DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Usaa Financial Planning Services

Former SEC-registered adviserSan Antonio, TexasCRD 106352SEC 801-53347IAPD
Legal name Usaa Financial Planning Services Insurance Agency, Inc.
Latest filing Aug 7, 2017
First filing on the tape Mar 30, 2012 · 17 filings
RAUM
n/a
reported, Item 5.F
Discretionary
n/a
of RAUM
Private clients
n/a
$0 individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
9,427
23 advisory (5.B.1)
Offices
n/a
beyond the principal office
Private funds
0
reported on Schedule D
History
17 filings and snapshots on the tape
RAUM: no history
HNW client RAUM: no history
State-registered IARs (5.B.3)1,377 as of Mar 31, 2017
Apr 1, 20131,100 then
Employees (5.A)9,427 as of Mar 31, 2017
Apr 1, 20137,804 then
Private funds: no history
RAUM n/a over the last fiscal yearIARs 1,424 to 1,377
Practice profile
derived from the filing of Aug 7, 2017; every figure names its basis
RAUM per advisor
unknownderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
unknownderivedRAUM over accounts (5.F.2.f)
Discretionary
unknownderivedof RAUM
Institutional
unknownderivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
6.8derivedItem 5.A over advisors
Advisors per office
275.4derived5 offices incl. principal (1.F.5)
RAUM growth, one year
unknownderivedbetween the last two annual amendments
Advisor growth, one year
-3.3%derivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
otherreportedItem 5.E
Advisory activities
financial planning, educational seminarsreportedItem 5.G
Financial planning clients
1,500reportedItem 5.H
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • is an insurance broker or agent (6.A.6)
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
This filing has no Item 5.D breakdown (filings before 2017 reported ranges, not amounts).
Individual clients
n/areported
HNW clients
n/areported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
n/areported
Financial planning clients
1,500reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
n/areported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Cobb Lisa Alexander · Vice Presidentcontrol
    since 07/2017 · owns less than 5%
  • George Scott Allison · Lead Executivecontrol
    since 09/2015 · owns less than 5%
  • Massey Lori Brissette · Assistant Vice Presidentcontrol
    since 02/2017 · owns less than 5%
  • Wayde Jason Dudley · Vice Presidentcontrol
    since 02/2017 · owns less than 5%
  • John Thomas Grothues · Director, Senior Vice Presidentcontrol
    since 03/2015 · owns less than 5%
  • Koven Jon Hadfield · Secretarycontrol
    since 08/2017 · owns less than 5%
  • Elizabeth Karen Hanks · Assistant Vice Presidentcontrol
    since 02/2017 · owns less than 5%
  • Ann Stephanie Higby · Chief Compliance Officercontrol
    since 06/2017 · owns less than 5%
  • Sean Daniel Mcnamara · Director, Senior Vice Presidentcontrol
    since 12/2013 · owns less than 5%
  • Norman John Pawloski · Vp, Compliance Officercontrol
    since 12/2013 · owns less than 5%
  • Mari Kirsten Register · Vp, Chief Accounting Officer & Controllercontrol
    since 04/2008 · owns less than 5%
  • Wayne Kenneth Smith · Svp, Assistant Secretarycontrol
    since 05/2012 · owns less than 5%
  • Elizabeth Mary Stork · Directorcontrol
    since 01/2016 · owns less than 5%
  • Marie Rose Urbanczyk · Vp, Treasurercontrol
    since 03/2015 · owns less than 5%
Entity owners
  • United Services Automobile Association · Shareholder
    direct · owns 75% or more
Related persons
Schedule D 7.A
  • Idr Investment Management, LLC
    investment advisern
  • Square Mile Capital Management II LLC
    investment advisern
  • Square Mile Capital Management III LLC
    investment advisern
  • Square Mile Capital Management IV LLC
    investment advisern
  • Square Mile Capital Management LLC
    investment advisern
  • Usaa Asset Management Company
    investment adviserbanknRAUM $148B
  • Usaa Federal Savings Bank
    n
  • Usaa Financial Advisors, Inc.
    broker-dealern
  • Usaa Investment Services Company
    broker-dealerinvestment advisern
  • Usaa Life Insurance Company
    real estaten
  • Usaa Life Insurance Company Of New York
    real estaten
  • Usaa Real Estate Company
    investment companyn
  • Usaa Savings Bank
    n
Offices
Schedule D 1.F, the 25 largest
  • Atlanta, GA
  • Phoenix, AZ
  • San Antonio, TX
  • Vienna, VA
What changed
consecutive filings, newest first
  • BD registered reps · 1,645 to 1,531
    Mar 1, 2017 to Mar 31, 2017
  • Employees · 9,107 to 9,427
    Mar 1, 2017 to Mar 31, 2017
  • State-registered IARs · 1,424 to 1,377
    Mar 1, 2017 to Mar 31, 2017
  • Advisory employees · 1,391 to 23
    Oct 20, 2015 to Mar 30, 2016
  • BD registered reps · 1,571 to 1,645
    Oct 20, 2015 to Mar 30, 2016
  • Employees · 9,408 to 9,107
    Oct 20, 2015 to Mar 30, 2016
  • State-registered IARs · 1,391 to 1,424
    Oct 20, 2015 to Mar 30, 2016
  • Advisory employees · 1,190 to 1,391
    Mar 31, 2014 to Mar 31, 2015
  • Advisory activities · 1 to 2
    Mar 31, 2014 to Mar 31, 2015
  • BD registered reps · 1,410 to 1,571
    Mar 31, 2014 to Mar 31, 2015
  • Employees · 8,409 to 9,408
    Mar 31, 2014 to Mar 31, 2015
  • State-registered IARs · 1,190 to 1,391
    Mar 31, 2014 to Mar 31, 2015
  • Related bank · false to true
    Mar 31, 2014 to Mar 31, 2015
  • Advisory employees · 1,100 to 1,190
    Apr 1, 2013 to Mar 31, 2014
  • BD registered reps · 1,316 to 1,410
    Apr 1, 2013 to Mar 31, 2014
  • Employees · 7,804 to 8,409
    Apr 1, 2013 to Mar 31, 2014
  • State-registered IARs · 1,100 to 1,190
    Apr 1, 2013 to Mar 31, 2014
  • Advisory employees · 1,156 to 1,100
    Jan 29, 2013 to Apr 1, 2013
  • BD registered reps · 1,145 to 1,316
    Jan 29, 2013 to Apr 1, 2013
  • Employees · 8,647 to 7,804
    Jan 29, 2013 to Apr 1, 2013
  • State-registered IARs · 1,156 to 1,100
    Jan 29, 2013 to Apr 1, 2013
  • Advisory employees · unset to 1156.0
    Jul 2, 2012 to Nov 26, 2012
  • BD registered reps · unset to 1145.0
    Jul 2, 2012 to Nov 26, 2012
  • Employees · unset to 8647.0
    Jul 2, 2012 to Nov 26, 2012
  • State-registered IARs · unset to 1156.0
    Jul 2, 2012 to Nov 26, 2012
Signals
No event on the tape.
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
RAUM per advisor
n/aderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026