DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Reilly Financial Advisors

Former SEC-registered adviserLa Mesa, CaliforniaCRD 110315SEC 801-56721IAPD
Legal name Reilly Financial Advisors LLC
Latest filing Nov 11, 2021
First filing on the tape Mar 13, 2012 · 27 filings
RAUM
$2.2B
reported, Item 5.F
Discretionary
97%
of RAUM
Private clients
100%
$2.2B individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
43
24 advisory (5.B.1)
Offices
4
beyond the principal office
Private funds
0
reported on Schedule D
History
27 filings and snapshots on the tape
RAUM$1.9B as of Feb 10, 2021
Mar 13, 2012$377M then
HNW client RAUM$1.3B as of Feb 10, 2021
Mar 29, 2018$861M then
State-registered IARs (5.B.3)24 as of Feb 10, 2021
Mar 28, 201310 then
Employees (5.A)40 as of Feb 10, 2021
Mar 28, 201321 then
Private funds: no history
RAUM +63% over the last fiscal year+20% a year over threeIARs 23 to 24
Practice profile
derived from the filing of Nov 11, 2021; every figure names its basis
RAUM per advisor
$91.9MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
52derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.8MderivedHNW RAUM over HNW clients
Average account
$1.8MderivedRAUM over accounts (5.F.2.f)
Discretionary
97%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.8derivedItem 5.A over advisors
Advisors per office
4.8derived5 offices incl. principal (1.F.5)
RAUM growth, one year
+41%derivedbetween the last two annual amendments
Advisor growth, one year
+4.3%derivedItem 5.B.3 between annual amendments
Client growth, one year
+13%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, educational seminarsreportedItem 5.G
Custody
$400M, 500 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$1.6B73%
  • Individuals$594M27%
Individual clients
662reported
HNW clients
577reported
Pension plan clients
n/areported
Charitable clients
0reported
Accounts
1,239reported
Financial planning clients
251-500reported
Wrap fee programs
noreported
Custody of client assets
$400M for 500 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
    Teams outTeams in
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Christina M Dodge · Chief Operating Officercontrol
      since 12/2019 · owns less than 5%
    • Sonja L Larimore · Chief Compliance Officercontrol
      since 06/2020 · owns less than 5%
    • Frank Donald Reilly · Chairmancontrol
      since 10/1997 · owns less than 5%
    • Frank Douglas Reilly · Presidentcontrol
      since 09/1999 · owns less than 5%
    • Frank Donald Reilly · Trusteecontrol
      since 10/1997 · owns F of Donald F. Reilly And Mary Ann Reilly Trust
    • Frank Douglas Reilly · Trusteecontrol
      since 04/2001 · owns 50% to 75% of Frank And Gina Reilly Family Trust
    • Frank Douglas Reilly · Trusteecontrol
      since 04/2015 · owns 25% to 50% of Reilly 2015 Irrevocable Trust
    • Gabrielle Gina Buono · Trustee
      since 04/2001 · owns 50% to 75% of Frank And Gina Reilly Family Trust
    • Ann Mary Reilly · Trustee
      since 10/1997 · owns F of Donald F. Reilly And Mary Ann Reilly Trust
    Entity owners
    • Donald F. Reilly And Mary Ann Reilly Trust · Member
      direct · owns less than 5%
    • Frank And Gina Reilly Family Trust · Member
      direct · owns 50% to 75%
    • Reilly 2015 Irrevocable Trust · Managing Member
      direct · owns 25% to 50%
    Related persons
    Schedule D 7.A
    No related person reported.
    Offices
    Schedule D 1.F, the 25 largest
    • Newport Beach, CA3 employees
    • Manama, Bahrain1 employees
    • Park City, UT1 employees
    • Santa Fe, NM1 employees
    What changed
    consecutive filings, newest first
    • Accounts · 1,141 to 1,239
      May 25, 2021 to Sep 9, 2021
    • HNW clients · 516 to 577
      May 25, 2021 to Sep 9, 2021
    • Individual clients · 625 to 662
      May 25, 2021 to Sep 9, 2021
    • Employees · 40 to 43
      May 25, 2021 to Sep 9, 2021
    • Discretionary RAUM · $1.8B to $2.1B
      May 25, 2021 to Sep 9, 2021
    • HNW RAUM · $1.3B to $1.6B
      May 25, 2021 to Sep 9, 2021
    • Individual RAUM · $603M to $594M
      May 25, 2021 to Sep 9, 2021
    • Non-discretionary RAUM · $59.2M to $73.0M
      May 25, 2021 to Sep 9, 2021
    • RAUM · $1.9B to $2.2B
      May 25, 2021 to Sep 9, 2021
    • Accounts · 8,276 to 1,141
      Jun 25, 2020 to Feb 10, 2021
    • Advisory employees · 23 to 24
      Jun 25, 2020 to Feb 10, 2021
    • HNW clients · 437 to 516
      Jun 25, 2020 to Feb 10, 2021
    • Individual clients · 575 to 625
      Jun 25, 2020 to Feb 10, 2021
    • Employees · 45 to 40
      Jun 25, 2020 to Feb 10, 2021
    • State-registered IARs · 23 to 24
      Jun 25, 2020 to Feb 10, 2021
    • Discretionary RAUM · $1.5B to $1.8B
      Jun 25, 2020 to Feb 10, 2021
    • HNW RAUM · $1.1B to $1.3B
      Jun 25, 2020 to Feb 10, 2021
    • Individual RAUM · $262M to $603M
      Jun 25, 2020 to Feb 10, 2021
    • Non-discretionary RAUM · $56.4M to $59.2M
      Jun 25, 2020 to Feb 10, 2021
    • RAUM · $1.6B to $1.9B
      Jun 25, 2020 to Feb 10, 2021
    • Accounts · 7,589 to 8,276
      Mar 30, 2020 to Jun 25, 2020
    • HNW clients · 369 to 437
      Mar 30, 2020 to Jun 25, 2020
    • Individual clients · 637 to 575
      Mar 30, 2020 to Jun 25, 2020
    • Discretionary RAUM · $1.3B to $1.5B
      Mar 30, 2020 to Jun 25, 2020
    • HNW RAUM · $881M to $1.1B
      Mar 30, 2020 to Jun 25, 2020
    • Individual RAUM · $278M to $262M
      Mar 30, 2020 to Jun 25, 2020
    • Non-discretionary RAUM · $47.3M to $56.4M
      Mar 30, 2020 to Jun 25, 2020
    • RAUM · $1.4B to $1.6B
      Mar 30, 2020 to Jun 25, 2020
    • Accounts · 5,451 to 7,589
      Nov 22, 2019 to Mar 30, 2020
    • Advisory employees · 19 to 23
      Nov 22, 2019 to Mar 30, 2020
    • HNW clients · 392 to 369
      Nov 22, 2019 to Mar 30, 2020
    • Individual clients · 543 to 637
      Nov 22, 2019 to Mar 30, 2020
    • Assets in custody · $300M to $400M
      Nov 22, 2019 to Mar 30, 2020
    • Employees · 36 to 45
      Nov 22, 2019 to Mar 30, 2020
    • State-registered IARs · 19 to 23
      Nov 22, 2019 to Mar 30, 2020
    • Discretionary RAUM · $1.3B to $1.3B
      Nov 22, 2019 to Mar 30, 2020
    • HNW RAUM · $910M to $881M
      Nov 22, 2019 to Mar 30, 2020
    • Individual RAUM · $250M to $278M
      Nov 22, 2019 to Mar 30, 2020
    • Non-discretionary RAUM · $43.5M to $47.3M
      Nov 22, 2019 to Mar 30, 2020
    • RAUM · $1.3B to $1.4B
      Nov 22, 2019 to Mar 30, 2020
    Signals
    20 dated events
    • Ryan Timothy Munroe left Reilly Financial Advisors for Creative Planning (registered 2022-01-04)
      Jan 3, 2022 · Advisor changed firm · fact
    • Yasasri Umesha Weerasuriya left Reilly Financial Advisors for Creative Planning (registered 2026-01-01)
      Jan 3, 2022 · Advisor changed firm · fact
    • Bradley Keith Johnston left Reilly Financial Advisors for Creative Planning (registered 2022-01-04)
      Jan 3, 2022 · Advisor changed firm · fact
    • Richard D Boyd left Reilly Financial Advisors for Dunham (registered 2022-02-16)
      Jan 3, 2022 · Advisor changed firm · fact
    • Scott Udall Fortney left Reilly Financial Advisors for Mariner (registered 2022-11-02)
      Jan 3, 2022 · Advisor changed firm · fact
    • Hanna Grace Kennedy left Reilly Financial Advisors for Creative Planning (registered 2022-01-04)
      Jan 3, 2022 · Advisor changed firm · fact
    • Gabrielle Nicole Reilly Watters left Reilly Financial Advisors for Creative Planning (registered 2022-01-04)
      Jan 3, 2022 · Advisor changed firm · fact
    • Joshua Eugene Land left Reilly Financial Advisors for Creative Planning (registered 2022-01-04)
      Jan 3, 2022 · Advisor changed firm · fact
    • Jason Watters left Reilly Financial Advisors for Creative Planning (registered 2022-01-04)
      Jan 3, 2022 · Advisor changed firm · fact
    • Jenifer Patricia Pratt left Reilly Financial Advisors for Creative Planning (registered 2022-01-05)
      Jan 3, 2022 · Advisor changed firm · fact
    • Gabriel Seth Adams left Reilly Financial Advisors for Creative Planning (registered 2022-01-04)
      Jan 3, 2022 · Advisor changed firm · fact
    • Christopher Drake left Reilly Financial Advisors for Creative Planning (registered 2022-01-05)
      Jan 3, 2022 · Advisor changed firm · fact
    • Dylan Jacob Dunlea left Reilly Financial Advisors for Creative Planning (registered 2022-01-04)
      Jan 3, 2022 · Advisor changed firm · fact
    • Lisa Marie Goodman left Reilly Financial Advisors for Mercer Global Advisors Inc. (registered 2022-04-12)
      Jan 3, 2022 · Advisor changed firm · fact
    • Bradley Berman left Reilly Financial Advisors for Edward Jones (registered 2022-03-21)
      Jan 3, 2022 · Advisor changed firm · fact
    • Scott Morris Martineau left Reilly Financial Advisors for Creative Planning (registered 2025-04-23)
      Jan 3, 2022 · Advisor changed firm · fact
    • Andrew Roy Ferrette left Reilly Financial Advisors for Creative Planning (registered 2022-01-03)
      Jan 3, 2022 · Advisor changed firm · fact
    • Reilly Financial Advisors's advisors moved to Creative Planning (LA Mesa, CA): 13 of 17 registered, on the same day
      Jan 3, 2022 · Firm absorbed (people side) · derived
    • Sonja L Larimore (Chief Compliance Officer) appeared on Schedule A of Reilly Financial Advisors
      May 25, 2021 · Control person joined · fact
    • Christina M Dodge (Chief Operating Officer) appeared on Schedule A of Reilly Financial Advisors
      May 25, 2021 · Control person joined · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026