DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

C2 Private Wealth

Independent wealth managerNovi, MichiganCRD 151501SEC 801-110692websiteIAPD
Legal name Strategic Investment Advisors, LLC
Latest filing Jun 19, 2026
First filing on the tape May 23, 2017 · 44 filings
SEC status approved since May 31, 2017
RAUM
$1.8B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
99%
$1.8B individuals and HNW
Advisors
14
registered through the firm on IAPD
RAUM per advisor
$130M
derived; firm RAUM over IAPD count
Employees
16
11 advisory (5.B.1)
Offices
4
beyond the principal office
Private funds
0
reported on Schedule D
History
44 filings and snapshots on the tape
RAUM$1.8B as of Jun 19, 2026
Mar 21, 2018$139M then
HNW client RAUM$1.1B as of Jun 19, 2026
Mar 21, 2018$62.3M then
State-registered IARs (5.B.3)13 as of Jun 19, 2026
Mar 21, 20183 then
Employees (5.A)16 as of Jun 19, 2026
Mar 21, 20183 then
Private funds: no history
RAUM +54% over the last fiscal year+31% a year over threeIARs 11 to 13offices 3 to 4
Practice profile
derived from the filing of Jun 19, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
RAUM per advisor
$130MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
147derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.2MderivedHNW RAUM over HNW clients
Average account
$154,447derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.9%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.1derivedItem 5.A over advisors
Advisors per office
2.8derived5 offices incl. principal (1.F.5)
RAUM growth, one year
+54%derivedbetween the last two annual amendments
Advisor growth, one year
+18%derivedItem 5.B.3 between annual amendments
Client growth, one year
+94%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, selection of other advisersreportedItem 5.G
Custody
$12.5M, 55 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
  • marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$1.1B61%
  • Individuals$681M37%
  • Charitable organizations$16.0M0.9%
  • Corporations and businesses$2.8M0.2%
Individual clients
1,542reported
HNW clients
514reported
Pension plan clients
n/areported
Charitable clients
1reported
Accounts
11,760reported
Financial planning clients
26-50reported
Wrap fee programs
noreported
Custody of client assets
$12.5M for 55 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.99 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
14 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Paul Elliott MetlerNovi, Mi Mar 17, 201422 y0
Jacob Charles ZagorNovi, MiSep 8, 202021 y0
L Brian AthertonBloomfield Hills, Mi Mar 12, 202131 y3
Shawn SrivastavaNovi, MiNov 28, 202214 y0
Joshua Lee JacksonNovi, Mi Jan 11, 202315 y1
Kirk Melbourne CassidyNovi, MiJan 12, 202323 y2
Jason Douglas MacleanBloomfield Hills, Mi Feb 21, 202310 y2
Jared Michael LeeNovi, MiJun 28, 202413 y0
Michael Paul MasserantCertified Financial PlannerNovi, MiJul 18, 202410 y0
Gregory Charles HaegerNovi, MiJul 25, 202510 y0
Curt David KnotickRenfrew, Pa Mar 17, 202616 y3
Ethan James LaneRenfrew, Pa Mar 17, 202611 y2
Kevin RichmanGaston, Or Apr 20, 202611 y0
Adam Wiliam HollRenfrew, Pa Jun 11, 202610 y0
Advisor movement
0 left, 2 joined in 12 months
net +2 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount2 left over 36 months
Left, latest
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Melbourne Kirk Cassidy · Presidentcontrol
      since 03/2007 · owns less than 5%
    • Stefan Barry Garrett · Chief Compliance Officercontrol
      since 10/2025 · owns less than 5%
    • Lynn Heather Lyon · Chief Compliance Officercontrol
      since 11/2023 · owns less than 5%
    • Melbourne Kirk Cassidy · Presidentcontrol
      since 12/2021 · owns 75% or more of Cassidy And Associates Inc.
    • James David Callanan · Member
      since 12/2021 · owns 50% to 75% of Ddc Holdings, LLC
    • Grant Cody Foster · Member
      since 12/2021 · owns 50% to 75% of Ddc Holdings, LLC
    Entity owners
    • Cassidy And Associates Inc. · Member
      direct · owns 75% or more
    • Advisors Excel Holdings, LLC · Member
      indirect · owns 75% or more of Advisor Support Network, LLC
    • Advisor Support Network, LLC · Member
      direct · owns 10% to 25%
    • Ddc Holdings, LLC · Member
      indirect · owns 75% or more of Oneae, LLC
    • Oneae, LLC · Member
      indirect · owns 75% or more of Advisors Excel Holdings, LLC
    Related persons
    Schedule D 7.A
    • Kirk Cassidy
      insurancen
    • Senior Planning Advisors, LLC
      real estaten
    Office movement
    IAPD branch city; joins and departures in 12 months
    OfficeAdvisorsJoinedLeftTeams outForming
    Novi, Mi · principal1440
    Renfrew, Pa330
    Bloomfield Hills, Mi200
    Offices
    Schedule D 1.F, the 25 largest
    • Ann Arbor, MI1 employees
    • Bloomfiled Hills, MI1 employees
    • Columbia, MO1 employees
    ADV anomalies
    5 against comparable advisers; where to look, not conclusions
    • control person changedChange between filings · filing Jun 19, 2026
      GARRETT, BARRY, STEFAN (CHIEF COMPLIANCE OFFICER) appeared on Schedule A between the filings of 2023-12-21 and 2026-06-19
      peers: independent wealth managers, $1B to $5B (1,360)
    • control person changedChange between filings · filing Jun 19, 2026
      LYON, HEATHER, LYNN (CHIEF COMPLIANCE OFFICER) left Schedule A between the filings of 2023-12-21 and 2026-06-19
      peers: independent wealth managers, $1B to $5B (1,360)
    • account count surgeChange between filings · filing Apr 16, 2026
      accounts (Item 5.F.2.f) moved from 7,639.0 to 11,760.0 (+54.0%) between the annual amendments of 2025-03-12 and 2026-04-16; the peer median change was +6.0% (1206 comparable advisers, 93.0th percentile of changes)
      peers: independent wealth managers, $1B to $5B (1,206) · 93% percentile
    • client count surgeChange between filings · filing Apr 16, 2026
      individual and HNW clients (Item 5.D) moved from 1,061.0 to 2,056.0 (+94.0%) between the annual amendments of 2025-03-12 and 2026-04-16; the peer median change was +5.0% (1132 comparable advisers, 98.0th percentile of changes)
      peers: independent wealth managers, $1B to $5B (1,132) · 98% percentile
    • RAUM up 50 %Change between filings · filing Apr 16, 2026
      RAUM (Item 5.F) moved from $1,181,835,232 to $1,816,297,187 (+54.0%) between the annual amendments of 2025-03-12 and 2026-04-16; the peer median change was +17.0% (1297 comparable advisers, 93.0th percentile of changes)
      peers: independent wealth managers, $1B to $5B (1,297) · 93% percentile
    What changed
    consecutive filings, newest first
    • Accounts · 7,639 to 11,760
      Jan 15, 2026 to Mar 31, 2026
    • Corporate clients · 6 to 9
      Jan 15, 2026 to Mar 31, 2026
    • HNW clients · 359 to 514
      Jan 15, 2026 to Mar 31, 2026
    • Individual clients · 702 to 1,542
      Jan 15, 2026 to Mar 31, 2026
    • Employees · 11 to 16
      Jan 15, 2026 to Mar 31, 2026
    • State-registered IARs · 11 to 13
      Jan 15, 2026 to Mar 31, 2026
    • Other offices · 3 to 4
      Jan 15, 2026 to Mar 31, 2026
    • Discretionary RAUM · $1.2B to $1.8B
      Jan 15, 2026 to Mar 31, 2026
    • HNW RAUM · $788M to $1.1B
      Jan 15, 2026 to Mar 31, 2026
    • Individual RAUM · $375M to $681M
      Jan 15, 2026 to Mar 31, 2026
    • RAUM · $1.2B to $1.8B
      Jan 15, 2026 to Mar 31, 2026
    • Assets in custody · $10.7M to $12.5M
      Mar 12, 2025 to Oct 30, 2025
    • Financial planning clients · 26-50 to 26-50
      Mar 5, 2025 to Mar 12, 2025
    • Accounts · 7,357 to 7,639
      Jan 16, 2025 to Mar 5, 2025
    • Advisory employees · 12 to 11
      Jan 16, 2025 to Mar 5, 2025
    • Business name · STRATEGIC INVESTMENT ADVISORS, LLC to C2 PRIVATE WEALTH
      Jan 16, 2025 to Mar 5, 2025
    • HNW clients · 721 to 359
      Jan 16, 2025 to Mar 5, 2025
    • Individual clients · 398 to 702
      Jan 16, 2025 to Mar 5, 2025
    • Assets in custody · $8.6M to $10.7M
      Jan 16, 2025 to Mar 5, 2025
    • Employees · 12 to 11
      Jan 16, 2025 to Mar 5, 2025
    • Financial planning clients · 0 to 26-50
      Jan 16, 2025 to Mar 5, 2025
    • HQ city · LIVONIA to NOVI
      Jan 16, 2025 to Mar 5, 2025
    • State-registered IARs · 12 to 11
      Jan 16, 2025 to Mar 5, 2025
    • Discretionary RAUM · $1.1B to $1.2B
      Jan 16, 2025 to Mar 5, 2025
    • HNW RAUM · $728M to $788M
      Jan 16, 2025 to Mar 5, 2025
    • Individual RAUM · $376M to $375M
      Jan 16, 2025 to Mar 5, 2025
    • RAUM · $1.1B to $1.2B
      Jan 16, 2025 to Mar 5, 2025
    • Accounts · 7,227 to 7,357
      Jul 18, 2024 to Oct 8, 2024
    • Advisory employees · 11 to 12
      Jul 18, 2024 to Oct 8, 2024
    • HNW clients · 312 to 721
      Jul 18, 2024 to Oct 8, 2024
    • Individual clients · 686 to 398
      Jul 18, 2024 to Oct 8, 2024
    • Assets in custody · $11.9M to $8.6M
      Jul 18, 2024 to Oct 8, 2024
    • Employees · 11 to 12
      Jul 18, 2024 to Oct 8, 2024
    • State-registered IARs · 11 to 12
      Jul 18, 2024 to Oct 8, 2024
    • Discretionary RAUM · $947M to $1.1B
      Jul 18, 2024 to Oct 8, 2024
    • HNW RAUM · $612M to $728M
      Jul 18, 2024 to Oct 8, 2024
    • Individual RAUM · $318M to $376M
      Jul 18, 2024 to Oct 8, 2024
    • RAUM · $947M to $1.1B
      Jul 18, 2024 to Oct 8, 2024
    • Advisory employees · 10 to 11
      Feb 28, 2024 to Jun 28, 2024
    • Employees · 10 to 11
      Feb 28, 2024 to Jun 28, 2024
    Signals
    12 dated events
    • C2 Private Wealth reported RAUM $1.8B, up 54% from $1.2B (2026-01-15 to 2026-03-31)
      Mar 31, 2026 · RAUM change · derived
    • 2 advisors left Asg Investment Management, LLC (Renfrew, PA) for C2 Private Wealth on the same day
      Mar 20, 2026 · Team lift-out · derived
    • Lisa Rose Mange left C2 Private Wealth for Mariner (registered 2025-03-07)
      Mar 5, 2025 · Advisor changed firm · fact
    • Lynn Heather Lyon (Chief Compliance Officer) appeared on Schedule A of C2 Private Wealth
      Dec 21, 2023 · Control person joined · fact
    • Charleen Nicole Maune left C2 Private Wealth for Foguth Wealth Management, Llc. (registered 2023-12-11)
      Dec 1, 2023 · Advisor changed firm · fact
    • Alexandra Marie Bogacz left C2 Private Wealth for D.A. Davidson & Co. (registered 2024-12-10)
      Aug 29, 2023 · Advisor changed firm · fact
    • Alan Mark Zeigler (Chief Compliance Officer/Investment Advisor Representative) no longer on Schedule A of C2 Private Wealth (listed 2023-02-17, absent 2023-07-12)
      Jul 12, 2023 · Control person left · inference
    • Alan Mark Zeigler (Chief Compliance Officer/Investment Advisor Representative) appeared on Schedule A of C2 Private Wealth
      May 9, 2022 · Control person joined · fact
    • C2 Private Wealth reported RAUM $655.2M, up 37% from $480.0M (2021-03-12 to 2022-02-11)
      Feb 11, 2022 · RAUM change · derived
    • C2 Private Wealth reported RAUM $480.0M, up 32% from $363.5M (2020-09-08 to 2021-03-04)
      Mar 4, 2021 · RAUM change · derived
    • C2 Private Wealth reported RAUM $363.5M, up 68% from $216.9M (2020-01-02 to 2020-03-23)
      Mar 23, 2020 · RAUM change · derived
    • Strategic Investment Advisors, Inc. filed its initial SEC registration (Form ADV)
      May 23, 2017 · First SEC registration · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    How to reach
    public business contact points only, each with its source
    Business phone
    724-482-6149reportedpublished by the firm, firm site, Sep 15, 2026
    Business phone
    800-827-6186reportedpublished by the firm, firm site, Sep 15, 2026
    Business phone
    724-287-4071reportedpublished by the firm, firm site, Sep 15, 2026
    Firm profile
    linkedin.com/company/c2privatewealthreportedpublic record, Form ADV, Sep 17, 2026
    Firm profile
    linkedin.com/company/accurate-solutions-groupreportedpublic record, Form ADV, Sep 17, 2026
    Website
    asgretire.comreportedpublic record, Form ADV, Sep 17, 2026
    Principal office phone
    248-567-6688reportedpublic record, Form ADV, Jun 19, 2026
    Team page
    asgretire.com/our-teamreportedpublished by the firm, firm site, Sep 15, 2026
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Independent wealth managerderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    $130Mderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026