 employees
  • Locust, NC1 employees
  • Cary, NC1 employees
  • Pinehurst, NC1 employees
  • St. Petersburg, FL1 employees
  • Albuquerque, NM1 employees
  • , 1 employees
  • , 1 employees
  • , 1 employees
ADV anomalies
2 against comparable advisers; where to look, not conclusions
  • clients down average size upCombination · filing Mar 10, 2026
    private clients fell 20 percent or more while RAUM per client rose 30 percent or more: a move up-market or the departure of small accounts. RAUM $1,002,097,380 to $1,185,963,782, advisors 31 to 30, private clients 3699 to 2354, offices 17 to 14 (2025-03-21 to 2026-03-10)
    peers: independent wealth managers, $1B to $5B (1,362)
  • client count collapseChange between filings · filing Mar 10, 2026
    individual and HNW clients (Item 5.D) moved from 3,699.0 to 2,354.0 (-36.0%) between the annual amendments of 2025-03-21 and 2026-03-10; the peer median change was +5.0% (1132 comparable advisers, 2.0th percentile of changes)
    peers: independent wealth managers, $1B to $5B (1,132) · 1.9% percentile
How anomalies are measured
What changed
consecutive filings, newest first
  • Accounts · 3,918 to 4,229
    Mar 21, 2025 to Mar 10, 2026
  • BD registered reps · 20 to 21
    Mar 21, 2025 to Mar 10, 2026
  • Charity clients · 15 to 11
    Mar 21, 2025 to Mar 10, 2026
  • Corporate clients · 29 to 20
    Mar 21, 2025 to Mar 10, 2026
  • HNW clients · 1,099 to 711
    Mar 21, 2025 to Mar 10, 2026
  • Individual clients · 2,600 to 1,643
    Mar 21, 2025 to Mar 10, 2026
  • Pension plan clients · 175 to 27
    Mar 21, 2025 to Mar 10, 2026
  • Employees · 32 to 31
    Mar 21, 2025 to Mar 10, 2026
  • State-registered IARs · 31 to 30
    Mar 21, 2025 to Mar 10, 2026
  • Other offices · 17 to 14
    Mar 21, 2025 to Mar 10, 2026
  • Discretionary RAUM · $1.0B to $1.2B
    Mar 21, 2025 to Mar 10, 2026
  • HNW RAUM · $578M to $773M
    Mar 21, 2025 to Mar 10, 2026
  • Individual RAUM · $370M to $360M
    Mar 21, 2025 to Mar 10, 2026
  • Non-discretionary RAUM · $181,235 to $2.8M
    Mar 21, 2025 to Mar 10, 2026
  • Pension RAUM · $33.1M to $27.2M
    Mar 21, 2025 to Mar 10, 2026
  • RAUM · $1.0B to $1.2B
    Mar 21, 2025 to Mar 10, 2026
  • Accounts · 3,033 to 3,918
    Oct 29, 2024 to Mar 21, 2025
  • Advisory employees · 28 to 31
    Oct 29, 2024 to Mar 21, 2025
  • Charity clients · 11 to 15
    Oct 29, 2024 to Mar 21, 2025
  • Corporate clients · 31 to 29
    Oct 29, 2024 to Mar 21, 2025
  • HNW clients · 1,064 to 1,099
    Oct 29, 2024 to Mar 21, 2025
  • Individual clients · 1,813 to 2,600
    Oct 29, 2024 to Mar 21, 2025
  • Pension plan clients · 114 to 175
    Oct 29, 2024 to Mar 21, 2025
  • Employees · 28 to 32
    Oct 29, 2024 to Mar 21, 2025
  • Financial planning clients · 1-10 to 1-10
    Oct 29, 2024 to Mar 21, 2025
  • State-registered IARs · 26 to 31
    Oct 29, 2024 to Mar 21, 2025
  • Other offices · 15 to 17
    Oct 29, 2024 to Mar 21, 2025
  • Discretionary RAUM · $700M to $1.0B
    Oct 29, 2024 to Mar 21, 2025
  • HNW RAUM · $462M to $578M
    Oct 29, 2024 to Mar 21, 2025
  • Individual RAUM · $198M to $370M
    Oct 29, 2024 to Mar 21, 2025
  • Non-discretionary RAUM · $925,994 to $181,235
    Oct 29, 2024 to Mar 21, 2025
  • Pension RAUM · $18.9M to $33.1M
    Oct 29, 2024 to Mar 21, 2025
  • RAUM · $701M to $1.0B
    Oct 29, 2024 to Mar 21, 2025
  • Other offices · 14 to 15
    Mar 14, 2024 to Oct 29, 2024
  • Accounts · 2,661 to 3,033
    May 2, 2023 to Mar 14, 2024
  • Corporate clients · 24 to 31
    May 2, 2023 to Mar 14, 2024
  • HNW clients · 914 to 1,064
    May 2, 2023 to Mar 14, 2024
  • Individual clients · 1,613 to 1,813
    May 2, 2023 to Mar 14, 2024
  • Pension plan clients · 99 to 114
    May 2, 2023 to Mar 14, 2024
  • Financial planning clients · 0 to 1-10
    May 2, 2023 to Mar 14, 2024
Signals
10 dated events
  • James Michael Mertens left Founders Financial Alliance, Llc for Osaic Wealth, Inc. (registered 2026-04-22)
    Apr 22, 2026 · Advisor changed firm · fact
  • Garrett Steven Railsback left Founders Financial Alliance, Llc for Osaic Wealth, Inc. (registered 2026-04-22)
    Apr 22, 2026 · Advisor changed firm · fact
  • Kerry Carlton Goodman left Founders Financial Alliance, Llc for Osaic Wealth, Inc. (registered 2026-04-22)
    Apr 22, 2026 · Advisor changed firm · fact
  • 3 advisors left Founders Financial Alliance, LLC (Cary, NC) for Osaic Wealth, Inc. on the same day
    Apr 22, 2026 · Team lift-out · derived
  • Founders Financial Alliance, Llc reported RAUM $1.0B, up 43% from $700.9M (2024-10-29 to 2025-03-21)
    Mar 21, 2025 · RAUM change · derived
  • Marci Piddington Hansen left Founders Financial Alliance, Llc for Hamilton Point Investment Advisors, Llc (registered 2025-01-10)
    Nov 20, 2024 · Advisor changed firm · fact
  • 2 advisors left Wells Fargo Advisors (Sarasota, FL) for Founders Financial Alliance, LLC on the same day
    Oct 23, 2024 · Team lift-out · derived
  • 3 advisors left Independent Advisor Alliance, LLC (Cary, NC) for Founders Financial Alliance, LLC on the same day
    Mar 15, 2024 · Team lift-out · derived
  • Founders Financial Alliance, Llc reported RAUM $588.5M, up 85% from $317.8M (2020-10-30 to 2021-02-16)
    Feb 16, 2021 · RAUM change · derived
  • Founders Financial Alliance, Llc filed its initial SEC registration (Form ADV)
    Nov 14, 2016 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business email
team@founderswa.comreportedpublished by the firm, firm site, Sep 17, 2026
Business phone
855-254-1286reportedpublished by the firm, firm site, Sep 17, 2026
Firm profile
linkedin.com/company/17774092reportedpublic record, Form ADV, Sep 18, 2026
Website
founderswa.comreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
855-860-5940reportedpublic record, Form ADV, Mar 10, 2026
Contact form
founderswa.com/contactreportedpublished by the firm, firm site, Sep 17, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$38.3Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026