DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Strategy Financial Group

Independent wealth managerPhoenix, ArizonaCRD 164531SEC 801-122298websiteIAPD
Legal name Strategy Financial Services, LLC
Latest filing Mar 31, 2026
First filing on the tape Aug 11, 2021 · 19 filings
SEC status approved since Aug 13, 2021
RAUM
$367M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$367M individuals and HNW
Advisors
10
registered through the firm on IAPD
RAUM per advisor
$36.7M
derived; firm RAUM over IAPD count
Employees
20
10 advisory (5.B.1)
Offices
3
beyond the principal office
Private funds
0
reported on Schedule D
History
19 filings and snapshots on the tape
RAUM$367M as of Mar 31, 2026
Mar 30, 2022$128M then
HNW client RAUM$152M as of Mar 31, 2026
Mar 30, 2022$37.7M then
State-registered IARs (5.B.3)10 as of Mar 31, 2026
Mar 30, 20225 then
Employees (5.A)20 as of Mar 31, 2026
Mar 30, 202213 then
Private funds: no history
RAUM +31% over the last fiscal year+39% a year over threeIARs 5 to 10
Practice profile
derived from the filing of Mar 31, 2026; every figure names its basis
RAUM per advisor
$36.7MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
105derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$995,201derivedHNW RAUM over HNW clients
Average account
$96,004derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.0derivedItem 5.A over advisors
Advisors per office
2.5derived4 offices incl. principal (1.F.5)
RAUM growth, one year
+31%derivedbetween the last two annual amendments
Advisor growth, one year
+100%derivedItem 5.B.3 between annual amendments
Client growth, one year
+5.9%derived
Compensation
percentage of assets, hourlyreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, selection of other advisers, publications, educational seminarsreportedItem 5.G
Custody
$147M, 359 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$214M58%
  • High-net-worth individuals$152M42%
Individual clients
898reported
HNW clients
153reported
Pension plan clients
0reported
Charitable clients
0reported
Accounts
3,820reported
Financial planning clients
0reported
Wrap fee programs
noreported
Custody of client assets
$147M for 359 clientsreported
Compensation
% of AUM, hourlyreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
10 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Calvin Peter GoetzPhoenix, AzApr 24, 201316 y1
Clayton Paul NetherlinPhoenix, AzOct 29, 201926 y2
Andrew James AbysalhPhoenix, AzJun 12, 202316 y1
Jeremy Scott Kraut-OrdoverPhoenix, AzJan 8, 202413 y0
Richard John DefrancescoCertified Financial PlannerPhoenix, AzAug 23, 202413 y1
John LangerPhoenix, AzMar 20, 202513 y4
Michael Paul JukichPhoenix, AzJun 5, 202519 y1
Austin Matthew CastilloPhoenix, AzOct 27, 202514 y1
Rafael De OliveiraPhoenix, Az Jul 22, 202610 y11
Charles Pick DickensPhoenix, AzAug 13, 202610 y0
Advisor movement
2 left, 3 joined in 12 months
net +1 in 12 months0 left in 90 days1 joined in 90 daysdeparture rate 20% of current headcount7 left over 36 months
Left, latest
Joined, latest
Every departureEvery arrival
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Peter Calvin Goetz · Manager, Chief Compliance Officercontrol
    since 10/2012 · owns less than 5%
  • Peter Calvin Goetz · Member & Managercontrol
    since 07/2005 · owns 75% or more of Cpg Group, LLC
Entity owners
  • Cpg Group, LLC · Member
    direct · owns 75% or more
Related persons
Schedule D 7.A
  • Strategy Financial Insurance, LLC
    real estaten
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Phoenix, Az · principal1032
Offices
Schedule D 1.F, the 25 largest
  • Albuquerque, NM1 employees
  • Chandler, AZ1 employees
  • Oro Valley, AZ1 employees
ADV anomalies
2 against comparable advisers; where to look, not conclusions
  • account count surgeChange between filings · filing Mar 31, 2026
    accounts (Item 5.F.2.f) moved from 1,692.0 to 3,820.0 (+126.0%) between the annual amendments of 2025-04-17 and 2026-03-31; the peer median change was +5.0% (3688 comparable advisers, 98.0th percentile of changes)
    peers: independent wealth managers, $100M to $500M (3,688) · 98% percentile
  • advisor count surgeChange between filings · filing Mar 31, 2026
    advisory representatives (Item 5.B.3) moved from 5.0 to 10.0 (+100.0%) between the annual amendments of 2025-04-17 and 2026-03-31; the peer median change was 0.0% (965 comparable advisers, 100.0th percentile of changes)
    peers: independent wealth managers, $100M to $500M (965) · 100% percentile
How anomalies are measured
What changed
consecutive filings, newest first
  • Accounts · 1,692 to 3,820
    Aug 21, 2025 to Mar 31, 2026
  • Advisory employees · 5 to 10
    Aug 21, 2025 to Mar 31, 2026
  • HNW clients · 130 to 153
    Aug 21, 2025 to Mar 31, 2026
  • Individual clients · 862 to 898
    Aug 21, 2025 to Mar 31, 2026
  • Employees · 14 to 20
    Aug 21, 2025 to Mar 31, 2026
  • State-registered IARs · 5 to 10
    Aug 21, 2025 to Mar 31, 2026
  • Discretionary RAUM · $280M to $367M
    Aug 21, 2025 to Mar 31, 2026
  • HNW RAUM · $127M to $152M
    Aug 21, 2025 to Mar 31, 2026
  • Individual RAUM · $153M to $214M
    Aug 21, 2025 to Mar 31, 2026
  • RAUM · $280M to $367M
    Aug 21, 2025 to Mar 31, 2026
  • Financial planning clients · 0 to 0
    Jul 18, 2025 to Aug 21, 2025
  • Accounts · 1,149 to 1,692
    Mar 21, 2024 to Apr 17, 2025
  • Advisory employees · 6 to 5
    Mar 21, 2024 to Apr 17, 2025
  • Advisory activities · 4 to 5
    Mar 21, 2024 to Apr 17, 2025
  • HNW clients · 115 to 130
    Mar 21, 2024 to Apr 17, 2025
  • Individual clients · 649 to 862
    Mar 21, 2024 to Apr 17, 2025
  • Assets in custody · $15.9M to $147M
    Mar 21, 2024 to Apr 17, 2025
  • Financial planning clients · 1-10 to 0
    Mar 21, 2024 to Apr 17, 2025
  • State-registered IARs · 6 to 5
    Mar 21, 2024 to Apr 17, 2025
  • Discretionary RAUM · $181M to $280M
    Mar 21, 2024 to Apr 17, 2025
  • HNW RAUM · $78.4M to $127M
    Mar 21, 2024 to Apr 17, 2025
  • Individual RAUM · $103M to $153M
    Mar 21, 2024 to Apr 17, 2025
  • RAUM · $181M to $280M
    Mar 21, 2024 to Apr 17, 2025
  • Accounts · 896 to 1,149
    Jan 17, 2024 to Mar 21, 2024
  • Advisory activities · 3 to 4
    Jan 17, 2024 to Mar 21, 2024
  • HNW clients · 83 to 115
    Jan 17, 2024 to Mar 21, 2024
  • Individual clients · 492 to 649
    Jan 17, 2024 to Mar 21, 2024
  • Assets in custody · unset to 15939207.0
    Jan 17, 2024 to Mar 21, 2024
  • Custody of client assets · false to true
    Jan 17, 2024 to Mar 21, 2024
  • Employees · 16 to 14
    Jan 17, 2024 to Mar 21, 2024
  • Financial planning clients · More than 500 to 1-10
    Jan 17, 2024 to Mar 21, 2024
  • Discretionary RAUM · $136M to $181M
    Jan 17, 2024 to Mar 21, 2024
  • HNW RAUM · $48.2M to $78.4M
    Jan 17, 2024 to Mar 21, 2024
  • Individual RAUM · $87.6M to $103M
    Jan 17, 2024 to Mar 21, 2024
  • RAUM · $136M to $181M
    Jan 17, 2024 to Mar 21, 2024
  • Accounts · 762 to 896
    Jan 18, 2023 to Mar 23, 2023
  • Advisory employees · 5 to 6
    Jan 18, 2023 to Mar 23, 2023
  • Advisory activities · 4 to 3
    Jan 18, 2023 to Mar 23, 2023
  • HNW clients · 44 to 83
    Jan 18, 2023 to Mar 23, 2023
  • Individual clients · 432 to 492
    Jan 18, 2023 to Mar 23, 2023
Signals
8 dated events
  • Jessie J Tranchina-Satterfield left Strategy Financial Group for Kingdom Financial Group, Llc (registered 2026-04-28)
    Feb 25, 2026 · Advisor changed firm · fact
  • Jose M Garza left Strategy Financial Group for Simplicity Wealth (registered 2026-04-02)
    Jan 29, 2026 · Advisor changed firm · fact
  • Evan Samuel Hartstein left Strategy Financial Group for Allstate Financial Advisors, Llc (registered 2025-04-10)
    Nov 13, 2024 · Advisor changed firm · fact
  • David Matthew Riley left Strategy Financial Group for Arcwood Financial, Llc (registered 2024-10-17)
    Aug 20, 2024 · Advisor changed firm · fact
  • Daniel Robert Brown left Strategy Financial Group for Foundations Investment Advisors Llc (registered 2024-06-11)
    Apr 24, 2024 · Advisor changed firm · fact
  • Thomas Clark Dupree left Strategy Financial Group for Dupree Financial Group, Llc (registered 2024-02-01)
    Jan 26, 2024 · Advisor changed firm · fact
  • Jocelyn Rose Black left Strategy Financial Group for Better Money Decisions (registered 2024-02-05)
    Dec 8, 2023 · Advisor changed firm · fact
  • Strategy Financial Group filed its initial SEC registration (Form ADV)
    Aug 11, 2021 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business phone
520-505-3605reportedpublished by the firm, firm site, Sep 15, 2026
Business phone
602-343-9301reportedpublished by the firm, firm site, Sep 15, 2026
Business phone
866-777-9219reportedpublished by the firm, firm site, Sep 15, 2026
Firm profile
LINKEDIN.COM/COMPANY/1166401reportedpublic record, Form ADV, Sep 17, 2026
Website
CALVINGOETZ.COMreportedpublic record, Form ADV, Sep 17, 2026
Principal office phone
602-343-9301reportedpublic record, Form ADV, Mar 31, 2026
Team page
strategyfinancialgroup.com/about-us/meet-the-teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$36.7Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026